Emakina Academy 19 : Alcatel Lucent presentation

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An Alcatel-Lucent Venture on Internet of things

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  • Consumer applications are very broad: e.g. linking real world items to the online world
  • Via 2D barcodes and a scanning camera included in a phone, a barcode can be scanned and can initiate an application
  • NFC phone calls person on tagged picture
  • Touchatag starter package, available worldwide via http://www.touchatag.com/e-store includes 1 USB RFID reader (ACS ACR122) and 10 UHF Mifare Ultralight RFID tags
  • http://business.touchatag.com
  • Drivers Cost-savings at Accor-Service and Accor-Service customers BUT Substitution not sufficient, re-thinking what an Accor eTag could mean for beneficiaries Should fidelize employee Should be revenu creator by other value added services besides payment Touchatag provides catalogue of own or 3rd party added value services for employee or affiliate Segmentated eCouponing Interactive Bill-boards and Displays Fidelity Other commercial products: press-vouchers Interactive Bill-boards and Displays : ClearChannel ‘ swipe through’ Fidelity Program : Proximity BBDO Stimulation of tag usage Communication tools for user community Distribution of press-vouchers New outlets (vending machines) nearby large employer New commercial packages and stimulation of kiosk sales Objective of pre-roll-out phaze Validate acceptance and business model by beneficiaires, commercial patners
  • An NFC phone or a contactless sticker applied to a phone or a contactless card can be used for many applications, from payment to transport pass to accessing the enterprise building. On an NFC phone, a wallet interface allows to check balance and to select what application you want to have activated as tag on your phone
  • Laura, 23, lives in a city, listens to last.fm, and manages her social life via Netlog and her mobile phone… Laura enjoys convenient, personalized service and loyalty benefits at her favorite retailers—thanks to the contactless ID on her mobile or her card issued by her service provider
  • On the left bottom side, we see the traditional contactless world with about 2 Billion RFID cards in the market for access, transport and ticketing (e.g. Ski area, London Oyster card, Paris Navigo card), contactless payment cards (Mastercard Paypass, Visa Paywave). Some operators recently launched a branded Visa card, like Mobilkom A1 in Austria and O2 in the UK. This is typically done for churn reduction as you are more closely tied in with a bank than with an operator typically. We see an evolution towards an operator owned wallet and stored value account (like Belgacom PingPing) with contactless stickers on one side. Operators enabling 3 rd parties like Mastercard or Visa to use the NFC phone for a mobile payment. Typically an operator will not be part of the transaction scheme. In the case of NTT Docomo in Japan (right above), the operator manages the wallet and SVA on a phone (Felica phone, not NFC compliant) and is part of the payment loop.
  • Wallet 2.0 is about an electronic wallet, replacing your traditional wallet but is also a lot more as it enables you to link the traditional functionalities of a mobile (communication, Internet, location based services) with wallet functionalities like payment, loyalty, coupon services etc. So you can imagine to be able to transfer loyalty points easily from one account to another. And off course you can also consult your wallet balance in real time.
  • Sales and brand activation + CRM improvement 1 contactless card or 1 NFC phone for targeted Information in the PoS Marketing actions Coupon schemes Fidelity programs Fast and convenient payment + Real time reporting and analytics + Integrated campaigns with mobile and online
  • Sales and brand activation + CRM improvement 1 contactless card or 1 NFC phone for targeted Information in the PoS Marketing actions Coupon schemes Fidelity programs Fast and convenient payment + Real time reporting and analytics + Integrated campaigns with mobile and online
  • Emakina Academy 19 : Alcatel Lucent presentation

    1. 1. Touchatag Mobile Wallet 2.0 An Alcatel-Lucent Venture on Internet of things Toon Coppens
    2. 2. Company Profile Key Figures on Alcatel-Lucent   Worldwide Presence: More than 130 countries   Annual Revenues: €16.98 billion (2008)   Employees: More than 77,000   R&D Budget: €2.5 billion   Active Patents Held: More than 26,000   Nobel Prizes Won: 8 Touchatag, an Alcatel-Lucent Venture   Launch: October 2008   Partners: Belgacom, ProximityBBDO   Membership: NFC forum (INTL), SMSC (France)   Location: Antwerp (Belgium), Murray Hill (US)
    3. 3. Internet of Things
    4. 4. INTERNET OF THINGS ? CONNECT OBJECTS TO THE ONLINE WORLD
    5. 5. INTERNET OF THINGS? OBJECTS BECOME SMART
    6. 6. INTERNET OF THINGS? LAUNCH APPLICATIONS WITH A SIMPLE TOUCH
    7. 7. INTERNET OF THINGS ? GET STARTED YOURSELF
    8. 8. Mobile Wallet 2.0
    9. 9. Paper vouchers E-card
    10. 10. MOBILE WALLET 2.0 ? USE YOUR MOBILE FOR PAYMENTS, LOYALTY, COUPONS
    11. 11. MOBILE WALLET 2.0 ? USE YOUR MOBILE FOR PAYMENTS, LOYALTY, COUPONS 11 | Touchatag |
    12. 12. When Not If Operator Wallet Contactless NFC No operator Wallet
    13. 13. MORE THAN THE LEGACY WALLET + + Tag (identity) & Personal Social wallet context relevance
    14. 14. MOBILE WALLET 2.0 ? TOUCH WITH PHONE TO RENT 14 |
    15. 15. SCAN WITH MOBILE CAMERA AND SEE YOUR DISCOUNTS 15 |
    16. 16. PAY BY PHONE AND CONTROL YOUR ECO FOOT PRINT 16 |
    17. 17. PAY BY PHONE AND SHARE YOUR SHOPPING DAY 17 |
    18. 18. YOUR PERSONAL MOBILE CINEMA APPLICATION 18 |
    19. 19. E2E solution + Partnering with Belgacom PingPing Other payment  instruments providers:  • Payroll  • Billing  ..  Alcatel‐Lucent domain  Post Pay Systems touchatag Applica-on  Gateway  Stored Value  Credit/Debit  Correla-on Server   Accounts Server  Card   And Profile System  (prepaid, loyalty,  Payment  vouchers, coupon)  method 
    20. 20. Are you ready for the touchatag
    21. 21. THE TOUCHATAG Bridge between CRM, advertising, direct marketing and sales

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