Fakhruddin all in one presentation revised3

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Fakhruddin all in one presentation revised3

  1. 1. C O R P O R A T E I D E N T I T Y G U I D E L I N E S 2 0 1 1
  2. 2. CONTENTSRATIONALEINTRODUCTIONFAKHRUDDIN HOLDINGSFAKHRUDDIN TRADINGFAKHRUDDIN PROPERTIESFAKHRUDDIN PLASTICS INDUSTRIESSTERLING PARFUMSPREMIER COSMETICS & TOILETRIESSEA PEARL PERSONAL CAREEXTERNAL COMMUNICATION STYLE GUIDELINESSUMMARYFURTHER INFORMATION
  3. 3. INTRODUCTIONThis document sets the guidelines for our corporate identity. Please take the time to read and understand theguidelines and how they impact on the approach you will take in communicating and delivering our brandpromise. Our goal is to create an integrated brand image that is clear, consistent and well communicatedacross our target markets.Every Fakhruddin employee is a brand ambassador and it is imperative that you are all aligned with thevalues of our brand. With every contact we have with our stakeholders and whenever we represent ourbrand, we have the opportunity to strengthen our brand or to cause it to lose some of its prestige andvalue. This document provides all the detail you will need to ensure that you present our brand correctly.Our brand is one of the company’s most valuable asset. Building and protecting the brand by adhering toour standards is everyone’s job.Fakhruddin Marketing & Communications Department
  4. 4. WHAT IS OUR BRAND?Branding is a term used by many people every day, but few really understandwhat it means. A brand is intangible, it’s an image, a reputation or legacy – it’sthe one thing that sets us apart from every other company that offers preciselythe same products and services as us. It may be the one thing that makes abusiness or individual consumer select us instead of our competitors.Our brand communicates and regulates our messages and images in themarketplace and makes us recognizable to our stakeholders. It is what sets usapart from our competition in the market place.Our brand is our reputation.THE BRAND
  5. 5. THE BRANDTHE LOGO CONCEPTThe logo represents different entities within Fakhruddin Holdings while symbolically maintaining theF & H. The shapes in the logo represents the solid foundation to show stability and strength.COLOUR PROPERTIESThe use of colors blue and silver denotes trust and partnership between the different business groups.TAGLINEThe tagline has no more than three words and resonates from the fact thatSymbolLogotypeTagline
  6. 6. THE PHILOSOPHYOur mission is to develop mutually beneficialrelationships with our stakeholders so that webecome the partner of choice by providing aportfolio of commercially viable businesses thatare market leaders in their respective fields.MISSION STATEMENT
  7. 7. THE PHILOSOPHYTo become a leading global conglomerateproviding a portfolio of dynamic brands thatare aligned to the needs of the marketplace.VISION
  8. 8. INTEGRITYTo believe and demonstrate a moral code of soundness that is aligned to good business ethics.CREATIVITYTo transcend traditional thought processes and ideas to create intelligent thinking and delivering practicalconcepts that enhances organizational and individual performance and well-being. EMPLOYEE SATISFACTIONEmployees are our biggest assets and brand ambassadors. To provide an environment that promotestalent nurturing and intellectual thinking, creating a positive culture that contributes to the success of theemployee and the organization. EXCELLENT CUSTOMER SERVICESInvesting time to develop strategic relationships with customers that facilitates the delivery of servicesbeyond customer expectations. SOCIAL RESPONSIBILITYCommitted to improving the quality of life for our employees, their families and the local community.THE PHILOSOPHYVALUES
  9. 9. To invest in relationships with ourstakeholders that builds confidence andtrust in the products and services we offer.THE PHILOSOPHYOur brand promise is
  10. 10. BRAND MESSAGESOur messages that reinforces our value proposition:Fakhruddin Holdings is a leading conglomerate in the Middle Eastwith a diverse portfolio of successful businesses that includes trading,plastics, beauty and personal care, property development and jointventures.Fakhruddin Holdings is committed to investing in relationships withour stakeholders to facilitate sustainable business growth.Fakhruddin Holdings is constantly looking at innovative ways to addcommercially viable brands to our diverse portfolio of products andservices.
  11. 11. BRAND PROPOSITIONFakhruddin Holdings is a leading conglomeratein the Middle East with a diverse portfolio ofsuccessful businesses that includes trading,plastics, beauty and personal care, propertydevelopment and joint ventures.BRAND POSITIONING STATEMENT
  12. 12. GROUP OVERVIEW - INDUSTRY SPECIALISATIONBEAUTY &PERSONAL CAREPROPERTYSOLUTIONS TRADING PLASTICS INDUSTRYPROFESSIONALSERVICESFakhruddin General TradingMarshal TradingFakhruddin Gifts & NoveltiesAIR SANITATIONTECHNOLOGYEnergies & UtilitiesFakhruddin Ibrahim Al Hindi
  13. 13. COMPANY OVERVIEWSterling Parfums is the regionsspecialist in the manufacture anddistribution of fragrances with diversebrands catering to the lifestyles of aglobal audience.Premier Cosmetics is the regionsspecialist in the manufacture anddistribution of beauty and personalcare products.Fakhruddin Properties is a leadingdeveloper of residential, commercial andindustrial properties across prime locationswithin the United Arab Emirates. With adiverse portfolio of properties and a trackrecord of delivering facilities managementsolutions across industrial, commercialand residential properties, FakhruddinProperties is a name that you can trust.Fakhruddin Holdings is aleading conglomerate inthe Middle East for over fivedecades with a diverse portfolioof successful businesses thatincludes trading, plastics,beauty and personal care,property development andstrategic joint ventures.Akida Holdings specializes in green airtechnology and has the exclusive worldwiderights to a unique NASA funded technology“Airocide”. Airocide is the only air purifier thatcompletely destroys airborne bacteria, mold,fungi, viruses, volatile organic compoundsand odors. Akida Holdings is a joint venturebetween Fakhruddin Holdings and AkidaHoldings.Fakhruddin Consultancy Services hasbeen developed to provide strategicconsultancy services to clients acrossthe energies and utilities sector.Fakhruddin Trading is the region’sspecialist in the wholesale importand export of business and consumerproducts to clients across Africa, Asia,Europe and the Middle East.www.fakhruddinholdings.comPremier Plastic Industries is responsiblefor the development and manufactureof a diverse range of plastic items thatincludes cosmetic containers, caps andclosures for perfume bottles, aerosolsand water bottles using state-of-the-art injection moulding machinery.Fakhruddin Facilities Managementare specialists in providingcustomized facilities managementsolutions across residential,commercials and industrialproperties.Fundamental Technical Services arespecialists in providing technicaloperations and maintenancesolutions to organizations acrossresidential, commercial andindustrial sectors.Federal Security Services arespecialists in providing customizedsecurity solutions to clients acrossindustry sectors.
  14. 14. COMPANY OVERVIEWFakhruddin Trading is the region’sspecialist in the wholesale importand export of business and consumerproducts to clients across Africa,Asia, Europe and the Middle East.LaserKawashiExcel PowerLaser TechOmudaLordDingoPeacockLincGeparlysViccoDulhanBeautyCollectionTopazYetiSea PearlCaolaCrystalTimmyLady DianaNovaDianaFeahFormulaEasy Clean Femelle
  15. 15. Caps andclosures foraerosolsMineralwater bottlecapsCaps andclosures forperfumebottlesPremier Plastics is responsible forthe development and manufactureof a diverse range of plastic itemsthat includes caps and closuresfor perfume bottles, aerosolsand mineral water bottles usingstate-of-the-art injection mouldingmachinery.COMPANY OVERVIEW
  16. 16. Lake CentralOasis High ParkGrand LagoonCoral InternationalTrafalgar TowerTrafalgar CentralTrafalgar ExecutiveAjman Shopping MallEmployeeAccommodationCentersWarehousesResidential&CommercialProjectsIndustrialProjectsFacilitiesManagementSolutionsFakhruddin Properties is a leadingdeveloper of residential, commercialand industrial properties acrossprime locations within the UnitedArab Emirates. With a diverseportfolio of properties and atrack record of delivering facilitiesmanagement solutions acrossindustrial, commercial and residentialproperties, Fakhruddin Properties is aname that you can trust.COMPANY OVERVIEW
  17. 17. COMPANY OVERVIEWOperationsConsultancyServicesFakhruddin Facilities Management arespecialists in providing customizedfacilities management solutions acrossresidential, commercials and industrialproperties.
  18. 18. COMPANY OVERVIEWInsulationcontractingPartitions & falseceiling contractingFloor & tiling worksElectromechanicalequipmentinstallationCladding works Painting contractingBuilding cleaningservicesEngraving andornamentationworksAir conditioning,ventilations & airfiltration systemsinstallation &maintenanceCarperntry &flooring contracting
  19. 19. Health CareFoodConsumerCommercialFloralAkida Holdings specializes ingreen air technology and has theexclusive worldwide rights to aunique NASA funded technology“Airocide”. Airocide is the only airpurifier that completely destroysairborne bacteria, mold, fungi,viruses, volatile organic compoundsand odors. Akida Holdings is ajoint venture between FakhruddinHoldings and Akida Holdings.GCS 100GCS 50GCS 25COMPANY OVERVIEW
  20. 20. Fakhruddin Consultancy Services hasbeen developed to provide strategicconsultancy services to clients acrossthe energies and utilities sector.UtilitiesEnergiesCOMPANY OVERVIEW
  21. 21. COMPANY OVERVIEWLogisticsWarehouseSecurity Maritime SecurityEvent SecurityData CentresHospitals andSchoolsCar Parks & ValetOffice SecurityRetail SecurityVisitor AttractionsSecurityVIP Protection
  22. 22. ContractManufacturingSterling Parfums is the regionsspecialist in the manufacture anddistribution of fragrances with diversebrands catering to the lifestyles of aglobal audience.COMPANY OVERVIEW
  23. 23. Baby CareFacial MasksFacial WashMoisturizersSkin CreamFace & Body ScrubsHair TreatmentHerbal ShampooMoisturizersScrubsBody LotionFacial CleansersStyling GelHair Oil & TonicHand SanitizersSun ScreenNail Polish RemoverBaby CarePremier Cosmetics is the regionsspecialist in the manufactureand distribution of beauty andpersonal care products.ContractManufacturingCOMPANY OVERVIEW
  24. 24. Facial CleansersPersonalCareEar SwabsZig zag CottonCosmetic RoundPadsCotton Wool BallsCotton RollsPocket TissuesCosmeticCottonsSea Pearl is the region’sspecialist and market leader inthe manufacture and distributionof the finest cotton and personalcare products across Africa, Asia,Europe and the Middle East.ContractManufacturingCOMPANY OVERVIEW
