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ERS Slide Show ERS Slide Show Presentation Transcript

  • ERS Methodology
    • A successful Ecommerce site requires upfront investment of time and effort for research and planning.
    • ERS Methodology - a consistent step-by-step approach that combines industry best practices to guide your Ecommerce site development.
    • Your business will benefit from:
      • Higher conversion rate
      • Reduced cost in the Ecommerce site lifecycle
      • Increased user satisfaction & enhanced experience
      • Search engine friendly site
      • Scalable Ecommerce platform
  • Client Interviews
    • Company vision, mission, tagline, strategy business proposition, branding
    • Industry completeness, naming and terminology, growth rate and direct competitors
    • Product attributes, variables, terminology, 80/20
    • Ecommerce site objectives and business goals
    • Existing site analytics
  • Target Audience
    • Understanding primary, secondary and tertiary
    • Demographic, gender, age, socio-economics, geographic location, web savvy, specific needs
    • Exposure to current product
    • Brand oriented
    • Price oriented
  • Competitive Analysis
    • Check out direct competitors (online) Ecommerce site layout, model and unique functionality
    • Find out what competitors do well online and what they don’t .
    • Investigate opportunities using online media
    • Search for indirect competitor offerings
    • Analyze similar niche sites to learn more
  • SEO Keyword Research
    • Keyword relevancy: do your site’s products/services satisfy the query?
    • Keyword popularity: does the query have significant search volume?
    • Keyword clarity: is “tsubo” a shoe brand or an area roughly equivalent to 3.3 square meters?
    • Commercial aspects: does the user typing this query want to buy? Or just learn? We want to target buyers first
  • Objectives and Expectations
    • Desired features and functionalities to support product and user
    • Timetable till product launch
    • Desired market share for Ecommerce site
    • I want to be like…examples of model Ecommerce sites
    • Initial and monthly budget to support project development and maintenance
  • Deliverables: Research Findings
    • The foundation of a successful Ecommerce site is a clearly articulated strategy. Knowing both:
      • what we want the site to accomplish for our business
      • what we want the site to accomplish for our users
    • helps with all decisions we have to make about every aspect of an Ecommerce site. 
    • The outcome of this phase: a clear sense of what the Ecommerce site is about and what the users want.
  • Target Audience and Personas
    • Define primary, secondary and tertiary target audience based on research findings
    • Define personas (articulated summary of the characteristics, needs, motivations and environment of your defined website users)
    • Draw possible scenarios (case studies) for each of the personas
  • User and Functional Requirements
    • Define basic site functionality
    • Define advanced and unique site functionality
    • Characterize custom user requirements (for each persona)
    • Define user profile management requirements
    • Identify transactional functions (shopping process, integration with backend systems like inventory system, POS software etc.)
    • Define administrative functionality and requirements
  • Search and Content Requirements
    • Content types and formats
    • Content management requirements, authorizations, workflow
    • User generated content areas, moderation, workflow
    • Define search behavior and advanced search features to support fast location of information
    • Auto complete sources, automatic spell corrections, similar terms display
  • Technical Requirements
    • Expected user volumes
    • Security requirements (is the site a secure site, rules for passwords, secure shopping cart)
    • Performance requirements (i.e. page load time)
    • Support requirements
    • Database sizes and types
    • Supported browser types, including browser resolutions
  • SEO Requirements
    • URL structure definition
    • Homepage and all landing-page content accommodation
    • Metadata scripting
    • Dynamic sitemaps management (XML/HTML)
    • Robots.txt file definition
    • Custom 404 page content and structure
    • Internal search management and tracking
    • Analytics code implementation
  • Landing Page UEX
    • 80/20 Landing page mapping
    • Landing page layout and structure
    • Landing page cross links and cohesiveness
    • All tab content must be indexable
  • Creative Brief
    • Returns our attention to those aspects of the site our users will notice first – the visual elements of the site
    • Contains the brand identity, the type of audience, the “story” the site should tell, the tone and imagery that the site should take on
  • Deliverables: Ecommerce Requirement Specifications Translating users needs and Ecommerce site objectives into specific requirements for what content and functionality the Ecommerce site will offer.  The outcome of this phase: a list of all requirements - gives the scope of what will be included in the final product.
  • Navigation Tree
    • Helps direct users browsing in the site to ensure positive user experience
    • Prepare a detailed taxonomy of all elements of the Ecommerce site
    • Cluster similar items into groups
    • Prioritize groups by importance
    • Highlight important items and place in higher location in tree
    • Add navigation aids – sitemaps, quick links, cross links
  • Labeling and Thematic Architecture
    • Define a unique and clear label for each item in taxonomy (like the label used for a specific product category)
    • Make sure labeling is in correlation with SEO needs
    • Make sure there is no semantic overlap between labels
  • Functional Design / Wire-Frames
    • Functional design ensures that client knows exactly what the scope of work is
    • Designers and software developers know exactly how and what they should execute
    • Identifies all features on a page and where each item should be placed
    • Prioritizes features - the most important features are prominently positioned on a page
    • Sketch all site pages from homepage and landing pages to specific pages
  • User Experience Guidelines
    • UEX guideline should support creative designers and software programmers to create a user friendly application.
    • Set measurable usability goals for application (time, accuracy, overall success, user satisfaction)
    • Define how specific design elements behave.
    • Define non-standard user interface components
  • Deliverables: Wire-Frames and UEX Guidelines Synchronizing all requirements to develop a functional design for the Ecommerce site. The functional design gives shape to the mass of requirements, identifying specific aspects of interface, navigation and information design.  The outcome of this phase: a clear visual presentation of the Ecommerce site, acts as a way to communicate with the client, visual designers, content creators, and developers.
  • Beyond ERS Phase
    • Client will review Ecommerce Requirements Specifications (ERS) and provide feedback
    • ECP will provide a price proposal for Ecommerce site Development Phase (EDP)
    • This will help client choose which components of the Ecommerce site will be included at launch
    • ECP will provide a timetable for the continuing progress of the project
  • Working With Us
    • Our project management approach is in accordance with the best practices and standards established by the Project Management Institute .
    • The client and ECommerce Partners will each establish a single point of contact for their respective teams .
    • Project success depends on the close involvement of the client’s internal teams to provide input and to review and approve deliverables.