Strong student philanthropy education programs and meaningful engagement of young alumni are critical components of any annual giving shop because those two audiences are the future the alumni database. Christina Diss, Director of Annual Giving at Linnfield College and Leanne Goolsby, Associate Director of Annual Giving at University of Portland cover how their respective schools built programs to inspire students and young alumni to give back.
The Future Of Giving: Why Students And Young Alumni Matter
1. THE FUTURE OF GIVING:
WHY STUDENTS AND YOUNG ALUMNI
MATTER.
Leanne Goolsby, University of Portland
Christina Diss, Linfield College
2. DEFINING THE IMPORTANCE OF
STUDENTS AND YOUNG ALUMNI
Percentage of the alumni base
Characteristics of millennial generation
Networkers
Influence on peers
Influence on prospective students
3. DEFINING THE IMPORTANCE OF
STUDENTS AND YOUNG ALUMNI, CONT.
The Pyramid
80% of $1M donors made their Estate
first gift within four years of Gifts
graduation (The Core Group) Capital
Donor
Participation vs. dollars raised
Special/ Major
Building the base Donor
ROI- is there a return?
Moves management Renewed Donor
New Donor
The Universe
5. STUDENT ALUMNI ASSOCIATION
From the Student Giving Committee to the Student
Alumni Association
Intuitional pride
Tradition and lifelong loyalty
Need for charitable gifts
Engaging student leaders
Recruitment
Paid student workers
6. STUDENT ALUMNI ASSOCIATION
Events
Thank-A-Thon
Tag Day
Happy Birthday Linfield
Tuition Free Day
Connecting students with alumni
7. FROM GRADUATION TO ALUMNI
Events for seniors
Grad Finale
Almost Alumni Coffee
Communications
10 Ways to Stay Connected
Graduation
Message of philanthropy
Solicitations
Senior Appreciation Program
Honor loved ones in commencement program
Letter from Alumni Leadership Council
Introducing philanthropy as alumni
No solicitations until one year out
9. GOLD: HOW TO GET IT STARTED
Identifying existing GOLD donors
Young alumni giving in the past
Who is already connected
Focusing your ideas
Brainstorm and narrow it down
Pick what’s right for your University
Convincing your boss
Clear game plan
3 year commitment
10. GOLD: THE FIRST YEAR
What worked
Recognition
(Most) events
Affinity giving
What didn’t
Leadership giving levels
Direct mail
Static website
Results
How to quantify during the first year
11. GOLD: WHAT’S NEXT?
Updating the program
Leadership giving levels
Events
Challenges
Where do they come from?
What’s the motivation?
Upgrading donors
Different approaches
Solid GOLD
Celebrating loyalty