Facebook has more than 1B visitors per day. Small business marketers can use Facebook advertising to grow their business, answering the question of why Facebook advertising is critical to success.

1. Facebook Marketing for
SMBs
Welcome to the Mar 2016 Meeting

2. Why Bother Marketing On Facebook?
● More than 1.5 billion users per month, more than 1 billion
users per day
● Use Facebook an average of 40 minutes per day
● On average, users check their Facebook status 17/day
● When you run a Facebook Ad, you choose the audiences that see it
by location, age, interests and more.
● Choose the type of people you want to reach and Facebook deliver
your ads to them.
● This makes your ads more relevant for the people who see them
The customers your business serves are on Facebook.

3. Getting Started with Facebook Marketing
● Create a personal profile, login and look around
● Set up a business page
○ Hours, Location, Link to Website
○ Post information about your customers, employees
○ Encourage customers to leave reviews (for local business pages)
● Use Facebook as a place to post content related to your customers interests
● Research your market - like the pages of your customers/prospects
● Find groups, pages, places and interests and post relevant content
● See http://www.socialmediaexaminer.com/facebook-101-business-guide

4. Facebook Insights - Target, Measure, Enhance
● Likes
● Reach
● Page Views
● Actions
● Posts
● Videos
● People

5. Target and Reach All The Right People
● Location
● Demographics
● Interests
● Behavior
● Connections
○

6. Where People See Facebook Ads

7. Relevancy Matters
Show ads to all the right people
based on age, gender,
location, interests, behaviors,
connections and more.

8. Create Ads That Are Actionable
Facebook Ads can
send people right to
your website or app
to drive sales and
more.

9. Naturally Social
When people like your
Page, their friends are
more likely to be
interested in what you
have to offer.
Ads that blend into Newsfeeds Work Best

10. Stay in Touch and Grow
These targeting features help business stay in touch with existing customers and
find more people like them on Facebook.
● Custom Audiences
○ Email
○ Remarketing
● Lookalike Audiences
○ Expand current audience
○ Show ads to those who
find useful/relevant
Ads are shown to your target audiences along with stories from their family and friends.

11. Ad Example
● Relevant
● Actionable
● Naturally Social
● Social Proof
● Organic Lift

12. Why Am I Seeing This Ad?
One of the reasons you're seeing this ad is
because Y R A Your Remote Assistant wants to
reach people aged 18 and older in the United
States who have visited their website or used
one of their apps. This is based on customer
information provided by Y R A Your Remote
Assistant.
There may be other reasons you saw this ad. For
example, Facebook is always able to use
information about your age, gender, location and
the devices you use to access Facebook when
deciding which ads to show you.

13. Manage Your Ad Preferences
Imagine if you could do with TV!

14. How to Advertise on Facebook
● Boost a Post - Quick and Easy - Beginners - limited options
● Ads Manager - Intermediate - more options but more complex
● Power Editor - Agency Interface (don’t try this at home :)
○ Offers advanced features like scheduling ads to run at specific times of
day and day of week, conversion targeting and more

15. Boosting a Post

16. In Summary - Think Visual, Be Relevant
● 90% of information transmitted to the brain is visual.
● Visual content is treated more favorably in the Facebook algorithm.
● Visual content is more engaging and is more likely to catch the eye of your
potential customer.
● Images need to be visually appealing and attention grabbing.
Relevance is critical for success when using Facebook advertising.