Embracing Social Learning Across the Enterprise David Wilkins Senior Director, Social Learning Solutions Mzinga [email_add...
Agenda Why Social Learning? What Is Social Learning? How Do We Get There? What’s In It For Us? Wrap Up
Dave Wilkins <ul><li>National speaker at 40+ industry conferences </li></ul><ul><li>More than 12 years in the learning spa...
Why Social Learning?
A Brief History of Human Communication Model Time 1 : 1 Many : Many 1900’s    1900’s 2000   Premise #1:  The nature of h...
A Brief History of Human Communication 1 : 1 1 : Many Many : Many 1900’s    1900’s 2000   Premise #1:  The nature of hum...
World-wide Demographic Issues <ul><li>Premise #2:  </li></ul><ul><li>The workforce has changed and will continue to change...
Long-standing Issues in Performance <ul><li>Premise #3:  </li></ul><ul><li>We’re standing on a whale fishing for minnows. ...
Long-standing Issues in Performance <ul><li>Premise #3:  </li></ul><ul><li>We’re standing on a whale fishing for minnows. ...
What is Social Learning?
My story <ul><li>Scooba stops working, what do I do? </li></ul><ul><li>Fix it myself, ship it to be fixed, buy new, search...
Ace Hardware: Productivity Retailer-owned hardware supply cooperative in business for 80 years
Intel: Knowledge Sharing One of the world’s largest chip manufacturers
Cisco Systems’ Idea Zone: Innovation  “ We just did three billion-dollar market opportunities without my knowing about it....
How Do We Get There?
Three Models
#1 – Embedded Model <ul><li>Reintroduces social experiences to formal WBT courses </li></ul><ul><li>Provides opportunities...
Social Media  *In*  A Learning Object Comments inside a WBT can be seen by all users and users can respond
#2 – Amazon Models <ul><li>Share content updates via Blogs </li></ul><ul><li>User-generated content and ideas via Discussi...
Social Media  *About*  A Learning Object Discussions associated to a learning object Blogs associated to a learning object...
#3 – Community Model <ul><li>If we assume 80% of learning happens socially, informally, or from OTJ experience, maybe this...
#3 – Real Community Model <ul><li>Previous investments don’t go away </li></ul><ul><li>Embedded model can be part of an Am...
Social Media  *As*  Learning: Discussions
Social Media  *As*  Learning: Blogs
Expertise Location
Expertise Identification
Models Within Models
The Real End Game <ul><li>Organization data flows are a mix of formal, social, and personal </li></ul><ul><li>Connections ...
The Real End Game <ul><li>Like data, organizations don’t exist in a vacuum </li></ul><ul><li>Orgs are tied to partners, su...
The Real End Game Workplace Community Partner Community Customer Community Formal content and learning Social content Soci...
The Real End Game Workplace Community Partner Community Customer Community Public Community Formal content and learning So...
The Real End Game Workplace Community Partner Community Customer Community Public Community Intranet Formal content and le...
Important sidebar – moderation You – attempting to do social learning
Important sidebar – moderation Someone posting bad content
Important sidebar – moderation You – attempting to grow wings so that Johnny can still to to college
Important sidebar – moderation What happens without moderation 
Important sidebar – moderation What happens with moderation
What’s In It For Me?
Role Changes <ul><li>Look outside the industry: </li></ul><ul><ul><li>iReport, Innocentive </li></ul></ul><ul><ul><li>Idea...
It’s the Economy Stupid, Redux <ul><li>As the economy slows, budgets and staffing will be reduced, throttling throughput <...
It’s the Economy Stupid, Redux <ul><li>Social learning increases scale and throughput </li></ul>Training
Final Thoughts
Strategy, Services, Moderation
In Summary … and your competitors will likely have a leg up on you
Additional Resources Additional questions? Contact Dave Wilkins [email_address]   l  (781) 328-2818  l  www.mzinga.com/blo...
Upcoming SlideShare
Loading in...5
×

Embracing Social Learning Across the Enterprise

4,424

Published on

This presentation is about social learning models: why we need them, how we should implement and design them, and why they are a business imperative for 2009.

