Making ICT work for tourism in Indonesia: the case of "Visit Musi Year" in Palembang

1. PeranTeknologiInformasidanKomunikasidalamMenunjangPercepatan Pembangunan Sumatera Selatan StudiKasusSektorPariwisata: VISIT MUSI 2008 RichardusEkoIndrajitindrajit@post.harvard.edu

2. Pendahuluan

3. TigaPerananUtamaTeknologi PerananVertikal TRI PERAN TEKNOLOGI INFORMASI DAN KOMUNIKASI PerananHorisontal Peranan Diagonal

4. FungsiMasing-MasingPeran 1 2 3

5. ManfaatPenerapanTeknologi FINANCIAL CUSTOMERS Business Values of Technology GROWTH INTERNAL

6. StudiKasus

7. ContohKasus: “Visit Musi 2008” ObyektifUtama: “Menaikkanpendapatandaerah Sumatera Selatan darisektorpariwisatamelaluipeningkatankunjunganturislokaldaninternasional…” ObyektifKomunikasi: “MemperkenalkanindahnyasitusMusisebagaipusatpariwisatadunia yang harusdikunjungiparaturislokaldaninternasional…” SasaranKomunikasi: “Calonturislokaldaninternasionalyang sedangmerencanakan target kunjunganwisataditahun 2008…” Target Tindakan: “MemutuskanuntukmemilihMusi (Sumatera Selatan) sebagai target kunjunganwisatautamaditahun 2008…”

8. “Apa yang biasadilakukancalonturislakukansehari-harinya…?” Mencariinformasidetil Memesankamar hotel Membelitiketpesawat Mempelajarilokasiatraksi Mengambilpakettur PUSAT INFORMASI TERDEKAT – TERCEPAT – TERMURAH TERPERCAYA – TERKENDALI - TERNAMA

9. Memanfaatkan “Search Engine”

10. FavoritMasyarakat Indonesia

11. SitusResmi “Visit Musi 2008”

12. RantaiAktivitasCalonTuris Mencari InformasiDetil Memesan Kamar Hotel Membeli Tiket Pesawat Mempelajari Lokasi Atraksi Mengambil Paket Tur

13. Langkah 1: MencariInformasiDetil Blog 457,000 Website Digital Document Portal E-Mail E-Group

14. Model 1: Blog

15. Model 2: Website

16. Model 3: DokumenElektronik

17. Model 4: Portal

18. Model 5: Email

19. Model 6: E-Group

20. Langkah 2: MemesanKamar Hotel

21. Situs 1: www.indo.com

22. Situs 2: www.wotif.com

23. Situs 3: www.venere.com

24. Situs 4: www.hotelclub.com

25. Langkah 3: MembeliTiketPesawat

26. Langkah 4: MempelajariLokasiAtraksi – ModulFoto

27. Langkah 4: MempelajariLokasiAtraksi – Modul Video

28. Langkah 4: MempelajariLokasiAtraksi – Modul Google Earth

29. Langkah 5: MengambilPaketTur

30. Strategi

31. 31 Domain Manfaat: Keuangan Expand market share. Increase revenue. Return on investment. Optimise asset utilisation. Manage business risks.

32. 32 Domain Manfaat: Pelanggan Improve customer orientation and service. Offer competitive products and services. Service availability. Agility in responding to changing business needs. Cost optimisation of service delivery.

33. 33 Domain Manfaat: Internal Automate and integrate the enterprise value chain. Improve and maintain business process functionalities. Lower process costs. Compliance with external laws and regulations. Transparency. Compliance with internal policies. Improve and maintain operational and staff productivity.

34. 34 Domain Manfaat: Pertumbuhan Product and business innovation. Obtain reliable and useful information for strategic decision. Acquire and maintain skilled and motivated personnel.

35. DuaParadigmaPosisiTeknologi XERS and MILLENIALS Various Industries Various Industries VETERANS and BABY BOOMERS

36. FokusPemanfaatanTeknologiuntukPercepatan Pembangunan E-Government SEKTOR PEMERINTAHAN Panca “e” E-Business SEKTOR INDUSTRI E-Commerce SEKTOR PERDANGAN E-Education SEKTOR PENDIDIKAN E-Health SEKTOR KESEHATAN

37. Relevance – Originality - Impact Value Objectives ICT Objectives Target Stakeholders Communication Strategy IT System Implementation Desired Action Reward and Incentives

38. TigaKunciSukses PEOPLE = manusia PROCESS = aplikasi TOOLS = teknologi

39. Trend Gadget di Indonesia 39

40. Tantangan Negara Benua C U S T O M E R L A Y E R L O C A T I O N L A Y E R A P P L I A N C E S L A Y E R BUSINESS INTEGRATION MANAGEMENT LAYER INSTITUTIONS AT WORK Chatting Calling/Conferencing AT HOME IP LAYER PRODUCTS AND SERVICES Online Support Browser/User Interface PERSONAL COMPUTER PERSONAL DIGITAL ASSISTANT Retailer Transaction Search Engine Connectivity Electronic Publishing Messaging & Mail Content Aggregation Collaboration Document Management KIOSK TELEPHONE TELEVISION INTELLIGENT MONITOR FAX IN PUBLIC IN VEHICLE FAMILIES CONSUMERS COMMUNITIES

41. SolusiMasaDepan SERVICE PROVIDER CONSUMER COMMERCIAL ENTERPRISE Service-Oriented Network Architecture Smart Business Communications Architecture The Connected People IP NGN

42. KataOrangBijaksana OLD CITY + INFORMATION TECHNOLOGY = OLD and EXPENSIVE CITY

43. TerimaKasih