  25. 25. COMMUNICATION TOOLSPantone 2758Master LogoTo be used in all official business documentsand marketing collaterals.Single ColourDistributionBlackSpecial Colour DistributionMetallic Silver InkReverse colour (White)
  26. 26. COMMUNICATION TOOLSCOLOUR PALETTEPantone 2758C 100, M 90, Y 10Pantone 2728C 96, M 69BlackPantone 429C 3, K 32Please note that the use and application of our corporate colours helps to build our brand image by ensuringconsistency in our look and feel.White Special ink metallic silver
  27. 27. COMMUNICATION TOOLSFull colour logo on a lightbackgroundFull colour logo on a whitebackgroundBlack colour logo on a whitebackgroundREPRODUCTION OF LOGO ON LIGHTBACKGROUNDPantone 2758 colour logo on awhite background
  28. 28. COMMUNICATION TOOLSSilver colour logo on a darkbackgroundREPRODUCTION OF LOGO ON DARKBACKGROUNDWhite colour logo on a darkcolour backgroundWhite colour logo on a blackbackground
  29. 29. COMMUNICATION TOOLSCORRECT USE OF LOGO ON DIFFERENT BACKGROUNDS
  30. 30. COMMUNICATION TOOLSBusiness documentsUSING THE LOGOCorporate AdvertisementPresentations
  31. 31. LOGO SPACINGWhen using the logo, allow it to “breathe” and havemaximum impact by preserving a minimum clear spacezone around it. The minimum clear space is equal to theheight of the F, as illustrated.Maintaining the clear space zone between the logo andother graphic elements such as type, images, other logos,and the edge of pages, helps to ensure that the logo retainsa strong presence wherever it appears. Where possible,allow even more space around the logo.COMMUNICATION TOOLS
  32. 32. 0.5 inchMinimum sizeRESIZING THE LOGOFor legibility in print, we recommend that the logo should not bereproduced smaller in width than 0.5 inch for print.Legibility of the logotype must be maintained.Manipulation of the logo in a manner which would cause distortion isnot allowed. The logo may be resized, but the proportions must bemaintained.The logo should be proportionately resized from the corner indicated bythe arrow on top. Never “pinch” or “stretch” the logo to resize it.COMMUNICATION TOOLS
  33. 33. The logotype, symbol and tagline should appear together wherever space permits. However, the logo maybe used alone but in proximity of the tagline as shown below. The tagline text must be increased by 20% toensure its visibility along with the symbol and logotype.COMMUNICATION TOOLSUSING THE TAGLINESymbolLogotypeTagline
  34. 34. HOLDING COMPANY ASSOCIATIONEndorsement in wordingsEndorsement line with company logoEndorsement with the Holdings logoin single colorExamples of how to include the Holdings endorsement with its companies and productsacross communication channels:COMMUNICATION TOOLS
  35. 35. COMMUNICATION TOOLSFONT STYLEINTERNAL USEThis is the ONLY acceptable font for use by employees.To be used in emails, documents, tenders, spreadsheets, et al.Calibri Regular Calibri Bold!"#$%&()*+,-./0123456789:; !"#$%&()*+,-./0123456789:<=>?@ABCDEFGHIJKLMNOPQRSTU; ; ;<=>?@ABCDEFGHIJKLMNOPQRSTVWXYZ[]^_; ; ; ; ; ; UVWXYZ[]^EXTERNAL USEThese fonts are ONLY for use by the Marketing Department.To be used in Company Brochures, Advertisements, Website, Flyers, Promotional materials, et al.Avenir Light (Body text) Avenir Medium (Titles/Heading)ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789 abcdefghijklmnopqrstuvwxyz 0123456789Futura Bold Futura CondensedABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789 abcdefghijklmnopqrstuvwxyz 0123456789
  36. 36. Pantone 2758BlackBlack fontWhite fontFONT COLOURSCOMMUNICATION TOOLS
  37. 37. EMAIL FORMAT - CEO / COOCOMMUNICATION TOOLS$@<M;-M`;*JCI;$J@a!I?DKNPH; ?DKNPH; IJ; N; IPGKPO@; H<BIDNNDN; ; @; O@; HJGJM; <?DBIDN; N@LPDKN; PN>DKDNDOa; NDO; Q@G;DKNPN>DIB; @IO; GPO; G<I; PGG<; A@PB<DO; <PBP@M<@NOJ; J?JGJM@; ?JGPKO<; J; >JIN; ?JGJM; NDNHJ?J;GPKO<OP@MJ;?J;J?;?JGJM@;H<BIDH;?JGJM;<PBP@MJ;@P;A<>DGDN;@<;>JM@;@NOMP?;@PBD<O;Q@GDN;<?;O<O;?DJ;J?JGJM;<PBP@;H<BI<;>JM;IB;@PB<DO;@IDH;Q@ID=C;@Oa;LP<OPHN<I;C@I?M@;;I>DIDND;NDNG;?JGPO@;HJGJM@@O;<O@H;Q@G@N@LP<O;<GDO;<GDLP<Oa;Q@G;?JGJM@;A<>D?PDN;?JGJM@;?DBIDN;?JGJMK@M;DG;@PBD<H>JIN@?;?@GDLP<H>JI;C@IDN;<GDN;<OPH;?PDN;<O`"JM@; ?@G; PO@; A<>>PH; Q@M>DGG; <JMK@M; N@IO; <GDOa; Q@IDN; <PO@Oa; LPDKNPN; J; @PBP@; Q@MJ; ?JGJM@;Q@G@I?M@;@PDN;IJN;IJIN@;?JG@NNDH;DGG<;A@PH;?JGJM;NPHN<I;@>O@O;GJM;I>DI;QPGKPO<O;<H@Oa;LPD;@NOJ;>JIPGKPO;<>DG;DI;@PB<DO;Q@G;@NN@LP<H;UUMDPNOJ;?D<Ha;Q@GDO;RDNNDO;<PO<O`"@NO;2@B<M?Na(OM;CH_&;EBLO>>CH!"#$%&()*+&,-*.$/0*&12.*"&3,14!"#$%&#()*+,-_&!+(25$$)._(/,$).30`;/`;"JS;ZV]_;b;$P=<Da;5IDO@?;!M<=;%HDM<O@N0CJI@c;;d_]W;Z;^^[[[^^;;;;;;;;&<Sc;d_]W;Z;^^[[[^_-J=DG@c;d_]W;[[;WXYZ[];;;;;;%bH<DGc;?@Q`H<FCeA<FCMP??DICJG?DIBN`>JHRRR`A<FCMP??DICJG?DIBN`>JH.+/0,%--12(3*4-1256(16(+(4#+-125($*254*7#,+8#(12(80#(91--4#(!+68(:180(+(-1#,6#(;*,<*41*(*=(6%$$#66=%4(>%612#66#6(80+8(12$4%-#6(8,+-125?(;4+6&$6?(>#+%8@(+2-(;#,6*2+4($+,#?(;,*;#,8@(-##4*;7#28(+2-(A*128(Q@IOPM@N`B016(#7+14($*28+126($*2C-#2&+4(12=*,7+&*2(=*,(80#(6*4#(%6#(*=(80#(128#2-#-(,#$1;1#28D6E(F=(@*%(+,#(2*8(80#(128#2-#-(,#$1;1#28?(;4#+6#($*28+$8(80#(6#2-#,?(-#4#8#(8016(#7+14(+2-(7+128+12(80#($*2C-#2&+418@(*=(:0+8(@*%(7+@(0+#(,#+-EBody textCalibri Regular, 10pts.DesignationCalibri Bold, 10pts.DepartmentCalibri Regular, 10pts.Business NameCalibri Bold, 10pts.Contact InfoCalibri Regular, 9pts.Positioning StementCalibri Regular, 8pts.DisclaimerCalibri Regular, 6pts.SignatureCalibri Bold, 10 pts.
  38. 38. EMAIL FORMAT - EMPLOYEES$@<M;-M`;*JCI;$J@a!I?DKNPH; ?DKNPH; IJ; N; IPGKPO@; H<BIDNNDN; ; @; O@; HJGJM; <?DBIDN; N@LPDKN; PN>DKDNDOa; NDO; Q@G;DKNPN>DIB; @IO; GPO; G<I; PGG<; A@PB<DO; <PBP@M<@NOJ; J?JGJM@; ?JGPKO<; J; >JIN; ?JGJM; NDNHJ?J;GPKO<OP@MJ;?J;J?;?JGJM@;H<BIDH;?JGJM;<PBP@MJ;@P;A<>DGDN;@<;>JM@;@NOMP?;@PBD<O;Q@GDN;<?;O<O;?DJ;J?JGJM;<PBP@;H<BI<;>JM;IB;@PB<DO;@IDH;Q@ID=C;@Oa;LP<OPHN<I;C@I?M@;;I>DIDND;NDNG;?JGPO@;HJGJM@@O;<O@H;Q@G@N@LP<O;<GDO;<GDLP<Oa;Q@G;?JGJM@;A<>D?PDN;?JGJM@;?DBIDN;?JGJMK@M;DG;@PBD<H>JIN@?;?@GDLP<H>JI;C@IDN;<GDN;<OPH;?PDN;<O`"JM@; ?@G; PO@; A<>>PH; Q@M>DGG; <JMK@M; N@IO; <GDOa; Q@IDN; <PO@Oa; LPDKNPN; J; @PBP@; Q@MJ; ?JGJM@;Q@G@I?M@;@PDN;IJN;IJIN@;?JG@NNDH;DGG<;A@PH;?JGJM;NPHN<I;@>O@O;GJM;I>DI;QPGKPO<O;<H@Oa;LPD;@NOJ;>JIPGKPO;<>DG;DI;@PB<DO;Q@G;@NN@LP<H;UUMDPNOJ;?D<Ha;Q@GDO;RDNNDO;<PO<O`"@NO;2@B<M?Na$?P_-;EB!"#$%&56"7*/89&:&#;;$8).6/#8<&=)"*.>#"9+,/#&25(G(H*77%21$+&*26(I#;+,87#28_&!+(25$$)._(/,$).30`;/`;"JS;ZV]_;b;$P=<Da;5IDO@?;!M<=;%HDM<O@N0CJI@c;;d_]W;Z;^^[[[^^;;;;;;;;&<Sc;d_]W;Z;^^[[[^_-J=DG@c;d_]W;[[;WXYZ[];;;;;;%bH<DGc;?@Q`H<FCeA<FCMP??DI`<@RRR`A<FCMP??DICJG?DIBN`>JH.+/0,%--12(3*4-1256(16(+(4#+-125($*254*7#,+8#(12(80#(91--4#(!+68(:180(+(-1#,6#(;*,<*41*(*=(6%$$#66=%4(>%612#66#6(80+8(12$4%-#6(8,+-125?(;4+6&$6?(>#+%8@(+2-(;#,6*2+4($+,#?(;,*;#,8@(-##4*;7#28(+2-(A*128(Q@IOPM@N`B016(#7+14($*28+126($*2C-#2&+4(12=*,7+&*2(=*,(80#(6*4#(%6#(*=(80#(128#2-#-(,#$1;1#28D6E(F=(@*%(+,#(2*8(80#(128#2-#-(,#$1;1#28?(;4#+6#($*28+$8(80#(6#2-#,?(-#4#8#(8016(#7+14(+2-(7+128+12(80#($*2C-#2&+418@(*=(:0+8(@*%(7+@(0+#(,#+-EBody textCalibri Regular, 10pts.DesignationCalibri Bold, 10pts.DepartmentCalibri Regular, 10pts.Business NameCalibri Bold, 10pts.Contact InfoCalibri Regular, 9pts.Positioning StementCalibri Regular, 8pts.DisclaimerCalibri Regular, 6pts.SignatureCalibri Bold, 10 pts.COMMUNICATION TOOLS
  39. 39. COMMUNICATION TOOLS - CORPORATE STATIONERYA4 SIZE LETTERHEADS / CONTINUATION SHEETS
  40. 40. ENVELOPES(16 x 22.5 cm)(10.5 x 23.5cm)(32 x 22.8 cm)COMMUNICATION TOOLS - CORPORATE STATIONERY
  41. 41. BUSINESS CARDSFront BackCOMMUNICATION TOOLS - CORPORATE STATIONERY
  42. 42. INTERNAL MEMOSCOMMUNICATION TOOLS - CORPORATE STATIONERY
  43. 43. FAX COVER SHEETCOMMUNICATION TOOLS - CORPORATE STATIONERY
  44. 44. REPORT COVER / DOCUMENT FORMATCOMMUNICATION TOOLS - CORPORATE STATIONERY
  45. 45. NOTEPADS/COMPLIMENT SLIPSCOMMUNICATION TOOLS - CORPORATE STATIONERY
  46. 46. POWERPOINT TEMPLATESTitleCalibri Regular, 24pts.Text color: Corporate BlueSubtitleCalibri Regular, 18pts.Text color: Corporate BlueLogo GraphicBackgroundHeadingCalibri Regular, 24pts.Text color: Corporate BlueTITLE PAGE SECTION PAGECOMMUNICATION TOOLS - PRESENTATIONS
  47. 47. POWERPOINT TEMPLATESLogoTaglineHeadingCalibri Regular, 21pts.Text color: BlackSeparation LineThickness: 1 pt.Color: Corporate BlueCONTENT PAGE END PAGECOMMUNICATION TOOLS - PRESENTATIONS
  48. 48. THE BRANDTHE GLOBEThe globe in the logo denotes global penetration - that we are a company that extends boundaries byentering into new markets with new products.The logo has a modern look which signifies growth while maintaining the F within it.LOGO TYPEThe name itself positions us clearly in the minds of the customer to say who we are and what we represent.COLOUR PROPERTIESThe color green has been maintained for continuity with the addition of the blue to signify our strength,growth and the infinite range of services we provide our customers.TAGLINEThere is no tag line as the company name positions itself.The GlobeLogotype
  49. 49. Our mission is to source the very best productlines at the lowest price and hold the region’slargest portfolio of diverse products under oneroof.To offer our customers competitive pricingand quality merchandise whilst buildingrelationships of trust and customer service.THE PHILOSOPHYMISSION STATEMENT
  50. 50. Our vision is to become the region’s leadingwholesaler for import and export of businessand consumer products.THE PHILOSOPHYVISION
  51. 51. Our brand promise isTo provide innovative and diverse range of quality productsat the best price;To ensure that the customer experience is memorable andexceeds expectations.THE PHILOSOPHY
  52. 52. BRAND MESSAGESOur messages that reinforces our value proposition:• Fakhruddin Trading is the region’s specialist in the wholesale import and export of businessand consumer products to clients across Africa, Asia, Europe and the Middle East.• Fakhruddin Trading provides the most innovative, diverse and cost effective products inthe region.• Fakhruddin Trading has over five decades of experience in building sustainable customerrelationships.• Fakhruddin Trading is recognized as the region’s leading wholesale provider of productsthat include beauty and personal care, toys, household, hardware and general items.• Fakhruddin Trading has in-house manufacturing capabilities to facilitate diverse andcustomized products at competitive pricing with reduced lead times.• Fakhruddin Trading has the maximum storage capacity to hold excess stocks facilitatingbulk buying and economies of scale resulting in competitive pricing and reduced leadtimes to the customer.• Fakhruddin Trading works in partnership with leading brands to promote a portfolio ofdiverse products that are aligned to market needs.• Fakhruddin Trading is a member of Fakhruddin Holdings, a leading conglomerate with adiverse portfolio of successful businesses.
