“Stupid is as stupid does”
Is Smart tech making us dumber?
UX Scotland, June 19, 2014
#UX #Design @UXScotlandEewei Chen @U...
#UX #Design @UXScotlandEewei Chen @Ultraman
1994
Present
#UX #Design @UXScotlandEewei Chen @Ultraman
Create & Connect
#UX #Design @UXScotlandEewei Chen @Ultraman
4
Am I stupid?
#UX #Design @UXScotlandEewei Chen @Ultraman
5
#UX #Design @UXScotlandEewei Chen @Ultraman
6
Don’t say a word!
h%ps://www.youtube.com/watch?v=SR5BfQ4rEqQ
#UX #Design @UXScotlandEewei Chen @Ultraman
Smarter people
#UX #Design @UXScotlandEewei Chen @Ultraman
Smarter interactions
#UX #Design @UXScotlandEewei Chen @Ultraman
9
Smarter UX
#UX #Design @UXScotlandEewei Chen @Ultraman
10
Commitment?
#UX #Design @UXScotlandEewei Chen @Ultraman
Never enough
11h%p://www.stby.eu/wp/wp-­‐content/uploads/2012/08/HK_cab1.jpg
#UX #Design @UXScotlandEewei Chen @Ultraman
12
“I don’t fear computers.
I fear the lack of them.”
Isaac Asimov
50,000,000,000
8,000,000,000
#UX #Design @UXScotlandEewei Chen @Ultraman
h%p://gigaom2.files.wordpress.com/2010/12/facebook...
#UX #Design @UXScotlandEewei Chen @Ultraman
14h%p://www.bboyscience.com/wp-­‐content/uploads/2012/02/homerbrain.jpg
Shrink...
#UX #Design @UXScotlandEewei Chen @Ultraman
15
Why be Smart?
#UX #Design @UXScotlandEewei Chen @Ultraman
16
Be God
#UX #Design @UXScotlandEewei Chen @Ultraman
17
Fail
h%p://www.businessinsider.com/airbnb-­‐freak-­‐fest-­‐2014-­‐3
#UX #Design @UXScotlandEewei Chen @Ultraman
18
Succeed
h%p://www.rapidUr.com/
#UX #Design @UXScotlandEewei Chen @Ultraman
19
What makes us smart?
#UX #Design @UXScotlandEewei Chen @Ultraman
20
Experience
#UX #Design @UXScotlandEewei Chen @Ultraman
21
h%p://s3.amazonaws.com/data.tumblr.com/tumblr_lduegwzu4q1qzb5wzo1_1280.jpg?...
#UX #Design @UXScotlandEewei Chen @Ultraman
22h%p://blog.clarity.fm/wp-­‐content/uploads/2012/11/quality-­‐friends.jpg
Emp...
#UX #Design @UXScotlandEewei Chen @Ultraman
23
What we really do...
#UX #Design @UXScotlandEewei Chen @Ultraman
24
#UX #Design @UXScotlandEewei Chen @Ultraman
25h%ps://www.youtube.com/watch?v=DYu_bGbZiiQ
... has joined the meeting
#UX #Design @UXScotlandEewei Chen @Ultraman
26
Less Experience
Less Knowledge
Less Empathy
#UX #Design @UXScotlandEewei Chen @Ultraman
27
The new Norm
h%p://images4.fanpop.com/image/photos/16800000/-­‐Sherlock-­‐s...
#UX #Design @UXScotlandEewei Chen @Ultraman
28h%p://lifespantherapies.com/wp-­‐content/uploads/2013/03/kid-­‐with-­‐ipad.j...
#UX #Design @UXScotlandEewei Chen @Ultraman
29
This is normal
h%p://www.hollywoodreporter.com/sites/default/files/2013/11/d...
#UX #Design @UXScotlandEewei Chen @Ultraman
30
This is normal
h%p://www.businessinsider.com/why-­‐robots-­‐taking-­‐jobs-­...
#UX #Design @UXScotlandEewei Chen @Ultraman
31
Less Thinking
Less Control
Less of “Us”
#UX #Design @UXScotlandEewei Chen @Ultraman
32
Red or Blue?
#UX #Design @UXScotlandEewei Chen @Ultraman
33
Everything
#UX #Design @UXScotlandEewei Chen @Ultraman
34h%p://blogs-­‐images.forbes.com/jacobmorgan/files/2014/05/libelium_smart_worl...
