1. 2009 | Westergasfabriek | Amsterdam | http://eComm.ec
Monday, 16 November 2009

2. © 2009, Layar BV Confidential and Proprietory Photo: Marco Derk
Browse The World, http://layar.com
Monday, 16 November 2009

3. Claire Boonstra
Co-founder
© 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com
Monday, 16 November 2009

4. 1) Layar facts & figures
2) What’s happening in
AR
© 2009, Layar BV Confidential and Proprietory
Monday, 16 November 2009
3) Vision Browse The World, http://layar.com

5. 1) Layar facts & figures
2) What’s happening in AR
3) Vision
© 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com
Monday, 16 November 2009

6. Layar
© 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com
Monday, 16 November 2009

7. Press
550.000+ views on
Youtube
© 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com
Monday, 16 November 2009

8. How does it work?
GPS / Cell-ID Compass Camera
© 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com
Monday, 16 November 2009

9. Supported Devices
Android iPhone 3G S
© 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com
Monday, 16 November 2009

10. Met Optic Internet...
open je een nieuwe wereld
Samsung Galaxy (i7500), de Android telefoon met de mogelijkheden van een PC… en meer!
Zo biedt de gavanceerde smartphone Optic Internet. Dit is een Augmented Reality Browser,
waarmee via de 5 megapixel camera informatie over de omgeving op het spectaculair heldere
3,2” AMOLED scherm wordt getoond.
Browse de wereld met Layers!
Voor wie onderweg op zoek is naar de dichtstbijzijnde bioscoop,
geldautomaat of restaurant biedt de Samsung Galaxy uitkomst.
Deze smartphone met Optic Internet legt een digitale laag met
extra informatie over het camerabeeld van de telefoon. De
applicatie zelf heet Layar.
De techniek is gebaseerd op location based services en maakt
gebruik van de camera, GPS en het kompas van de Samsung
Galaxy. Bij het opstarten van de Layar-applicatie gaat de camera
automatisch aan. De GPS van de mobiele telefoon weet waar
men zich bevindt en het kompas weet in welke richting de
gebruiker kijkt.
Met één druk op het scherm wisselt de gebruiker eenvoudig
tussen de verschillende layers. Als je rondkijkt door de lens, zie je
Pre-installed
realtime de benzinestations in de buurt in beeld, de populaire
spots van Hyves en de huizen die op Funda te koop staan. Als je
vervolgens inzoomt op een woning, verschijnt een foto en de met Layers van o.a.
verkoopprijs op het scherm. Nog één keer drukken en je hebt de
makelaar aan de lijn. Samsung GALAXY (i7500)
Verder staan exclusief op de Samsung Galaxy de layers van IENS,
Buienradar en Samsung Search by ilocal. In de Samsung Search
by ilocal vind je de meest populaire hotspots, namelijk bioscopen,
cafe’s, fastfood restaurants, hotels, pinautomaten en Samsung
verkooppunten.
* exclusief voor de Samsung Galaxy (i7500)
Met Optic Internet... Met Optic Internet...
open je een nieuwe wereld open je een nieuwe wereld
www.samsungmobile.nl
* exclusief voor de
www.samsungmobile.nl
Samsung Galaxy (i7500)
Pre-installed on
Samsung Galaxy
© 2009, Layar BV Confidential and Proprietory www.samsungmobile.nl Browse The World, http://layar.com
Monday, 16 November 2009

11. Launched
globally
17th of Aug.
2009
© 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com
Monday, 16 November 2009

12. [scoops!]
© 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com
Monday, 16 November 2009

13. 370.00
0+
© 2009, Layar BV Confidential and Proprietory
Monday, 16 November 2009
downloads Browse The World, http://layar.com

14. 150.00
0+
© 2009, Layar BV Confidential and Proprietory
of which iPhone Browse The World, http://layar.com
Monday, 16 November 2009