  53. 53. Fakhruddin Trading is the region’s specialist inthe wholesale import and export of business andconsumer products to clients across Africa, Asia,Europe and the Middle East.BRAND PROPOSITIONBRAND POSITIONING STATEMENT
  54. 54. Fakhruddin Trading is the region’sspecialist in the wholesale importand export of business and consumerproducts to clients across Africa,Asia, Europe and the Middle East.LaserKawashiExcel PowerLaser TechOmudaLordDingoPeacockLincGeparlysViccoDulhanBeautyCollectionTopazYetiSea PearlCaolaCrystalTimmyLady DianaNovaDianaFeahFormulaEasy Clean FemelleTRADING BRANDS OVERVIEW
  55. 55. Solid black Reverse colour (White)GradientMaster LogoTo be used in all official business documents,marketing collaterals and retail signages.Single Colour DistributionFlat Colour Distribution (No Gradient)When gradient printing is not permissible,(i.e. screen printing, embroidery, carton boxes).COMMUNICATION TOOLS
  56. 56. CORPORATE PALETTEPantone 2758C 100, M 90, Y 10Pantone 376C 50, Y 99BlackPlease note that the use and application of our corporate colours helps to build our brand image by ensuringconsistency in our look and feel.Pantone 356C 99, M 16, Y 98, K 3Do not create your own gradient mix. Contact our Marketingand Communications Department to request for a soft copyfile in ai or pdf formats.GRADIENT COLOURSGrayscaleFull colourCOMMUNICATION TOOLS
  57. 57. Full colour logo on a whitebackgroundSingle colour logo on a whitebackgroundREPRODUCTION OF LOGO ON LIGHTBACKGROUNDFull colour logo on a lightgraphic backgroundCOMMUNICATION TOOLS
  58. 58. Solid white logo on blackbackgroundFlat colour logo on Pantone 356backgroundREPRODUCTION OF LOGO ON DARK BACKGROUNDFlat colour logo on blackbackgroundCOMMUNICATION TOOLS
  59. 59. CORRECT USE OF LOGO ON DIFFERENT BACKGROUNDSCOMMUNICATION TOOLS
  60. 60. LOGO SPACINGWhen using the logo, allow it to “breathe” and have maximumimpact by preserving a minimum clear space zone around it.The minimum clear space is equal to the height of the F, asillustrated.Maintaining the clear space zone between the logo and othergraphic elements such as type, images, other logos, and theedge of pages, helps to ensure that the logo retains a strongpresence wherever it appears. Where possible, allow evenmore space around the logo.COMMUNICATION TOOLS
  61. 61. 0.5 inchMinimum sizeRESIZING THE LOGOFor legibility in print, we recommend that the logo shouldnot be reproduced smaller in width than 0.5 inch for print.Legibility of the logotype must be maintained.Manipulation of the logo in a manner which would causedistortion is not allowed. The logo may be resized, but theproportions must be maintained.The logo should be proportionately resized from the cornerindicated by the arrow on top. Never “pinch” or “stretch” thelogo to resize it.COMMUNICATION TOOLS
  62. 62. Endorsement in wordingsEndorsement line with the logoEndorsement with the Holdings logoin single colorExamples of how to include the Holdings endorsement with its companies and productsacross communication channels:COMMUNICATION TOOLSHOLDING COMPANY ASSOCIATION
  63. 63. FONT STYLEINTERNAL USEThis is the ONLY acceptable font for use by employees.To be used in emails, documents, tenders, spreadsheets, et al.Calibri Regular Calibri BoldABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz0123456789 0123456789EXTERNAL USEThese fonts are ONLY for use by the Marketing Department.To be used in Company Brochures, Advertisements, Website, Flyers, Promotional materials, et al.Avenir Light (Body text) Avenir Medium (Titles/Heading)ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789 abcdefghijklmnopqrstuvwxyz 0123456789Futura Bold Futura CondensedABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789 abcdefghijklmnopqrstuvwxyz 0123456789COMMUNICATION TOOLS
  64. 64. BlackWhite fontFONT COLOURSCOMMUNICATION TOOLS
  65. 65. EMAIL FORMAT - CEO / COODear Mr. John Doe,Andipsum dipsum no s nulpute magnissis e te molor adignis sequips uscipisit, sit velipsuscing ent lut lan ulla feugait augueraesto odolore dolupta o cons dolor sismodoluptatuero do od dolore magnim dolor auguero eu facilis ea core estrud eugiat velis adtat dio odolor augue magna cor ng eugait enim venibh et, quatumsan hendre ncinisi sisldolute moloreet atem velesequat alit aliquat, vel dolore faciduis dolore dignis dolorper ileugiamconsed deliquamcon henis alis atum duis at.Bore del ute faccum vercill aorper sent alit, venis autet, quipsus o eugue vero dolorevelendre euis nos nonse dolessim illa feum dolor sumsan ectet lor ncin vulputat amet, quiesto conulput acil in eugait vel essequam zzriusto diam, velit wissit autat.Best Regards,Zainab FakhruddinChief Operating OfficerExecutive BoardFAKHRUDDIN TRADINGP. O. Box 40769 - Dubai, United Arab EmiratesPhone +971 4 8855588 Fax +971 4 8855589Mobile +971 55 1234567 E-mail zainab@fakhruddintrading.aewww.fakhruddintrading.aeFakhruddin Trading are specialist in the wholesale import and export of business and consumer products to clientsacross Africa, Asia, Europe and the Middle East region. Fakhruddin Trading is a member of Fakhruddin Holdings, aleading conglomerate with a diverse portfolio of successful businesses.This email contains confidential information for the sole use of the intended recipient/s. If you are not the intended recipient, please contactthe sender, delete this email and maintain the confidentiality of what you may have read.Body textCalibri Regular, 11pts.DesignationCalibri Bold, 11pts.DepartmentCalibri Regular, 11pts.Business NameCalibri Bold, 11pts.Contact InfoCalibri Regular, 10pts.Positioning StatementCalibri Regular, 9pts.DisclaimerCalibri Regular,8pts.SignatureCalibri Bold, 11pts.COMMUNICATION TOOLS
  66. 66. EMAIL FORMAT - EMPLOYEESDear Mr. John Doe,Andipsum dipsum no s nulpute magnissis e te molor adignis sequips uscipisit, sit velipsuscing ent lut lan ulla feugait augueraesto odolore dolupta o cons dolor sismodoluptatuero do od dolore magnim dolor auguero eu facilis ea core estrud eugiat velis adtat dio odolor augue magna cor ng eugait enim venibh et, quatumsan hendre ncinisi sisldolute moloreet atem velesequat alit aliquat, vel dolore faciduis dolore dignis dolorper ileugiamconsed deliquamcon henis alis atum duis at.Bore del ute faccum vercill aorper sent alit, venis autet, quipsus o eugue vero dolorevelendre euis nos nonse dolessim illa feum dolor sumsan ectet lor ncin vulputat amet, quiesto conulput acil in eugait vel essequam zzriusto diam, velit wissit autat.Best Regards,Baber JahangirHR Assistant ManagerHR & Administration DepartmentFAKHRUDDIN TRADINGP. O. Box 40769 - Dubai, United Arab EmiratesPhone +971 4 8855588 Fax +971 4 8855589Mobile +971 55 1234567 E-mail hr@fakhruddintrading.aewww.fakhruddintrading.aeFakhruddin Trading are specialist in the wholesale import and export of business and consumer products to clientsacross Africa, Asia, Europe and the Middle East region. Fakhruddin Trading is a member of Fakhruddin Holdings, aleading conglomerate with a diverse portfolio of successful businesses.This email contains confidential information for the sole use of the intended recipient/s. If you are not the intended recipient, please contactthe sender, delete this email and maintain the confidentiality of what you may have read.COMMUNICATION TOOLSBody textCalibri Regular, 11pts.DesignationCalibri Bold, 11pts.DepartmentCalibri Regular, 11pts.Business NameCalibri Bold, 11pts.Contact InfoCalibri Regular, 10pts.Positioning StatementCalibri Regular, 9pts.DisclaimerCalibri Regular,8pts.SignatureCalibri Bold, 11pts.
  67. 67. A4 SIZE LETTERHEADS / CONTINUATION SHEETSCOMMUNICATION TOOLS - CORPORATE STATIONERY
  68. 68. (16 x 22.5 cm)(10.5 x 23.5cm)(32 x 22.8 cm)ENVELOPESCOMMUNICATION TOOLS - CORPORATE STATIONERY
  69. 69. Front BackBUSINESS CARDSCOMMUNICATION TOOLS - CORPORATE STATIONERYZainab FakhruddinChief Operating Officer
  70. 70. INTERNAL MEMOSCOMMUNICATION TOOLS - CORPORATE STATIONERY
  71. 71. FAX COVER SHEETCOMMUNICATION TOOLS - CORPORATE STATIONERY
  72. 72. REPORT COVER / DOCUMENT FORMATCOMMUNICATION TOOLS - CORPORATE STATIONERY
  73. 73. INVOICE / RECEIPTSCOMMUNICATION TOOLS - CORPORATE STATIONERY
  74. 74. NOTEPADS/COMPLIMENT SLIPSCOMMUNICATION TOOLS - CORPORATE STATIONERY
  75. 75. KYC FORM (KNOW YOUR CUSTOMER)COMMUNICATION TOOLS - CORPORATE STATIONERY
  76. 76. POWERPOINT TEMPLATESTitleCalibri Regular, 24pts.Text color: WhiteSubtitleCalibri Regular, 18pts.Text color: WhiteLogo GraphicBackgroundLogoHeadingCalibri Regular, 24pts.Text color: C50, Y99TITLE PAGE SECTION PAGECOMMUNICATION TOOLS - PRESENTATIONS
  77. 77. POWERPOINT TEMPLATESLogoSilhouetteHeadingCalibri Regular, 21pts.Text color: BlackSeparation LineThickness: 1 pt.Color: C50, Y99CONTENT PAGE END PAGECOMMUNICATION TOOLS - PRESENTATIONS
  78. 78. SALES STAFF UNIFORM / NAME BADGEEmbroidered logoCOMMUNICATION TOOLS - UNIFORMS
  79. 79. HOARDINGS / SIGN BOARDSCOMMUNICATION TOOLS - RETAIL SIGNAGE
  80. 80. THE BRAND
  81. 81. Our mission is to develop iconic landmarks aroundthe world catering to the needs of various consumers,offering an innovative and unique lifestyle, whichultimately delivers quality and value to all ourstakeholders.THE PHILOSOPHYMISSION STATEMENT
  82. 82. Our vision is to serve value and lifestyle tothe growing needs of the consumers acrossthe world, through continuous improvement,innovation and commitment, while focusingat the best interests of all our stakeholdersin compliance to the environment where weoperate and serve.THE PHILOSOPHYVISION
  83. 83. Our brand promise isTo provide residential, commercial and industrial propertiesthat are visually aesthetic and offer exceptional value formoney.To be committed to quality, innovation and excellentcustomer service that builds trust and empowers respectwith our clients.To offer end to end customized solutions from buying tomaintaining your property to the highest standards.THE PHILOSOPHY
  84. 84. BRAND MESSAGESOur messages that reinforces our value proposition:Fakhruddin Properties is a reputable developer of residential, commercial and industrialproperties across prime locations within the United Arab Emirates.Fakhruddin Properties has a diverse portfolio of projects comprising apartments, villas,offices, shopping malls and labour camps across the United Arab Emirates that includesDowntown Jebel Ali, Sheikh Zayed Road, Business Bay, Silicon Oasis, Sports City, JumeirahVillage South, The Lagoons, International City and Ajman.Fakhruddin Facilities Management, a division of Fakhruddin Properties, are specialists inproviding customized facilities management solutions across industrial, commercial andresidential properties.Fakhruddin Properties provides cost effective employee accommodation centers thatcaters to clients’ needs.Fakhruddin Properties has a diverse range of warehouses in the UAE which providesstorage solutions for clients.Fakhruddin Properties is a member of Fakhruddin Holdings, a conglomerate with a diverseportfolio of successful businesses.
