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1of4 dtruran ebbf   imsd - intro to social entrepreneurship 2014
 

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an introduction to social entrepreneurship, social innovation and social intrapreneurship: new ways to get involved in a meaningful career

an introduction to social entrepreneurship, social innovation and social intrapreneurship: new ways to get involved in a meaningful career

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    1of4 dtruran ebbf   imsd - intro to social entrepreneurship 2014 1of4 dtruran ebbf imsd - intro to social entrepreneurship 2014 Presentation Transcript

    • Social Entrepreneurship - an introduction IMSD March 2014 PROFESSOR Daniel Truran IMSD / Social Entrepreneurship
    • ebbf.org / Daniel Truran www.eoi.es What can you expect from this course? An introduction to social entrepreneurship (DT) ! 
 Social Entrepreneurship through the lenses of Ashoka 35 years’ experience (MZ) ! 
 Social Scaling and Hybrid Value Chains (MZ) ! 
 Creating your own social enterprise and social impact (DT) ! 
 Inspiring, managing, motivating your team and stakeholders (DT) ! 
 Using social media to communicate, learn and co-create (DT)
    • ebbf.org / Daniel Truran www.eoi.es Your assignment for Friday 26th March 12:00 Identify a social enterprise (from “your” world area) ! describe stakeholders it positively influenced ! describe the social impact it has achieved ! highlight measurable indicators of this impact ! 2 A4 pages maximum - 3 min presentation - website links IMSD / Social Entrepreneurship one (or more) blog entries with highlights from the course20% email to : daniel.truran@ebbf.org 70%
    • ebbf.org / Daniel Truran www.eoi.es IMSD / Social Entrepreneurship Do you aim for a Meaningful career? What should I look for, to enjoy a Meaningful career?
    • ebbf.org / Daniel Truran www.eoi.es
    • ebbf.org / Daniel Truran www.eoi.es Meaningful career: IMSD / Social Entrepreneurship Look for a company that is committed to the public good … that allows me to contribute to global welfare and that pays my bills. What are your priorities? “…not enough to keep me motivated and committed for a long long time”
    • ebbf.org / Daniel Truran www.eoi.es IMSD / Social Entrepreneurship a market capitalization of over $100 billion, making the public company not only one of the biggest in Silicon Valley, but one of the biggest in the world. The New York Times reported on Saturday important new details of how the Chief Investment Office at JPMorgan Chase managed to lose in a matter of months potentially up to $5 billion. http://www.forbes.com/sites/stevedenning/ 2012/05/21/the-perfect-storm-at-jpmorgan-chase/ http://www.forbes.com/sites/ryanmac/2012/05/17/how-much- facebooks-billionaires-are-worth-now-that-ipo-has-priced/! creating value for many, for free ! creating value? NOT creating value for many
    • http://www.nytimes.com/2007/06/13/business/13wall.html MANY other companies about to disappear but unaware of that danger and their need to become “useful”
    • ebbf.org / Daniel Truran www.eoi.es IMSD / Social Entrepreneurship Banking ... what traditional banks currently do with your money In the UK economy 
 8% of all money goes to anything productive. 
 92% is used for speculation to push up revenues. banking and finance remain fundamental we just need to rethink finance
    • ebbf.org / Daniel Truran www.eoi.es IMSD / Social Entrepreneurship So let’s start explore other, more meaningful, ways for you to do business
    • ebbf.org / Daniel Truran www.eoi.es IMSD / Social Entrepreneurship Today ! are business and social issues aligned? ! Is business useful to society?
    • ebbf.org / Daniel Truran www.eoi.es “Traditional” Enterprise $ € doing good, useful to society doing well where is a “traditional” enterprise?
