Event Tech Live: Crunched

EVENT TECH LIVE
CRUNCHED
♯eventtechlive

●Europe’s only free to attend dedicated event tech show
●1000 #eventprofs in attendance
●Industry leading speakers
●35 tech exhibitors
www.earnest-agency.com
12th November 2014
Old Truman Brewery
www.eventtechlive.com
♯eventtechlive

We came, we saw, we crunched…

The growth in event tech has been explosive.
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Kelly Philips, Senior Event Manager at EE

As an agency it is our role to lead our clients and find the right fit whether that’s using the latest technology or more traditional methods.
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Katie Coombes CEO of Maynineteen

Think about the audience – there is a massive proportion that are not tech savvy. Be sensitive and make sure things are accessible to them.
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Keep it simple, and work within your limitations. Make sure that things work and have a plan B in place in case they don't.
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Stephanie Crouch
Head of Special Events at iBid Events

What are your KPIs for using technology at events? It’s important to understand why it is relevant to the customer journeys that we are creating. It’s about getting the mix right.
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Katie Coombes CEO of Maynineteen

Your attendees are bombarded with invites to different events. Industry averages show that 50% of your audience don’t turn up.
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The fact is…
Oojal Jhutti Founder & CEO iWaz.at

76% of attendees are more likely to come to a show if they are engaged with content ahead of the event.
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Robert Dunsmore
Director of Live Events at GES
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So, what’s the problem?

63% of people recall a story and only 5% of people recall a statistic from a presentation.
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Put the data in context
‘Data – Telling the story of your event’

We are seeing now that twitter is having a higher attendee conversion rate than email.
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Ricardo Molina
CEO at BrightBull
It’s all about amplifying your message…
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Identify your key social media influencers; those folks are our force multipliers and we will need them later.
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Oojal Jhutti
Founder & CEO iWaz.at

Understand your audience, learn what their drivers are. Embrace your influencers. Build a framework around it and help build a rolling stone.
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Oojal Jhutti
Create a movement…

By creating and tracking one single hashtag you can see who is interacting, who is most influential, how much and what they are saying.
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Iain Wallace
Head of Innovation at Lumi Technologies
Listen to your audience.

As marketers we are reluctant to employ the same tactics in social media as we do in email marketing. There is no harm in reusing older posts or testing posts at different times of the day to measure success.
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Saul Leese
Group Trade Brand Manager at Media 10 Ltd

Take a blog and splice it into 25 tweets and scatter across any given week – this provides useful content rather than just talking about your event.
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Ricardo Molina CEO at BrightBull
Give them what they want

www.earnest-agncy.com
No one watches 30 minutes of video recording. Chop it up into 30 seconds or 1 minute videos. Decide what the best takeaway is and capture that.
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Ricardo Molina CEO at BrightBull

Give your audience things that are shareable and let them market the event for you.
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Marino Fresch
Head of Marketing, UK & I, Eventbrite
Make it shareable…

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When people share their attendance through their social platform it is 3 times more likely to be reshared through their personal networks.
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Marino Fresch

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We can directly see the impact of social media sharing on ticket sales.
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Marino Fresch Head of Marketing, UK & I, Eventbrite

If your event site is not mobile optimised you are missing potential traffic. Ensure that conversion at the moment of purchase is as optimised as it can be. Take away any barriers at that critical moment of decision making.
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Marino Fresch
Make it accessible to your audience

Event apps are only as good as the attendees that have taken the time to complete their profiles. Attendees are time starved, with on average up to 13% of your audience actively engaging through an event app.
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Oojal Jhutti
So what about event apps?

As an organiser make sure that your app will automatically populate using your audience’s social profiles. This typically increases engagement by up to 60%.
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Oojal Jhutti

Your agenda is a powerful indicator - what are your attendees telling you? An app can tell you what sessions your attendances personally find value in.
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Oojal Jhutti Founder & CEO iWaz.at

There is a high expectation in an always online world - it is important that our technology is accessible and personalised to our audience.
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Tamar Beck
CEO at Gleanin
Sound advice

We should be making it really easy for people to know who's at the event and who will be relevant to them, rather than expecting people to trawl through directories.
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Tamar Beck
CEO at Gleanin
Its all about making life easier for our audience…

iBeacon technology can improve the quality of the delegate experience by helping with navigation onsite and providing relevant information to the delegates.
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Tamar Beck
CEO at Gleanin
…and improving their experience onsite

So what does the future hold for event tech?
There has been a move into more digital immersive experiences, putting more power into the hands of the people attending.
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The evolution of social media and intellectual property rights. Privacy is going to be much more important as people are becoming more aware of what they are sharing publicly.
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Saul Leese

We are seeing a shift now in events. Its much more important to convince our audience that we are an authority, a leader on our subject. This is where social media and video are really valuable.
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Saul Leese

Don’t just create a ‘vitamin’ or a ‘nice to have’; find a pain point and create an aspirin.
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Reggie Aggarwal CEO & Founder, Cvent
A final thought
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That was Event Tech Live 2014 crunched by:
Chloe Payne
Event Manager
chloe.payne@earnest-agency.com
earnest-agency.com
@earnestagency

Event Tech Live: Crunched

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