The Digital Handoff - Smooth Online Transitions Within A Decentralized Institution By: Hamza Khan, Kareem Rahaman, Samantha Read Ryerson University

1. @PRETTYGOODREAD
@DYNAMYK
@HAMZAK
THE
DIGITAL
HANDOFF

2. ABOUT
US

3. THIS
IS
RYERSON

4. HERE’S
THE
THING

5. Ryerson
Student
Life
Orienta2on
Admissions
Alumni
Rela2ons
Academic
Programs
A
FRAGMENTED
EXPERIENCE

6. WHAT
WE
DID

7. TRADITIONAL
MARKETING

8. MOVE
TO
DIGITAL

9. COMPLETE
INTEGRATION

10. TEAM
DEVELOPMENT

11. CAMPAIGNS

12. WHAT
WORKED

13. Video
http://www.youtube.com/watch?v=dGIAiHlcP-c

14. BONUS
SURPRISES

15. SOME
FAILURES

16. UAR
SUMMARY
• CONTINUED
USE
OF
SOCIAL
MEDIA
AS
MEANS
TO
RECRUITMENT
• THANKS
TO
CAMPAIGNS,
SUCCESSFULLY
BUILT
FAN
BASE
AND
CREATED
SENSE
OF
COMMUNITY
• RECOGNIZED
NEED
TO
KEEP
THEM
ENGAGED
AS
THEY
MOVE
THROUGH
CYCLE
TO
BECOME
CURRENT
STUDENTS

17. RU
STUDENT
LIFE

18. THE
BEGINNINGS

19. HERE’S
THE
THING

20. WHOAH
“CONGRATS”
“WELCOME”
“SIGN
UP”
“ATTEND”
“JOIN
US”
PARALYSIS

21. THE
PERFECT
DASHBOARD

22. WHAT
WE’VE
DONE
SO
FAR
Tagged 10k tweets
Tagged either: "Offer" when tweeted out they've received an offer, "Multiple" if they've been
accepted to multiple schools including Ryerson and "Ryerson2017" if they've indicated they've
accepted their offer of admission

23. STEERING
COMMITTEE

24. STEERING
COMMITTEE
ADMISSIONS
STUDENT
LIFE
ORIENTATION
RYERSON
ALUMNI
RELATIONS
ACADEMIC
PROGRAMS
IMPROVED
COLLABORATION

25. POLICIES

26. THE
DIGITAL
HANDOFF
TEAM

27. ADMISSIONS
ORIENTATION
STUDENT
LIFE
A
SIMPLER
MODEL

28. RECRUITING
NEW
MEMBERS

29. INCOMING
RYERSONU
ADMISSIONS
INFO
DESK
PRESENT
STUDENT
LIFE
INFO
DESK
ACADEMIC
PROGRAMS
OUTGOING
ALUMNI
RELATIONS
INFO
DESK
ACADEMIC
PROGRAMS
ALUMNI
ALUMNI
RELATIONS
RYERSONU
PROPOSED
MODEL

30. MEASURE
EVERYTHING

31. THE
FIRST
FULL
CYCLE

32. @PRETTYGOODREAD
@DYNAMYK
@HAMZAK
QUESTIONS?
THANKS!