presentations fdhsdg

1. SOCIAL MEDIA

2. WHAT IS SOCIAL MEDIA ?
• SOCIAL MEDIA IS AN DIGITAL APPLICATION THAT ALLOWS
THE USER TO CREATE AND SHARE INFORMATION'S, IDEAS,
CAREERS ETC., WITH EACH OTHER.
• WE CAN SAY SOCIAL MEDIA IS AN ONLINE
COMMUNICATION AND INFORMATION SHARING
PLATFORM.
• THIS SHARING IS DONE THROUGH VIRTUAL COMMUNITIES
AND NETWORKS.

3. WHAT IS SOCIAL MEDIA ?
• MANY INDIVIDUALS USES SOCIAL NETWORK TO BE IN
TOUCH WITH FRIENDS AND FAMILY. TO INTERACT WITH
THEM TO SHARE THEIR MEMORIES AND SO ON.
• BUSINESSMAN USES SOCIAL MEDIA AS A PLATFORM FOR
MARKETING TO PROMOTE HIS PRODUCT.
• SIMILARLY VARIOUS FIELDS USE SOCIAL MEDIA ACCORDING
TO THEIR REQUIRED NECESSITY.

5. TOP 10 SOCIAL MEDIA SITES:
1. INSTAGRAM
2. TIKTOK
3. WHATSAPP
4. FACEBOOK
5. YOUTUBE
6. TWITTER
7. PINTEREST
8. REDDIT
9. TELEGRAM
10. LINKEDIN

6. TYPES OF SOCIAL MEDIA
• THERE ARE SEVEN POPULAR TYPES OF SOCIAL MEDIA
PLATFORMS, THEY ARE:
• SOCIAL NETWORKING – FACEBOOK
• DISCUSSION FORUM- QUORA
• MICRO BLOGGING- TWITTER
• PHOTO SHARING- INSTAGRAM
• BOOKMARKING NETWORKS- PINTEREST
• CONSUMER REVIEW NETWORK - ZOMATO
• VIDEO SHARING- YOUTUBE AND TIKTOK

7. WHAT IS SOCIAL MEDIA
MARKETING ?
• SOCIAL MEDIA MARKETING IS THE PROCESS OF USING
SOCIAL MEDIA SITES TO PROMOTE A COMPANY’S PRODUCT
OR SERVICE.
• BY DOING SO MANY NEW CUSTOMERS CAN BE OBTAINED.
• IT IS EASY TO BE IN TOUCH WITH THE EXISTING CUSTOMER.
• IT HAS THE POWER TO INCREASE THE CUSTOMER LOYALTY.

8. BENEFITS FOR STUDENTS
• SOCIAL MEDIA PLAYS AN IMPORTANT ROLE IN STUDENTS LIFE.
NOWADAYS MOST OF THE COLLEGES CONDUCT ONLINE DISCUSSION
FORUMS AND WEBINARS ON TRENDING TOPICS.
• IT HELPS STUDENTS FROM ANY CORNER TO CONNECT AND GATHER
INFORMATION. EMPLOYMENT OPPORTUNITIES ARE EASIER VIA
VARIOUS SITES LIKE LINKEDIN.
• JUST BY POSTING RESUMES A STUDENT CAN CONNECT WITH THE JOB
SEEKERS.
• HUGE AMOUNT OF STUDY MATERIALS ARE UPLOADED IN VARIOUS
SITES FOR STUDENTS USE. AND THERE ARE ALSO NETWORKS FOR
CONNECTING STUDENTS AND TEACHERS.

9. BENEFITS FOR BUSINESS
• SOCIAL MEDIA IS A GREAT TOOL NOWADAYS TO REACH THE
CUSTOMERS INCREASE THE SALES AND GROW THE BUSINESS.
• BRANDING IS THE FIRST STEP TO MAKE THE BUSINESS A SUCCESS ONE
.
• BY USING SOCIAL MEDIA WE CAN EASILY REVIEW THE FEEDBACK'S
FROM THE CUSTOMERS.
• WE CAN FIND WHAT A CUSTOMER LIKE OR DISLIKE OR WHAT HE
PREFERS.
• BY POSTING THE LINK OF THE CONTENT ON THE SOCIAL MEDIA WE
CAN INCREASE THE TRAFFIC OF OUR SITE. THE BIGGEST ADVANTAGE
IS IT IS COST EFFECTIVE.

10. NEGATIVE IMPACT OF SOCIAL
MEDIA
• RESEARCHES FOUND THAT ONE MAY BECOME ADDICTIVE
BY USING SOCIAL MEDIA TOO MUCH.
• IT MAY ALSO LEAD TO DEPRESSION AND ANXIETY.
• IT COULD LEAD TO DISTANCE IN A RELATIONSHIP.
• WE FALL INTO A TRAP OF COMPARING OUR LIFE WITH
OTHERS WHICH IS MENTALLY UNHEALTHY.
• ANOTHER HARMFUL IMPACT OF SOCIAL MEDIA IS LACK OF
SLEEP.

11. IMPACTS AND HEALTH PROBLEM
IN CHILDREN ?
• STUDIES SHOWS THAT HEALTH IMPACT DUE TO SOCIAL
MEDIA IN CHILDREN AFFECT THEM MENTALLY SPECIALLY IN
SELF ESTEEM AND WELL BEING.
• MOST OF THE CHILDREN ISOLATE THEMSELVES FROM THE
REAL WORLD AND BECOME ADDICTIVE TO SOCIAL MEDIA.
IT MAY LEAD TO DEPRESSION.
• MOREOVER BY USING SMART GADGETS FOR A LONG TIME
CREATES PROBLEM IN VISION. DUE TO WHICH KIDS ARE
FORCED TO WEAR SPECS AT A VERY SMALL AGE.

12. ADVANTAGES OF SOCIAL MEDIA
• BEST WAY OF CONNECTING WITH PEOPLES.
• ACCESS TO PAID ADVERTISING SERVICES.
• BRING TRAFFIC TO OUR WEBSITE.
• WE CAN EASILY EVALUATE OUR PERFORMANCE.
• CAN CREATE A VIRAL CONTENT.

13. DISADVANTAGES OF SOCIAL
MEDIA
• CYBER BULLYING
• HACKING
• ADDICTION
• FRAUDS AND SCAMS
• SECURITY ISSUES
• HEALTH ISSUES

14. CONCLUSION
• WHILE SOCIAL MEDIA PROVIDES VALUABLE INFORMATION
AND OPPORTUNITY TO LEARN WIDE VARIETY OF NEW
THINGS, THERE IS MORE ADDICTION TOWARDS IT.
• HENCE, ITS PEOPLES RESPONSIBILITY TO SET THEIR OWN
LIMITATION OF USAGE AND CHILDREN SHOULD BE ALWAYS
UNDER THE SUPERVISION OF PARENTS.

15. THANK YOU