  85. 85. Fakhruddin Properties is a reputabledeveloper of residential, commercial andindustrial properties across prime locationswithin the United Arab Emirates.Fakhruddin Facilities Management arespecialists in providing customized facilitiesmanagement solutions across residential,commercial and industrial properties.BRAND PROPOSITIONBRAND POSITIONING STATEMENT
  86. 86. Lake CentralOasis High ParkGrand LagoonCoral InternationalTrafalgar TowerTrafalgar CentralTrafalgar ExecutiveAjman Shopping MallWarehousesIndustrialProjectsFakhruddin Properties is aleading developer of residential,commercial and industrialproperties across prime locationswithin the United Arab Emirates.With a diverse portfolio ofproperties and a track record ofdelivering facilities managementsolutions across industrial,commercial and residentialproperties, Fakhruddin Propertiesis a name that you can trust.EmployeeAccommodationCentersResidential&CommercialProjectsFacilitiesManagementSolutionsCOMPANY OVERVIEW
  87. 87. Master LogoTo be used in all official business documentsand marketing collaterals.Single ColourDistributionBlackReverse colour(White)Coporate Blue BlackCOMMUNICATION TOOLS
  88. 88. GRADIENT COLOURSBlueC 88, M 8, Y 7, K 1BlackPlease note that the use and application of our corporate colours helps to build our brand image by ensuringconsistency in our look and feel.Sky BlueC 46, M 3, Y 3GreenC 84, M 17, Y 96, K 5Dark BlueC 92, M 50, Y 5, K 1Cool GrayC 27, M 19, Y 16, K 4Blue Sky Blue GreenDark Blue Cool GrayDo not create your own gradient mix. Contact our Marketing and CommunicationsDepartment to request for a soft copy file in ai or pdf formats.COMMUNICATION TOOLSCOLOUR PALETTE
  89. 89. Full colour logo on a lightbackgroundFull colour logo on a whitebackgroundBlack colour logo on a whitebackgroundREPRODUCTION OF LOGO ON LIGHTBACKGROUNDCOMMUNICATION TOOLS
  90. 90. White colour logo on a darkbackgroundREPRODUCTION OF LOGO ON DARKBACKGROUNDFull colour logo on a dark colourbackground, font colour reversedWhite colour logo on a blackbackgroundCOMMUNICATION TOOLS
  91. 91. CORRECT USE OF LOGO ON DIFFERENT BACKGROUNDSCOMMUNICATION TOOLS
  92. 92. LOGO SPACINGWhen using the logo, allow it to “breathe” and havemaximum impact by preserving a minimum clear spacezone around it. The minimum clear space is equal to theheight of the F, as illustrated.Maintaining the clear space zone between the logo andother graphic elements such as type, images, other logos,and the edge of pages, helps to ensure that the logo retainsa strong presence wherever it appears. Where possible,allow even more space around the logo.COMMUNICATION TOOLS
  93. 93. 0.5 inchRESIZING THE LOGOMinimum size For legibility in print, we recommend that the logo shouldnot be reproduced smaller in width than 0.5 inch for print.Legibility of the logotype must be maintained.Manipulation of the logo in a manner which would causedistortion is not allowed. The logo may be resized, but theproportions must be maintained.The logo should be proportionately resized from the cornerindicated by the arrow on top. Never “pinch” or “stretch” thelogo to resize it.COMMUNICATION TOOLS
  94. 94. Fakhruddin Properties is a member of Fakhruddin HoldingsExamples of how to include the Holdings endorsement with its companies and projectsacross communication channels:Endorsement in wordingsEndorsement line with the logoEndorsement with the Holdings logoin single colorCOMMUNICATION TOOLSHOLDING COMPANY ASSOCIATION
  95. 95. Black font on lightcolour backgroundFONT COLOURSWhite on dark colourbackgroundCOMMUNICATION TOOLS
  96. 96. EMAIL FORMAT - CEO / COODear Mr. John Doe,Andipsum dipsum no s nulpute magnissis e te molor adignis sequips uscipisit, sit velipsuscing ent lut lan ulla feugait augueraesto odolore dolupta o cons dolor sismodoluptatuero do od dolore magnim dolor auguero eu facilis ea core estrud eugiat velis adtat dio odolor augue magna cor ng eugait enim venibh et, quatumsan hendre ncinisi sisldolute moloreet atem velesequat alit aliquat, vel dolore faciduis dolore dignis dolorper ileugiamconsed deliquamcon henis alis atum duis at.Bore del ute faccum vercill aorper sent alit, venis autet, quipsus o eugue vero dolorevelendre euis nos nonse dolessim illa feum dolor sumsan ectet lor ncin vulputat amet, quiesto conulput acil in eugait vel essequam zzriusto diam, velit wissit autat.Best Regards,Yusuf FakhruddinChief Executive OfficerExecutive BoardFAKHRUDDIN PROPERTIESP. O. Box 191327 - Dubai, United Arab EmiratesPhone +971 4 3297920 Fax +971 4 3297921Mobile +971 55 1234567 E-mail yhamid@fakhruddin.aewww.fakhruddinproperties.comFakhruddin Properties is a leading developer of residential, commercial and industrial properties across prime locationswithin the United Arab Emirates. Fakhruddin Properties is a member of Fakhruddin Holdings, a leading conglomeratewith a diverse portfolio of successful businesses.This email contains confidential information for the sole use of the intended recipient/s. If you are not the intended recipient, please contactthe sender, delete this email and maintain the confidentiality of what you may have read.Body textCalibri Regular, 11pts.DesignationCalibri Bold, 11pts.DepartmentCalibri Regular, 11pts.Business NameCalibri Bold, 11pts.Contact InfoCalibri Regular, 10pts.Positioning StatementCalibri Regular, 9pts.DisclaimerCalibri Regular, 8pts.SignatureCalibri Bold, 11pts.COMMUNICATION TOOLS
  97. 97. EMAIL FORMAT - EMPLOYEESDear Mr. John Doe,Andipsum dipsum no s nulpute magnissis e te molor adignis sequips uscipisit, sit velipsuscing ent lut lan ulla feugait augueraesto odolore dolupta o cons dolor sismodoluptatuero do od dolore magnim dolor auguero eu facilis ea core estrud eugiat velis adtat dio odolor augue magna cor ng eugait enim venibh et, quatumsan hendre ncinisi sisldolute moloreet atem velesequat alit aliquat, vel dolore faciduis dolore dignis dolorper ileugiamconsed deliquamcon henis alis atum duis at.Bore del ute faccum vercill aorper sent alit, venis autet, quipsus o eugue vero dolorevelendre euis nos nonse dolessim illa feum dolor sumsan ectet lor ncin vulputat amet, quiesto conulput acil in eugait vel essequam zzriusto diam, velit wissit autat.Best Regards,Dev MakhMarketing & Communications DirectorMarketing & Communications DepartmentFAKHRUDDIN PROPERTIESP. O. Box 191327 - Dubai, United Arab EmiratesPhone +971 4 3297920 Fax +971 4 3297921Mobile +971 55 1234567 E-mail d.makh@fakhruddin.aewww.fakhruddinproperties.comFakhruddin Properties is a leading developer of residential, commercial and industrial properties across prime locationswithin the United Arab Emirates. Fakhruddin Properties is a member of Fakhruddin Holdings, a leading conglomeratewith a diverse portfolio of successful businesses.This email contains confidential information for the sole use of the intended recipient/s. If you are not the intended recipient, please contactthe sender, delete this email and maintain the confidentiality of what you may have read.COMMUNICATION TOOLSBody textCalibri Regular, 11pts.DesignationCalibri Bold, 11pts.DepartmentCalibri Regular, 11pts.Business NameCalibri Bold, 11pts.Contact InfoCalibri Regular, 10pts.Positioning StatementCalibri Regular, 9pts.DisclaimerCalibri Regular, 8pts.SignatureCalibri Bold, 11pts.
  98. 98. A4 LETTERHEADS / CONTINUATION SHEETSCOMMUNICATION TOOLS - CORPORATE STATIONERY
  99. 99. ENVELOPES(16 x 22.5 cm)(10.5 x 23.5cm)(32 x 22.8 cm)(43 x 32.5 cm)COMMUNICATION TOOLS - CORPORATE STATIONERY
  100. 100. Front BackBUSINESS CARDSCOMMUNICATION TOOLS - CORPORATE STATIONERY
  101. 101. INTERNAL MEMOSCOMMUNICATION TOOLS - CORPORATE STATIONERY
  102. 102. FAX COVER SHEETCOMMUNICATION TOOLS - CORPORATE STATIONERY
  103. 103. REPORT COVER / DOCUMENT FORMATCOMMUNICATION TOOLS - CORPORATE STATIONERY
  104. 104. FORMSCOMMUNICATION TOOLS - CORPORATE STATIONERY
  105. 105. NOTEPADS/COMPLIMENT SLIPSCOMMUNICATION TOOLS - CORPORATE STATIONERY
  106. 106. Cover InsideFOLDERCOMMUNICATION TOOLS - CORPORATE STATIONERY
  107. 107. CoverInside pagesHANDOVER MANUALCOMMUNICATION TOOLS - OWNER’S MANUAL
  108. 108. POWERPOINT TEMPLATESTitleCalibri Regular, 24pts.Text color: WhiteSubtitleCalibri Regular, 18pts.Text color: WhiteLogo GraphicBackgroundGraphicBackgroundHeadingCalibri Regular, 24pts.Text color: WhiteTITLE PAGE SECTION PAGECOMMUNICATION TOOLS - PRESENTATIONS
  109. 109. POWERPOINT TEMPLATESLogoSilhouetteHeadingCalibri Regular, 21pts.Text color: BlackSeparation LineThickness: 1 pt.Color: Blue GradientCONTENT PAGE END PAGEGraphicBackgroundLogoCOMMUNICATION TOOLS - PRESENTATIONS
  110. 110. MISSION STATEMENTTo deliver customized integrated facilities managementsolutions utilizing industry best practices to the mutualbenefit of all our stakeholders.
  111. 111. VISIONTo be the regional market leader and partner ofchoice in delivering integrated facilities managementsolutions to our stakeholders.
  112. 112. To provide a complete range of cost-efficient andindustry approved facilities management solutions thatprovide real value to our clients and their investments.BRAND PROMISE
  113. 113. BRAND PROPOSITIONFakhruddin Facilities Management are specialists inproviding customized facilities management solutionsacross residential, commercials and industrialproperties.
