The survey results show that of the 20 participants, 11 were female and 9 were male. Most participants were between the ages of 16-20. When purchasing music, most spent between £11-£20 per month and bought from iTunes. Most watched music videos everyday and preferred videos with a storyline or that focused on the artist. Computer and TV were the most popular ways to watch videos. Images of Dan Flint and poses were most liked in music videos. Mika was the most popular magazine advertisement because of its color.

1. Gender
Male 9
Female 11
Music
Expedature
£0-­‐£10 6
Age
Range: £11-­‐£20 11
Under
16 5 £21-­‐£30 3
16-­‐20 12
21-­‐25 2
26-­‐30 1
Purchases
iTunes 14
LIVE Supermarkets 1
Harlow 13 Amazon 1
Bishop
Stortford 3 HMV 4
Sawbridgeworth 1
Roydon 1
Other 2
CD
Purchase Music
Videos
None 3 Everyday 11
1 4 Twice
A
Week 7
2 8 Once
A
Month 1
3 4 Other 1
4 0
5 1
narratives
One
which
has
a
storyline 16
PLATFORMS One
that
focuses
on
the
artist
3
TV
Channels 9 One
filmed
at
a
live
show5
Computer 10 One
that
uses
images
to
2epresent
the
song
r
iPod 1
PIC
1 why?
Alex
Turner 5 Clothing 5
Dan
Flint 9 Hair 3
The
Tallest
Man
On
Earth
6 Pose 12
MAGAZINE
IMAGE WHY
advert
Mika 10 Colour 13

2. Florence
&
The
Machine4 Layout 4
The
Verve 6 Image 3
Why
was
that
advert
chosen
Image
15%
Layout
20%
Colour
65%

3. 26-­‐30
Gender
5%
Age
Range
21-­‐25
10%
Male
45%
Female
16-­‐20
55%
60%
Area
of
Residence
CD
Purchases
1
0%
Other
Roydon
3
6
Sawbridgeworth
33%
13%
Bishop
Stor`ord
Harlow
5
0
2
4
6
8
10
12
14
27%
Music
plaAorm
of
choice
for
Monthly
expenditure
of
purchases
music
purchases
£21-­‐£30
15%
HMV
Amazon
Supermarkets
Series1
iTunes
£11-­‐£20
0
5
10
15
55%
Chosen
plaAorm
for
Frequency
of
video
iPod
5%
watching
a
music
video
Once
A
watching
Other
Month
5%
5%
TV
Channels
Twice
A
Computer
45%
Week
50%
35%

4. 50%
35%
Chosen
image
for
the
music
Chosen
narraBve
for
a
video
music
video
The
Tallest
Alex
Turner
Man
On
25%
One
that
uses
images
to
Earth
30%
One
filmed
at
a
live
show
One
that
focuses
on
the
Dan
Flint
One
which
has
a
storyline
45%
0
5
Chosen
magazine
Why
was
that
image
adverBsment
chosen
Clothing
The
Verve
30%
Pose
Mika
60%
50%
Florence
&
The
Machine
20%

5. Age
Range
Under
16
25%
D
Purchases
2
7%
3
13%
4
20%
ly
expenditure
of
sic
purchases
£0-­‐£10
30%
uency
of
video
watching
Everyday
55%

6. 55%
n
narraBve
for
a
music
video
5
10
15
20
was
that
image
chosen
Clothing
25%
Hair
15%