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ColaWarsContinue:Coke & Pepsiinth 21stCentury HjortFanni              20597 GkanidouEftychia  40096 WeiqiangHan         70399 WhenrongZhang70407
Porter’sFiveForces SUPPLIERS Bargainingpower   of suppliers ConcentrateProducers Threat of substitutes Threat of new entrants POTENTIAL ENTRANTS (otherColaConcentrateProducers) SUBSTITUTES (NonColaDrinks) Rivalry among existing firms Bargaining power   of buyers BUYERS (Bottlers)
BargainigPowerofSuppliers Manysuppliers Suppliers’ productscanbesubstituted (sugar/aspartame) Nondifferentiatedproducts-easyforcompanytochangesuppliers
Bargainingpowerofbottlers Many & segmentedbuyers HighSwitchingCosts Limitedoperatingmargins Nopricingcontrol CCE/PBG
ThreatsofSubstitutes Samefunction (non-colarefreshments) PriceElasticity Newneeds (sportsdrinks) Internationalization (differentneeds/customs)
PotentialEntrants StrongCustomerLoyalties Limited Access toDistributionChannels StrongretaliationbyIncumbents
Coca-ColaVsPepsi TwoStrongCompetitors HighOperatingCosts SlowIndustryGrowth –MatureMarket Lackofdifferentiation (yetbranding)
Keysuccessfactors ,[object Object],Pricesensitive, seekproductconsistencyandvariety ,[object Object],Competeprimarilyondistributionchannels/ Intenseduetolackofdifferentiation & slowgrowth ,[object Object],CostefficiencythroughundercontrolBottlers, PackageandAdvertising, extensioninthebeveragemarket.
BottlingBusiness ConcentrateProducersandother Bargainingpower   of suppliers Bottlers Threat of substitutes Threat of new entrants POTENTIAL ENTRANTS SUBSTITUTES Rivalry among existing firms Bargaining power   of buyers BUYERS (Retailers)
Profitabilityofthebusiness Competitionhasdecreasedprices Balancingthemarket Extensiontoothermarkets (non-CSDsandinternational)
Themodelhelpsusto: Understandthestructureofthemarket Identifythemostsignificantforce Anticipatepotentialchangestowardsnon-CSDs Understandthestructureofthedifferentparticipants

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Sse Cola Wars Group1.Ppt