  114. 114. OUR CREDENTIALS• Fakhruddin Facilities Management is one of the region’s most respected facilities management companies with atrack record of delivering integrated facilities management solutions to clients.• Fakhruddin Facilities Management is committed to developing relationships based on trust and sincerity and deliveringcustomized solutions that are efficient and cost effective.• Fakhruddin Facilities Management knowledge base is unrivalled with teams consisting of highly skilled professionalswith an abundance of knowledge accumulated from delivery of global facilities management programs.• Fakhruddin Facilities Management has consistently managed projects ranging from residential buildings, commercialbuildings, manufacturing premises, warehouses and employee accommodation centers ( labour camps).• Fakhruddin Facilities Management is a member of Fakhruddin Holdings, a leading 50 year old conglomerate with adiverse portfolio of successful businesses.• Fakhruddin Facilities Management works in partnerships with its sister operations, Fakhruddin Properties, FundamentalTechnical Services and Federal Security Services to deliver integrated bespoke solutions to its clients.
  115. 115. OperationsConsultancyServicesFakhruddin Facilities Management arespecialists in providing customizedfacilities management solutions acrossresidential, commercials and industrialproperties.COMPANY OVERVIEW
  116. 116. OUR PRODUCTS: SERVICES• Cleaning• Security• Mechanical electrical plumbing• Civil• Lifeguarding• Pest control• Landscaping• Fire fighting & alarm system• Waste management solution• Property handover• Management of warranties• Lease management & rentcollection• Legal assistance
  117. 117. OUR PRODUCTS: CONSULTANCY• Strategic studies• Design reviews• Cost modeling• Operational studies• Outsourcing specifications• Contract transition• Renovations and retrofits• Energy efficiency• Mechanical efficiency• Insurance
  118. 118. OUR PRODUCTS: OPERATIONS• Single point of contact• 24/7 integrated services• Computer aided fm• Tailored reports• Preventive maintenance• Fit out works• Coordinated tasks
  119. 119. InsulationcontractingPartitions & falseceiling contractingFloor & tiling worksElectromechanicalequipmentinstallationCladding works Painting contractingBuilding cleaningservicesEngraving andornamentationworksAir conditioning,ventilations & airfiltration systemsinstallation &maintenanceCarperntry &flooring contractingOUR SERVICES
  120. 120. C O R P O R A T E I D E N T I T Y G U I D E L I N E S2 0 1 1 E M P L O Y E E M A N U A L
  121. 121. BRAND MESSAGESOur messages that reinforces our value proposition:• Premier Plastic Industries is responsible for the development andmanufacture of a diverse range of plastic items that includes caps andclosures for perfume bottles, aerosols and mineral water bottles usingstate-of-the-art injection moulding machinery.• Premier Plastic Industries provides an integral support function to otherparts of the business(Sterling Perfumes and Cosmetics)• Premier Plastic Industries is a specialty manufacturer of five gallon waterbottle plastic caps to clients across the Middle East.• Premier Plastic Industries is a member of Fakhruddin Holdings, aconglomerate with a diverse portfolio of successful businesses.
  122. 122. BRAND PROPOSITIONPremier Plastic Industries is responsible for thedevelopment and manufacture of a diverse rangeof plastic items that includes caps and closures forperfume bottles, aerosols and mineral water bottlesusing state-of-the-art injection moulding machinery.BRAND POSITIONING STATEMENT
  123. 123. Caps andclosures foraerosolsMineralwater bottlecapsCaps andclosures forperfumebottlesPremier Plastics is responsible forthe development and manufactureof a diverse range of plastic itemsthat includes caps and closuresfor perfume bottles, aerosolsand mineral water bottles usingstate-of-the-art injection mouldingmachinery.BRAND OVERVIEW
  124. 124. COMMUNICATION TOOLSCORPORATE COLOURSRedM 100, Y 100BlackPlease note that the use and application of our corporate colours helps to build our brand image by ensuringconsistency in our look and feel.GrayY 2, K 60
  125. 125. COMMUNICATION TOOLSMaster LogoTo be used in all official business documentsand marketing collaterals.Single Colour DistributionBlack Reverse colour (White)
  126. 126. COMMUNICATION TOOLSFull colour logo on a lightbackgroundFull colour logo on a whitebackgroundBlack colour logo on a whitebackgroundREPRODUCTION OF LOGO ON LIGHTBACKGROUND
  127. 127. COMMUNICATION TOOLSREPRODUCTION OF LOGO ONDARK BACKGROUNDSolid white logo on a darkcolour backgroundWhite colour logo on a blackbackgroundColour logo on a dark colourbackground
  128. 128. COMMUNICATION TOOLSCORRECT USE OF LOGO ON DIFFERENTBACKGROUNDS
  129. 129. 0.5 inchCOMMUNICATION TOOLSRESIZING THE LOGOMinimum size For legibility in print, we recommend that the logo should not be reproducedsmaller in width than 0.5 inch for print. Legibility of the logotype must bemaintained.Manipulation of the logo in a manner which would cause distortion is not allowed.The logo may be resized, but the proportions must be maintained.The logo should be proportionately resized from the corner indicated by thearrow on top. Never “pinch” or “stretch” the logo to resize it.
  130. 130. Premier Plastic Industries is a member of Fakhruddin HoldingsCOMMUNICATION TOOLSEndorsement in wordingsEndorsement line with company logoEndorsement with the Holdings logoin single colorExamples of how to include the Holdings endorsement with its companies and productsacross communication channels:HOLDING COMPANY ASSOCIATION
  131. 131. COMMUNICATION TOOLSFONT STYLEINTERNAL USEThis is the ONLY acceptable font for use by employees.To be used in emails, documents, tenders, spreadsheets, et al.Calibri Regular Calibri BoldABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz0123456789 0123456789EXTERNAL USEThese fonts are ONLY for use by the Marketing Department.To be used in Company Brochures, Advertisements, Website, Flyers, Promotional materials, et al.Avenir Light (Body text) Avenir Medium (Titles/Heading)ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789 abcdefghijklmnopqrstuvwxyz 0123456789Futura Bold Futura CondensedABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789 abcdefghijklmnopqrstuvwxyz 0123456789
  132. 132. COMMUNICATION TOOLSFONT COLOURSWhite colour font on a darkbackgroundGray colour font on a lightbackground
  133. 133. COMMUNICATION TOOLSBody textCalibri Regular, 10pts.DesignationCalibri Bold, 10pts.DepartmentCalibri Regular, 10pts.Business NameCalibri Bold, 10pts.Contact InfoCalibri Regular, 9pts.Positioning StementCalibri Regular, 8pts.DisclaimerCalibri Regular, 6pts.SignatureCalibri Bold, 10 pts.EMAIL FORMAT - CEO / COODear Mr. John Doe,Andipsum dipsum no s nulpute magnissis e te molor adignis sequips uscipisit, sit vel ipsuscing ent lut lan ulla feugait augueraesto odolore dolupta o cons dolor sismodo luptatuero do od dolore magnim dolor auguero eu facilis ea core estrud eugiat velis ad tat dio odolor augue magna cor ng eugait enim venibh et, quatumsan hendre ncinisi sisl dolute moloreet atem velesequat alit aliquat, vel dolore faciduis dolore dignis dolorper il eugiamconsed deliquamcon henis alis atum duis at.Bore del ute faccum vercill aorper sent alit, venis autet, quipsus o eugue vero dolore velendre euis nos nonse dolessim illa feum dolor sumsan ectet lor ncin vulputat amet, qui esto conulput acil in eugait vel essequam zzriusto diam, velit wissit autat.Best Regards,Husain FakhruddinChief Executive OfficerExecutive BoardPREMIER PLASTIC INDUSTRIES L.L.C.P. O. Box 40769 - Dubai, United Arab EmiratesPhone: +971 4 8855588 Fax: +971 4 8855589Mobile: +971 55 1234567 E-mail: husain@fakhruddin.com Premier Plastic Industries is responsible for the development and manufacture of a diverse range of plastic items that include aerosols, perfume bottles and water bottle caps using state-of-the-art injection moulding machinery.Fakhruddin Plastics is a member of Fakhruddin Holdings, a leading conglomerate with a diverse portfolio of successful businesses.This email contains confidential information for the sole use of the intended recipient/s. If you are not the intended recipient, please contact the sender, delete this email and maintain the confidentiality of what you may have read.
  134. 134. Body textCalibri Regular, 10pts.DesignationCalibri Bold, 10pts.DepartmentCalibri Regular, 10pts.Business NameCalibri Bold, 10pts.Contact InfoCalibri Regular, 9pts.Positioning StementCalibri Regular, 8pts.DisclaimerCalibri Regular, 6pts.SignatureCalibri Bold, 10 pts.COMMUNICATION TOOLSEMAIL FORMAT - EMPLOYEESDear Mr. John Doe,Andipsum dipsum no s nulpute magnissis e te molor adignis sequips uscipisit, sit vel ipsuscing ent lut lan ulla feugait augueraesto odolore dolupta o cons dolor sismodo luptatuero do od dolore magnim dolor auguero eu facilis ea core estrud eugiat velis ad tat dio odolor augue magna cor ng eugait enim venibh et, quatumsan hendre ncinisi sisl dolute moloreet atem velesequat alit aliquat, vel dolore faciduis dolore dignis dolorper il eugiamconsed deliquamcon henis alis atum duis at.Bore del ute faccum vercill aorper sent alit, venis autet, quipsus o eugue vero dolore velendre euis nos nonse dolessim illa feum dolor sumsan ectet lor ncin vulputat amet, qui esto conulput acil in eugait vel essequam zzriusto diam, velit wissit autat.Best Regards,Dev MakhGroup Marketing & Communications DirectorMarketing & Communications DepartmentPREMIER PLASTIC INDUSTRIES L.L.C.P. O. Box 40769 - Dubai, United Arab EmiratesPhone: +971 4 8855588 Fax: +971 4 8855589Mobile: +971 55 1234567 E-mail: d.makh@fakhruddin.com Premier Plastic Industries is responsible for the development and manufacture of a diverse range of plastic items that include aerosols, perfume bottles and water bottle caps using state-of-the-art injection moulding machinery.Fakhruddin Plastics is a member of Fakhruddin Holdings, a leading conglomerate with a diverse portfolio of successful businesses.This email contains confidential information for the sole use of the intended recipient/s. If you are not the intended recipient, please contact the sender, delete this email and maintain the confidentiality of what you may have read.
  135. 135. COMMUNICATION TOOLS - CORPORATE STATIONERYA4 SIZE LETTERHEADS / CONTINUATION SHEETS
  136. 136. COMMUNICATION TOOLS - CORPORATE STATIONERYENVELOPES
  137. 137. COMMUNICATION TOOLS - CORPORATE STATIONERYBUSINESS CARDSFront Back
  138. 138. COMMUNICATION TOOLS - CORPORATE STATIONERYINTERNAL MEMOS
  139. 139. COMMUNICATION TOOLS - CORPORATE STATIONERYFAX COVER SHEET
  140. 140. REPORT COVER / DOCUMENT FORMATCOMMUNICATION TOOLS - CORPORATE STATIONERY
  141. 141. NOTEPADS/COMPLIMENT SLIPSCOMMUNICATION TOOLS - CORPORATE STATIONERY
  142. 142. HeadingCalibri Regular, 24pts.COMMUNICATION TOOLS - PRESENTATIONSPOWERPOINT TEMPLATESTitleCalibri Regular, 24pts.SubtitleCalibri Regular, 18pts.Logo GraphicBackgroundTITLE PAGE SECTION PAGE
  143. 143. POWERPOINT TEMPLATESLogoHeadingCalibri Regular, 21pts.Text color: BlackSeparation LineThickness: 1 pt.Color: Corporate BlueCONTENT PAGE END PAGECOMMUNICATION TOOLS - PRESENTATIONS
  144. 144. LogoBrand NameProduct LineTHE BRAND• Sterling Parfums consists of four sub brands - Armaf, Estiara, Cosmo Designs and Hamidi Oud & Perfumes.• The name itself positions us clearly in the minds of the consumer to say who we are and what werepresent.• The colours have been kept the same as the Sterling logo to maintain the brand image identity as beingpart of the Sterling umbrella.TAGLINESThere is no tag line as the company name positions itself.
