Returns our attention to those aspects of the site our users will notice first – the visual elements of the site
Contains the brand identity, the type of audience, the “story” the site should tell, the tone and imagery that the site should take on
Deliverables: Ecommerce Requirement Specifications Translating users needs and Ecommerce site objectives into specific requirements for what content and functionality the Ecommerce site will offer. The outcome of this phase: a list of all requirements - gives the scope of what will be included in the final product.
UEX guideline should support creative designers and software programmers to create a user friendly application.
Set measurable usability goals for application (time, accuracy, overall success, user satisfaction)
Define how specific design elements behave.
Define non-standard user interface components
Deliverables: Wire-Frames and UEX Guidelines Synchronizing all requirements to develop a functional design for the Ecommerce site. The functional design gives shape to the mass of requirements, identifying specific aspects of interface, navigation and information design. The outcome of this phase: a clear visual presentation of the Ecommerce site, acts as a way to communicate with the client, visual designers, content creators, and developers.