#UX #Design @UXScotlandEewei Chen @Ultraman
35h%p://www.unevenlydistributed.com/images/arQcle/documents/code-­‐rules.pdf
C...
#UX #Design @UXScotlandEewei Chen @Ultraman
36
Science-Non-Fiction
27h%p://img4.wikia.nocookie.net/__cb20130424025031/memo...
#UX #Design @UXScotlandEewei Chen @Ultraman
37
A few truths
We don’t think enough
#UX #Design @UXScotlandEewei Chen @Ultraman
h%p://bigthink.com/errors-­‐we-­‐live-­‐by/kahnemans-­‐m...
#UX #Design @UXScotlandEewei Chen @Ultraman
We’re not always in control
*
*Many big birds
h%ps://www.youtube.com/watch?v=N...
#UX #Design @UXScotlandEewei Chen @Ultraman
Not everyone wants it
#UX #Design @UXScotlandEewei Chen @Ultraman
41
Get smarter
Survive
#UX #Design @UXScotlandEewei Chen @Ultraman
42
#UX #Design @UXScotlandEewei Chen @Ultraman
culture
commute
conference
home
shop
holiday
work
play
exercise
family
friends...
#UX #Design @UXScotlandEewei Chen @Ultraman
h%p://www.psi.com/report/future-­‐of-­‐wearable-­‐tech#!ZHN4z
Promise
#UX #Design @UXScotlandEewei Chen @Ultraman
45
Recipes for success?
https://www.youtube.com/watch?v=2Qj8PhxSnhg
#UX #Design @UXScotlandEewei Chen @Ultraman
A recipe for loyalty
#UX #Design @UXScotlandEewei Chen @Ultraman
Target Behaviour trigger
Core Motivators
• Pleasure / Pain
• Hope / Fear
• Acc...
#UX #Design @UXScotlandEewei Chen @Ultraman
h%p://disneymelissa.files.wordpress.com/2014/04/disney-­‐magicband.jpg
Get real...
#UX #Design @UXScotlandEewei Chen @Ultraman
h%p://yourfirstvisit.net/wp-­‐content/uploads/2014/01/FastPass+-­‐From-­‐MagicB...
#UX #Design @UXScotlandEewei Chen @Ultraman
h%p://www.disboards.com/showthread.php?t=3180326
Match expectations
Teach them...
#UX #Design @UXScotlandEewei Chen @Ultraman
Understand
customer needs
Be a
catalyst
Reward
them
+ +
Copyright 101DesignIng...
#UX #Design @UXScotlandEewei Chen @Ultraman
A recipe for delight
h%p://www.idownloadblog.com/2014/01/14/some-­‐theories-­‐...
#UX #Design @UXScotlandEewei Chen @Ultraman
h%p://www.uie.com/arQcles/kano_model/
#UX #Design @UXScotlandEewei Chen @Ultraman
h%p://www.digitaltrends.com/cool-­‐tech/5-­‐easy-­‐diy-­‐projects-­‐to-­‐autom...
#UX #Design @UXScotlandEewei Chen @Ultraman
h%p://www.businessinsider.com/nest-­‐revenue-­‐2014-­‐1
Ooze quality
Be Memora...
#UX #Design @UXScotlandEewei Chen @Ultraman
h%p://blog.oregonlive.com/homesandgardens/2012/04/one_cool_or_crazy_thing_nest...
#UX #Design @UXScotlandEewei Chen @Ultraman
Connect the
dots
Be really good at
one thing
Make it
personal
+ +
Copyright 10...
#UX #Design @UXScotlandEewei Chen @Ultraman
A recipe for sustainability
h%p://www.cnet.com/uk/pictures/frog-­‐designs-­‐vi...
#UX #Design @UXScotlandEewei Chen @Ultraman
Easy
Flexible
Hard
Rigid
Most flexible and easy to
use
Only use it one way
Too...
#UX #Design @UXScotlandEewei Chen @Ultraman
Identify risks
Be S.M.A.R.T.
Monitor & Alert
#UX #Design @UXScotlandEewei Chen @Ultraman
Fit in
Instant value
Wow them
#UX #Design @UXScotlandEewei Chen @Ultraman
Enjoy it
Relive it
More of it
#UX #Design @UXScotlandEewei Chen @Ultraman
Find the gaps Surprise them Get them addicted
+ +
Copyright 101DesignIngredien...
