Nick Morgan's presentation at Tech Fest 19th June, 2015. A glimpse at how festivals and brands are leveraging event technology and what they are planning to do in the future.
Techfest - where technology lives and breathesBobby Liu
A platform showcasing all things tech. How tech permeates into mainstream lifestyle. Smart technology that used to be a dream now fully realized. All happening here at Techfest.
Event Tech Live: Crunched by Event WalletEvent Wallet
1) Event technology needs to evolve to meet changing attendee expectations and the demand for new ways to interact both online and offline.
2) While the events industry is large, many feel not enough is being done to innovate and disrupt the traditional models, with startups often collaborating with legacy players instead of disrupting them.
3) For technology to enhance experiences, it needs to be seamless, convenient, and unobtrusive while still engaging attendees through personalized and relevant content that facilitates interaction both with other attendees and wider social networks. Data collection and insights are also important to understand audiences and events more fully.
Building A Business Case For Event Technology In Your OrganizationJustin Panzer
As an event planner, identifying event-tech that will help you throughout your event lifecycle is not as difficult as getting approval and buy-in from within your organization. We discuss how to build support for event-technology adoption.
Vital Statistics for B2B Marketers: Essential facts, figures & benchmarksEarnest
The what, who and how continues to change in B2B marketing. This Slideshare has been designed as a go-to resource for B2B marketers who want to navigate changing buyer needs and attitudes. Use and abuse at your leisure and please feel free to spread the word using #B2BVitalStats.
We think Small Business are misrepresented and misunderstood, so we are going to hop in a car and visit 20 businesses in 10 different counties to interview them about what it means to run a small enterprise in 2017.
This is the story of how Earnest Labs, the innovation arm of Earnest, inspired Lunchbox - the contactless donation box that enables customers to fill a tummy with a tap for just 30p
London Zoo is the world’s oldest scientific zoo, and it’s been open to the public since 1847. However, though 2015 saw a small uplift in visitor numbers, the zoo saw itself slip in the rankings in Visit England’s Annual Visitor Attractions survey last year.
So we got our heads together to try and come up with some ideas that could enhance the experience of visiting the zoo, to boost repeat visits as well as driving more customer recommendations.
Nick Morgan's presentation at Tech Fest 19th June, 2015. A glimpse at how festivals and brands are leveraging event technology and what they are planning to do in the future.
Techfest - where technology lives and breathesBobby Liu
A platform showcasing all things tech. How tech permeates into mainstream lifestyle. Smart technology that used to be a dream now fully realized. All happening here at Techfest.
Event Tech Live: Crunched by Event WalletEvent Wallet
1) Event technology needs to evolve to meet changing attendee expectations and the demand for new ways to interact both online and offline.
2) While the events industry is large, many feel not enough is being done to innovate and disrupt the traditional models, with startups often collaborating with legacy players instead of disrupting them.
3) For technology to enhance experiences, it needs to be seamless, convenient, and unobtrusive while still engaging attendees through personalized and relevant content that facilitates interaction both with other attendees and wider social networks. Data collection and insights are also important to understand audiences and events more fully.
Building A Business Case For Event Technology In Your OrganizationJustin Panzer
As an event planner, identifying event-tech that will help you throughout your event lifecycle is not as difficult as getting approval and buy-in from within your organization. We discuss how to build support for event-technology adoption.
Vital Statistics for B2B Marketers: Essential facts, figures & benchmarksEarnest
The what, who and how continues to change in B2B marketing. This Slideshare has been designed as a go-to resource for B2B marketers who want to navigate changing buyer needs and attitudes. Use and abuse at your leisure and please feel free to spread the word using #B2BVitalStats.
We think Small Business are misrepresented and misunderstood, so we are going to hop in a car and visit 20 businesses in 10 different counties to interview them about what it means to run a small enterprise in 2017.
This is the story of how Earnest Labs, the innovation arm of Earnest, inspired Lunchbox - the contactless donation box that enables customers to fill a tummy with a tap for just 30p
London Zoo is the world’s oldest scientific zoo, and it’s been open to the public since 1847. However, though 2015 saw a small uplift in visitor numbers, the zoo saw itself slip in the rankings in Visit England’s Annual Visitor Attractions survey last year.
So we got our heads together to try and come up with some ideas that could enhance the experience of visiting the zoo, to boost repeat visits as well as driving more customer recommendations.
This month, fresh off the back of the news that UK sales of e-readers are on the decline, we put our heads together to figure out how Waterstones could capitalise on this and encourage readers to keep buying physical, printed books.
We think these are exciting times for the world of events. And to prove it, we held one of our own.
At Earnest HQ, we invited clients to come interact with new technologies that will enhance their events. By putting our heads together we expanded our collective horizons.