  145. 145. Our mission is to provide products and services withquality and value. To establish beneficial businessrelationships with suppliers who share our commitmentto customer service and competitive pricing.THE PHILOSOPHYMISSION STATEMENT
  146. 146. At Sterling Parfums, we strive to develop dynamicglobal brands while focusing on the customer offeringin each location.THE PHILOSOPHYVISION
  147. 147. Our brand promise is• To provide our customers with innovative, dynamic andquality products at the most competitive price.• To provide our consumers with products that they can trustby consistently developing products that will make themsmell, look and feel their best at all times.THE PHILOSOPHY
  148. 148. ContractManufacturingSterling Parfums is the regionsspecialist in the manufacture anddistribution of fragrances with diversebrands catering to the lifestyles of aglobal audience.COMPANY OVERVIEW
  149. 149. Sterling Parfums is the regions specialist in themanufacture and distribution of fragrances with diversebrands catering to the lifestyles of a global audience.BRAND PROPOSITIONBRAND POSITIONING STATEMENT
  150. 150. BRAND MESSAGESSterling Parfums:• Sterling Parfums is the regions specialist in the manufacture and distribution of fragrances with diversebrands catering to the lifestyles of a global audience.• Armaf is a collection of luxury premium fragrances that exudes class, style and couture.• Estiara is an inspiring range of alternative designer fragrances that is chic and affordable.• Cosmo Design is a diverse range of fragrances that provides real value and appeals to the mass market.• Hamidi Oud & Perfumes is a niche brand of concentrated Arabic perfumes oils and fragrances• Sterling Parfums has state-of-the-art manufacturing facilities, that is GMP/AE/2010/219 and ISO 9001certified, ensuring that all products comply with rigours quality standards.• Sterling Parfums provides unique fragrances that can extend to beauty and personal care productsleveraging through its parent company network (Sterling Cosmetics and Sea Pearl).• Sterling Parfums has developed a niche for contract manufacturing aligned to client and marketrequirements.• Sterling Parfums is a member of Fakhruddin Holdings, a leading conglomerate with a diverse portfolioof successful businesses.
  151. 151. BRAND MESSAGESArmaf:• Armaf is an expression of luxury that is original, innovative and couture.• Collection of signature fragrances and scented luxuries for both men and women.• Modern, invigorating and inspiring scents for stylish and sophisticated men.• Glamorous, indulgent and irresistible unique designer fragrances for women.• Armaf provides quality, competitive pricing and unique packaging that exudes class,style and elegance.
  152. 152. BRAND MESSAGESEstiara:• Alternative designer fragrances that draws inspiration from international fragrancesworldwide.• Chic affordable alternative fragrances with contemporary designs and packaging.• Hip, trendy and captivating fragrances for men.• Sparkling, spirited and sophisticated fragrances aligned to the lifestyle of today’s women.
  153. 153. BRAND MESSAGESCosmo Designs:• Extensive range of fresh and trendy fragrances for the mass market.• Array of scents developed to cater for your everyday needs.• Diverse and affordable products targeting the cosmopolitan individual.
  154. 154. Hamidi Oud & Perfumes:• Leading manufacturer, retailer and distributor of oriental perfumes across the GCC.• Diverse range of concentrated perfume oils, Bukhoors, Muattars, Agarwood, Dehn AlOud and a selection of lotions and creams developed for the needs of the Arabicconsumer.• Manufactured using a combination of the finest ingredients and fragrance oils withoutan alcoholic base.BRAND MESSAGES
  155. 155. COMMUNICATION TOOLSMaster LogoTo be used in all official business documents, marketingcollaterals, advertisements, exhibitions and retail signages.Single Colour Distribution (Black)Logo on Dark Background
  156. 156. BlackProcess ColorM 100, Y 60Pantone 877CSpecial Ink SilverPlease note that the use and application of our corporate colours helps to build our brand image by ensuringconsistency in our look and feel.COMMUNICATION TOOLSCOLOUR PALETTE
  157. 157. COMMUNICATION TOOLSFull colour logo on a whitebackgroundBlack colour logo on a whitebackgroundREPRODUCTION OF LOGO ON LIGHTBACKGROUND
  158. 158. REPRODUCTION OF LOGO ON DARKBACKGROUNDColour logo on a blackbackgroundWhite colour logo on a blackbackgroundCOMMUNICATION TOOLS
  159. 159. COMMUNICATION TOOLSCORRECT USE OF LOGO ON DIFFERENT BACKGROUNDS
  160. 160. LOGO SPACINGWhen using the logo, allow it to “breathe” and have maximum impact by preserving a minimum clear spacezone around it. The minimum clear space is equal to the height of the S, as illustrated.Maintaining the clear space zone between the logo and other graphic elements such as type, images, otherlogos, and the edge of pages, helps to ensure that the logo retains a strong presence wherever it appears.Where possible, allow even more space around the logo.COMMUNICATION TOOLS
  161. 161. 0.75 inchMinimum sizeRESIZING THE LOGOFor legibility in print, we recommend that the logo should not be reproducedsmaller in width than 0.75 inch for print. Legibility of the logotype must bemaintained.Manipulation of the logo in a manner which would cause distortion is not allowed.The logo may be resized, but the proportions must be maintained.The logo should be proportionately resized from the corner indicated by thearrow on top. Never “pinch” or “stretch” the logo to resize it.COMMUNICATION TOOLS
  162. 162. COMMUNICATION TOOLSBRAND LOGO : ARMAFSingle Colour Distribution (Black) Special Colour Print (Gold)
  163. 163. Single Colour Distribution (Black) Special Colour Print (Gold)COMMUNICATION TOOLSBRAND LOGO : ESTIARA
  164. 164. BRAND LOGO : COSMO DESIGNSSingle Colour Distribution (Black)COMMUNICATION TOOLS
  165. 165. BRAND LOGO : HAMIDI OUD & PERFUMESFull Colour Distribution Single Colour Distribution (Black)COMMUNICATION TOOLS
  166. 166. COMMUNICATION TOOLSFONT STYLEINTERNAL USEThis is the ONLY acceptable font for use by employees.To be used in emails, documents, tenders, spreadsheets, et al.Calibri Regular Calibri BoldABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz0123456789 0123456789EXTERNAL USEThese fonts are ONLY for use by the Marketing Department.To be used in Company Brochures, Advertisements, Website, Flyers, Promotional materials, et al.Avenir Light (Body text) Avenir Medium (Titles/Heading)ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789 abcdefghijklmnopqrstuvwxyz 0123456789Futura Bold Futura CondensedABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789 abcdefghijklmnopqrstuvwxyz 0123456789
  167. 167. EMAIL FORMAT - CEO / COODear Mr. John Doe,Andipsum dipsum no s nulpute magnissis e te molor adignis sequips uscipisit, sit vel ipsuscing ent lut lan ulla feugait augueraesto odolore dolupta o cons dolor sismodo luptatuero do od dolore magnim dolor auguero eu facilis ea core estrud eugiat velis ad tat dio odolor augue magna cor ng eugait enim venibh et, quatumsan hendre ncinisi sisl dolute moloreet atem velesequat alit aliquat, vel dolore faciduis dolore dignis dolorper il eugiamconsed deliquamcon henis alis atum duis at.Bore del ute faccum vercill aorper sent alit, venis autet, quipsus o eugue vero dolore velendre euis nos nonse dolessim illa feum dolor sumsan ectet lor ncin vulputat amet, qui esto conulput acil in eugait vel essequam zzriusto diam, velit wissit autat.Best Regards,Ali FakhruddinChief Executive OfficerExecutive BoardSTERLING PARFUMSP. O. Box 40769 - Dubai, United Arab EmiratesPhone +971 4 8855588 Fax +971 4 8855589Mobile +971 55 1234567 E-mail ali@fakhruddin.aewww.sterlingparfums.comSterling Parfums is the regions specialist in the manufacture and distribution of fragrances with diverse brands catering to the lifestyles of a global audience. Sterling Parfums is a member of Fakhruddin Holdings, a leading conglomerate with a diverse portfolio of successful businesses.This email contains confidential information for the sole use of the intended recipient/s. If you are not the intended recipient, please contact the sender, delete this email and maintain the confidentiality of what you may have read.Body textCalibri Regular, 10pts.DesignationCalibri Bold, 10pts.DepartmentCalibri Regular, 10pts.Business NameCalibri Bold, 10pts.Contact InfoCalibri Regular, 9pts.Positioning StatementCalibri Regular, 8pts.DisclaimerCalibri Regular, 6pts.SignatureCalibri Bold, 10 pts.COMMUNICATION TOOLS
  168. 168. www.sterlingparfums.comwww.sterlingparfums.comSterling Parfums is a member of Fakhruddin Holdings Sterling Parfums is a member of Fakhruddin HoldingsENVELOPESCOMMUNICATION TOOLS - CORPORATE STATIONERY(16 x 22.5 cm) (10.5 x 23.5cm)(32 x 22.8 cm)
  169. 169. BUSINESS CARDSBackCOMMUNICATION TOOLS - CORPORATE STATIONERYFront
  170. 170. A4 LETTERHEADS / CONTINUATION SHEETSCOMMUNICATION TOOLS - CORPORATE STATIONERY
  171. 171. NOTEPADS / COMPLIMENT SLIPSCOMMUNICATION TOOLS - CORPORATE STATIONERY
  172. 172. INTERNAL MEMOSCOMMUNICATION TOOLS - CORPORATE STATIONERY
  173. 173. REPORT COVER / DOCUMENT FORMATCOMMUNICATION TOOLS - CORPORATE STATIONERY
  174. 174. FAX COVER SHEETCOMMUNICATION TOOLS - CORPORATE STATIONERY
  175. 175. INVOICE / RECEIPTSCOMMUNICATION TOOLS - CORPORATE STATIONERY
  176. 176. TITLE PAGE SECTION PAGEPOWERPOINT TEMPLATESTitleCalibri Regular, 24pts.Text color: WhiteSubtitleCalibri Regular, 18pts.Text color: WhiteLogo GraphicBackgroundLogoHeadingCalibri Regular, 24pts.Text color: C50, Y99COMMUNICATION TOOLS - PRESENTATIONS
  177. 177. POWERPOINT TEMPLATESCOMMUNICATION TOOLS - PRESENTATIONSLogo SilhouetteHeadingCalibri Regular, 21pts.Text color: BlackSeparation LineThickness: 1 pt.Color: C50, Y99CONTENT PAGE END PAGE
  178. 178. COMMUNICATION TOOLS - SIGNAGESEXTERNAL BRADING - BUILDING FACADE
  179. 179. COMMUNICATION TOOLS - SIGNAGESINTERNAL BRANDING - LOUNGE
  180. 180. INTERNAL BRANDING - RECEPTION AREACOMMUNICATION TOOLS - SERVICE VEHICLES
  181. 181. SALES VAN / EMPLOYEES’ SERVICE VEHICLECOMMUNICATION TOOLS - SERVICE VEHICLES
  182. 182. Our mission is to provide products and services withquality and value. To establish beneficial businessrelationships with suppliers who share our commitmentto customer service and competitive pricing.THE PHILOSOPHYMISSION STATEMENT
  183. 183. At Premier Cosmetics, we strive to develop dynamicglobal brands while focusing on the customer offeringin each location.THE PHILOSOPHYVISION
  184. 184. Our brand promise is• To provide our customers across the beauty and personalcare industry with innovative, dynamic and quality productsat the most competitive price.• To provide our consumers with products that they can trustby consistently developing products that will make themlook and feel their best at all times.THE PHILOSOPHY
  185. 185. Baby CareFacial MasksFacial WashMoisturizersSkin CreamFace & Body ScrubsHair TreatmentHerbal ShampooMoisturizersScrubsBody LotionFacial CleansersStyling GelHair Oil & TonicHand SanitizersSun ScreenNail Polish RemoverBaby CarePremier Cosmetics is the regionsspecialist in the manufactureand distribution of beauty andpersonal care products.ContractManufacturingCOMPANY OVERVIEW
  186. 186. Premier Cosmetics is the regions specialist in themanufacture and distribution of beauty and personalcare products.BRAND PROPOSITIONBRAND POSITIONING STATEMENT
  187. 187. BRAND MESSAGESPremier Cosmetics:• Premier Cosmetics is the regions specialists in the manufacture and distribution of beautyand personal care products.• Premier Cosmetics has a comprehensive range of products operating under the LadyDiana and FEAH brand that entails skin care, acne solutions, herbal solutions, exfoliationproducts and a range of bath and body products.• Premier Cosmetics beauty and personal care products are manufactured using the finestnatural ingredients.• Premier Cosmetics has state-of-the-art manufacturing facilities, that is GMP/AE/2010/220and ISO 9001 certified, ensuring that all products comply with rigours quality standards.• Premier Cosmetics can provide complete beauty and personal care products that extendsto fragrances and cotton accessories leveraging through its parent company network(Sterling Parfums and Sea Pearl).• Premier Cosmetics has developed a niche for contract manufacturing aligned to clientand market requirements.• Premier Cosmetics is a member of Fakhruddin Holdings, a leading conglomerate with adiverse portfolio of successful businesses.
