1. ASSIGNMENT: E-COMMERCE
NAME: AYIM OWUSU FRANK INDEX NUMBER: 11016323
HISTORY OF WHATSAPP.COM
WhatsApp Inc. is an early stage technology startup founded in the heart of Silicon Valley. What does
the name mean you ask? Well, WhatsApp is a "pun" on What's Up in case you didn't get it yet:)
Because we want to build a better SMS alternative. Because we believe we can. Because someday
very soon everybody will have a Smartphone.
WhatsApp was founded by two guys who spent combined 20 years doing geeky stuff at Yahoo! Inc.
before starting WhatsApp Inc.
WhatsApp is a growing and profitable startup with millions of users, and we are looking for bright
people to help us make the world a better place. Our spacious office is located in lovely downtown
Mountain View. Engineers make up 84% of our company — so if you like writing code and hate office
politics, talk to us.
component details
Value proposition WhatsApp differentiate itself from his competitors by providing free service
to its customers for the first year and easy access by using the same
internet they enjoy on their phones.
It has a 24 hour sms and video exchange at consumers conveniences.
revenue model WhatsApp generates its money by asking $0.99 for the iPhone version. The
Blackberry, Android and Symbian versions work with a subscription model of
$1.99 per year. The subscription is for free in the first year.
2. Market opportunity whatsApp company intends to target customers who are using tablets and
android phones and make money from their subscription after yearly use.
Competitive environment cnet.com, askmefast.com, android.com, yahoo.com, blackberry.com and
softonic.com.
Market strategy What a nice, creative idea for an app name that is! But is it also a good
app, and how does it work?
For those who have not yet come across Whatsapp, this can be
regarded simply as yet another messenger (yam). We have seen lots of
them before, most prominently SMS, ICQ, Windows Messenger, but
also maybe a hundred others. The main idea is always the same. Send
a message from one device, and receive it at any time, any place on
another device, with an immediate popping-up notification. Some of
them are more chat oriented, and provide a window displaying a
history of exchanged messages, others are more message oriented,
similar to spoken language. So, what makes Whatsapp special?
Organizational whatsApp as a company will achieve the goal by dividing the work into
development departments of technicians and system designers. Also they follow the
normal hierarchy company structure.
Management team whatsApp company consist of ten team members with six great employees.