    • ebbf.org / Daniel Truran www.eoi.es $ € doing good, useful to society doing well “Traditional” Enterprise shift from doing well to doing good... to also do well
    • ebbf.org / Daniel Truran www.eoi.es IMSD / Social Entrepreneurship Today ! a new shift has started
    • ebbf.org / Daniel Truran www.eoi.es IMSD / Social Entrepreneurship “social innovation” “social innovation: seeking the mission and pursuing meaningful change that ultimately creates prosperity for everyone” http://www.fastcoexist.com/1679415/how-can-large-corporations-incorporate-social-innovation Robert Wolcott refers to this now happening / needing to happen in large corporations
    • ebbf.org / Daniel Truran www.eoi.es IMSD / Social Entrepreneurship Social acceptance At IBM, we ask ourselves four simple questions: - Why would customers buy from us, rather than someone else? - Why would someone invest in us? - Why would someone work here? ! ! Sam Palmisano Ginni Rometty - Why would society allow us to operate?
    • ebbf.org / Daniel Truran www.eoi.es IMSD / Social Entrepreneurship serving the wider interest “the genius of capitalism is the ability to make self-interest serve the wider interest". ! Bill Gates http://www.microsoft.com/presspass/exec/billg/speeches/2008/01-24wefdavos.mspx
    • ebbf.org / Daniel Truran www.eoi.es María Teresa of Calcutta Richard Branson Virgin Muhammad Yunus Microcredit + = what can be the bridge between the social and the entrepreneur? IMSD / Social Entrepreneurship
    • ebbf.org / Daniel Truran www.eoi.es $ € doing good, useful to society doing well “Traditional” Enterprise social enterprise: 
 doing good (and doing well)
    • ebbf.org / Daniel Truran www.eoi.es $ € doing good, useful to society doing well Social Enterprise social enterprise: 
 doing good (and doing well)
    • ebbf.org / Daniel Truran www.eoi.es $ € doing good, useful to society doing well Social Enterprise social enterprise: 
 doing good (and doing well) “Traditional” Enterprise
    • ebbf.org / Daniel Truran www.eoi.es Social intrapreneur using the plentiful resources of the corporation to create enterprises that address social issues ! distinguish a social intrapreneur from the CSR team ! These individuals work beyond maintaining CSR policies ! They create new business units, new enterprises within the corporation ! Social intrapreneurs create lasting social change, they believe in the power and purpose of the company they work for and they believe you can do well and do good whilst in business. IMSD / Social Entrepreneurship
    • ebbf.org / Daniel Truran www.eoi.es http://knowledge.asb.unsw.edu.au/article.cfm?articleid=1381 Mark Glazebrook - BP social intrapreneur Mark Glazebrook received an email from an outback youth worker in the Northern Territory "As I write, I can see a 10-year-old girl outside the window with half a Coke bottle filled with unleaded petrol tied over her mouth and nose. She may well never reach her 12th birthday."
 The letter had been sent to every fuel company in Australia. But corporate citizenship officer Glazebrook acted on it. He raised the problem with his bosses at BP who, he says, gave him the space to scope out whether the company had a role to play in alleviating the problem. "So I spent time visiting remote communities, speaking to elders, youngsters and local government and the key message was that these communities had no control over the fuel coming in." A project team was set up and Glazebrook and his colleagues started to think about engineering a low vapour fuel that worked effectively in vehicles without giving people the "high".
 ! Opal fuel was launched in 2005. (The name came through an employee competition as a way of engaging staff in what BP was doing). The federal government, recognising the huge benefits likely to follow, agreed to help fund fuel transportation and storage costs so that communities switching from standard unleaded fuel to Opal did not have to shoulder the additional financial burden. Such is the success of Opal fuel that Canada is now importing it for use in the Innu communities in Quebec and Labrador who are suffering from similar epidemics of petrol sniffing.