  188. 188. Lady Diana:• Leading beauty and personal care brand providing a comprehensive range of productscatering to the lifestyle of today’s woman.• Diverse selection of products from skin care, acne solutions, herbal solutions, cleansers,exfoliation products and a range of bath and body products, all produced with naturalingredients.• State-of-the-art research and development laboratories, dedicated in analyzing andusing only the finest natural herbs, plants and substances to produce a unique range ofproducts at competitive prices.BRAND MESSAGES
  189. 189. FEAH:• Specialists in providing cosmetic products designed to promote vitality, beauty, andoverall good living.• Extensive range of beauty and personal care products ranging from body care, skin care,hair care and a selection of baby products.• Continuous focus on development and introduction of new products aligned to theneeds of our customers.• State-of-the-art research and development laboratory to produce innovative and valueoriented products.BRAND MESSAGES
  190. 190. COMMUNICATION TOOLSMaster LogoTo be used in all official business documents, marketingcollaterals, advertisements, exhibitions and retail signages.Single Colour Distribution (Black)Logo on Dark Background
  191. 191. Premier Cosmetics & Toiletries Industries is a member of Fakhruddin HoldingsCOMMUNICATION TOOLSHOLDING COMPANY ASSOCIATIONEndorsement in wordingsEndorsement line with company logoEndorsement with the Holdings logoin single colorExamples of how to include the Holdings endorsement with its companies and products acrosscommunication channels:
  192. 192. BlackProcess ColorC 100, M 50Process ColorK 50Please note that the use and application of our corporate colours helps to build our brandimage by ensuring consistency in our look and feel.COMMUNICATION TOOLSCOLOUR PALETTE
  193. 193. COMMUNICATION TOOLSFull colour logo on a whitebackgroundBlack colour logo on a whitebackgroundREPRODUCTION OF LOGO ON LIGHT BACKGROUND
  194. 194. COMMUNICATION TOOLSREPRODUCTION OF LOGO ON DARK BACKGROUNDFull colour logo on a whitebackgroundBlack colour logo on a whitebackground
  195. 195. COMMUNICATION TOOLSCORRECT USE OF LOGO ON DIFFERENT BACKGROUNDS
  196. 196. 0.75 inchMinimum sizeRESIZING THE LOGOFor legibility in print, we recommend that the logo should not bereproduced smaller in width than 0.75 inch for print.Legibility of the logotype must be maintained.Manipulation of the logo in a manner which would cause distortion isnot allowed. The logo may be resized, but the proportions must bemaintained.The logo should be proportionately resized from the corner indicated bythe arrow on top. Never “pinch” or “stretch” the logo to resize it.COMMUNICATION TOOLS
  197. 197. Special Print (Silver Foil)BRAND LOGOS : FEAH®Single Colour Distribution (Black)COMMUNICATION TOOLS
  198. 198. BRAND LOGOS : LADY DIANASingle Colour Distribution (Black) Special Print (Silver Foil)COMMUNICATION TOOLS
  199. 199. COMMUNICATION TOOLSFONT STYLEINTERNAL USEThis is the ONLY acceptable font for use by employees.To be used in emails, documents, tenders, spreadsheets, et al.Calibri Regular Calibri BoldABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz0123456789 0123456789EXTERNAL USEThese fonts are ONLY for use by the Marketing Department.To be used in Company Brochures, Advertisements, Website, Flyers, Promotional materials, et al.Avenir Light (Body text) Avenir Medium (Titles/Heading)ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789 abcdefghijklmnopqrstuvwxyz 0123456789Futura Bold Futura CondensedABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789 abcdefghijklmnopqrstuvwxyz 0123456789
  200. 200. EMAIL FORMAT - CEO / COODear Mr. John Doe,Andipsum dipsum no s nulpute magnissis e te molor adignis sequips uscipisit, sit vel ipsuscing ent lut lan ulla feugait augueraesto odolore dolupta o cons dolor sismodo luptatuero do od dolore magnim dolor auguero eu facilis ea core estrud eugiat velis ad tat dio odolor augue magna cor ng eugait enim venibh et, quatumsan hendre ncinisi sisl dolute moloreet atem velesequat alit aliquat, vel dolore faciduis dolore dignis dolorper il eugiamconsed deliquamcon henis alis atum duis at.Bore del ute faccum vercill aorper sent alit, venis autet, quipsus o eugue vero dolore velendre euis nos nonse dolessim illa feum dolor sumsan ectet lor ncin vulputat amet, qui esto conulput acil in eugait vel essequam zzriusto diam, velit wissit autat.Best Regards,Ali FakhruddinChief Executive OfficerExecutive BoardPREMIER COSMETICSP. O. Box 40769 - Dubai, United Arab EmiratesPhone +971 4 8855588 Fax +971 4 8855589Mobile +971 55 1234567 E-mail ali@fakhruddin.aewww.sterlingparfums.comPremier Cosmetics is the region’s specialist in the manufacture and distribution of beauty and personal care products.Premier Cosmetics is a member of Fakhruddin Holdings, a leading conglomerate with a diverse portfolio of successful businesses.This email contains confidential information for the sole use of the intended recipient/s. If you are not the intended recipient, please contact the sender, delete this email and maintain the confidentiality of what you may have read.Body textCalibri Regular, 10pts.DesignationCalibri Bold, 10pts.DepartmentCalibri Regular, 10pts.Business NameCalibri Bold, 10pts.Contact InfoCalibri Regular, 9pts.Positioning StatementCalibri Regular, 8pts.DisclaimerCalibri Regular, 6pts.SignatureCalibri Bold, 10 pts.COMMUNICATION TOOLS
  201. 201. EMAIL FORMAT - EMPLOYEEDear Mr. John Doe,Andipsum dipsum no s nulpute magnissis e te molor adignis sequips uscipisit, sit vel ipsuscing ent lut lan ulla feugait augueraesto odolore dolupta o cons dolor sismodo luptatuero do od dolore magnim dolor auguero eu facilis ea core estrud eugiat velis ad tat dio odolor augue magna cor ng eugait enim venibh et, quatumsan hendre ncinisi sisl dolute moloreet atem velesequat alit aliquat, vel dolore faciduis dolore dignis dolorper il eugiamconsed deliquamcon henis alis atum duis at.Bore del ute faccum vercill aorper sent alit, venis autet, quipsus o eugue vero dolore velendre euis nos nonse dolessim illa feum dolor sumsan ectet lor ncin vulputat amet, qui esto conulput acil in eugait vel essequam zzriusto diam, velit wissit autat.Best Regards,Dev MakhGroup Marketing & Communications DirectorMarketing & Communications DepartmentPREMIER COSMETICSP. O. Box 40769 - Dubai, United Arab EmiratesPhone +971 4 8855588 Fax +971 4 8855589Mobile +971 55 1234567 E-mail d.makh@fakhruddin.aewww.sterlingbeautycare.comPremier Cosmetics is the region’s specialist in the manufacture and distribution of beauty and personal care products.Premier Cosmetics is a member of Fakhruddin Holdings, a leading conglomerate with a diverse portfolio of successful businesses.This email contains confidential information for the sole use of the intended recipient/s. If you are not the intended recipient, please contact the sender, delete this email and maintain the confidentiality of what you may have read.Body textCalibri Regular, 10pts.DesignationCalibri Bold, 10pts.DepartmentCalibri Regular, 10pts.Business NameCalibri Bold, 10pts.Contact InfoCalibri Regular, 9pts.Positioning StatementCalibri Regular, 8pts.DisclaimerCalibri Regular, 6pts.SignatureCalibri Bold, 10 pts.COMMUNICATION TOOLS
  202. 202. ENVELOPESCOMMUNICATION TOOLS - CORPORATE STATIONERY(16 x 22.5 cm)(10.5 x 23.5cm)(32 x 22.8 cm)
  203. 203. BUSINESS CARDSFront BackCOMMUNICATION TOOLS - CORPORATE STATIONERY
  204. 204. A4 LETTERHEADS / CONTINUATION SHEETSSTERLING PARFUMSCOMMUNICATION TOOLS - CORPORATE STATIONERY
  205. 205. NOTEPADS / COMPLIMENT SLIPSSTERLING PARFUMSCOMMUNICATION TOOLS - CORPORATE STATIONERY
  206. 206. INTERNAL MEMOS - STERLING PARFUMSCOMMUNICATION TOOLS - CORPORATE STATIONERY
  207. 207. REPORT COVER / DOCUMENT FORMAT - STERLING PARFUMSCOMMUNICATION TOOLS - CORPORATE STATIONERY
  208. 208. FAX COVER SHEETCOMMUNICATION TOOLS - CORPORATE STATIONERY
  209. 209. INVOICE / RECEIPTSCOMMUNICATION TOOLS - CORPORATE STATIONERY
  210. 210. TITLE PAGE SECTION PAGEPOWERPOINT TEMPLATESTitleCalibri Regular, 24pts.Text color: WhiteSubtitleCalibri Regular, 18pts.LogoGraphicBackgroundHeadingCalibri Regular, 24pts.COMMUNICATION TOOLS - PRESENTATIONS
  211. 211. POWERPOINT TEMPLATESCOMMUNICATION TOOLS - PRESENTATIONSLogoHeadingCalibri Regular, 21pts.Separation LineThickness: 1 pt.Color: C100, M50CONTENT PAGE END PAGE
  212. 212. Our mission is to consistently deliver quality productsand services to our customers and invest in businessrelationships with suppliers to drive sustainablebusiness growth.THE PHILOSOPHYMISSION STATEMENT
  213. 213. At Sea Pearl we strive to develop the finest cosmeticcotton and personal care products while focusing onthe customer offering in each location.THE PHILOSOPHYVISION
  214. 214. Our brand promise is• To provide 100% cotton that is naturally soft, absorbent andgentle on your skin.• To provide our customers across the beauty and personalcare industry with innovative, dynamic and quality productsat the most competitive price.• To ensure that the customer experience is memorable andexceeds expectations.THE PHILOSOPHY
  215. 215. BRAND MESSAGESOur messages that reinforces our value proposition:• Sea Pearl is the regions specialist in the manufacture and distribution of the finest cosmeticcotton and personal care products across Africa, Asia, Europe and the Middle East.• Sea Pearl has a diverse portfolio of products which includes ear swabs, cotton wool balls,cosmetic round pads, zig zag cotton, cotton rolls, pocket tissues and facial cleansers.• Sea Pearl uses state-of-the art technology to produce a diverse range of products that arenaturally soft, absorbent and gentle on the skin.• Sea Pearl complies with international standards using only 100% natural cotton across adiverse market.• Sea Pearl has developed a niche for contract manufacturing aligned to client and marketrequirements.• Sea Pearl can provide a complete range of cotton products that extends to fragrancesand cosmetics leveraging through its parent company network ( Sterling Parfums andPremier Cosmetics).• Sea Pearl is a member of Fakhruddin Holdings, a conglomerate with a diverse portfolioof successful businesses.
