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Connect Locally – Empower Globally
Help us raise $10,000 or more
for peace & securityby October 28th




                   .com/PeaceGeeks
     Every dollar counts. Give what you can.
                Be a PeaceGeek.
                @PeaceGeeks
Campaign Basics
•   Goal: $10,000
•   Platform: IndieGoGo
•   Launch: Sept. 24
                        Length: 35 days
•   End: Oct. 28
•   Team: 10
    – Storyboard / Script: 4
    – Video Shoot: 5
    – Skype: 3
Successes
• Social media traction
• Inner circle donations
• Campaign updates
  – Testimonials, images, videos, etc.
  – Updated pitch video
• Promotion on IndieGoGo (as of 4pm today)
  – #1 in Politics
  – #6 in Vancouver
• Timely recognition & thanks
Surprises
•   More work than expected
•   Hard to keep video concise
•   Banking can be a hassle
•   No spontaneous donations yet
    – Except for Bitcoin
• Others are keen to promote us
• Personal fulfillment
Lessons
• Know your story & keep it concise
• Build a team with clear roles
  – Avoid last minute chefs
• Be realistic about scheduling
  – It takes longer than you expect
• Lay the groundwork pre-launch
• Launch Update Iterate
• Be willing to tell your case study
Help us raise $10,000 or more
for peace & securityby October 28th




                   .com/PeaceGeeks
     Every dollar counts. Give what you can.
                Be a PeaceGeek.
                @PeaceGeeks

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Peace geeks crowdfunding case study

  • 1. Connect Locally – Empower Globally
  • 2. Help us raise $10,000 or more for peace & securityby October 28th .com/PeaceGeeks Every dollar counts. Give what you can. Be a PeaceGeek. @PeaceGeeks
  • 3. Campaign Basics • Goal: $10,000 • Platform: IndieGoGo • Launch: Sept. 24 Length: 35 days • End: Oct. 28 • Team: 10 – Storyboard / Script: 4 – Video Shoot: 5 – Skype: 3
  • 4. Successes • Social media traction • Inner circle donations • Campaign updates – Testimonials, images, videos, etc. – Updated pitch video • Promotion on IndieGoGo (as of 4pm today) – #1 in Politics – #6 in Vancouver • Timely recognition & thanks
  • 5. Surprises • More work than expected • Hard to keep video concise • Banking can be a hassle • No spontaneous donations yet – Except for Bitcoin • Others are keen to promote us • Personal fulfillment
  • 6. Lessons • Know your story & keep it concise • Build a team with clear roles – Avoid last minute chefs • Be realistic about scheduling – It takes longer than you expect • Lay the groundwork pre-launch • Launch Update Iterate • Be willing to tell your case study
  • 7. Help us raise $10,000 or more for peace & securityby October 28th .com/PeaceGeeks Every dollar counts. Give what you can. Be a PeaceGeek. @PeaceGeeks