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How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
How to design stuff that matters fast - Dev Week 2014
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How to design stuff that matters fast - Dev Week 2014

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Too much time is wasted creating that big design upfront, only to find that users don't like what you have built once it has been released. Today, we are in danger of not only over-designing, but also …

Too much time is wasted creating that big design upfront, only to find that users don't like what you have built once it has been released. Today, we are in danger of not only over-designing, but also designing solutions to the wrong problems. In this workshop, Chen will demonstrate how to experiment with rapid design techniques to ensure design solutions for the right business problems are delivered to the right target audiences rapidly and continuously. He will show how to create design solutions fast, as a team, and how to work with a client to get products that really matter out into market early. Good design involves elegantly solving problems despite the constraints. More often than not, time is one of those constraints. In this workshop you will be forced to think and act quickly, exploring how to quickly work as a team to address a real-world problem; rapidly analysing customer, industry and business trends, behaviours and needs to validate ideas; and learning how to apply the latest design thinking, Lean Startup, Lean UX and agile methodologies, to bring your prototype to life and ensure it is as useful as it can possibly be.

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  • 1. #UX #Design @Ultraman How to design stuff that matters, fast! Eewei Chen @ultraman #UX #Design
  • 2. #UX #Design @Ultraman 11:00 - 11:30 13:00 - 14:00 15:30 - 16:00 17:30 Before we start... Coffee Break Lunch Coffee Break Finish Wifi: DevWeek2014
  • 3. #UX #Design @Ultraman 1994 Eewei Chen @Ultraman Design happiness Present
  • 4. #UX #Design @Ultraman Stay connected ANYTIME SKY+ SKY GO EPG MOBILE WEB
  • 5. #UX #Design @Ultraman Why design fast? Copyright 101DesignIngredients.com
  • 6. #UX #Design @Ultraman Why design fast? no longer exist no one can live without Stay alive
  • 7. #UX #Design @Ultraman Why design fast? How will they stay alive?
  • 8. #UX #Design @Ultraman 8 no longer exist Improve early Problem - Findability and Usefulness of info Why design fast? Solution + Simplified and Personalised
  • 9. #UX #Design @Ultraman http://www.netpaths.net/blog/design-dividend-payback/ Increase value Why design fast?
  • 10. #UX #Design @Ultraman Is there a secret formula? Copyright 101DesignIngredients.com
  • 11. #UX #Design @Ultraman Is there a secret formula? • Domain Research • Trend & Market Insight • Data Analysis • Competitor Benchmarking • Persona Creation • Requirements Gathering • Value Mapping • Business Model Generation • Strategy & Value Prop • etc... • Lean Startup, Lean UX, UCD • Scenarios & Use Cases • Sketching • Mental Model • Interaction Design • Visual Design • Storyboarding • Technology Spiking • Rapid Prototyping • Usability Testing • Iterative Design • etc... Optimisation Agile delivery Lean startup Design thinking Uncertainty Focus • Roadmap & User Story Creation • Dev Integration & Support • Continuous Agile, Lean UX Design • Wireframes to Experience Maps • Entity Relationship Maps • Interaction Models & UI Patterns • Prototype to Live Code Evolution • Site Map & Page Types • Information Hierarchy & Page Layout • Design Style Guide, Mockups & Assets • Brand Guidelines & Principles • Presentations & Information Radiators • Co-location & Design Studio Flex • Usability Testing & Recommendations • Post-Launch Support & Testing • etc... Yes, but not much time today!
