This document provides guidance on how to navigate and interpret data in the Effective Measure Publisher Dashboard. It outlines how to log in, view overall site usage and demographic data on the market size tab, filter the data by location, device type, and date range. It also explains how to view the data for individual websites, sections, and download demographic profiles. The dashboard is designed to give publishers insights into their audience size and characteristics to help sell their audiences to advertisers.

1. Melbourne | Bangkok | Dubai | London | New York
Dubai
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Bangkok
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London
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Melbourne
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York
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Sydney

2. •
Product
Overview
•
Logging
in
•
Market
Size
•
Geographic
locaBon,
Device,
Time
Range
•
Hierarchy:
Publisher,
Website,
SecBon
View
•
Finding
Your
Website
•
Unique
Browser,
Unique
Sessions,
Frequency
•
Page
Views,
DuraBon,
Mobile
•
Demographics,
SegmentaBon,
LocaBon:
How
to
view
and
Export
•
Audience
Plan
•
SelecBng
your
demographic
Criteria
•
Understanding
the
results
•
Trending
•
How
to
select
your
sites
•
How
to
read
and
modify
the
trend
results
•
Contact
Support
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Melbourne
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York
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Sydney

3. Welcome
to
the
EffecBve
Measure
Publisher
Users
Guide.
This
document
is
intended
to
provide
guidelines
on
how
to
get
the
most
out
of
the
EffecBve
Measure
(EM)
Publisher
Dashboard.
The
EM
Publisher
dashboard
is
designed
to
provide
publishers
with
easy
access
to
your
websites
top
line
usage
data,
as
well
as
deep
demographics
of
your
site.
It
is
not
an
analyBc
tool
to
support
the
internal
analysis
of
your
visitor
behavior,
but
a
plaYorm
intended
to
provide
digital
media
planners
with
insights
on
the
size
of
your
audience,
their
loyalty
to
your
site,
and
deep
insights
into
who
they
are.
It
is
also
intended
to
help
publishers
more
effecBvely
sell
their
audience
to
adverBsers.
The
user
guide
will
take
you
through
each
module
of
the
dashboard,
with
Bps
on
how
to
navigate
through
each
funcBon,
secBon
by
secBon.
It
will
also
provide
Bps
on
how
to
interpret
and
export
the
data
so
that
you
can
beZer
present
your
audience
to
potenBal
adverBsers.
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4. 1. Go
to
hZp://login.effecBvemeasure.com
2. Enter
the
ID
that
we
assigned
you.
(Your
email
address)
3. Enter
the
default
password
we
assigned
you.
4. Upon
the
first
login,
you
will
be
asked
to
change
your
password.
5. On
the
first
page
load,
it
takes
up
to
3
minutes
depending
on
your
connecBon.
Subsequent
page
loads
are
much
faster.
6. In
future
logins,
if
you
forgot
your
password,
click
the
‘Forgot
password’
link
on
the
login
page.
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5.
The
default
home
page
upon
login
is
the
market
size
tab.
The
market
size
tab
is
where
you
can
see
the
high
level
site
usage
and
demographics
of
your
site.
The
data
is
updated
in
the
system
every
morning
at
9AM
Singapore
Time.
All
weekly
data
is
updated
by
12PM
on
Monday
for
the
previous
week.
All
monthly
data
is
updated
by
9AM
on
the
2nd
of
each
month.
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Bangkok
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York
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6. To filter where users are coming from,
click on the Audience tab to select the
geographic region. For a complete view of
all global traffic, click on “Worldwide”.
To Filter the type of device that your
internet site was accessed from, click on
the Traffic tab and select either Internet
PC, Mobile or all devices.
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7. When you choose one of the sub-regions or countries, the profile that is
displayed when you click on the demographic icon for any category, publisher,
publication or network is specific to that country or sub-region, and only
accounts for people foot-printed from those locations.
Demographic Icon
Foot-Prints from your chosen location
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8. The next step is to choose a specific date range, by clicking on the
“Showing Data For” drop down list.You can select either a preset range of
dates, or a specific date range.
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9. In the market size tab, you have the ability to look at your data in various
views. Either all your sites combined together, each individual site, or each
section of your site.
Either
select
Publisher
or
Website
in
the
drop
down
tab
Or,
select
a
content
verBcal
to
view
your
data
by
secBon
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Bangkok
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London
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Melbourne
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York
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10.
Once
you’ve
idenBfied
at
what
level
you
want
to
view
your
data,
the
next
step
is
to
find
your
site.
Step
1:
Click
on
the
link
that
says
Filter
OpBons
Step 2: Select the country where you website is based
Step 3: Type the name of your website into the Search field
Your website should show up as shown above.
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Bangkok
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London
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York
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Sydney