    • ebbf.org / Daniel Truran www.eoi.es Jo da Silva - Arup Jo da Silva ! She joined engineering firm Arup as a graduate engineer, inspired by founder Ove Arup's emphasis on humanitarianism and doing rewarding, interesting work. Along with her engineering career, she began undertaking post-disaster relief projects, beginning by constructing refugee camps in Tanzania after the Rwandan genocide in 1994. ! Jo co-led a building engineering group focused on creating social infrastructure such as schools and libraries, mostly for public sector clients in deprived urban area, growing the team from six to 35 people in three years. ! By persuading senior managers that alleviating poverty served the interests of the business, she was able to establish Arup International Development as a consultancy arm providing expert technical advice and practical solutions to reduce poverty and improve human, economic and environmental health in developing countries. Starting with three months of funding, she has now grown it into a thriving entity within the group, offering services spanning urban development, water and sanitation, disaster risk reduction, climate change adaption and education. https://socialenterprise.guardian.co.uk/social-enterprise-network/2011/jan/31/social-entrepreneur-business-insiders-change IMSD / Social Entrepreneurship
    • ebbf.org / Daniel Truran www.eoi.eshttp://www.arup.com/Services/International_development.aspx
    • ebbf.org / Daniel Truran www.eoi.es IMSD / Social Entrepreneurship
    • ebbf.org / Daniel Truran www.eoi.es IMSD / Social Entrepreneurship
    • ebbf.org / Daniel Truran www.eoi.es Social Entrepreneur Social Intrapreneur not one but two options for a meaningful impactful career
    • ebbf.org / Daniel Truran www.eoi.es How would you define 
 a social entrepreneur? IMSD / Social Entrepreneurship
    • ebbf.org / Daniel Truran www.eoi.es A definition of a social entrepreneur A social entrepreneur is someone who recognizes a social problem and uses entrepreneurial principles to organize, create, and manage a venture to make social change. Whereas business entrepreneurs typically measure performance in profit and return, social entrepreneurs assess their success in terms of the impact they have on society. (Wikipedia) IMSD / Social Entrepreneurship
    • ebbf.org / Daniel Truran www.eoi.es what is your “image” of a social entrepreneur? IMSD / Social Entrepreneurship
    • ebbf.org / Daniel Truran www.eoi.es how many are social entrepreneurs? http:// www.beasocialentrepreneur.org /the-social-e-six/the-social-e- six-brenden-millstein-ceo-of- carbon-lighthouse Brenden Millstein, CEO of Carbon Lighthouse ariel zylbersztejn
 CEO of cinepop http://www.thenextwomen.com/ 2013/02/14/terri-ludwig-social- entrepreneur-spreading-generosity-virus Terri Ludwig CEO Enterprise Community Partners Tim O'Shea, 59, and Dale Sims, 61 CEOs of cleanfish Dana Goldstein
 CEO PhilanTech" www.philantech.com Laurie Brown CEO of Restore Products
    • ebbf.org / Daniel Truran www.eoi.es some unexpected social entrepreneurs
    • ebbf.org / Daniel Truran www.eoi.es Social entrepreneurship is not just a little “niche” market Social entrepreneurs
 enterprising individuals who apply business practices to solving societal problems such as pollution, poor nutrition, and poverty http://images.businessweek.com/ss/09/04/0403_social_entrepreneurs/1.htm are now 30,000 strong and growing, according to B Lab, a nonprofit organization that certifies these purpose-driven companies. Together, they represent some $40 billion in revenue.
    • ebbf.org / Daniel Truran www.eoi.es WE LIVE IN TIMES OF CRISIS ! ! What “social problems” can you list? social entrepreneurs enjoy a HUGE market IMSD / Social Entrepreneurship
    • ebbf.org / Daniel Truran www.eoi.es Go back to the height of the financial meltdown, January 2009 IMSD / Social Entrepreneurship
    • ebbf.org / Daniel Truran www.eoi.es “Hope you are doing great in these exciting times” ! Charlie O’Malley Times of Crisis
 are times when we are looking for new breakthrough ideas, for a new way of seeing and doing things Increase in market opportunities for social entrepreneurs IMSD / Social Entrepreneurship
    • ebbf.org / Daniel Truran www.eoi.es A social entrepreneur is someone who recognizes a social problem and uses entrepreneurial principles to organize, create, and manage a venture to make social change. Whereas business entrepreneurs typically measure performance in profit and return, social entrepreneurs assess their success in terms of the impact they have on society. (Wikipedia) IMSD / Social Entrepreneurship
    • ebbf.org / Daniel Truran www.eoi.es Entrepreneurial Solutions to Social Issues Velocity Re-Make La Fageda what issues do they address?