  • 12. #UX #Design @Ultraman Form Teams Copyright 101DesignIngredients.com
  • 13. #UX #Design @Ultraman Product Word Match 15 mins 1. word + word = Product Name 2. What problem are you solving? 3. Who is it for? 4. Why will it work? 5. How will you make money? 30 sec pitch Icebreaker
  • 14. #UX #Design @Ultraman The Challenge Analyse the data Solve the right problem Make a connection Define success Present early thinking Agenda Physical vs Digital Prototype Embrace chaos Business Model Presentation Prep Pitch Ideas! ✓ Why design fast? ✓ Is there a secret formula? ✓ Form teams 1 2
  • 15. #UX #Design @Ultraman The Challenge Copyright 101DesignIngredients.com
  • 16. #UX #Design @Ultraman • Self-service • Customization • Personalization • Anytime, anywhere • Location awareness People’s expectations are changing People are changing • Diversity of interests • Generational differences • Reliance on technology • Communication • Mobility The challenge Absorb this
  • 17. #UX #Design @Ultraman • Digitally-connected customers • Membership and community • Shared ownership: space, stuff, and skill • Social culture • Co-creation How people interact with each other is changing • Participation • Crowd-fund • Crowd-source • Networks and partnerships • STEAM How people interact with brands & institutions is changing The challenge Absorb this
  • 18. #UX #Design @Ultraman The challenge *Facebook poll Text Text Comedy Action SportForeign Happy Sad Inspired... Not in the mood Too much choice No Time Didn’t know Which device? Absorb this
  • 19. #UX #Design @Ultraman The challenge Create a connected digital experience that better entertains people where they want, when they want, on any device they want. Television 2.0
  • 20. #UX #Design @Ultraman The challenge Steve Jobs
  • 21. #UX #Design @Ultraman culture commute conference home shop holiday work play exercise family friends dine sport hobby school sleep relax colleagues The challenge Digital 2D Physical 3D Time 4D Connected UX More connected the better?
  • 22. #UX #Design @Ultraman Take a deep breath... Work fast No right or wrong Be positive Works as a team Breadth not Depth Have fun Small screen Limited input Controllers Performance Battery-life Voice activation Location-aware Touch Gestures
  • 23. #UX #Design @Ultraman Analyse the data Copyright 101DesignIngredients.com
  • 24. #UX #Design @Ultraman Analyse the data Discuss... How can analysing data help?
  • 25. #UX #Design @Ultraman Improve business KPIs Analyse the data We’re losing 10% of customers monthly. Help services need to be more: • Useful • Accurate • Easy to get to We need to increase our current 32% conversion rate to 50% with: • Smarter upgrades • Timely renewal offers • Better personalisation We need to raise new customers acquisition from 100K to 200K pa using: • New brand values • Innovative features • Better marketing Attract Increase Retain Copyright 101DesignIngredients.com Which KPI to focus on?
  • 26. #UX #Design @Ultraman Align device experiences Analyse the data • 55% of Europeans prefer Android phones, 23% prefer iPhones • 80% of tablet use is at home: tablet users spend more online than smartphone users • 26% use tablets daily 1 to 4 hrs, 7% more than 5 hrs per day • Primary device is smartphone (77%), but tablets rising from 12% (2012) to 23% (2013) http://www.digitalstrategyconsulting.com/intelligence/2013/08/mobile_usage_trends_80_of_tablet_use_happens_at_home.php What on which device?
  • 27. #UX #Design @Ultraman Focus on target demographic Analyse the data Which age group?
  • 28. #UX #Design @Ultraman Solve the right problem Copyright 101DesignIngredients.com
  • 29. #UX #Design @Ultraman Who is it for? Solve the right problem Identity Motivation Explorer Personal curiosity, experience something new Samaritan Does something on someone else’s behalf Achiever Looking to satisfy specific interests or goals Recognition Seeker Reputation / status of place or brand Recharger Restoration, contemplation Identifier Personal relation to subject / experience / brand Now that you’ve analysed the data...
  • 30. #UX #Design @Ultraman What’s the problem? Who is it for? I like going to places and events I see in movies like shops and restaurants. My husband and I used to go on movies dates. I miss having time, just for the two of us. It’s hard finding things to watch as a family so we end up watching what the kids want. Ann Identifier Jeff Recognition seeker I love playing games, especially if there is a prize, but it needs to be challenging. I voice my opinion on blog sites and like to hear what others think about hot topics. I do a lot of research but can’t always find info on a new film or unusual director. I try things out first then tell others about it so they know what’s good or bad. My friends look to me for inspiration, so I end up organising meet ups. We discuss movies we like but keeping up-to-date with everyone takes a lot of time. Alistair Explorer
  • 31. #UX #Design @Ultraman Which opportunities? Mobile advertising Connected multi-device synching sentiment analysis (Data) Mobile payments Social TV What’s the problem?
