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STRATEGY IN INDUSTRIAL NETWORKS Ba Yucheng 70409 Gkanidou Eftychia 40096 Han Weiqiang 70399 Ma Silin 70401 Zhang Wenrong 70407
Nokianetwork Nokia R&D Market Retailers Own store Logistic Partners Supplier Assemblers Sub-suppliers
KEY FACTORS Combination of inhouse competences with network resources  superior performance Structural components Dynamic interaction
STRUCTURAL COMPONENTS Long-lasting relationships with key suppliers Collaborations and partnerships(SIEMENS) Strongly dependent suppliers (not overall control-NOKIA adjusts to fit the network) Geographically dispersed relationships Relationships based on mutual trust (win-win situations) Well defined roles in the network
DynamicInteractions Interorganizational routines (logistics) Ad hoc projects (community, NOKIA for Universities
Conclusions Industrial networks and business relationships are of prime importance for NOKIA Usage of external network to accomplish own goals Aligned goals and resources with network actors Lack of absolute controltrust

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Sse Ikea Network Group1

  • 1. STRATEGY IN INDUSTRIAL NETWORKS Ba Yucheng 70409 Gkanidou Eftychia 40096 Han Weiqiang 70399 Ma Silin 70401 Zhang Wenrong 70407
  • 2. Nokianetwork Nokia R&D Market Retailers Own store Logistic Partners Supplier Assemblers Sub-suppliers
  • 3. KEY FACTORS Combination of inhouse competences with network resources  superior performance Structural components Dynamic interaction
  • 4. STRUCTURAL COMPONENTS Long-lasting relationships with key suppliers Collaborations and partnerships(SIEMENS) Strongly dependent suppliers (not overall control-NOKIA adjusts to fit the network) Geographically dispersed relationships Relationships based on mutual trust (win-win situations) Well defined roles in the network
  • 5. DynamicInteractions Interorganizational routines (logistics) Ad hoc projects (community, NOKIA for Universities
  • 6. Conclusions Industrial networks and business relationships are of prime importance for NOKIA Usage of external network to accomplish own goals Aligned goals and resources with network actors Lack of absolute controltrust