#UX #Design @UXScotlandEewei Chen @Ultraman
Copyright 101DesignIngredients.com
Need human input to be Smarter
Smart soluti...
#UX #Design @UXScotlandEewei Chen @Ultraman
In closing...
65
#UX #Design @UXScotlandEewei Chen @Ultraman
66
Be the boss
#UX #Design @UXScotlandEewei Chen @Ultraman
Be real
#UX #Design @UXScotlandEewei Chen @Ultraman
68
Accept it?
Thanks!
More ingredients & recipes:
101DesignIngredients.com
#UX #Design @UXScotlandEewei Chen @Ultraman
69
More recipes a...
Upcoming SlideShare
Loading in …5
×

Stupid Is As Stupid Does by Eewei Chen, UX Scotland 2014

1,746 views

Published on

Smart devices support our physical, emotional and financial well being; connecting digital and real world experiences to improve who we are as human beings. 
But are we in danger of losing our souls when we swap the need to think for ourselves for complex algorithmic analyses that tell us what to do or even go as far as do it for us without us knowing?
My talk highlights how UX designers have a philosophical, spiritual and ethical responsibility to find solutions to problems that improve the way we currently exist without losing who we are as human beings.

Published in: Technology, Design

Stupid Is As Stupid Does by Eewei Chen, UX Scotland 2014

  1. 1. “Stupid is as stupid does” Is Smart tech making us dumber? UX Scotland, June 19, 2014 #UX #Design @UXScotlandEewei Chen @Ultraman
  2. 2. #UX #Design @UXScotlandEewei Chen @Ultraman 1994 Present
  3. 3. #UX #Design @UXScotlandEewei Chen @Ultraman Create & Connect
  4. 4. #UX #Design @UXScotlandEewei Chen @Ultraman 4 Am I stupid?
  5. 5. #UX #Design @UXScotlandEewei Chen @Ultraman 5
  6. 6. #UX #Design @UXScotlandEewei Chen @Ultraman 6 Don’t say a word! h%ps://www.youtube.com/watch?v=SR5BfQ4rEqQ
  7. 7. #UX #Design @UXScotlandEewei Chen @Ultraman Smarter people
  8. 8. #UX #Design @UXScotlandEewei Chen @Ultraman Smarter interactions
  9. 9. #UX #Design @UXScotlandEewei Chen @Ultraman 9 Smarter UX
  10. 10. #UX #Design @UXScotlandEewei Chen @Ultraman 10 Commitment?
  11. 11. #UX #Design @UXScotlandEewei Chen @Ultraman Never enough 11h%p://www.stby.eu/wp/wp-­‐content/uploads/2012/08/HK_cab1.jpg
  12. 12. #UX #Design @UXScotlandEewei Chen @Ultraman 12 “I don’t fear computers. I fear the lack of them.” Isaac Asimov
  13. 13. 50,000,000,000 8,000,000,000 #UX #Design @UXScotlandEewei Chen @Ultraman h%p://gigaom2.files.wordpress.com/2010/12/facebook-­‐connecQon-­‐map-­‐3x2.png 13
  14. 14. #UX #Design @UXScotlandEewei Chen @Ultraman 14h%p://www.bboyscience.com/wp-­‐content/uploads/2012/02/homerbrain.jpg Shrinking
  15. 15. #UX #Design @UXScotlandEewei Chen @Ultraman 15 Why be Smart?
  16. 16. #UX #Design @UXScotlandEewei Chen @Ultraman 16 Be God
  17. 17. #UX #Design @UXScotlandEewei Chen @Ultraman 17 Fail h%p://www.businessinsider.com/airbnb-­‐freak-­‐fest-­‐2014-­‐3
  18. 18. #UX #Design @UXScotlandEewei Chen @Ultraman 18 Succeed h%p://www.rapidUr.com/
  19. 19. #UX #Design @UXScotlandEewei Chen @Ultraman 19 What makes us smart?
  20. 20. #UX #Design @UXScotlandEewei Chen @Ultraman 20 Experience
  21. 21. #UX #Design @UXScotlandEewei Chen @Ultraman 21 h%p://s3.amazonaws.com/data.tumblr.com/tumblr_lduegwzu4q1qzb5wzo1_1280.jpg? AWSAccessKeyId=AKIAI6WLSGT7Y3ET7ADQ&Expires=1400771601&Signature=BRuPxFaHaeCU27mf9w5XdqPnyY%3D#_=_ Knowledge
  22. 22. #UX #Design @UXScotlandEewei Chen @Ultraman 22h%p://blog.clarity.fm/wp-­‐content/uploads/2012/11/quality-­‐friends.jpg Empathy
  23. 23. #UX #Design @UXScotlandEewei Chen @Ultraman 23 What we really do...