  • 32. #UX #Design @Ultraman Which trends? Point & Know (the matrix) Crowd sourcing (right advice) DIY Health (well being) Second screen (multi task/context) Gamification (beat the competition) Status Skills (learn/improve) Brand me (social good) What’s the problem?
  • 33. #UX #Design @Ultraman Triggers Failed trigger Target Behaviour Trigger Core Motivators • Pleasure / Pain • Hope / Fear • Acceptance / Rejection HIGH MOTIVATION LOW MOTIVATION LOW ABILITY HIGH ABILITY Facilitator e.g. Sharing knowledge on social network sites (pleasure) Simplicity Factors • Time • Money • Physical Effort • Brain Cycles • Social Deviance • Non-Routine Signal e.g. Personalised notification settings (hope/time) Spark e.g. Leader board (social deviance) Make a connection http://www.behaviormodel.org/ BJ Fogg
  • 34. #UX #Design @Ultraman Coffee Break Copyright 101DesignIngredients.com
  • 35. #UX #Design @Ultraman Prove it http://www.youtube.com/watch?v=b240PGCMwV0 Validating ideas is not a new concept...
  • 36. #UX #Design @Ultraman Validate (Lean Startup + Agile) •Guess •Consequence •Experiment Cornell U, 1964 •Assumption •Validate •MVP September 2011 Richard Fenyman Eric Ries Validating ideas is not a new concept...
  • 37. #UX #Design @Ultraman Nordstrom iPad app prototype https://www.youtube.com/watch?v=szr0ezLyQHY In the wild...
  • 38. #UX #Design @Ultraman Make a connection Copyright 101DesignIngredients.com
  • 39. #UX #Design @Ultraman Make a connection Personas represent a target audience with similar needs. They help to create customer: • Behaviours • Needs & goals • Barriers • Features (output) • Scenarios / use cases Why do we need personas?
  • 40. #UX #Design @Ultraman Details Behaviours ★ Loves playing games ★ ... ★ ... Needs & Goals • Share movie knowledge to show off • ... • ... Barriers • No one to compete with • ... • ... Output • Leader board • ... • ... “I helps me to stay no.1” “I couldn’t ... before.” Time poor Time rich Summary “It’s so ... now” SpecificGeneric SocialAnti-social Lean forwardSit back Jeff Recognition seeker • 34 & single by choice • front-end developer (£55K) • Gadget crazy, foodie Create your persona Make a connection
  • 41. #UX #Design @Ultraman Define success Copyright 101DesignIngredients.com
  • 42. #UX #Design @Ultraman Output Delivered feature e.g. leader board (gamification) Outcome Immediate change by an output. e.g. Increase repeat visits by 15% Impact Larger change over time (KPI) e.g. Increase mobile ad impressions by 10% Output, outcome, impact Define success Jeff Gothelf
  • 43. #UX #Design @Ultraman Define outputs Outcome Behaviours ImpactBarrier Needs & Goals 30 mins OutputsMarketing Friend’s shared TV shows on Facebook Loves playing games Wants to share movie knowledge to show off Leader board (trigger) No one to compete with Make a connection
  • 44. #UX #Design @Ultraman Output, outcome, impact Outputs Outcome Behaviours ImpactBarrier Marketing Needs & Goals 15 mins Friend’s shared TV shows on Facebook Loves playing games Wants to share TV knowledge with friends Leader board (trigger) No one to compete with Increase repeat visit rate by 15% Increase mobile Ad impressions by 10% Define success
  • 45. #UX #Design @Ultraman ROI* Business Impact User Impact Effort 1 - low 2 - Medium 3 - High 15 mins High Impact High Effort Quick Wins Remove Innovate TBD Low Impact Low Effort Emotion detector Mobile ad system iOS7 revamp * Based on relative Business & Customer impact Define success Leader board Prioritise outputs
  • 46. #UX #Design @Ultraman Define success 15 mins Easy to use Relevant Hard to use Irrelevant More fun? Inaccurate suggestions Too Obvious Expensive package Information overload Beat the competition ??? Old movies
  • 47. #UX #Design @Ultraman Define success Product statement / Marketing message 15 mins For Jeff the experience seeker who wants to be recognised for his knowledge, “ReelSide” is an App that lets him watch the latest films, but unlike other entertainment apps , “Reelside” let’s him compete against other movie geeks to win exclusive viewing privileges “Compete to watch films first” Strapline Dave Gray http://www.gogamestorm.com