Missed #inbound15? Fear not? Here's all the best facts, stats, news and views from the conference. Featuring quotes from Seth Godin, Daniel Pink, Brian Halligan, Dharmesh Shah, Brene Brown, Jon Ronson, Ann Handley, Doug Kessler and many more.
The document summarizes the B2B Summit 2015 conference which included 500 B2B marketers, 40 expert speakers, and discussions across 5 critical streams. Various speakers discussed topics around the changing buyer journey, the importance of compelling content, the rise of social media and mobile, and measuring the impact of marketing activities. Key advice included focusing on customer needs, creating content for real people not just promotions, telling good stories with data and insights, and listening to customers to help them help brands.
How can education marketers get ahead in the digital age? A new wave of technology is changing the rules of education. Marketers need to get on board and start exploiting new technology to connect with learners.
Earnest Labs hosted the inaugural Brief Encounter. On offer was some wine, some cheese, and the chance to flex that big juicy creative muscle by tacking a brief on how to get more businesses to use Airbnb accommodation on their business trips.
All the highlights from the B2B InTech 2015 event aimed at Technology Marketers - featuring facts, statistics and advice from leading B2B marketing practitioners and industry experts.
The document summarizes the key discussions and presentations from the B2B Emotional Engagement Conference in 2014. The conference highlighted the growing importance of emotional engagement in B2B marketing as buyers make more emotional decisions. Speakers discussed how marketers need to better understand audiences, leverage content marketing, and focus on building deeper connections rather than just promotions. The takeaway was that B2B buyers are people too, so marketers need to bring more humanity and personality to engage emotionally with audiences.
The YES Factor: How to persuade business buyers to say yes.Earnest
A new behavioural economics Slideshare from Earnest exploring why b2b buyers are less rational than you think - and why the micro-yesses matter more than ever. Get the Yes Factor.
Inbound14 crunched by Earnest Marketing AgencyEarnest
All the best key stats and quotes from HubSpot's #Inbound14 conference.
A helpful digest for inbound B2B marketers who visited the event and even for those who didn't. Packed full of helpful tips on how to grow your business with Inbound marketing.
Relive all the action from this great event. This, is Inbound crunched!
Event Marketing: How to bridge the content chasmEarnest
Today, 1 in 3 business buyers attend live events, but the way they can discover, collect and share content is stuck in the past. So how can event marketers bridge the content chasm at events and make content marketing part of the exhibition experience?
Since the beginning of time, man has found ways to show the value in things. We've come a long way deciding on the payment methods we use today, but man has always prove resourceful in the trading, bartering and engage of goods. Well done man. Well done woman.
Why behavioural economics in b2b marketing will change what you do and how you do it. Insight into how the use of buyer psychology is changing how businesses can influence buyers and prospects throughout the buyer journey. For more information or to talk Behavioural Economics in business-to-business marketing email info@earnest-agency.com
The creative briefing process and why it mattersEarnest
The document discusses the importance of creative briefs for guiding creative work. It notes that clients engage agencies to take their business somewhere and creative briefs provide directions for how to get there. A good brief gives a clear sense of the destination and guides the agency without leaving them guessing or at risk of missing the mark. It should include key information like the problem to solve, target audience, goals, and proof for why the audience should believe the message. Starting every project with a well-prepared brief leads to better work that wow's clients and guarantees future business.
Eight years of top business brands on twitter and their first tweetsEarnest
As Twitter turned 8 years old they created a tool to let us look back at #FirstTweets. We used it to look at the top #B2B brands and where their journey started.
B2B Marketing: The Evidence crunched - Afternoon sessionEarnest
This document summarizes insights from the afternoon session of "The Evidence" conference on B2B marketing. It includes quotes from several speakers on topics such as understanding customers to build an effective marketing team, taking risks to drive innovation, ensuring all employees understand their role as brand ambassadors, improving collaboration between sales and marketing, and identifying champions to promote the brand across functions. The summaries highlight the importance of customer insights, innovation, cross-functional alignment, and overcoming fears of failure in B2B marketing.
This month, fresh off the back of the news that UK sales of e-readers are on the decline, we put our heads together to figure out how Waterstones could capitalise on this and encourage readers to keep buying physical, printed books.
We think these are exciting times for the world of events. And to prove it, we held one of our own.
At Earnest HQ, we invited clients to come interact with new technologies that will enhance their events. By putting our heads together we expanded our collective horizons.
Missed #inbound15? Fear not? Here's all the best facts, stats, news and views from the conference. Featuring quotes from Seth Godin, Daniel Pink, Brian Halligan, Dharmesh Shah, Brene Brown, Jon Ronson, Ann Handley, Doug Kessler and many more.