  24. 24. #UX #Design @UXScotlandEewei Chen @Ultraman 24
  25. 25. #UX #Design @UXScotlandEewei Chen @Ultraman 25h%ps://www.youtube.com/watch?v=DYu_bGbZiiQ ... has joined the meeting
  26. 26. #UX #Design @UXScotlandEewei Chen @Ultraman 26 Less Experience Less Knowledge Less Empathy
  27. 27. #UX #Design @UXScotlandEewei Chen @Ultraman 27 The new Norm h%p://images4.fanpop.com/image/photos/16800000/-­‐Sherlock-­‐sherlock-­‐16827094-­‐2048-­‐1365.jpg
  28. 28. #UX #Design @UXScotlandEewei Chen @Ultraman 28h%p://lifespantherapies.com/wp-­‐content/uploads/2013/03/kid-­‐with-­‐ipad.jpg This is normal
  29. 29. #UX #Design @UXScotlandEewei Chen @Ultraman 29 This is normal h%p://www.hollywoodreporter.com/sites/default/files/2013/11/driverless_cars_mercedes_a_l.jpg
  30. 30. #UX #Design @UXScotlandEewei Chen @Ultraman 30 This is normal h%p://www.businessinsider.com/why-­‐robots-­‐taking-­‐jobs-­‐is-­‐a-­‐good-­‐thing-­‐2014-­‐3
  31. 31. #UX #Design @UXScotlandEewei Chen @Ultraman 31 Less Thinking Less Control Less of “Us”
  32. 32. #UX #Design @UXScotlandEewei Chen @Ultraman 32 Red or Blue?
  33. 33. #UX #Design @UXScotlandEewei Chen @Ultraman 33 Everything
  34. 34. #UX #Design @UXScotlandEewei Chen @Ultraman 34h%p://blogs-­‐images.forbes.com/jacobmorgan/files/2014/05/libelium_smart_world_infographic_big.png 24/7
  35. 35. #UX #Design @UXScotlandEewei Chen @Ultraman 35h%p://www.unevenlydistributed.com/images/arQcle/documents/code-­‐rules.pdf Code Halos
  36. 36. #UX #Design @UXScotlandEewei Chen @Ultraman 36 Science-Non-Fiction 27h%p://img4.wikia.nocookie.net/__cb20130424025031/memoryalpha/en/images/5/51/LocutusOfBorg2367.jpg Science-Non-Fiction
  37. 37. #UX #Design @UXScotlandEewei Chen @Ultraman 37 A few truths
  38. 38. We don’t think enough #UX #Design @UXScotlandEewei Chen @Ultraman h%p://bigthink.com/errors-­‐we-­‐live-­‐by/kahnemans-­‐mind-­‐clarifying-­‐biases * *Gap is growing
  39. 39. #UX #Design @UXScotlandEewei Chen @Ultraman We’re not always in control * *Many big birds h%ps://www.youtube.com/watch?v=N7oz366X0-­‐8
  40. 40. #UX #Design @UXScotlandEewei Chen @Ultraman Not everyone wants it
  41. 41. #UX #Design @UXScotlandEewei Chen @Ultraman 41 Get smarter
  42. 42. Survive #UX #Design @UXScotlandEewei Chen @Ultraman 42
  43. 43. #UX #Design @UXScotlandEewei Chen @Ultraman culture commute conference home shop holiday work play exercise family friends dine sport hobby school sleep relax colleagues Digital 2D Physical 3D Time 4D Sweet spot
  44. 44. #UX #Design @UXScotlandEewei Chen @Ultraman h%p://www.psi.com/report/future-­‐of-­‐wearable-­‐tech#!ZHN4z Promise
  45. 45. #UX #Design @UXScotlandEewei Chen @Ultraman 45 Recipes for success? https://www.youtube.com/watch?v=2Qj8PhxSnhg
  46. 46. #UX #Design @UXScotlandEewei Chen @Ultraman A recipe for loyalty
  47. 47. #UX #Design @UXScotlandEewei Chen @Ultraman Target Behaviour trigger Core Motivators • Pleasure / Pain • Hope / Fear • Acceptance / Rejection HIGH MOTIVATION LOW MOTIVATION LOW ABILITY HIGH ABILITY Facilitator e.g. Wish list match click (Pleasure) Simplicity Factors • Time • Money • Physical Effort • Brain Cycles • Social Deviance • Non-Routine Signal e.g. Wish list creation (Hope) Spark e.g. Wearable usage (Time, money, brain cycles) http://www.behaviormodel.org/ BJ Fogg Triggers Failed trigger