  • 48. #UX #Design @Ultraman Present early thinking Copyright 101DesignIngredients.com 15 mins • Pick a spokes person • Elevator pitch
  • 49. #UX #Design @Ultraman Lunch Copyright 101DesignIngredients.com 40 mins
  • 50. #UX #Design @Ultraman ✓ The Challenge ✓ Analyse the data ✓ Solve the right problem ✓ Make a connection ✓ Define success ✓ Present early thinking Agenda Physical vs Digital Prototype Embrace chaos Business Model Presentation Prep Pitch Ideas! ✓ Why design fast? ✓ Is there a secret formula? ✓ Form teams 1 2
  • 51. #UX #Design @Ultraman Sticky Whispers 15 mins 1. Think of a lyric or quote 2. Write it on a post it 3. Cover it with a blank post-it 4. Pass on 5. Look at covered post-it 6. Draw on blank post-it 7. Cover it with a blank post-it 8. Pass on 9. Repeat, alternate between text and drawing Icebreaker text pic text pic No talking!
  • 52. #UX #Design @Ultraman Details Behaviours ★ Loves playing games ★ ... ★ ... Needs & Goals • Share movie knowledge to show off • ... • ... Barriers • No one to compete with • ... • ... Output • Leader board • ... • ... “I helps me to stay no.1” “I couldn’t ... before.” Time poor Time rich Summary “It’s so ... now” SpecificGeneric SocialAnti-social Lean forwardSit back Jeff Recognition seeker • 34 & single by choice • front-end developer (£55K) • Gadget crazy, foodie Create your persona Make a connection
  • 53. #UX #Design @Ultraman 15 minsDefine success Details Behaviours Needs & Goals Barriers Output Time poor Time rich Summary SpecificGeneric SocialAnti-social Lean forwardSit back Create your persona
  • 54. #UX #Design @Ultraman Physical vs Digital Copyright 101DesignIngredients.com
  • 55. #UX #Design @Ultraman Physical vs Digital Physical to Digital Digital Only Replacement for the physical Digital Overlay digital information layer Physical Computing physical and digital interact Digital Gateway use digital to gain access to physical Physical Only purely physical experience
  • 56. #UX #Design @Ultraman Physical vs Digital Engagement Passive Viewing Active interacting alone Interactive Interacting with others Creative Creating alone Low engagement High engagement Co-Creative Creating with others
  • 57. #UX #Design @Ultraman Physical vs Digital Opportunity Map Passive Viewing Active interacting alone Interactive Interacting with others Creative Creating alone Low engagement High engagement Co-Creative Creating with others Digital Only Replacement for the physical Digital Overlay digital information layer Physical Computing physical and digital interact Digital Gateway use digital to gain access to physical Physical Only purely physical experience Elliot Felix
  • 58. #UX #Design @Ultraman Physical vs Digital Write out core activities 15 mins Common activities when looking for something to watch. Entice Enter Engage Exit Extend Hear about a good movie Get reminder notification Receive special offer ... ... Launch app Sign-in / Register ... ... Browse genres Add to watch list Watch movie ... ... Rate movie Share movie Review related movies ... ... Social network Subscribe / upgrade View trailers ... ... Browse latest movies
  • 59. #UX #Design @Ultraman Physical vs Digital Map out expected core experience 30 mins 1. Reflect on what, how, when & where experiences happen. 2. Write more accurate activities on a post- it and plot them on your opportunity map. 3. Make a note of missing opportunities? 2 3 Hear about a good movie Read about a good movie on Facebook using my iphone on the train to work Quick review!
  • 60. #UX #Design @Ultraman Physical vs Digital Map out New & Improved experience 30 mins Brainstorm and document new activities or experiences that could fill in the opportunity spaces. You could also think of ways to modify and improve existing activities/ experiences. Get location based movie recommendations on my smart watch as I walk home.What, how, when & where... Quick review!