    • ebbf.org / Daniel Truran www.eoi.esPlaypumps.org
    • ebbf.org / Daniel Truran www.eoi.es Playpumps.org IMSD / Social Entrepreneurship finding the right partnerships, 
 co-create
    • ebbf.org / Daniel Truran www.eoi.es
    • ebbf.org / Daniel Truran www.eoi.es how did the shift from “just giving philanthropy” to social entrepreneurship start? IMSD / Social Entrepreneurship
    • ebbf.org / Daniel Truran www.eoi.es IMSD / Social Entrepreneurship
    • ebbf.org / Daniel Truran www.eoi.es Jeff Skoll ! Pierre Omidyar
    • ebbf.org / Daniel Truran www.eoi.es How are issues/opportunities addressed? Traditional Entrepreneur Philanthropist or foundation Social Entrepreneur IMSD / Social Entrepreneurship
    • ebbf.org / Daniel Truran www.eoi.es What Social Issue do you want to address and solve today? IMSD / Social Entrepreneurship
    • ebbf.org / Daniel Truran www.eoi.es Traditional Entrepreneur Philanthropist / FoundationSocial Entrepreneur What is the market ! Competition’s price ! Highest possible price charged ! Most economical 
 production ! Cheapest labour cost ! Maximise ROI ! Privacy - Copyrights Different Approaches IMSD / Social Entrepreneurship
    • ebbf.org / Daniel Truran www.eoi.es Fit with mission ! Maximize donation / grant ! Result sometimes measured ! “Good Guys” What is the market ! Competition’s price ! Highest possible price charged ! Most economical 
 production ! Cheapest labour cost ! Maximise ROI ! Privacy - Copyrights Traditional Entrepreneur Philanthropist / FoundationSocial Entrepreneur Different Approaches IMSD / Social Entrepreneurship
    • ebbf.org / Daniel Truran www.eoi.es Charity kills empowerment and self-esteem IMSD / Social Entrepreneurship
    • ebbf.org / Daniel Truran www.eoi.es Charity kills empowerment and self-esteem IMSD / Social Entrepreneurship
    • ebbf.org / Daniel Truran www.eoi.es http://www.dailymail.co.uk/debate/article-1394154/Live-Aids-corrosive-legacy-David-Cameron-UKs-overseas-aid-budget.html
    • ebbf.org / Daniel Truran www.eoi.es Social Entrepreneurship: Believing in the potential of each individual “Consider each individual as a mine of gems of inestimable value” Baha’u’llah IMSD / Social Entrepreneurship
    • ebbf.org / Daniel Truran www.eoi.es The Social Entrepreneur Change Agent Innovator Pioneer Entrepreneurial Spirit IMSD / Social Entrepreneurship
    • ebbf.org / Daniel Truran www.eoi.es Sustainable ! “Needy” employees ! Empower individuals ! Recycle / Renewables ! Max SROI & ROI ! Re-distribute Profit ! Open Sharing of best practices Fit with mission ! Maximize donation / grant ! Result sometimes measured ! “Good Guys” What is the market ! Competition’s price ! Highest possible price charged ! Most economical 
 production ! Cheapest labour cost ! Maximise ROI ! Privacy - Copyrights Traditional Entrepreneur Philanthropist / FoundationSocial Entrepreneur How do Social Entrepreneurs operate?