  48. 48. #UX #Design @UXScotlandEewei Chen @Ultraman h%p://disneymelissa.files.wordpress.com/2014/04/disney-­‐magicband.jpg Get real Remove barriers Co-design
  49. 49. #UX #Design @UXScotlandEewei Chen @Ultraman h%p://yourfirstvisit.net/wp-­‐content/uploads/2014/01/FastPass+-­‐From-­‐MagicBand-­‐and-­‐AP-­‐MK-­‐1-­‐24.jpg Give context Show them how Stoke the fire
  50. 50. #UX #Design @UXScotlandEewei Chen @Ultraman h%p://www.disboards.com/showthread.php?t=3180326 Match expectations Teach them Encourage advocacy
  51. 51. #UX #Design @UXScotlandEewei Chen @Ultraman Understand customer needs Be a catalyst Reward them + + Copyright 101DesignIngredients.com A recipe for loyalty
  52. 52. #UX #Design @UXScotlandEewei Chen @Ultraman A recipe for delight h%p://www.idownloadblog.com/2014/01/14/some-­‐theories-­‐on-­‐why-­‐apple-­‐didnt-­‐buy-­‐nest/
  53. 53. #UX #Design @UXScotlandEewei Chen @Ultraman h%p://www.uie.com/arQcles/kano_model/
  54. 54. #UX #Design @UXScotlandEewei Chen @Ultraman h%p://www.digitaltrends.com/cool-­‐tech/5-­‐easy-­‐diy-­‐projects-­‐to-­‐automate-­‐your-­‐house-­‐on-­‐the-­‐cheap/#!ZFGly Learn Start small Think big
  55. 55. #UX #Design @UXScotlandEewei Chen @Ultraman h%p://www.businessinsider.com/nest-­‐revenue-­‐2014-­‐1 Ooze quality Be Memorable Show potential
  56. 56. #UX #Design @UXScotlandEewei Chen @Ultraman h%p://blog.oregonlive.com/homesandgardens/2012/04/one_cool_or_crazy_thing_nest_l.html Differentiate Personalise feedback Track progress
  57. 57. #UX #Design @UXScotlandEewei Chen @Ultraman Connect the dots Be really good at one thing Make it personal + + Copyright 101DesignIngredients.com A recipe for delight
  58. 58. #UX #Design @UXScotlandEewei Chen @Ultraman A recipe for sustainability h%p://www.cnet.com/uk/pictures/frog-­‐designs-­‐vision-­‐of-­‐wearable-­‐tech-­‐pictures/5/
  59. 59. #UX #Design @UXScotlandEewei Chen @Ultraman Easy Flexible Hard Rigid Most flexible and easy to use Only use it one way Too complicatedOld technology
  60. 60. #UX #Design @UXScotlandEewei Chen @Ultraman Identify risks Be S.M.A.R.T. Monitor & Alert
  61. 61. #UX #Design @UXScotlandEewei Chen @Ultraman Fit in Instant value Wow them
  62. 62. #UX #Design @UXScotlandEewei Chen @Ultraman Enjoy it Relive it More of it
  63. 63. #UX #Design @UXScotlandEewei Chen @Ultraman Find the gaps Surprise them Get them addicted + + Copyright 101DesignIngredients.com A recipe for sustainability
  64. 64. #UX #Design @UXScotlandEewei Chen @Ultraman Copyright 101DesignIngredients.com Need human input to be Smarter Smart solutions...
  65. 65. #UX #Design @UXScotlandEewei Chen @Ultraman In closing... 65
  66. 66. #UX #Design @UXScotlandEewei Chen @Ultraman 66 Be the boss
  67. 67. #UX #Design @UXScotlandEewei Chen @Ultraman Be real
  68. 68. #UX #Design @UXScotlandEewei Chen @Ultraman 68 Accept it?
  69. 69. Thanks! More ingredients & recipes: 101DesignIngredients.com #UX #Design @UXScotlandEewei Chen @Ultraman 69 More recipes at:

×