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    ERS Slide Show ERS Slide Show Presentation Transcript

    • ERS Methodology
      • A successful Ecommerce site requires upfront investment of time and effort for research and planning.
      • ERS Methodology - a consistent step-by-step approach that combines industry best practices to guide your Ecommerce site development.
      • Your business will benefit from:
        • Higher conversion rate
        • Reduced cost in the Ecommerce site lifecycle
        • Increased user satisfaction & enhanced experience
        • Search engine friendly site
        • Scalable Ecommerce platform
    • Client Interviews
      • Company vision, mission, tagline, strategy business proposition, branding
      • Industry completeness, naming and terminology, growth rate and direct competitors
      • Product attributes, variables, terminology, 80/20
      • Ecommerce site objectives and business goals
      • Existing site analytics
    • Target Audience
      • Understanding primary, secondary and tertiary
      • Demographic, gender, age, socio-economics, geographic location, web savvy, specific needs
      • Exposure to current product
      • Brand oriented
      • Price oriented
    • Competitive Analysis
      • Check out direct competitors (online) Ecommerce site layout, model and unique functionality
      • Find out what competitors do well online and what they don’t .
      • Investigate opportunities using online media
      • Search for indirect competitor offerings
      • Analyze similar niche sites to learn more
    • SEO Keyword Research
      • Keyword relevancy: do your site’s products/services satisfy the query?
      • Keyword popularity: does the query have significant search volume?
      • Keyword clarity: is “tsubo” a shoe brand or an area roughly equivalent to 3.3 square meters?
      • Commercial aspects: does the user typing this query want to buy? Or just learn? We want to target buyers first
    • Objectives and Expectations
      • Desired features and functionalities to support product and user
      • Timetable till product launch
      • Desired market share for Ecommerce site
      • I want to be like…examples of model Ecommerce sites
      • Initial and monthly budget to support project development and maintenance
    • Deliverables: Research Findings
      • The foundation of a successful Ecommerce site is a clearly articulated strategy. Knowing both:
        • what we want the site to accomplish for our business
        • what we want the site to accomplish for our users
      • helps with all decisions we have to make about every aspect of an Ecommerce site. 
      • The outcome of this phase: a clear sense of what the Ecommerce site is about and what the users want.
    • Target Audience and Personas
      • Define primary, secondary and tertiary target audience based on research findings
      • Define personas (articulated summary of the characteristics, needs, motivations and environment of your defined website users)
      • Draw possible scenarios (case studies) for each of the personas
    • User and Functional Requirements
      • Define basic site functionality
      • Define advanced and unique site functionality
      • Characterize custom user requirements (for each persona)
      • Define user profile management requirements
      • Identify transactional functions (shopping process, integration with backend systems like inventory system, POS software etc.)
      • Define administrative functionality and requirements
    • Search and Content Requirements
      • Content types and formats
      • Content management requirements, authorizations, workflow
      • User generated content areas, moderation, workflow
      • Define search behavior and advanced search features to support fast location of information
      • Auto complete sources, automatic spell corrections, similar terms display
    • Technical Requirements
      • Expected user volumes
      • Security requirements (is the site a secure site, rules for passwords, secure shopping cart)
      • Performance requirements (i.e. page load time)
      • Support requirements
      • Database sizes and types
      • Supported browser types, including browser resolutions
    • SEO Requirements
      • URL structure definition
      • Homepage and all landing-page content accommodation
      • Metadata scripting
      • Dynamic sitemaps management (XML/HTML)
      • Robots.txt file definition
      • Custom 404 page content and structure
      • Internal search management and tracking
      • Analytics code implementation
    • Landing Page UEX
      • 80/20 Landing page mapping
      • Landing page layout and structure
      • Landing page cross links and cohesiveness
      • All tab content must be indexable
    • Creative Brief
      • Returns our attention to those aspects of the site our users will notice first – the visual elements of the site
      • Contains the brand identity, the type of audience, the “story” the site should tell, the tone and imagery that the site should take on
    • Deliverables: Ecommerce Requirement Specifications Translating users needs and Ecommerce site objectives into specific requirements for what content and functionality the Ecommerce site will offer.  The outcome of this phase: a list of all requirements - gives the scope of what will be included in the final product.
    • Navigation Tree
      • Helps direct users browsing in the site to ensure positive user experience
      • Prepare a detailed taxonomy of all elements of the Ecommerce site
      • Cluster similar items into groups
      • Prioritize groups by importance
      • Highlight important items and place in higher location in tree
      • Add navigation aids – sitemaps, quick links, cross links
    • Labeling and Thematic Architecture
      • Define a unique and clear label for each item in taxonomy (like the label used for a specific product category)
      • Make sure labeling is in correlation with SEO needs
      • Make sure there is no semantic overlap between labels
    • Functional Design / Wire-Frames
      • Functional design ensures that client knows exactly what the scope of work is
      • Designers and software developers know exactly how and what they should execute
      • Identifies all features on a page and where each item should be placed
      • Prioritizes features - the most important features are prominently positioned on a page
      • Sketch all site pages from homepage and landing pages to specific pages
    • User Experience Guidelines
      • UEX guideline should support creative designers and software programmers to create a user friendly application.
      • Set measurable usability goals for application (time, accuracy, overall success, user satisfaction)
      • Define how specific design elements behave.
      • Define non-standard user interface components
    • Deliverables: Wire-Frames and UEX Guidelines Synchronizing all requirements to develop a functional design for the Ecommerce site. The functional design gives shape to the mass of requirements, identifying specific aspects of interface, navigation and information design.  The outcome of this phase: a clear visual presentation of the Ecommerce site, acts as a way to communicate with the client, visual designers, content creators, and developers.
    • Beyond ERS Phase
      • Client will review Ecommerce Requirements Specifications (ERS) and provide feedback
      • ECP will provide a price proposal for Ecommerce site Development Phase (EDP)
      • This will help client choose which components of the Ecommerce site will be included at launch
      • ECP will provide a timetable for the continuing progress of the project
    • Working With Us
      • Our project management approach is in accordance with the best practices and standards established by the Project Management Institute .
      • The client and ECommerce Partners will each establish a single point of contact for their respective teams .
      • Project success depends on the close involvement of the client’s internal teams to provide input and to review and approve deliverables.