SlideShare a Scribd company logo
1 of 10
Synergy and Cross-Media C o nvergence. You MUST be able to define and use the terms synergy and cross-media convergence You SHOULD be able to identify the differences between the two You COULD evaluate th ei r impact of Disney’s profit margins.
Objectives ,[object Object],[object Object],[object Object]
You MUST be able to define and use the terms synergy and cross-media convergence You SHOULD be able to identify the differences between the two You COULD evaluate th ei r impact of Disney’s profit margins. ,[object Object],[object Object],[object Object],[object Object],[object Object]
You MUST be able to define and use the terms synergy and cross-media convergence You SHOULD be able to identify the differences between the two You COULD evaluate th ei r impact of Disney’s profit margins. ,[object Object],[object Object],[object Object],[object Object]
You MUST be able to define and use the terms synergy and cross-media convergence You SHOULD be able to identify the differences between the two You COULD evaluate th ei r impact of Disney’s profit margins. ,[object Object],[object Object],[object Object]
You MUST be able to define and use the terms synergy and cross-media convergence You SHOULD be able to identify the differences between the two You COULD evaluate th ei r impact of Disney’s profit margins. ,[object Object],[object Object],[object Object],[object Object]
You MUST be able to define and use the terms synergy and cross-media convergence You SHOULD be able to identify the differences between the two You COULD evaluate th ei r impact of Disney’s profit margins. ,[object Object],[object Object],[object Object],[object Object]
You MUST be able to define and use the terms synergy and cross-media convergence You SHOULD be able to identify the differences between the two You COULD evaluate th ei r impact of Disney’s profit margins. ,[object Object],[object Object],[object Object],[object Object]
You MUST be able to define and use the terms synergy and cross-media convergence You SHOULD be able to identify the differences between the two You COULD evaluate th ei r impact of Disney’s profit margins. ,[object Object],[object Object],[object Object]
Reflect ,[object Object],[object Object],[object Object]

More Related Content

Similar to Pp5 synergy and cross media convergence

Digiday Video Advertising Summit | Direct Agents
Digiday Video Advertising Summit | Direct AgentsDigiday Video Advertising Summit | Direct Agents
Digiday Video Advertising Summit | Direct AgentsDigiday
 
Audience explained
Audience explainedAudience explained
Audience explainedNINANC
 
Lo1 workbook
Lo1 workbookLo1 workbook
Lo1 workbookbobtrelfa
 
Chapter under aChooFigure 9.1The adveroften
Chapter under aChooFigure 9.1The adveroften Chapter under aChooFigure 9.1The adveroften
Chapter under aChooFigure 9.1The adveroften JinElias52
 
Strategic Planning In Advertising - Griffin Farley
Strategic Planning In Advertising - Griffin FarleyStrategic Planning In Advertising - Griffin Farley
Strategic Planning In Advertising - Griffin FarleyIgnasi Pardo
 
Strategic Planning In Advertising
Strategic Planning In AdvertisingStrategic Planning In Advertising
Strategic Planning In AdvertisingGriffin Farley
 
Strategic planning in advertising
Strategic planning in advertising Strategic planning in advertising
Strategic planning in advertising N. Bilge Ispir
 
What Does A Social Media Manager Do?
What Does A Social Media Manager Do?What Does A Social Media Manager Do?
What Does A Social Media Manager Do?Madison Slinker
 
creativityadvertising-140122092758-phpapp02.pdf
creativityadvertising-140122092758-phpapp02.pdfcreativityadvertising-140122092758-phpapp02.pdf
creativityadvertising-140122092758-phpapp02.pdfNandiniGupta105383
 
Running Head DISCUSSION 52Discussion 5Tatya.docx
Running Head DISCUSSION 52Discussion 5Tatya.docxRunning Head DISCUSSION 52Discussion 5Tatya.docx
Running Head DISCUSSION 52Discussion 5Tatya.docxtodd271
 
Everything You Need to know about Social Media Ads
Everything You Need to know about Social Media AdsEverything You Need to know about Social Media Ads
Everything You Need to know about Social Media AdsKaren Ho
 

Similar to Pp5 synergy and cross media convergence (20)

Lo1 workbook
Lo1 workbookLo1 workbook
Lo1 workbook
 
Lo1 workbook
Lo1 workbookLo1 workbook
Lo1 workbook
 
Digiday Video Advertising Summit | Direct Agents
Digiday Video Advertising Summit | Direct AgentsDigiday Video Advertising Summit | Direct Agents
Digiday Video Advertising Summit | Direct Agents
 