    • ebbf.org / Daniel Truran www.eoi.es ISSUE: Problem of Sewage IMSD / Social Entrepreneurship
    • ebbf.org / Daniel Truran www.eoi.es Dignified Mobile Toilets (DMT) - Nigeria
    • ebbf.org / Daniel Truran www.eoi.es
    • ebbf.org / Daniel Truran www.eoi.es The Issue / Opportunity: serving the poor with hearing problems The SolarAid is a hearing aid designed and built by Godisa Technologies, a Botswana company founded to make low-cost hearing aids for the developing world. The SolarAid system combines a small hearing aid and a lightweight solar charger. ! Godisa is Africa's only hearing aid manufacturer, and the only one in the world making hearing aids specifically for the sub- Saharan Africa environment.
    • ebbf.org / Daniel Truran www.eoi.es
    • ebbf.org / Daniel Truran www.eoi.es CinePop
    • ebbf.org / Daniel Truran www.eoi.es
    • ebbf.org / Daniel Truran www.eoi.es IMSD / Social Entrepreneurship
    • ebbf.org / Daniel Truran www.eoi.es a “glocal” model
    • ebbf.org / Daniel Truran www.eoi.eshttp://vimeo.com/19727808 IMSD / Social Entrepreneurship
    • ebbf.org / Daniel Truran www.eoi.es
    • ebbf.org / Daniel Truran www.eoi.es http://www.fastcodesign.com/1663924/an-office-in-an-abandoned-garage-where-less-design-is-more-slideshow IMSD / Social Entrepreneurship
    • ebbf.org / Daniel Truran www.eoi.es Measuring Impact ROI vs SROI IMSD / Social Entrepreneurship
    • ebbf.org / Daniel Truran www.eoi.es $ € SROI Philanthropy “Traditional” Enterprise Social Entrepreneur Social Venture Philanthropy IMSD / Social Entrepreneurship
    • ebbf.org / Daniel Truran www.eoi.es "Our problem is that we've simply created two legal forms (the nonprofit, 501-c-3 and the for-profit LLC or other corporate form) ! to accommodate our misplaced notion that the value created by organizations must be either social or economic; good or bad; up or down... ! when in point of fact, the value created by us in the course of our lives, loves and work is fundamentally non-divisible, whole and BLENDED." ! Jed Emerson Blended Value IMSD / Social Entrepreneurship
    • ebbf.org / Daniel Truran www.eoi.es why should you measure social impact? IMSD / Social Entrepreneurship
    • ebbf.org / Daniel Truran www.eoi.es Measuring Impact Will attract capital and finance ! ! ! Will improve efficiency ! ! ! Will determine the total value of the social enterprise IMSD / Social Entrepreneurship enterprise value social impact value + = blended value
    • ebbf.org / Daniel Truran www.eoi.es IMSD / Social Entrepreneurship http://www.acumenfund.org/ten/ JacquelineNovogratz
    • ebbf.org / Daniel Truran www.eoi.es What should I look for in a meaningful career? making a meaningful impact ! paying your bills ... making a living out of it IMSD / Social Entrepreneurship
    • ebbf.org / Daniel Truran www.eoi.es What can you expect from this course? An introduction to social entrepreneurship (DT) ! 
 Social Entrepreneurship through the lenses of Ashoka 35 years’ experience (MZ) ! 
 Social Scaling and Hybrid Value Chains (MZ) ! 
 Creating your own social enterprise and social impact (DT) ! 
 Inspiring, managing, motivating your team and stakeholders (DT) ! 
 Using social media to communicate, learn and co-create (DT) ! start to think of a social issue you wish to solve through your new social enterprise
    • ebbf.org / Daniel Truran www.eoi.es Your assignment for Friday 26th March 12:00 Identify a social enterprise (from “your” world area) ! describe stakeholders it positively influenced ! describe the social impact it has achieved ! highlight measurable indicators of this impact ! 2 A4 pages maximum - 3 min presentation - website links IMSD / Social Entrepreneurship one (or more) blog entries with highlights from the course20% email to : daniel.truran@ebbf.org 70%
    • ebbf.org / Daniel Truran www.eoi.es “Hope you are doing great in these exciting times” ! Charlie O’Malley IMSD / Social Entrepreneurship