User generated content areas, moderation, workflow
Define search behavior and advanced search features to support fast location of information
Auto complete sources, automatic spell corrections, similar terms display
Expected user volumes
Security requirements (is the site a secure site, rules for passwords, secure shopping cart)
Performance requirements (i.e. page load time)
Database sizes and types
Supported browser types, including browser resolutions
URL structure definition
Homepage and all landing-page content accommodation
Dynamic sitemaps management (XML/HTML)
Robots.txt file definition
Custom 404 page content and structure
Internal search management and tracking
Analytics code implementation
Landing Page UEX
80/20 Landing page mapping
Landing page layout and structure
Landing page cross links and cohesiveness
All tab content must be indexable
Returns our attention to those aspects of the site our users will notice first – the visual elements of the site
Contains the brand identity, the type of audience, the “story” the site should tell, the tone and imagery that the site should take on
Deliverables: Ecommerce Requirement Specifications Translating users needs and Ecommerce site objectives into specific requirements for what content and functionality the Ecommerce site will offer. The outcome of this phase: a list of all requirements - gives the scope of what will be included in the final product.
Helps direct users browsing in the site to ensure positive user experience
Prepare a detailed taxonomy of all elements of the Ecommerce site
Cluster similar items into groups
Prioritize groups by importance
Highlight important items and place in higher location in tree
Add navigation aids – sitemaps, quick links, cross links
Labeling and Thematic Architecture
Define a unique and clear label for each item in taxonomy (like the label used for a specific product category)
Make sure labeling is in correlation with SEO needs
Make sure there is no semantic overlap between labels
Functional Design / Wire-Frames
Functional design ensures that client knows exactly what the scope of work is
Designers and software developers know exactly how and what they should execute
Identifies all features on a page and where each item should be placed
Prioritizes features - the most important features are prominently positioned on a page
Sketch all site pages from homepage and landing pages to specific pages
User Experience Guidelines
UEX guideline should support creative designers and software programmers to create a user friendly application.
Set measurable usability goals for application (time, accuracy, overall success, user satisfaction)
Define how specific design elements behave.
Define non-standard user interface components
Deliverables: Wire-Frames and UEX Guidelines Synchronizing all requirements to develop a functional design for the Ecommerce site. The functional design gives shape to the mass of requirements, identifying specific aspects of interface, navigation and information design. The outcome of this phase: a clear visual presentation of the Ecommerce site, acts as a way to communicate with the client, visual designers, content creators, and developers.
Beyond ERS Phase
Client will review Ecommerce Requirements Specifications (ERS) and provide feedback
ECP will provide a price proposal for Ecommerce site Development Phase (EDP)
This will help client choose which components of the Ecommerce site will be included at launch
ECP will provide a timetable for the continuing progress of the project
Working With Us
Our project management approach is in accordance with the best practices and standards established by the Project Management Institute .
The client and ECommerce Partners will each establish a single point of contact for their respective teams .
Project success depends on the close involvement of the client’s internal teams to provide input and to review and approve deliverables.