Audience explained
Audience explainedAudience explained
Audience explained
 
Lo1 workbook
Lo1 workbookLo1 workbook
Lo1 workbook
 
Lo1 Workbook
Lo1 WorkbookLo1 Workbook
Lo1 Workbook
 
Brand Management
Brand ManagementBrand Management
Brand Management
 
Brand Management
Brand ManagementBrand Management
Brand Management
 
Chapter under aChooFigure 9.1The adveroften
Chapter under aChooFigure 9.1The adveroften Chapter under aChooFigure 9.1The adveroften
Chapter under aChooFigure 9.1The adveroften
 
Strategic Planning In Advertising - Griffin Farley
Strategic Planning In Advertising - Griffin FarleyStrategic Planning In Advertising - Griffin Farley
Strategic Planning In Advertising - Griffin Farley
 
Strategic Planning In Advertising
Strategic Planning In AdvertisingStrategic Planning In Advertising
Strategic Planning In Advertising
 
Strategic planning in advertising
Strategic planning in advertising Strategic planning in advertising
Strategic planning in advertising
 
What Does A Social Media Manager Do?
What Does A Social Media Manager Do?What Does A Social Media Manager Do?
What Does A Social Media Manager Do?
 
creativityadvertising-140122092758-phpapp02.pdf
creativityadvertising-140122092758-phpapp02.pdfcreativityadvertising-140122092758-phpapp02.pdf
creativityadvertising-140122092758-phpapp02.pdf
 
Lo1 workbook
Lo1 workbookLo1 workbook
Lo1 workbook
 
Pp17 synergy
Pp17 synergyPp17 synergy
Pp17 synergy
 
Advertising & public relation
Advertising & public relationAdvertising & public relation
Advertising & public relation
 
Running Head DISCUSSION 52Discussion 5Tatya.docx
Running Head DISCUSSION 52Discussion 5Tatya.docxRunning Head DISCUSSION 52Discussion 5Tatya.docx
Running Head DISCUSSION 52Discussion 5Tatya.docx
 
Product vision workshop
Product vision workshopProduct vision workshop
Product vision workshop
 
Everything You Need to know about Social Media Ads
Everything You Need to know about Social Media AdsEverything You Need to know about Social Media Ads
Everything You Need to know about Social Media Ads
 

More from emmarogers

Double page spread development
Double page spread developmentDouble page spread development
Double page spread developmentemmarogers
 
Front cover development
Front cover developmentFront cover development
Front cover developmentemmarogers
 
Pp16 exhibition, audience consumption, cross media convergence.
Pp16 exhibition, audience consumption, cross media convergence.Pp16 exhibition, audience consumption, cross media convergence.
Pp16 exhibition, audience consumption, cross media convergence.emmarogers
 
Pp13 distribution
Pp13 distributionPp13 distribution
Pp13 distributionemmarogers
 
Pp12 traditional distribution and marketing
Pp12 traditional distribution and marketingPp12 traditional distribution and marketing
Pp12 traditional distribution and marketingemmarogers
 
Pp11 technology in production
Pp11 technology in productionPp11 technology in production
Pp11 technology in productionemmarogers
 
Pp10 production issues research the boat that rocked
Pp10 production issues research the boat that rockedPp10 production issues research the boat that rocked
Pp10 production issues research the boat that rockedemmarogers
 
Pp9 financing films (1)
Pp9 financing films (1)Pp9 financing films (1)
Pp9 financing films (1)emmarogers
 
Pp8 producing flms key terms
Pp8 producing flms key termsPp8 producing flms key terms
Pp8 producing flms key termsemmarogers
 
Pp7 competing industries us vs uk production
Pp7 competing industries us vs uk productionPp7 competing industries us vs uk production
Pp7 competing industries us vs uk productionemmarogers
 
Pp6 british film industry funding
Pp6 british film industry fundingPp6 british film industry funding
Pp6 british film industry fundingemmarogers
 
Pp4 disney and vertical intergration
Pp4 disney and vertical intergrationPp4 disney and vertical intergration
Pp4 disney and vertical intergrationemmarogers
 
Pp2 disney and horizontal integration
Pp2 disney and horizontal integrationPp2 disney and horizontal integration
Pp2 disney and horizontal integrationemmarogers
 
Cover image selection
Cover image selectionCover image selection
Cover image selectionemmarogers
 

More from emmarogers (16)

Double page spread development
Double page spread developmentDouble page spread development
Double page spread development
 
Front cover development
Front cover developmentFront cover development
Front cover development
 
Pp16 exhibition, audience consumption, cross media convergence.
Pp16 exhibition, audience consumption, cross media convergence.Pp16 exhibition, audience consumption, cross media convergence.
Pp16 exhibition, audience consumption, cross media convergence.
 
