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ERS Slide Show
ERS Slide Show
ERS Slide Show
ERS Slide Show
ERS Slide Show
ERS Slide Show
ERS Slide Show
ERS Slide Show
ERS Slide Show
ERS Slide Show
ERS Slide Show
ERS Slide Show
ERS Slide Show
ERS Slide Show
ERS Slide Show
ERS Slide Show
ERS Slide Show
ERS Slide Show
ERS Slide Show
ERS Slide Show
ERS Slide Show
ERS Slide Show
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ERS Slide Show


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  • 1.
  • 2. ERS Methodology
    • A successful Ecommerce site requires upfront investment of time and effort for research and planning.
    • ERS Methodology - a consistent step-by-step approach that combines industry best practices to guide your Ecommerce site development.
    • Your business will benefit from:
      • Higher conversion rate
      • Reduced cost in the Ecommerce site lifecycle
      • Increased user satisfaction & enhanced experience
      • Search engine friendly site
      • Scalable Ecommerce platform
  • 3.
  • 4. Client Interviews
    • Company vision, mission, tagline, strategy business proposition, branding
    • Industry completeness, naming and terminology, growth rate and direct competitors
    • Product attributes, variables, terminology, 80/20
    • Ecommerce site objectives and business goals
    • Existing site analytics
  • 5. Target Audience
    • Understanding primary, secondary and tertiary
    • Demographic, gender, age, socio-economics, geographic location, web savvy, specific needs
    • Exposure to current product
    • Brand oriented
    • Price oriented
  • 6. Competitive Analysis
    • Check out direct competitors (online) Ecommerce site layout, model and unique functionality
    • Find out what competitors do well online and what they don’t .
    • Investigate opportunities using online media
    • Search for indirect competitor offerings
    • Analyze similar niche sites to learn more
  • 7. SEO Keyword Research
    • Keyword relevancy: do your site’s products/services satisfy the query?
    • Keyword popularity: does the query have significant search volume?
    • Keyword clarity: is “tsubo” a shoe brand or an area roughly equivalent to 3.3 square meters?
    • Commercial aspects: does the user typing this query want to buy? Or just learn? We want to target buyers first
  • 8. Objectives and Expectations
    • Desired features and functionalities to support product and user
    • Timetable till product launch
    • Desired market share for Ecommerce site
    • I want to be like…examples of model Ecommerce sites
    • Initial and monthly budget to support project development and maintenance
  • 9. Deliverables: Research Findings
    • The foundation of a successful Ecommerce site is a clearly articulated strategy. Knowing both:
      • what we want the site to accomplish for our business
      • what we want the site to accomplish for our users
    • helps with all decisions we have to make about every aspect of an Ecommerce site. 
    • The outcome of this phase: a clear sense of what the Ecommerce site is about and what the users want.
  • 10. Target Audience and Personas
    • Define primary, secondary and tertiary target audience based on research findings
    • Define personas (articulated summary of the characteristics, needs, motivations and environment of your defined website users)
    • Draw possible scenarios (case studies) for each of the personas
  • 11. User and Functional Requirements
    • Define basic site functionality
    • Define advanced and unique site functionality
    • Characterize custom user requirements (for each persona)
    • Define user profile management requirements
    • Identify transactional functions (shopping process, integration with backend systems like inventory system, POS software etc.)
    • Define administrative functionality and requirements
  • 12. Search and Content Requirements
    • Content types and formats
    • Content management requirements, authorizations, workflow
    • User generated content areas, moderation, workflow
    • Define search behavior and advanced search features to support fast location of information
    • Auto complete sources, automatic spell corrections, similar terms display
  • 13. Technical Requirements
    • Expected user volumes
    • Security requirements (is the site a secure site, rules for passwords, secure shopping cart)
    • Performance requirements (i.e. page load time)
    • Support requirements
    • Database sizes and types
    • Supported browser types, including browser resolutions
  • 14. SEO Requirements
    • URL structure definition
    • Homepage and all landing-page content accommodation
    • Metadata scripting
    • Dynamic sitemaps management (XML/HTML)
    • Robots.txt file definition
    • Custom 404 page content and structure
    • Internal search management and tracking
    • Analytics code implementation
  • 15. Landing Page UEX
    • 80/20 Landing page mapping
    • Landing page layout and structure
    • Landing page cross links and cohesiveness
    • All tab content must be indexable
  • 16. Creative Brief
    • Returns our attention to those aspects of the site our users will notice first – the visual elements of the site
    • Contains the brand identity, the type of audience, the “story” the site should tell, the tone and imagery that the site should take on
  • 17. Deliverables: Ecommerce Requirement Specifications Translating users needs and Ecommerce site objectives into specific requirements for what content and functionality the Ecommerce site will offer.  The outcome of this phase: a list of all requirements - gives the scope of what will be included in the final product.
  • 18. Navigation Tree
    • Helps direct users browsing in the site to ensure positive user experience
    • Prepare a detailed taxonomy of all elements of the Ecommerce site
    • Cluster similar items into groups
    • Prioritize groups by importance
    • Highlight important items and place in higher location in tree
    • Add navigation aids – sitemaps, quick links, cross links
  • 19. Labeling and Thematic Architecture
    • Define a unique and clear label for each item in taxonomy (like the label used for a specific product category)
    • Make sure labeling is in correlation with SEO needs
    • Make sure there is no semantic overlap between labels
  • 20. Functional Design / Wire-Frames
    • Functional design ensures that client knows exactly what the scope of work is
    • Designers and software developers know exactly how and what they should execute
    • Identifies all features on a page and where each item should be placed
    • Prioritizes features - the most important features are prominently positioned on a page
    • Sketch all site pages from homepage and landing pages to specific pages
  • 21. User Experience Guidelines
    • UEX guideline should support creative designers and software programmers to create a user friendly application.
    • Set measurable usability goals for application (time, accuracy, overall success, user satisfaction)
    • Define how specific design elements behave.
    • Define non-standard user interface components
  • 22. Deliverables: Wire-Frames and UEX Guidelines Synchronizing all requirements to develop a functional design for the Ecommerce site. The functional design gives shape to the mass of requirements, identifying specific aspects of interface, navigation and information design.  The outcome of this phase: a clear visual presentation of the Ecommerce site, acts as a way to communicate with the client, visual designers, content creators, and developers.
  • 23. Beyond ERS Phase
    • Client will review Ecommerce Requirements Specifications (ERS) and provide feedback
    • ECP will provide a price proposal for Ecommerce site Development Phase (EDP)
    • This will help client choose which components of the Ecommerce site will be included at launch
    • ECP will provide a timetable for the continuing progress of the project
  • 24. Working With Us
    • Our project management approach is in accordance with the best practices and standards established by the Project Management Institute .
    • The client and ECommerce Partners will each establish a single point of contact for their respective teams .
    • Project success depends on the close involvement of the client’s internal teams to provide input and to review and approve deliverables.