15. ou to f5
4. 45
A nd ro id This seems like this should be in the future.
In
MICHAEL
2009-08-28 05:14:50
Just amazing
et
Nice app.
rk
Alam
Ma
2009-08-28 16:59:04 Ice
2009-08-27 21:13:37
Its one of the greatest apps on android
Justin an absolutely STUNNING app! the future is now.
2009-08-28 16:17:39 Larry
2009-08-27 20:35:14
This is soooooooooo GANGSTER, YOU ONE STAR IDIOT'S !!!!!
BUSH_equals_CROOK This is cool but somewhat difficult to use- showing streets
2009-08-28 15:11:18 would be a cool addition
eLi
Great product. The layers works fin certainly the local search and 2009-08-27 20:05:29
Wikipedia.
erikp Insane
2009-08-28 14:00:49 shafiu
2009-08-27 15:14:59
Excellent. This is a great product and i assume it will only get
better. This is crazzy!!!
Jason Donna
2009-08-28 11:34:50 2009-08-27 14:57:06
Finds nothing So very cool. Using this app after reading Daniel Saurez's
Mikael "Daemon" will scare the crap out of you. Haha.
2009-08-28 10:13:04 timothykaine
2009-08-27 04:12:17
Firstly this seems of no use outside the US. And what does this
do that maps doesn't? Other then give you a worse way to view it's so scifi and awesome I thing my brain may explode into
POIs? antimatter.
smartroad Caylin
© 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com
2009-08-28 08:52:51 2009-08-27 03:16:48
Monday, 16 November 2009

16. 1.000.0
00+
© 2009, Layar BV Confidential and Proprietory
Views in 1 week Browse The World, http://layar.com
Monday, 16 November 2009

17. Granted Developer
+50
Keys Austria
Belgium
Bosnia
1450+
Canada Bulgaria
United States France
Germany India
Mexico
Italy Singapore
Ireland Japan
Montenegro Korea
0
Macedonia
Venezuela
Netherlands
Brasil
Portugal
Argentina
Serbia
Chili
South Africa Australia
Spain New Zealand
Sweden
United Kingdom
© 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com
Monday, 16 November 2009

18. Developers doing
business
© 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com
Monday, 16 November 2009

19. 180
Monday, 16 November 2009
layers
© 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com

20. Brands on Layar
Truli Newb
a ury St
YP
Voo OSM
doo
Hotp Fest
Ideali ads Tim
sta Horto
n’s
© 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com
Monday, 16 November 2009

21. Dexigner - design related places
Mobnotes - share your preferred places
with your friends
The Gig Map - Find musicians performing
live
PeaksAR - Name and height of mountain
peaks
© 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com
Monday, 16 November 2009

22. Recovery.g
ov
© 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com
Monday, 16 November 2009

23. Launching soon
© 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com
Monday, 16 November 2009

24. 3D
© 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com
Monday, 16 November 2009

25. 3D
Objects &
Animation
© 2009,© 2009, Layar BV Confidential and Proprietory
Layar BV Confidential and Proprietory Browse The World, http://layar.com
Monday, 16 November 2009

26. © 2009,© 2009, Layar BV Confidential and Proprietory
Layar BV Confidential and Proprietory Browse The World, http://layar.com
Monday, 16 November 2009

27. 1) Layar facts & figures
2) What’s happening in
AR
© 2009, Layar BV Confidential and Proprietory
Monday, 16 November 2009
3) Vision Browse The World, http://layar.com

28. Advance
d
marker
based
AR
© 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com
Monday, 16 November 2009

29. © 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com
Monday, 16 November 2009

30. © 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com
Monday, 16 November 2009

31. “TU Graz, Oxford,
Georgia Tech and
Canterbury (NZ)
are laying the foundations for AR in the
future”
Dirk Groten, CTO Layar, after ISMAR
© 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com
Monday, 16 November 2009

32. 1) Layar facts & figures
2) What’s happening in AR
3) Vision
© 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com
Monday, 16 November 2009

33. © 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com
Monday, 16 November 2009

34. Adding a World of
Experiences
One Layer at a Time
© 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com
Monday, 16 November 2009

35. Headline Sponsor
Platinum Sponsors
Gold Sponsors
2009 | Westergasfabriek | Amsterdam | http://eComm.ec
Monday, 16 November 2009