Pp13 distribution
Pp13 distributionPp13 distribution
Pp13 distribution
 
Pp12 traditional distribution and marketing
Pp12 traditional distribution and marketingPp12 traditional distribution and marketing
Pp12 traditional distribution and marketing
 
Pp11 technology in production
Pp11 technology in productionPp11 technology in production
Pp11 technology in production
 
Pp10 production issues research the boat that rocked
Pp10 production issues research the boat that rockedPp10 production issues research the boat that rocked
Pp10 production issues research the boat that rocked
 
Pp9 financing films (1)
Pp9 financing films (1)Pp9 financing films (1)
Pp9 financing films (1)
 
Pp8 producing flms key terms
Pp8 producing flms key termsPp8 producing flms key terms
Pp8 producing flms key terms
 
Pp7 competing industries us vs uk production
Pp7 competing industries us vs uk productionPp7 competing industries us vs uk production
Pp7 competing industries us vs uk production
 
Pp6 british film industry funding
Pp6 british film industry fundingPp6 british film industry funding
Pp6 british film industry funding
 
Pp4 disney and vertical intergration
Pp4 disney and vertical intergrationPp4 disney and vertical intergration
Pp4 disney and vertical intergration
 
Pp2 disney and horizontal integration
Pp2 disney and horizontal integrationPp2 disney and horizontal integration
Pp2 disney and horizontal integration
 
Pp1
Pp1Pp1
Pp1
 
Cover image selection
Cover image selectionCover image selection
Cover image selection
 
My pitch
My pitchMy pitch
My pitch
 

Recently uploaded

FULL NIGHT — 9999894380 Call Girls In Delhi Cantt | Delhi
FULL NIGHT — 9999894380 Call Girls In Delhi Cantt | DelhiFULL NIGHT — 9999894380 Call Girls In Delhi Cantt | Delhi
FULL NIGHT — 9999894380 Call Girls In Delhi Cantt | DelhiSaketCallGirlsCallUs
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableSeo
 
Young⚡Call Girls in Uttam Nagar Delhi >༒9667401043 Escort Service
Young⚡Call Girls in Uttam Nagar Delhi >༒9667401043 Escort ServiceYoung⚡Call Girls in Uttam Nagar Delhi >༒9667401043 Escort Service
Young⚡Call Girls in Uttam Nagar Delhi >༒9667401043 Escort Servicesonnydelhi1992
 
Completed Event Presentation for Huma 1305
Completed Event Presentation for Huma 1305Completed Event Presentation for Huma 1305
Completed Event Presentation for Huma 1305jazlynjacobs51
 
AaliyahBell_themist_v01.pdf .
AaliyahBell_themist_v01.pdf             .AaliyahBell_themist_v01.pdf             .
AaliyahBell_themist_v01.pdf .AaliyahB2
 
GENUINE EscoRtS,Call Girls IN South Delhi Locanto TM''| +91-8377087607
GENUINE EscoRtS,Call Girls IN South Delhi Locanto TM''| +91-8377087607GENUINE EscoRtS,Call Girls IN South Delhi Locanto TM''| +91-8377087607
GENUINE EscoRtS,Call Girls IN South Delhi Locanto TM''| +91-8377087607dollysharma2066
 
Bobbie goods coloring book 81 pag_240127_163802.pdf
Bobbie goods coloring book 81 pag_240127_163802.pdfBobbie goods coloring book 81 pag_240127_163802.pdf
Bobbie goods coloring book 81 pag_240127_163802.pdfMARIBEL442158
 
FULL NIGHT — 9999894380 Call Girls In Mahipalpur | Delhi
FULL NIGHT — 9999894380 Call Girls In Mahipalpur | DelhiFULL NIGHT — 9999894380 Call Girls In Mahipalpur | Delhi
FULL NIGHT — 9999894380 Call Girls In Mahipalpur | DelhiSaketCallGirlsCallUs
 
FULL NIGHT — 9999894380 Call Girls In Shivaji Enclave | Delhi
FULL NIGHT — 9999894380 Call Girls In Shivaji Enclave | DelhiFULL NIGHT — 9999894380 Call Girls In Shivaji Enclave | Delhi
FULL NIGHT — 9999894380 Call Girls In Shivaji Enclave | DelhiSaketCallGirlsCallUs
 
Moradabad Call Girls - 📞 8617697112 🔝 Top Class Call Girls Service Available
Moradabad Call Girls - 📞 8617697112 🔝 Top Class Call Girls Service AvailableMoradabad Call Girls - 📞 8617697112 🔝 Top Class Call Girls Service Available
Moradabad Call Girls - 📞 8617697112 🔝 Top Class Call Girls Service AvailableNitya salvi
 