Published in: Technology, Education
2 Comments
8 Likes
Statistics
Notes
No Downloads
Views
Total Views
4,424
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
189
Comments
2
Likes
8
Embeds 0
No embeds

No notes for slide
  • Embracing Social Learning Across the Enterprise

    1. 1. Embracing Social Learning Across the Enterprise David Wilkins Senior Director, Social Learning Solutions Mzinga [email_address] @dwilkinsnh on Twitter dwilkinsnh on Facebook, AIM, LinkedIn etc…
    2. 2. Agenda Why Social Learning? What Is Social Learning? How Do We Get There? What’s In It For Us? Wrap Up
    3. 3. Dave Wilkins <ul><li>National speaker at 40+ industry conferences </li></ul><ul><li>More than 12 years in the learning space </li></ul><ul><li>Strategy, design, development oversight for Firefly, KnowledgeMate, EPSS, etc. </li></ul><ul><li>Published author (leading training industry publications, white papers, etc.) </li></ul><ul><li>Newlywed, Dad, Son, Soccer Coach, Lover of Food </li></ul>
    4. 4. Why Social Learning?
    5. 5. A Brief History of Human Communication Model Time 1 : 1 Many : Many 1900’s  1900’s 2000  Premise #1: The nature of human communication has changed.
    6. 6. A Brief History of Human Communication 1 : 1 1 : Many Many : Many 1900’s  1900’s 2000  Premise #1: The nature of human communication has changed. Model Time
    7. 7. World-wide Demographic Issues <ul><li>Premise #2: </li></ul><ul><li>The workforce has changed and will continue to change. </li></ul><ul><ul><li>Older, more knowledgeable people are retiring, resulting in a talent and expertise shortage </li></ul></ul><ul><ul><li>Younger, more technically savvy people are entering the workforce with new expectations </li></ul></ul>
    8. 8. Long-standing Issues in Performance <ul><li>Premise #3: </li></ul><ul><li>We’re standing on a whale fishing for minnows. </li></ul><ul><li>(Paul Saffo) </li></ul>Source: Jay Cross Informal Learning- The Other 80% Informal Learning, 2007 1 : Many 1 : 1
    9. 9. Long-standing Issues in Performance <ul><li>Premise #3: </li></ul><ul><li>We’re standing on a whale fishing for minnows. </li></ul><ul><li>(Paul Saffo) </li></ul>Source: Jay Cross Informal Learning- The Other 80% Informal Learning, 2007 1 : Many Many : Many
    10. 10. What is Social Learning?
    11. 11. My story <ul><li>Scooba stops working, what do I do? </li></ul><ul><li>Fix it myself, ship it to be fixed, buy new, search for info online </li></ul><ul><li>Answer is in a discussion forum online: 3 paragraphs and an image </li></ul><ul><li>Result: fixed Scooba </li></ul><ul><li>Implications: reduced </li></ul>opportunity costs, changed behaviors, new skills  same outcomes as training
    12. 12. Ace Hardware: Productivity Retailer-owned hardware supply cooperative in business for 80 years
    13. 13. Intel: Knowledge Sharing One of the world’s largest chip manufacturers
    14. 14. Cisco Systems’ Idea Zone: Innovation “ We just did three billion-dollar market opportunities without my knowing about it.&quot; – John Chambers Cisco Systems
    15. 15. How Do We Get There?
    16. 16. Three Models
    17. 17. #1 – Embedded Model <ul><li>Reintroduces social experiences to formal WBT courses </li></ul><ul><li>Provides opportunities for reflection, debrief, sharing, diversity of perspectives </li></ul>WBT Learning Object YouTube Video Blogs Discussions Comments Ratings
    18. 18. Social Media *In* A Learning Object Comments inside a WBT can be seen by all users and users can respond
    19. 19. #2 – Amazon Models <ul><li>Share content updates via Blogs </li></ul><ul><li>User-generated content and ideas via Discussions and Comments </li></ul><ul><li>User perspective and opinions via Ratings </li></ul><ul><li>User connections via Social Networking </li></ul>
    20. 20. Social Media *About* A Learning Object Discussions associated to a learning object Blogs associated to a learning object Profiles associated to a learning object Ratings and comments associated to a learning object
