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ICT for Tourism

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Making ICT work for tourism in Indonesia: the case of "Visit Musi Year" in Palembang

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ICT for Tourism

  1. 1. PeranTeknologiInformasidanKomunikasidalamMenunjangPercepatan Pembangunan Sumatera Selatan<br />StudiKasusSektorPariwisata: VISIT MUSI 2008<br />RichardusEkoIndrajitindrajit@post.harvard.edu<br />
  2. 2. Pendahuluan<br />
  3. 3. TigaPerananUtamaTeknologi<br />PerananVertikal<br />TRI PERAN<br />TEKNOLOGI<br />INFORMASI DAN<br />KOMUNIKASI<br />PerananHorisontal<br />Peranan Diagonal<br />
  4. 4. FungsiMasing-MasingPeran<br />1<br />2<br />3<br />
  5. 5. ManfaatPenerapanTeknologi<br />FINANCIAL<br />CUSTOMERS<br />Business<br />Values of<br />Technology<br />GROWTH<br />INTERNAL<br />
  6. 6. StudiKasus<br />
  7. 7. ContohKasus: “Visit Musi 2008”<br />ObyektifUtama: “Menaikkanpendapatandaerah Sumatera Selatan darisektorpariwisatamelaluipeningkatankunjunganturislokaldaninternasional…” <br />ObyektifKomunikasi: “MemperkenalkanindahnyasitusMusisebagaipusatpariwisatadunia yang harusdikunjungiparaturislokaldaninternasional…”<br />SasaranKomunikasi: “Calonturislokaldaninternasionalyang sedangmerencanakan target kunjunganwisataditahun 2008…”<br />Target Tindakan: “MemutuskanuntukmemilihMusi (Sumatera Selatan) sebagai target kunjunganwisatautamaditahun 2008…”<br />
  8. 8. “Apa yang biasadilakukancalonturislakukansehari-harinya…?”<br />Mencariinformasidetil<br />Memesankamar hotel<br />Membelitiketpesawat<br />Mempelajarilokasiatraksi<br />Mengambilpakettur<br />PUSAT INFORMASI<br />TERDEKAT – TERCEPAT – TERMURAH<br />TERPERCAYA – TERKENDALI - TERNAMA<br />
  9. 9. Memanfaatkan “Search Engine”<br />
  10. 10. FavoritMasyarakat Indonesia<br />
  11. 11. SitusResmi “Visit Musi 2008”<br />
  12. 12. RantaiAktivitasCalonTuris<br />Mencari<br />InformasiDetil<br />Memesan<br />Kamar<br />Hotel<br />Membeli<br />Tiket<br />Pesawat<br />Mempelajari<br />Lokasi<br />Atraksi<br />Mengambil<br />Paket<br />Tur<br />
  13. 13. Langkah 1: MencariInformasiDetil<br />Blog<br />457,000<br />Website<br />Digital<br />Document<br />Portal<br />E-Mail<br />E-Group<br />
  14. 14. Model 1: Blog<br />
  15. 15. Model 2: Website<br />
  16. 16. Model 3: DokumenElektronik<br />
  17. 17. Model 4: Portal<br />
  18. 18. Model 5: Email <br />
  19. 19. Model 6: E-Group<br />
  20. 20. Langkah 2: MemesanKamar Hotel<br />
  21. 21. Situs 1: www.indo.com<br />
  22. 22. Situs 2: www.wotif.com<br />
  23. 23. Situs 3: www.venere.com<br />
  24. 24. Situs 4: www.hotelclub.com<br />
  25. 25. Langkah 3: MembeliTiketPesawat<br />
  26. 26. Langkah 4: MempelajariLokasiAtraksi – ModulFoto<br />
  27. 27. Langkah 4: MempelajariLokasiAtraksi – Modul Video<br />
  28. 28. Langkah 4: MempelajariLokasiAtraksi – Modul Google Earth<br />
  29. 29. Langkah 5: MengambilPaketTur<br />
  30. 30. Strategi<br />
  31. 31. 31<br />Domain Manfaat: Keuangan<br />Expand market share.<br />Increase revenue.<br />Return on investment.<br />Optimise asset utilisation.<br />Manage business risks.<br />
  32. 32. 32<br />Domain Manfaat: Pelanggan<br />Improve customer orientation and service.<br />Offer competitive products and services.<br />Service availability.<br />Agility in responding to changing business needs.<br />Cost optimisation of service delivery.<br />
  33. 33. 33<br />Domain Manfaat: Internal<br />Automate and integrate the enterprise value chain.<br />Improve and maintain business process functionalities.<br />Lower process costs.<br />Compliance with external laws and regulations.<br />Transparency.<br />Compliance with internal policies.<br />Improve and maintain operational and staff productivity.<br />
  34. 34. 34<br />Domain Manfaat: Pertumbuhan<br />Product and business innovation.<br />Obtain reliable and useful information for strategic decision.<br />Acquire and maintain skilled and motivated personnel.<br />
  35. 35. DuaParadigmaPosisiTeknologi<br />XERS and<br />MILLENIALS<br />Various<br />Industries<br />Various<br />Industries<br />VETERANS and <br />BABY BOOMERS<br />
  36. 36. FokusPemanfaatanTeknologiuntukPercepatan Pembangunan<br />E-Government<br />SEKTOR PEMERINTAHAN<br />Panca “e”<br />E-Business<br />SEKTOR INDUSTRI<br />E-Commerce<br />SEKTOR PERDANGAN<br />E-Education<br />SEKTOR PENDIDIKAN<br />E-Health<br />SEKTOR KESEHATAN<br />
  37. 37. Relevance – Originality - Impact<br />Value Objectives<br />ICT Objectives<br />Target Stakeholders<br />Communication Strategy<br />IT System Implementation<br />Desired Action<br />Reward and Incentives<br />
  38. 38. TigaKunciSukses<br />PEOPLE<br />= manusia<br />PROCESS<br />= aplikasi<br />TOOLS<br />= teknologi<br />
  39. 39. Trend Gadget di Indonesia<br />39<br />
  40. 40. Tantangan Negara Benua<br />C U S T O M E R L A Y E R<br />L O C A T I O N L A Y E R<br />A P P L I A N C E S L A Y E R<br />BUSINESS<br />INTEGRATION MANAGEMENT LAYER<br />INSTITUTIONS<br />AT WORK<br />Chatting<br />Calling/Conferencing<br />AT HOME<br />IP LAYER<br />PRODUCTS<br />AND SERVICES<br />Online Support<br />Browser/User Interface<br />PERSONAL COMPUTER<br />PERSONAL DIGITAL ASSISTANT<br />Retailer Transaction<br />Search Engine<br />Connectivity<br />Electronic Publishing<br />Messaging & Mail<br />Content Aggregation<br />Collaboration<br />Document Management<br />KIOSK<br />TELEPHONE<br />TELEVISION<br />INTELLIGENT MONITOR<br />FAX<br />IN PUBLIC<br />IN VEHICLE<br />FAMILIES<br />CONSUMERS<br />COMMUNITIES<br />
  41. 41. SolusiMasaDepan<br />SERVICE PROVIDER<br />CONSUMER<br />COMMERCIAL<br />ENTERPRISE<br />Service-Oriented Network Architecture<br />Smart Business Communications Architecture<br />The Connected People<br />IP NGN<br />
  42. 42. KataOrangBijaksana<br />OLD CITY<br />+<br />INFORMATION TECHNOLOGY<br />=<br />OLD and EXPENSIVE CITY<br />
  43. 43. TerimaKasih<br />

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