Sirmaur Call Girls Book Now 8617697112 Top Class Pondicherry Escort Service A...
Sirmaur Call Girls Book Now 8617697112 Top Class Pondicherry Escort Service A...Sirmaur Call Girls Book Now 8617697112 Top Class Pondicherry Escort Service A...
Sirmaur Call Girls Book Now 8617697112 Top Class Pondicherry Escort Service A...Nitya salvi
 
Jeremy Casson - Top Tips for Pottery Wheel Throwing
Jeremy Casson - Top Tips for Pottery Wheel ThrowingJeremy Casson - Top Tips for Pottery Wheel Throwing
Jeremy Casson - Top Tips for Pottery Wheel ThrowingJeremy Casson
 
FULL NIGHT — 9999894380 Call Girls In Najafgarh | Delhi
FULL NIGHT — 9999894380 Call Girls In Najafgarh | DelhiFULL NIGHT — 9999894380 Call Girls In Najafgarh | Delhi
FULL NIGHT — 9999894380 Call Girls In Najafgarh | DelhiSaketCallGirlsCallUs
 
Mayiladuthurai Call Girls 8617697112 Short 3000 Night 8000 Best call girls Se...
Mayiladuthurai Call Girls 8617697112 Short 3000 Night 8000 Best call girls Se...Mayiladuthurai Call Girls 8617697112 Short 3000 Night 8000 Best call girls Se...
Mayiladuthurai Call Girls 8617697112 Short 3000 Night 8000 Best call girls Se...Nitya salvi
 
Jeremy Casson - An Architectural and Historical Journey Around Europe
Jeremy Casson - An Architectural and Historical Journey Around EuropeJeremy Casson - An Architectural and Historical Journey Around Europe
Jeremy Casson - An Architectural and Historical Journey Around EuropeJeremy Casson
 
Call Girl Service In Dubai #$# O56521286O #$# Dubai Call Girls
Call Girl Service In Dubai #$# O56521286O #$# Dubai Call GirlsCall Girl Service In Dubai #$# O56521286O #$# Dubai Call Girls
Call Girl Service In Dubai #$# O56521286O #$# Dubai Call Girlsparisharma5056
 

Recently uploaded (20)

Dubai Call Girl Number # 0522916705 # Call Girl Number In Dubai # (UAE)
Dubai Call Girl Number # 0522916705 # Call Girl Number In Dubai # (UAE)Dubai Call Girl Number # 0522916705 # Call Girl Number In Dubai # (UAE)
Dubai Call Girl Number # 0522916705 # Call Girl Number In Dubai # (UAE)
 
FULL NIGHT — 9999894380 Call Girls In Delhi Cantt | Delhi
FULL NIGHT — 9999894380 Call Girls In Delhi Cantt | DelhiFULL NIGHT — 9999894380 Call Girls In Delhi Cantt | Delhi
FULL NIGHT — 9999894380 Call Girls In Delhi Cantt | Delhi
 
Dubai Call Girls # 00971528860074 # 24/7 Call Girls In Dubai || (UAE)
Dubai Call Girls # 00971528860074 # 24/7 Call Girls In Dubai || (UAE)Dubai Call Girls # 00971528860074 # 24/7 Call Girls In Dubai || (UAE)
Dubai Call Girls # 00971528860074 # 24/7 Call Girls In Dubai || (UAE)
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
 
Young⚡Call Girls in Uttam Nagar Delhi >༒9667401043 Escort Service
Young⚡Call Girls in Uttam Nagar Delhi >༒9667401043 Escort ServiceYoung⚡Call Girls in Uttam Nagar Delhi >༒9667401043 Escort Service
Young⚡Call Girls in Uttam Nagar Delhi >༒9667401043 Escort Service
 
Completed Event Presentation for Huma 1305
Completed Event Presentation for Huma 1305Completed Event Presentation for Huma 1305
Completed Event Presentation for Huma 1305
 
AaliyahBell_themist_v01.pdf .
AaliyahBell_themist_v01.pdf             .AaliyahBell_themist_v01.pdf             .
AaliyahBell_themist_v01.pdf .
 