The document summarizes the B2B Summit 2015 conference which included 500 B2B marketers, 40 expert speakers, and discussions across 5 critical streams. Various speakers discussed topics around the changing buyer journey, the importance of compelling content, the rise of social media and mobile, and measuring the impact of marketing activities. Key advice included focusing on customer needs, creating content for real people not just promotions, telling good stories with data and insights, and listening to customers to help them help brands.
How can education marketers get ahead in the digital age? A new wave of technology is changing the rules of education. Marketers need to get on board and start exploiting new technology to connect with learners.
Earnest Labs hosted the inaugural Brief Encounter. On offer was some wine, some cheese, and the chance to flex that big juicy creative muscle by tacking a brief on how to get more businesses to use Airbnb accommodation on their business trips.
All the highlights from the B2B InTech 2015 event aimed at Technology Marketers - featuring facts, statistics and advice from leading B2B marketing practitioners and industry experts.
The document summarizes the key discussions and presentations from the B2B Emotional Engagement Conference in 2014. The conference highlighted the growing importance of emotional engagement in B2B marketing as buyers make more emotional decisions. Speakers discussed how marketers need to better understand audiences, leverage content marketing, and focus on building deeper connections rather than just promotions. The takeaway was that B2B buyers are people too, so marketers need to bring more humanity and personality to engage emotionally with audiences.
The YES Factor: How to persuade business buyers to say yes.Earnest
A new behavioural economics Slideshare from Earnest exploring why b2b buyers are less rational than you think - and why the micro-yesses matter more than ever. Get the Yes Factor.
Inbound14 crunched by Earnest Marketing AgencyEarnest
All the best key stats and quotes from HubSpot's #Inbound14 conference.
A helpful digest for inbound B2B marketers who visited the event and even for those who didn't. Packed full of helpful tips on how to grow your business with Inbound marketing.
Relive all the action from this great event. This, is Inbound crunched!
Event Marketing: How to bridge the content chasmEarnest
Today, 1 in 3 business buyers attend live events, but the way they can discover, collect and share content is stuck in the past. So how can event marketers bridge the content chasm at events and make content marketing part of the exhibition experience?
Since the beginning of time, man has found ways to show the value in things. We've come a long way deciding on the payment methods we use today, but man has always prove resourceful in the trading, bartering and engage of goods. Well done man. Well done woman.
Why behavioural economics in b2b marketing will change what you do and how you do it. Insight into how the use of buyer psychology is changing how businesses can influence buyers and prospects throughout the buyer journey. For more information or to talk Behavioural Economics in business-to-business marketing email info@earnest-agency.com
The creative briefing process and why it mattersEarnest
The document discusses the importance of creative briefs for guiding creative work. It notes that clients engage agencies to take their business somewhere and creative briefs provide directions for how to get there. A good brief gives a clear sense of the destination and guides the agency without leaving them guessing or at risk of missing the mark. It should include key information like the problem to solve, target audience, goals, and proof for why the audience should believe the message. Starting every project with a well-prepared brief leads to better work that wow's clients and guarantees future business.
Eight years of top business brands on twitter and their first tweetsEarnest
As Twitter turned 8 years old they created a tool to let us look back at #FirstTweets. We used it to look at the top #B2B brands and where their journey started.
B2B Marketing: The Evidence crunched - Afternoon sessionEarnest
This document summarizes insights from the afternoon session of "The Evidence" conference on B2B marketing. It includes quotes from several speakers on topics such as understanding customers to build an effective marketing team, taking risks to drive innovation, ensuring all employees understand their role as brand ambassadors, improving collaboration between sales and marketing, and identifying champions to promote the brand across functions. The summaries highlight the importance of customer insights, innovation, cross-functional alignment, and overcoming fears of failure in B2B marketing.
2. ●Europe’s only free to attend dedicated event tech show
●1000 #eventprofs in attendance
●Industry leading speakers
●35 tech exhibitors
www.earnest-agency.com
12th November 2014
Old Truman Brewery
www.eventtechlive.com
♯eventtechlive
4. The growth in event tech has been explosive.
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Kelly Philips, Senior Event Manager at EE
5. As an agency it is our role to lead our clients and find the right fit whether that’s using the latest technology or more traditional methods.
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Katie Coombes CEO of Maynineteen
6. Think about the audience – there is a massive proportion that are not tech savvy. Be sensitive and make sure things are accessible to them.
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Kelly Philips, Senior Event Manager at EE
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7. Keep it simple, and work within your limitations. Make sure that things work and have a plan B in place in case they don't.
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Stephanie Crouch
Head of Special Events at iBid Events
8. What are your KPIs for using technology at events? It’s important to understand why it is relevant to the customer journeys that we are creating. It’s about getting the mix right.
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Katie Coombes CEO of Maynineteen
9. Your attendees are bombarded with invites to different events. Industry averages show that 50% of your audience don’t turn up.