    21. 21. #3 – Community Model <ul><li>If we assume 80% of learning happens socially, informally, or from OTJ experience, maybe this should be the “lead” story </li></ul><ul><li>Formal learning doesn’t go away and should be part of the new model </li></ul><ul><li>Rebalancing of content efforts to reflect real user experience </li></ul>IdeaShare Blogs Discussions Chat Formal Learning File Library Social Networking
    22. 22. #3 – Real Community Model <ul><li>Previous investments don’t go away </li></ul><ul><li>Embedded model can be part of an Amazon model </li></ul><ul><li>Amazon model can be part of Community model </li></ul><ul><li>Organizations can start where they are ready </li></ul><ul><li>And migrate forward with no loss to existing investments </li></ul>IdeaShare Blogs Discussions Chat File Library Social Networking
    23. 23. Social Media *As* Learning: Discussions
    24. 24. Social Media *As* Learning: Blogs
    25. 25. Expertise Location
    26. 26. Expertise Identification
    27. 27. Models Within Models
    28. 28. The Real End Game <ul><li>Organization data flows are a mix of formal, social, and personal </li></ul><ul><li>Connections between these nodes are the basis of actionable information </li></ul>Workplace Community Formal content and learning Social content Social networking
    29. 29. The Real End Game <ul><li>Like data, organizations don’t exist in a vacuum </li></ul><ul><li>Orgs are tied to partners, suppliers, customers and public </li></ul><ul><li>Data and people live at the intersection points </li></ul>Workplace Community Partner Community Formal content and learning Social content Social networking
    30. 30. The Real End Game Workplace Community Partner Community Customer Community Formal content and learning Social content Social networking
    31. 31. The Real End Game Workplace Community Partner Community Customer Community Public Community Formal content and learning Social content Social networking
    32. 32. The Real End Game Workplace Community Partner Community Customer Community Public Community Intranet Formal content and learning Social content Social networking Critical issues from all constituencies surface in intra or extranet portals
    33. 33. Important sidebar – moderation You – attempting to do social learning
    34. 34. Important sidebar – moderation Someone posting bad content
    35. 35. Important sidebar – moderation You – attempting to grow wings so that Johnny can still to to college
    36. 36. Important sidebar – moderation What happens without moderation 
    37. 37. Important sidebar – moderation What happens with moderation
    38. 38. What’s In It For Me?
    39. 39. Role Changes <ul><li>Look outside the industry: </li></ul><ul><ul><li>iReport, Innocentive </li></ul></ul><ul><ul><li>IdeaStorm, MyStarbucks, Proctor &Gamble, etc… </li></ul></ul><ul><li>Some reporters shift into editorial roles </li></ul><ul><li>Some researchers and strategists shift into coordinators, facilitators </li></ul><ul><li>What are the core skills a 2.0 company needs? </li></ul><ul><ul><li>Sharing expertise, connecting the dots </li></ul></ul><ul><ul><li>Community culture, wisdom of the crowds… </li></ul></ul><ul><li>“ Teach a man to fish” or “Teach a man to teach”? </li></ul><ul><li>Do you want to be the pipe or the plumber? </li></ul>Transform Your Role Rethink Your Scope
    40. 40. It’s the Economy Stupid, Redux <ul><li>As the economy slows, budgets and staffing will be reduced, throttling throughput </li></ul>Corporate Training and Development Function
    41. 41. It’s the Economy Stupid, Redux <ul><li>Social learning increases scale and throughput </li></ul>Training
    42. 42. Final Thoughts
    43. 43. Strategy, Services, Moderation
    44. 44. In Summary … and your competitors will likely have a leg up on you
    45. 45. Additional Resources Additional questions? Contact Dave Wilkins [email_address] l (781) 328-2818 l www.mzinga.com/blogs www.mzinga.com Amazon.com Blogs Mzinga Blogs Industry Blogs: Tony Karrer , Stephen Downes , Kevin Jones etc. White Papers and Resources Mzinga White Papers and Resources Articles CLO magazine CLO magazine Learning Circuits Talent Management magazine Twitter @dwilkinsnh @slqotd
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×