GENUINE EscoRtS,Call Girls IN South Delhi Locanto TM''| +91-8377087607
GENUINE EscoRtS,Call Girls IN South Delhi Locanto TM''| +91-8377087607GENUINE EscoRtS,Call Girls IN South Delhi Locanto TM''| +91-8377087607
GENUINE EscoRtS,Call Girls IN South Delhi Locanto TM''| +91-8377087607
 
Pakistani Bur Dubai Call Girls # +971528960100 # Pakistani Call Girls In Bur ...
Pakistani Bur Dubai Call Girls # +971528960100 # Pakistani Call Girls In Bur ...Pakistani Bur Dubai Call Girls # +971528960100 # Pakistani Call Girls In Bur ...
Pakistani Bur Dubai Call Girls # +971528960100 # Pakistani Call Girls In Bur ...
 
Bobbie goods coloring book 81 pag_240127_163802.pdf
Bobbie goods coloring book 81 pag_240127_163802.pdfBobbie goods coloring book 81 pag_240127_163802.pdf
Bobbie goods coloring book 81 pag_240127_163802.pdf
 
FULL NIGHT — 9999894380 Call Girls In Mahipalpur | Delhi
FULL NIGHT — 9999894380 Call Girls In Mahipalpur | DelhiFULL NIGHT — 9999894380 Call Girls In Mahipalpur | Delhi
FULL NIGHT — 9999894380 Call Girls In Mahipalpur | Delhi
 
FULL NIGHT — 9999894380 Call Girls In Shivaji Enclave | Delhi
FULL NIGHT — 9999894380 Call Girls In Shivaji Enclave | DelhiFULL NIGHT — 9999894380 Call Girls In Shivaji Enclave | Delhi
FULL NIGHT — 9999894380 Call Girls In Shivaji Enclave | Delhi
 
Moradabad Call Girls - 📞 8617697112 🔝 Top Class Call Girls Service Available
Moradabad Call Girls - 📞 8617697112 🔝 Top Class Call Girls Service AvailableMoradabad Call Girls - 📞 8617697112 🔝 Top Class Call Girls Service Available
Moradabad Call Girls - 📞 8617697112 🔝 Top Class Call Girls Service Available
 
Sirmaur Call Girls Book Now 8617697112 Top Class Pondicherry Escort Service A...
Sirmaur Call Girls Book Now 8617697112 Top Class Pondicherry Escort Service A...Sirmaur Call Girls Book Now 8617697112 Top Class Pondicherry Escort Service A...
Sirmaur Call Girls Book Now 8617697112 Top Class Pondicherry Escort Service A...
 
(NEHA) Call Girls Mumbai Call Now 8250077686 Mumbai Escorts 24x7
(NEHA) Call Girls Mumbai Call Now 8250077686 Mumbai Escorts 24x7(NEHA) Call Girls Mumbai Call Now 8250077686 Mumbai Escorts 24x7
(NEHA) Call Girls Mumbai Call Now 8250077686 Mumbai Escorts 24x7
 
Jeremy Casson - Top Tips for Pottery Wheel Throwing
Jeremy Casson - Top Tips for Pottery Wheel ThrowingJeremy Casson - Top Tips for Pottery Wheel Throwing
Jeremy Casson - Top Tips for Pottery Wheel Throwing
 
FULL NIGHT — 9999894380 Call Girls In Najafgarh | Delhi
FULL NIGHT — 9999894380 Call Girls In Najafgarh | DelhiFULL NIGHT — 9999894380 Call Girls In Najafgarh | Delhi
FULL NIGHT — 9999894380 Call Girls In Najafgarh | Delhi
 
Mayiladuthurai Call Girls 8617697112 Short 3000 Night 8000 Best call girls Se...
Mayiladuthurai Call Girls 8617697112 Short 3000 Night 8000 Best call girls Se...Mayiladuthurai Call Girls 8617697112 Short 3000 Night 8000 Best call girls Se...
Mayiladuthurai Call Girls 8617697112 Short 3000 Night 8000 Best call girls Se...
 
Jeremy Casson - An Architectural and Historical Journey Around Europe
Jeremy Casson - An Architectural and Historical Journey Around EuropeJeremy Casson - An Architectural and Historical Journey Around Europe
Jeremy Casson - An Architectural and Historical Journey Around Europe
 
Call Girl Service In Dubai #$# O56521286O #$# Dubai Call Girls
Call Girl Service In Dubai #$# O56521286O #$# Dubai Call GirlsCall Girl Service In Dubai #$# O56521286O #$# Dubai Call Girls
Call Girl Service In Dubai #$# O56521286O #$# Dubai Call Girls
 

Pp5 synergy and cross media convergence

  • 1. Synergy and Cross-Media C o nvergence. You MUST be able to define and use the terms synergy and cross-media convergence You SHOULD be able to identify the differences between the two You COULD evaluate th ei r impact of Disney’s profit margins.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.