  • 61. #UX #Design @Ultraman ROI* Business Impact User Impact Effort 1 - low 2 - Medium 3 - High 15 mins High Impact High Effort Quick Wins Remove Innovate** TBD Low Impact Low Effort * Based on relative Business & Customer impact ** Also includes platform or processes that enable innovation Physical vs Digital Read about a good movie on Facebook using my iphone on the train to work Get location based movie recommendations on my smart watch as I walk home. Quick review!
  • 62. #UX #Design @Ultraman Physical vs Digital Join up ideal activities take individual activities and experiences and... Think about the relationship to each other, the spaces, the devices and interactions in context over time Physical Digital Time Expected/current experience New, improved (“filling in gaps”)
  • 63. 9. Get location based movie recommendation s on walk home (Smart watch, street) Entice Enter Engage Exit Extend #UX #Design @Ultraman Prototype People, spaces and activities 30 mins 4. Browse genres (iPhone, train) 6. Start watching movie at lunch time (laptop/office) 7. Rate movie after finishing it to move up the leader board on the train home (iPad) 8. Share movie whilst waiting for coffee (Google glass, cafe) 2. Launch app (iPhone, train) 3. Sign-in / Register (iPhone, train) 1. Read about a movie on the train platform to work (newspaper) 5. Add to “Watch list” (iPhone/train) Digital Physical time Waiting for train Train to work Train home / cafeTrain / Work Walking home Pure Web Web AppWrapped Web Hybrid Native Play, pause, resume Holistic engagement Multi-device Plot the happy path
  • 64. #UX #Design @Ultraman Coffee Break Copyright 101DesignIngredients.com
  • 65. #UX #Design @Ultraman Prototype Copyright 101DesignIngredients.com
  • 66. #UX #Design @Ultraman Prototype Things to remember... Physical vs Digital Triggers Continuous connection Persona Engagement Device Trends Data Competition
  • 67. #UX #Design @Ultraman Prototype Concept creation 1 2 3 4 5 6 1 2 3 4 5 6 7 8 Note down: • Physical vs Digital: Activities, Spaces • Devices: Tech / Tools, People / Services • 5 Es: Entice, Enter, Engage, Exit, Extend • Engagement: Alone or with others? 2. Launch app (iPhone, train) 3. Sign-in / Register (iPhone, train) 2. Launch app and sign-in/ register (iPhone, train) = Group multiple outputs into 1 design & sketch!
  • 68. #UX #Design @Ultraman Prototype Concept testing in your team 20 mins • Form pairs • Each Sketch 8 up - 5mins • Pitch to each other - 2 mins • Pair critique - 2 mins Detail USP Key interactions Data/KPIs Trends/Opps • Individually absorb feedback • 2-3 ways it solves problem • 1-2 ways for improvement • Each Sketch 1 up - 5mins • Pitch to your group - 5 mins • Group critique - 5 mins • Agree changes as a group 10 mins
  • 69. #UX #Design @Ultraman Physical vs Digital Storyboard group’s agreed experience Digital Physical time At home Commute CommuteAt work At gym Entice Enter Engage Exit Extend 10 mins
  • 70. #UX #Design @Ultraman Quick practice pitch 5 mins • Connected experience • 8 up • 1 in-depth sketch • Pick a spokes person • Practice pitch Physical vs Digital Trend/Opp Device Persona Problem Solution
  • 71. #UX #Design @Ultraman Embrace chaos Copyright 101DesignIngredients.com
  • 72. #UX #Design @Ultraman Embrace chaos Challenge your ideas “Whenever we propose a solution to a problem, we ought to try as hard as we can to overthrow our solution, rather than defend it.” - Karl Popper, philosopher
  • 73. #UX #Design @Ultraman Embrace chaos Pitch to investors • Pick a spokes person • 3 minutes to present concept to investors. • Other teams are investors hearing a startup pitch. They listen in silence • NO questions can be asked • Investor team notes down everything wrong with the concept e.g. why it won’t work, the holes and how competitors are better 3 mins