11.
Once
you
have
selected
either
the
Publisher,
Website,
or
SecBon
Level,
the
next
step
is
to
review
and
understand
the
data
presented.
UB
=
Unique
Visitors
(Unique
Browsers)
We
measure
the
absolute
visitors
to
your
site
in
the
specified
date
range,
according
to
the
Unique
Browser
that
came
to
your
site.
This
is
the
most
accurate
methodology.
If
the
numbers
are
different
from
your
past
analyBc
tools,
please
ensure
that
all
pages
are
tagged.
Also,
be
aware
that
due
to
addressing
cookie
deleBon,
the
absolute
monthly
Unique
Visitors
may
be
up
to
30%
lower.
We
also
measure
the
%
change
in
UB’s
vs.
the
previous
date
range
selected
Dubai
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Bangkok
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London
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Melbourne
|
New
York
|
Sydney

12. US
=
User
Sessions
User
Sessions
are
the
number
of
Internet
sessions
that
occurred
in
the
specified
date
range.
Because
one
browser
may
come
back
mulBple
Bmes
in
the
specified
date
range,
the
sessions
will
always
be
higher
than
the
Unique
Browsers.
We
also
report
on
the
change
in
User
Sessions
vs.
the
previous
date
range
selected.
Freq.
=
Frequency
Frequency
is
calculated
by
dividing
the
number
of
User
Sessions
by
the
Number
of
Unique
Browsers
in
a
specified
date
range.
We
measure
frequency
because
a
it
is
a
good
indicaBon
of
the
loyalty
and
usefulness
of
a
site
to
a
specific
audience.
Depending
on
the
frequency,
the
site
may
be
appropriate
for
different
types
of
adverBsers.
Dubai
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Bangkok
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London
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York
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Sydney

13. PV
=
Page
Views
Page
views
are
the
number
of
pages
played
each
month
from
all
the
unique
browsers
that
visit
your
site.
Every
Bme
a
user
clicks
on
a
link
inside
your
site,
or
refreshes
the
page,
it
counts
as
one
page
view.
You
can
see
the
%
change
in
PV’s
over
Bme
to
see
trends.
The
EffecBve
Measure
cost
is
based
on
the
annual
page
views.
APD
=
Average
page
Dura@on
or
the
average
Bme
spent
on
each
page
per
sessions.
ASD
=
Average
Session
Dura@on
or
the
average
length
of
each
User
Session.
The
length
of
the
page
and
session
duraBon
mean
different
things
to
different
adverBsers.
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14. Mobile
We also detect the percentage of your audience that comes from a smart phone mobile
internet browser.
As this number grows, it can indicate the need to build out a Mobile site for better
mobile browsing.
Export market size data to Excel or PDF
Dubai
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Bangkok
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London
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Melbourne
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New
York
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Sydney

15.
On
the
far
right
of
the
field
in
the
column,
is
the
icon
to
see
the
demographics
of
that
parBcular
Publisher,
Website
or
secBon.
One
click
will
acBvate
the
demographic
tab
Dubai
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Bangkok
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London
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Melbourne
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New
York
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Sydney

