Introduction to Mass Communications

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This is the intro power point for the class Society, Culture and Media

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  • These three graphics are from pre-industrial cultures. Each image represents a worldview of the culture that created them. These images are meant to get us thinking about how media is used to reflect ideas within a culture. The image on the lower left is a Tibetan Wheel of Existence; the one on the lower right is from an Aztec book created before the arrival of Columbus; and the top image is a Navajo sand painting. Before showing these images, begin with a discussion: What are media? These answers will vary. Press the students to think of media that existed before European technology. Some examples include the Chinese creation of paper and woodblock printing; African talking drums; Native American rock art or smoke signals; songs; storytelling. Push students to examine what kinds of modern forms of media are in their lives. They might include: Clothes with logos Billboards TV Newspapers Radio Internet Magazines Videogames Books This is a great place to stress that media are first and foremost methods for communication and storytelling. Now show the graphic and ask: How are these images different than modern media images? You can explain that the images are based on nature and beliefs concerning spirituality. The central difference is the intent behind the images: they are not about selling something but communicating information to help us improve our lives.
  • Introduction to Mass Communications

    1. 21. <ul><li>It's hard to get that idea across to him. </li></ul><ul><li>I gave you that idea. </li></ul><ul><li>It's difficult to put my ideas into words. </li></ul><ul><li>The meaning is right there in the words. </li></ul><ul><li>His words carry little meaning. </li></ul><ul><li>That's not what I got out of what he said. </li></ul>Conduit Metaphor
    2. 28. <ul><li>Three kinds of influence: </li></ul><ul><ul><ul><li>activation – getting people to do what they are predisposed to do (the “base” in political jargon) </li></ul></ul></ul><ul><ul><ul><li>reinforcement – reassurance reinforcement for the base </li></ul></ul></ul><ul><ul><ul><li>conversion – changed view </li></ul></ul></ul>
    3. 37. linear nonlinear
    4. 40. Disney Card
    5. 42. Levis

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