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”
The fact is…
Oojal Jhutti Founder & CEO iWaz.at
10. 76% of attendees are more likely to come to a show if they are engaged with content ahead of the event.
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Robert Dunsmore
Director of Live Events at GES
”
So, what’s the problem?
11. 63% of people recall a story and only 5% of people recall a statistic from a presentation.
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”
Put the data in context
‘Data – Telling the story of your event’
12. We are seeing now that twitter is having a higher attendee conversion rate than email.
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Ricardo Molina
CEO at BrightBull
It’s all about amplifying your message…
“
13. Identify your key social media influencers; those folks are our force multipliers and we will need them later.
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”
Oojal Jhutti
Founder & CEO iWaz.at
14. Understand your audience, learn what their drivers are. Embrace your influencers. Build a framework around it and help build a rolling stone.
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”
”
Oojal Jhutti
Founder & CEO iWaz.at
Create a movement…
15. By creating and tracking one single hashtag you can see who is interacting, who is most influential, how much and what they are saying.
”
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Iain Wallace
Head of Innovation at Lumi Technologies
Listen to your audience.
16. As marketers we are reluctant to employ the same tactics in social media as we do in email marketing. There is no harm in reusing older posts or testing posts at different times of the day to measure success.
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Saul Leese
Group Trade Brand Manager at Media 10 Ltd
17. Take a blog and splice it into 25 tweets and scatter across any given week – this provides useful content rather than just talking about your event.
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Ricardo Molina CEO at BrightBull
Give them what they want
18. www.earnest-agncy.com
No one watches 30 minutes of video recording. Chop it up into 30 seconds or 1 minute videos. Decide what the best takeaway is and capture that.
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”
Ricardo Molina CEO at BrightBull
19. Give your audience things that are shareable and let them market the event for you.
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Marino Fresch
Head of Marketing, UK & I, Eventbrite
Make it shareable…
20. www.earnest-agncy.com
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”
When people share their attendance through their social platform it is 3 times more likely to be reshared through their personal networks.
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“
”
Marino Fresch
Head of Marketing, UK & I, Eventbrite
21. “
We can directly see the impact of social media sharing on ticket sales.
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Marino Fresch Head of Marketing, UK & I, Eventbrite
22. If your event site is not mobile optimised you are missing potential traffic. Ensure that conversion at the moment of purchase is as optimised as it can be. Take away any barriers at that critical moment of decision making.
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Marino Fresch
Head of Marketing, UK & I, Eventbrite
Make it accessible to your audience
23. www.earnest-agncy.com
Event apps are only as good as the attendees that have taken the time to complete their profiles. Attendees are time starved, with on average up to 13% of your audience actively engaging through an event app.
“
”
Oojal Jhutti
Founder & CEO iWaz.at
So what about event apps?
24. www.earnest-agncy.com
As an organiser make sure that your app will automatically populate using your audience’s social profiles. This typically increases engagement by up to 60%.
“
”
”
Oojal Jhutti
Founder & CEO iWaz.at
25. Your agenda is a powerful indicator - what are your attendees telling you? An app can tell you what sessions your attendances personally find value in.
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”
Oojal Jhutti Founder & CEO iWaz.at
26. There is a high expectation in an always online world - it is important that our technology is accessible and personalised to our audience.
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”
Tamar Beck
CEO at Gleanin
Sound advice
27. We should be making it really easy for people to know who's at the event and who will be relevant to them, rather than expecting people to trawl through directories.
“
”
Tamar Beck
CEO at Gleanin
Its all about making life easier for our audience…
28. iBeacon technology can improve the quality of the delegate experience by helping with navigation onsite and providing relevant information to the delegates.
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”
Tamar Beck
CEO at Gleanin
…and improving their experience onsite
29. So what does the future hold for event tech?
There has been a move into more digital immersive experiences, putting more power into the hands of the people attending.
”
Kelly Philips, Senior Event Manager at EE
“
30. The evolution of social media and intellectual property rights. Privacy is going to be much more important as people are becoming more aware of what they are sharing publicly.
”
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Saul Leese
Group Trade Brand Manager at Media 10 Ltd
31. We are seeing a shift now in events. Its much more important to convince our audience that we are an authority, a leader on our subject. This is where social media and video are really valuable.
“
”
Saul Leese
Group Trade Brand Manager at Media 10 Ltd
32. Don’t just create a ‘vitamin’ or a ‘nice to have’; find a pain point and create an aspirin.
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Reggie Aggarwal CEO & Founder, Cvent
A final thought
”
33. That was Event Tech Live 2014 crunched by:
www.earnest-agency.com
Chloe Payne
Event Manager
chloe.payne@earnest-agency.com
earnest-agency.com
@earnestagency