The Social Media Toolbox

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This resource is for student journalists, whether they are just getting started with social media or wanting to build on what they already are doing.

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The Social Media Toolbox

  1. 1. JEA/NSPA Fall National Convention Marina Hendricks | Newspaper Association of America | Arlington, Va. November 16, 2012
  2. 2. Why Do Social Media?
  3. 3. Why?Go where your audience is
  4. 4. Why?Raise awareness of yourpublication
  5. 5. Why?Share extra material
  6. 6. Why?Model responsible usage
  7. 7. Things to Consider
  8. 8. Things to Consider✤ What does our school community use?
  9. 9. Things to Consider✤ What does our school community use?✤ Are there restrictions on use?
  10. 10. Things to Consider✤ What does our school community use?✤ Are there restrictions on use?✤ How do social media fit into our program?
  11. 11. Things to Consider✤ What does our school community use?✤ Are there restrictions on use?✤ How do social media fit into our program?✤ What revisions do we need to make to our editorial policy?
  12. 12. Things to Consider✤ What does our school community use?✤ Are there restrictions on use?✤ How do social media fit into our program?✤ What revisions do we need to make to our editorial policy?✤ Who is responsible for our social media?
  13. 13. Things to Consider✤ What does our school community use?✤ Are there restrictions on use?✤ How do social media fit into our program?✤ What revisions do we need to make to our editorial policy?✤ Who is responsible for our social media?✤ How do we resolve staff conflicts?
  14. 14. Things to Consider✤ What does our school community use?✤ Are there restrictions on use?✤ How do social media fit into our program?✤ What revisions do we need to make to our editorial policy?✤ Who is responsible for our social media?✤ How do we resolve staff conflicts?✤ How do we resolve audience conflicts?
  15. 15. Public Relations vs. Journalism
  16. 16. Benefits of Social Media
  17. 17. BenefitsEnhance reporting
  18. 18. Benefits
  19. 19. Benefits✤ Expand coverage
  20. 20. Benefits✤ Expand coverage ✤ Traditional story package
  21. 21. Benefits✤ Expand coverage ✤ Traditional story package ✤ Live tweeting (Storify later)
  22. 22. Benefits✤ Expand coverage ✤ Traditional story package ✤ Live tweeting (Storify later) ✤ Facebook/Google+ updates
  23. 23. Benefits✤ Expand coverage ✤ Traditional story package ✤ Live tweeting (Storify later) ✤ Facebook/Google+ updates ✤ Instagram/Flickr photos
  24. 24. Benefits✤ Expand coverage ✤ Traditional story package ✤ Live tweeting (Storify later) ✤ Facebook/Google+ updates ✤ Instagram/Flickr photos ✤ YouTube/Vimeo video
  25. 25. Benefits✤ Expand coverage ✤ Traditional story package ✤ Live tweeting (Storify later) ✤ Facebook/Google+ updates ✤ Instagram/Flickr photos ✤ YouTube/Vimeo video ✤ Pinterest boards
  26. 26. Benefits
  27. 27. BenefitsExplore emerging platforms
  28. 28. BenefitsExplore emerging platformsTeach new users
  29. 29. Benefits
  30. 30. BenefitsDemonstrate mature behavior
  31. 31. BenefitsDemonstrate mature behaviorDiscourage cyberbullying
  32. 32. Advice
  33. 33. AdviceStudy other media
  34. 34. AdviceBe professional
  35. 35. AdviceRespond promptly
  36. 36. AdviceCorrect mistakes ASAP!
  37. 37. Good Reads✤ High school media online (map and links) http://www.jeadigitalmedia.org/high-school-media-online/✤ High school media on Twitter (spreadsheet) http://www.jeadigitalmedia.org/2009/04/02/high-school-media-on-twitter/✤ High school media on Facebook (spreadsheet) http://www.jeadigitalmedia.org/2009/11/06/high-school-media-on-facebook/✤ JEA Digital Media http://www.jeadigitalmedia.org/✤ JEA Scholastic Press Rights Commission http://www.jeasprc.org/
  38. 38. Good Reads✤ Romenesko (media industry news) http://jimromenesko.com/✤ The Buttry Diary (digital media blog) http://stevebuttry.wordpress.com/✤ MediaWire/The Poynter Institute http://www.poynter.org/category/latest-news/mediawire/✤ Mashable (social media news/Web tips) http://mashable.com/
  39. 39. What’s Next?
  40. 40. Need Help?
  41. 41. http://hendricksproject.wordpress.com
  42. 42. Thank You!

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