  216. 216. Facial CleansersPersonalCareEar SwabsZig zag CottonCosmetic RoundPadsCotton Wool BallsCotton RollsPocket TissuesCosmeticCottonsSea Pearl is the region’sspecialist and market leader inthe manufacture and distributionof the finest cosmetic cotton andpersonal care products acrossAfrica, Asia, Europe and theMiddle East.ContractManufacturingBRAND OVERVIEW
  217. 217. Sea Pearl is the region’s specialist and marketleader in the manufacture and distribution ofthe finest cosmetic cotton and personal careproducts across Africa, Asia, Europe and theMiddle East.BRAND PROPOSITIONBRAND POSITIONING STATEMENT
  218. 218. REPRODUCTION OF LOGOMaster LogoTo be used in all offi cial business documents, marketingcollaterals, advertisements, exhibitions and retail signages.Single Colour DistributionTo be used only in corrugatedcarton box printing and/or whenprinting is limited to one colouronly.Black/White Monotone Blue GrayscaleMonotone PurpleCOMMUNICATION TOOLS
  219. 219. Please note that the use and application of our corporate colours helps to build our brand image by ensuringconsistency in our look and feel.PurpleC 60, M 90Dark BlueC 100, M 90Cool GrayC 27, M 19, Y 16, K 4Textured BackgroundCOLOUR PALETTECOMMUNICATION TOOLS
  220. 220. CORRECT USE OF LOGO ON DIFFERENT BACKGROUNDSCOMMUNICATION TOOLS
  221. 221. LOGO SPACINGWhen using the logo, allow it to “breathe” and have maximumimpact by preserving a minimum clear space zone around it.The minimum clear space is equal to 2x the height of the S, asillustrated.Maintaining the clear space zone between the logo and othergraphic elements such as type, images, other logos, and theedge of pages, helps to ensure that the logo retains a strongpresence wherever it appears. Where possible, allow even morespace around the logo.COMMUNICATION TOOLS
  222. 222. Sea Pearl is a member of Fakhruddin Holdings Endorsement in wordingsEndorsement line with company logoEndorsement with the Holdings logoin single colorCOMMUNICATION TOOLSHOLDING COMPANY ASSOCIATIONExamples of how to include the Holdings endorsement with its companies and productsacross communication channels:
  223. 223. Sea Pearl CottonManufacturing L.L.C.Made in U.A.Ewww.seapearl.aeSea Pearl is a member of Fakhruddin HoldingsSea Pearl CottonManufacturing L.L.C.Made in U.A.Ewww.seapearl.aeSea Pearl is a member of Fakhruddin HoldingsCOMMUNICATION TOOLSAn example of how to apply the endorsement on its packaging.HOLDING COMPANY ASSOCIATIONExisting packaging Proposed endorsementapplication
  224. 224. 0.5 inchMinimum sizeRESIZING THE LOGOFor legibility in print, we recommend that the logo should not bereproduced smaller in width than 0.5 inch for print.Legibility of the logotype must be maintained.Manipulation of the logo in a manner which would cause distortion isnot allowed. The logo may be resized, but the proportions must bemaintained.The logo should be proportionately resized from the corner indicatedby the arrow on top. Never “pinch” or “stretch” the logo to resize it.COMMUNICATION TOOLS
  225. 225. FONT STYLEINTERNAL USEThis is the ONLY acceptable font for use by employees.To be used in emails, documents, tenders, spreadsheets, et al.Calibri Regular Calibri BoldABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz0123456789 0123456789EXTERNAL USEThese fonts are ONLY for use by the Marketing Department.To be used in Company Brochures, Advertisements, Website, Flyers, Promotional materials, et al.Avenir Light (Body text) Avenir Medium (Titles/Heading)ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789 abcdefghijklmnopqrstuvwxyz 0123456789Futura Bold Futura CondensedABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789 abcdefghijklmnopqrstuvwxyz 0123456789COMMUNICATION TOOLS
  226. 226. EMAIL FORMAT - CEO / COODear Mr. John Doe,Andipsum dipsum no s nulpute magnissis e te molor adignis sequips uscipisit, sit velipsuscing ent lut lan ulla feugait augueraesto odolore dolupta o cons dolor sismodoluptatuero do od dolore magnim dolor auguero eu facilis ea core estrud eugiat velis adtat dio odolor augue magna cor ng eugait enim venibh et, quatumsan hendre ncinisi sisldolute moloreet atem velesequat alit aliquat, vel dolore faciduis dolore dignis dolorper ileugiamconsed deliquamcon henis alis atum duis at.Bore del ute faccum vercill aorper sent alit, venis autet, quipsus o eugue vero dolorevelendre euis nos nonse dolessim illa feum dolor sumsan ectet lor ncin vulputat amet, quiesto conulput acil in eugait vel essequam zzriusto diam, velit wissit autat.Best Regards,Yusuf FakhruddinChief Executive OfficerExecutive BoardSEA PEARL PERSONAL CARE INDUSTRIES L.L.C.P. O. Box 40741 - Dubai, United Arab EmiratesPhone +971 4 3335858 Fax +971 4 3335352Mobile +971 55 1234567 E-mail yhamid@fakhruddin.aewww.seapearl.aeSea Pearl is the regions specialist in the manufacture and distribution of the finest cosmetic cotton and personal careproducts across Africa, Asia, Europe and the Middle East. Sea Pearl is a member of Fakhruddin Holdings, a leadingconglomerate with a diverse portfolio of successful businesses.This email contains confidential information for the sole use of the intended recipient/s. If you are not the intended recipient, please contactthe sender, delete this email and maintain the confidentiality of what you may have read.Body textCalibri Regular, 11pts.DesignationCalibri Bold, 11pts.DepartmentCalibri Regular, 11pts.Business NameCalibri Bold, 11pts.Contact InfoCalibri Regular, 10pts.Positioning StatementCalibri Regular, 9pts.DisclaimerCalibri Regular, 8pts.SignatureCalibri Bold, 11 pts.COMMUNICATION TOOLS
  227. 227. EMAIL FORMAT - EMPLOYEEDear Mr. John Doe,Andipsumdipsum nosnulputemagnissis etemoloradignis sequipsuscipisit, sitvelipsuscingent lut lan ulla feugait augueraesto odolore dolupta o cons dolor sismodo luptatuero dood dolore magnim dolor auguero eu facilis ea core estrud eugiat velis ad tat dio odoloraugue magna cor ng eugait enim venibh et, quatumsan hendre ncinisi sisl dolute moloreetatem velesequat alit aliquat, vel dolore faciduis dolore dignis dolorper il eugiamconseddeliquamcon henis alis atum duis at.Bore del ute faccum vercill aorper sent alit, venis autet, quipsus o eugue vero dolorevelendre euis nos nonse dolessim illa feum dolor sumsan ectet lor ncin vulputat amet, quiesto conulput acil in eugait vel essequam zzriusto diam, velit wissit autat.Best Regards,Dev MakhGroup Marketing & Communications DirectorMarketing & Communications DepartmentSEA PEARL PERSONAL CARE INDUSTRIES L.L.C.P. O. Box 40741 - Dubai, United Arab EmiratesPhone +971 4 3335858 Fax +971 4 3335352Mobile +971 55 1234567 E-mail d.makh@seapearl.aewww.seapearl.aeSea Pearl is the regions specialist in the manufacture and distribution of the finest cosmetic cotton and personal careproducts across Africa, Asia, Europe and the Middle East. Sea Pearl is a member of Fakhruddin Holdings, a leadingconglomerate with a diverse portfolio of successful businesses.This email contains confidential information for the sole use of the intended recipient/s. If you are not the intended recipient, please contactthe sender, delete this email and maintain the confidentiality of what you may have read.Body textCalibri Regular, 11pts.DesignationCalibri Bold, 11pts.DepartmentCalibri Regular, 11pts.Business NameCalibri Bold, 11pts.Contact InfoCalibri Regular, 10pts.Positioning StatementCalibri Regular, 9pts.DisclaimerCalibri Regular, 8pts.SignatureCalibri Bold, 11pts.COMMUNICATION TOOLS
  228. 228. LETTERHEADS / CONTINUATION SHEETSCOMMUNICATION TOOLS - CORPORATE STATIONERY
  229. 229. ENVELOPESCOMMUNICATION TOOLS - CORPORATE STATIONERY
  230. 230. BUSINESS CARDSFront BackCOMMUNICATION TOOLS - CORPORATE STATIONERY
  231. 231. INTERNAL MEMOSCOMMUNICATION TOOLS - CORPORATE STATIONERY
  232. 232. Sea Pearl is a member of Fakhruddin HoldingsFAX COVER SHEETCOMMUNICATION TOOLS - CORPORATE STATIONERY
  233. 233. REPORT COVER / DOCUMENT FORMATCOMMUNICATION TOOLS - CORPORATE STATIONERY
  234. 234. NOTEPADS/COMPLIMENT SLIPSCOMMUNICATION TOOLS - CORPORATE STATIONERY
  235. 235. POWERPOINT TEMPLATESTitleCalibri Regular, 24pts.Text color: WhiteSubtitleCalibri Regular, 18pts.Text color: WhiteLogoGraphicBackgroundGraphicBackgroundHeadingCalibri Regular, 24pts.Text color: WhiteTITLE PAGE SECTION PAGECOMMUNICATION TOOLS - PRESENTATIONS
  236. 236. CONTENT PAGE END PAGEGradientBackgroundLogoPOWERPOINT TEMPLATESLogoHeadingCalibri Regular, 21pts.Text color: BlackSeparation LineThickness: 1 pt.Color: Blue GradientCOMMUNICATION TOOLS - PRESENTATIONS
  237. 237. MISSION STATEMENTTo deliver customized security solutions utilizingindustry best practices to meet the needs andexpectations of our clients.
  238. 238. VISIONTo be the regional market leader and partner ofchoice in delivering customized security solutionsto our clients.
  239. 239. BRAND PROMISETo provide a complete range of securitysolutions that provides real value and peace ofmind to our clients and their investments.
  240. 240. BRAND POSITIONINGFederal Security Services are specialists in providingcustomized security solutions to clients acrossindustry sectors.
  241. 241. OUR CREDENTIALS• Federal Security Services is one of the region’s most respected security services provider with a track record ofdelivering customized security solutions to clients.• Federal Security Services is committed to developing relationships based on trust and sincerity and deliveringcustomized solutions that are efficient and cost effective.• Federal Security Services knowledge base is unrivalled with teams consisting of highly skilled professionals with anabundance of knowledge accumulated from over 50 years experience in delivering customized security solutions toclients across the region.• Federal Security Services is a member of professional accredited specialist organizations pertaining to the field ofsecurity ensuring that it is continuously abreast of new trends, methodologies and working practices.• Federal Security Services is a member of Fakhruddin Holdings, a leading 50 year old conglomerate with a diverseportfolio of successful businesses.
  242. 242. OUR CREDENTIALS• Member of British Bodyguard Association BBA (UK)• Member of International Professional Security Association IPSA (UK)• Member of International Professional Association Close Protection World CPW (UK)• Member of International Association for Counterterrorism & Security IACSP (USA)• Member of American Society for Industrial Security ASIS (USA)
  243. 243. LogisticsWarehouseSecurity Maritime SecurityEvent SecurityData CentresHospitals andSchoolsCar Parks & ValetOffice SecurityRetail SecurityVisitor AttractionsSecurityVIP ProtectionOUR SERVICES
  244. 244. COMMUNICATION TOOLS - LETTERHEAD
  245. 245. COMMUNICATION TOOLS - BUSINESS CARD
  246. 246. COMMUNICATION TOOLS - ENVELOPES
  247. 247. COMMUNICATION TOOLS - NOTEPAD
  248. 248. COMMUNICATION TOOLS - FAX COVER
  249. 249. EXTERNAL COMMUNICATION STYLE GUIDELINESWhen communicating externally it is crucial to maintain consistency and continuity acrossthe various communication channels if we are to build trust and credibility. There is plenty offlexibility in our style of communications to allow creativity in our designs and thought process.The following elements do need to be present on all communication to ensure consistency.THE ARCHITECTUREThe logo needs to adapt to the correct size depending on the size of the medium and inaccordance with the guidelines specified.To help us establish a consistent and credible brand a single typeface has been chosen tobe applied for most applications – Avenir. The size of the font for the primary and secondaryheadlines needs to be as per the guidelines set in this document.When a logo is accompanied with a strap line - there are exceptions when the two (logo andstrap line) can be separated as long as both elements are visible within close proximity.When the logo is used on an image, the area behind the logo should be a lighter backgroundso that the font type is visible.

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