16.
The
Demographic
tab
reports
on
the
top
line
demographic
breakdown.
Publishers
can
export
all
the
data
to
a
Comma
Separated
Value,
Excel
or
PDF
file
The
sample
confidence
increases
as
the
sample
size
%
increases
related
to
the
total
audience.
We
target
anywhere
from
500
to
1000
demographic
footprints
per
secBon.
Site figures in blue
indicate that a specific
audience segment is higher
than the average of all sites
in our platform.
TIP:
Look
for
unique
aspects
of
your
audience
that
may
appeal
to
certain
adverBsers.
Use
this
informaBon
to
present
and
win
business.
Dubai
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Bangkok
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London
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Melbourne
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New
York
|
Sydney

17.
The
Segmenta@ons
tab
reports
your
audience
insights.
What
are
the
benefits
of
basic
segmentaBon?
•
Targeted,
more
applicable
messages
to
site
visitors.
•
AnBcipaBng
the
needs
of
visitors.
•
Avoid
markeBng
something
to
someone
with
zero
interest.
Dubai
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Bangkok
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London
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Melbourne
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New
York
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Sydney

18.
The
Loca@on
tab
reports
your
audience’s
residenBal
locaBon.
How
your
site
can
serve
“LocaBon
Aware
AdverBsing
Campaign”?
Dubai
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Bangkok
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London
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York
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Sydney

19.
In
the
Audience
Plan
tab,
adverBsers
can
enter
their
target
audience
based
on
the
demographic
criteria
captured
from
your
site
survey,
and
publishers
can
see
where
their
site
ranks
in
the
market
for
key
demographic
Profiles
Dubai
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Bangkok
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London
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Melbourne
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New
York
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Sydney

20.
Step
1:
Click
on
the
Audience
plan
tab
Step
2:
Select
any
combinaBon
of
the
demographic
criteria.
Step
4:
Once
the
results
are
available,
then
click
on
the
report
link
to
view
the
results
Step
3:
Click
on
the
Run
Query
buZon
to
generate
the
query
results
and
wait
a
few
minutes
for
the
results
to
be
acBve.
Dubai
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London
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Melbourne
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New
York
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Sydney

21.
Once
you
have
inpuZed
the
audience
search
criteria,
and
clicked
on
the
link
to
view
the
results,
the
results
will
appears
a
follows:
Total
De
-­‐
Duplicated
Matching
Audience
in
our
Criteria
you
selected
network
This translates into a total audience
reach of 175,811 in the week of
Websites
that
match
criteria,
ranked
by
relevance
21-27 June 2010
Of all of Male audience, 93.37%
match the criteria the advertiser
was looking for.
TIP:
See
where
your
site
and
secBons
of
your
site
ranks
against
other
similar
sites
in
the
market.
Use
the
tool
to
understand
the
strengths
of
your
audience
to
beZer
target
adverBsers
in
the
market.
Dubai
|
Bangkok
|
London
|
Melbourne
|
New
York
|
Sydney

22.
The
Trending
Tab
allows
you
to
see
the
key
audience
metrics
of
your
site
over
a
specified
period
of
Bme.
For
Example
you
are
able
to
select
a
period
of
Bme
such
as
the
last
3
months,
and
see
the
trends
of
the
core
metrics:
Unique
Visitors,
Unique
Sessions,
Page
Views,
Page
DuraBon,
Session
DuraBon,
and
Average
page
views
per
session.
Dubai
|
Bangkok
|
London
|
Melbourne
|
New
York
|
Sydney

23. Step
1:
Click
on
the
Trending
Tab
Step
2:
Make
sure
you
have
selected
“All
Categories”
from
the
main
menu.
Step
3:
Select
the
date
range
that
you
want
to
analyze.
Step
4:
Select
to
view
either
at
the
publisher
level,
comprising
of
all
of
your
websites,
or...............At
the
Website
level.
Step
5:
you
should
see
your
website
appear
in
the
Trending
selecBon
field.
Dubai
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London
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Melbourne
|
New
York
|
Sydney

24. Modify
the
Criteria
in
the
Modify
the
type
of
view
Modify
the
Bme
range
drop
down
buZon
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York
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Sydney

25.
If
you
have
any
quesBons
or
support
needs,
please
don’t
hesitate
to
contact
support
by
clicking
at
the
envelop
icon
at
the
top
right
corner.
Dubai
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Bangkok
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London
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Melbourne
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New
York
|
Sydney