  • 74. #UX #Design @Ultraman Embrace chaos Investors discuss! • Spokesperson faces away from investors and listens in silence • Investor team discusses feedback out loud as harshly as possible. • Spokesperson cannot respond to questions or defend the ideas. • Spokesperson can only take notes on what they hear. • Spokesperson take notes back to their startup team. 3 mins
  • 75. #UX #Design @Ultraman Embrace chaos Active Decision Model 3 mins Comment Ignore Remove Innovate Best practice
  • 76. #UX #Design @Ultraman Do it again 3 mins Trend/Opp Device Persona Problem Solution Physical vs Digital • Connected experience • 8 up • 1 in-depth sketch • Practice pitch
  • 77. #UX #Design @Ultraman Embrace chaos Ritual dissent & assent • Early concept validation • Quickly lowers inhibitions • Removes fat • Generates ideas • Team buy-in • Ownership/investment • Avoid premature convergence http://cognitive-edge.com/library/methods/ritual-dissent/ Design Ritual dissent Active Decision Model Design (80/20) Ritual dissent Active Decision Model Design Ritual Assent Dave Snowden
  • 78. #UX #Design @Ultraman Business Model Copyright 101DesignIngredients.com https://www.youtube.com/watch?v=l5Tw0PGcyN0 Simon Sinek
  • 79. #UX #Design @Ultraman Business Model Marketing • Acquisition: arrival from channels (social?) • Activation: enjoy the initial visit (trial?) • Retention: re-visit (trigger?) • Referral: tell others (advocacy) • Revenue: pay for services (loyalty) http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version Dave McClure Pirate metrics
  • 80. #UX #Design @Ultraman Business Model Reduce risk h(p://prac/cetrumpstheory.com/2011/10/the-­‐10x-­‐product-­‐launch/ Ash Maurya
  • 81. #UX #Design @Ultraman Business Model Spend vs Revenue (12 months) 30 mins 1.  Problem No  one  to  compete  with 1.  Customer  Segments Experience  seeker 2.  Early  adopter: Compe//ve  movie  fan 3.  Unique  Value   Proposi9on Compete  to  watch  films   first Unfair  Advantage The  more  you  play,  the   more  you  earn 2.  Solu9on Automa/c  sentence   analysis  of  tweets  and   posts   3.  Channels Smartphone Tablet Social  media 4.  Key  Metrics Social  network  traffic  % Purchase  % Upgrade  % (AARRR) 3.  Cost  Structure  (spend) Staff PR,  Social  Media Rental,  Equipment,  Hos/ng 2.  Revenue  Streams Revenue  Share? Affiliate  links? Mobile  adver/sing? 1.  Exis3ng  alterna3ves: NeWlix Now  TV Amazon  Prime ...
  • 82. #UX #Design @Ultraman 12 users(millions) 63 0.5 1 1.5 2 Reduce market risk Tipping point Series A funding Main features? Marketing? Platform? infrastructure approach? New channels? New features? New revenue model? (beat the competition) Months 2.5 3 3.5 Your plan 15 mins
  • 83. #UX #Design @Ultraman Presentation prep Copyright 101DesignIngredients.com
  • 84. #UX #Design @Ultraman Presentation prep 1. The problem 2. Elevator pitch 3. Market opportunity 4. Your solution prototype 5. Business model 6. Technology 7. The competition 8. Marketing plan 9. The team 10. Money / Milestones http://www.slideshare.net/dmc500hats/10-tips-on-how-to-pitch-a-vc-fowa-london 10 investment tips
  • 85. #UX #Design @Ultraman Presentation techniques Presentation prep Tell a story Role play Advertise Product demo Usability test 30 mins
  • 86. #UX #Design @Ultraman Pitch Ideas! Copyright 101DesignIngredients.com 30 mins
  • 87. #UX #Design @Ultraman Thanks! Eric Ries www.startuplessonslearned.com Eewei Chen http://101DesignIngredients.com Steve Blank http://steveblank.com/books-for-startups/ Jeff Gothelf / Josh Seiden www.startuplessonslearned.com Dave Gray http://www.gogamestorm.com/ Ash Maurya http://runninglean.co/ PragProgEeweiChen101 (25% off code)

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