Embracing Social Learning Across the Enterprise

Embracing Social Learning Across the Enterprise David Wilkins Senior Director, Social Learning Solutions Mzinga [email_address] @dwilkinsnh on Twitter dwilkinsnh on Facebook, AIM, LinkedIn etc…

Agenda Why Social Learning? What Is Social Learning? How Do We Get There? What’s In It For Us? Wrap Up

Dave Wilkins
National speaker at 40+ industry conferences
More than 12 years in the learning space
Strategy, design, development oversight for Firefly, KnowledgeMate, EPSS, etc.
Published author (leading training industry publications, white papers, etc.)
Newlywed, Dad, Son, Soccer Coach, Lover of Food

Why Social Learning?

A Brief History of Human Communication Model Time 1 : 1 Many : Many 1900’s  1900’s 2000  Premise #1: The nature of human communication has changed.

A Brief History of Human Communication 1 : 1 1 : Many Many : Many 1900’s  1900’s 2000  Premise #1: The nature of human communication has changed. Model Time

World-wide Demographic Issues
Premise #2:
The workforce has changed and will continue to change.
Older, more knowledgeable people are retiring, resulting in a talent and expertise shortage
Younger, more technically savvy people are entering the workforce with new expectations

Long-standing Issues in Performance
Premise #3:
We’re standing on a whale fishing for minnows.
(Paul Saffo)
Source: Jay Cross Informal Learning- The Other 80% Informal Learning, 2007 1 : Many 1 : 1

Long-standing Issues in Performance
Premise #3:
We’re standing on a whale fishing for minnows.
(Paul Saffo)
Source: Jay Cross Informal Learning- The Other 80% Informal Learning, 2007 1 : Many Many : Many

What is Social Learning?

My story
Scooba stops working, what do I do?
Fix it myself, ship it to be fixed, buy new, search for info online
Answer is in a discussion forum online: 3 paragraphs and an image
Result: fixed Scooba
Implications: reduced
opportunity costs, changed behaviors, new skills  same outcomes as training

Ace Hardware: Productivity Retailer-owned hardware supply cooperative in business for 80 years

Intel: Knowledge Sharing One of the world’s largest chip manufacturers

Cisco Systems’ Idea Zone: Innovation “ We just did three billion-dollar market opportunities without my knowing about it." – John Chambers Cisco Systems

How Do We Get There?

Three Models

#1 – Embedded Model
Reintroduces social experiences to formal WBT courses
Provides opportunities for reflection, debrief, sharing, diversity of perspectives
WBT Learning Object YouTube Video Blogs Discussions Comments Ratings

Social Media *In* A Learning Object Comments inside a WBT can be seen by all users and users can respond

#2 – Amazon Models
Share content updates via Blogs
User-generated content and ideas via Discussions and Comments
User perspective and opinions via Ratings
User connections via Social Networking

Social Media *About* A Learning Object Discussions associated to a learning object Blogs associated to a learning object Profiles associated to a learning object Ratings and comments associated to a learning object

#3 – Community Model
If we assume 80% of learning happens socially, informally, or from OTJ experience, maybe this should be the “lead” story
Formal learning doesn’t go away and should be part of the new model
Rebalancing of content efforts to reflect real user experience
IdeaShare Blogs Discussions Chat Formal Learning File Library Social Networking

#3 – Real Community Model
Previous investments don’t go away
Embedded model can be part of an Amazon model
Amazon model can be part of Community model
Organizations can start where they are ready
And migrate forward with no loss to existing investments
IdeaShare Blogs Discussions Chat File Library Social Networking

Social Media *As* Learning: Discussions

Social Media *As* Learning: Blogs

Expertise Location

Expertise Identification

Models Within Models

The Real End Game
Organization data flows are a mix of formal, social, and personal
Connections between these nodes are the basis of actionable information
Workplace Community Formal content and learning Social content Social networking

The Real End Game
Like data, organizations don’t exist in a vacuum
Orgs are tied to partners, suppliers, customers and public
Data and people live at the intersection points
Workplace Community Partner Community Formal content and learning Social content Social networking

The Real End Game Workplace Community Partner Community Customer Community Formal content and learning Social content Social networking

The Real End Game Workplace Community Partner Community Customer Community Public Community Formal content and learning Social content Social networking

The Real End Game Workplace Community Partner Community Customer Community Public Community Intranet Formal content and learning Social content Social networking Critical issues from all constituencies surface in intra or extranet portals

Important sidebar – moderation You – attempting to do social learning

Important sidebar – moderation Someone posting bad content

Important sidebar – moderation You – attempting to grow wings so that Johnny can still to to college

Important sidebar – moderation What happens without moderation 

Important sidebar – moderation What happens with moderation

What’s In It For Me?

Role Changes
Look outside the industry:
iReport, Innocentive
IdeaStorm, MyStarbucks, Proctor &Gamble, etc…
Some reporters shift into editorial roles
Some researchers and strategists shift into coordinators, facilitators
What are the core skills a 2.0 company needs?
Sharing expertise, connecting the dots
Community culture, wisdom of the crowds…
“ Teach a man to fish” or “Teach a man to teach”?
Do you want to be the pipe or the plumber?
Transform Your Role Rethink Your Scope

It’s the Economy Stupid, Redux
As the economy slows, budgets and staffing will be reduced, throttling throughput
Corporate Training and Development Function

It’s the Economy Stupid, Redux
Social learning increases scale and throughput
Training

Final Thoughts

Strategy, Services, Moderation

In Summary … and your competitors will likely have a leg up on you

Additional Resources Additional questions? Contact Dave Wilkins [email_address] l (781) 328-2818 l www.mzinga.com/blogs www.mzinga.com Amazon.com Blogs Mzinga Blogs Industry Blogs: Tony Karrer , Stephen Downes , Kevin Jones etc. White Papers and Resources Mzinga White Papers and Resources Articles CLO magazine CLO magazine Learning Circuits Talent Management magazine Twitter @dwilkinsnh @slqotd

http://internettime.posterous.com	19
http://www.slideshare.net	7
http://compassioninpolitics.wordpress.com	7
http://thesocialearner.blogspot.com	3
http://static.slidesharecdn.com	2
http://wildfire.gigya.com	1
http://translate.googleusercontent.com	1
http://paper.li	1

Embracing Social Learning Across the Enterprise

by David Wilkins on Dec 19, 2008

Accessibility

Categories

Tags

Upload Details

Usage Rights

8 Embeds 41

Statistics

Embracing Social Learning Across the Enterprise — Presentation Transcript