Embracing Social Learning Across the Enterprise David Wilkins Senior Director, Social Learning Solutions Mzinga [email_address] @dwilkinsnh on Twitter dwilkinsnh on Facebook, AIM, LinkedIn etc…

Agenda Why Social Learning? What Is Social Learning? How Do We Get There? What’s In It For Us? Wrap Up

Dave Wilkins National speaker at 40+ industry conferences More than 12 years in the learning space Strategy, design, development oversight for Firefly, KnowledgeMate, EPSS, etc. Published author (leading training industry publications, white papers, etc.) Newlywed, Dad, Son, Soccer Coach, Lover of Food

National speaker at 40+ industry conferences

More than 12 years in the learning space

Strategy, design, development oversight for Firefly, KnowledgeMate, EPSS, etc.

Published author (leading training industry publications, white papers, etc.)

Newlywed, Dad, Son, Soccer Coach, Lover of Food

Why Social Learning?

A Brief History of Human Communication Model Time 1 : 1 Many : Many 1900’s  1900’s 2000  Premise #1: The nature of human communication has changed.

A Brief History of Human Communication 1 : 1 1 : Many Many : Many 1900’s  1900’s 2000  Premise #1: The nature of human communication has changed. Model Time

World-wide Demographic Issues Premise #2: The workforce has changed and will continue to change. Older, more knowledgeable people are retiring, resulting in a talent and expertise shortage Younger, more technically savvy people are entering the workforce with new expectations

Premise #2:

The workforce has changed and will continue to change.

Older, more knowledgeable people are retiring, resulting in a talent and expertise shortage

Younger, more technically savvy people are entering the workforce with new expectations

Long-standing Issues in Performance Premise #3: We’re standing on a whale fishing for minnows. (Paul Saffo) Source: Jay Cross Informal Learning- The Other 80% Informal Learning, 2007 1 : Many 1 : 1

Premise #3:

We’re standing on a whale fishing for minnows.

(Paul Saffo)

Long-standing Issues in Performance Premise #3: We’re standing on a whale fishing for minnows. (Paul Saffo) Source: Jay Cross Informal Learning- The Other 80% Informal Learning, 2007 1 : Many Many : Many

Premise #3:

We’re standing on a whale fishing for minnows.

(Paul Saffo)

What is Social Learning?

My story Scooba stops working, what do I do? Fix it myself, ship it to be fixed, buy new, search for info online Answer is in a discussion forum online: 3 paragraphs and an image Result: fixed Scooba Implications: reduced opportunity costs, changed behaviors, new skills  same outcomes as training

Scooba stops working, what do I do?

Fix it myself, ship it to be fixed, buy new, search for info online

Answer is in a discussion forum online: 3 paragraphs and an image

Result: fixed Scooba

Implications: reduced

Ace Hardware: Productivity Retailer-owned hardware supply cooperative in business for 80 years

Intel: Knowledge Sharing One of the world’s largest chip manufacturers

Cisco Systems’ Idea Zone: Innovation “ We just did three billion-dollar market opportunities without my knowing about it." – John Chambers Cisco Systems

How Do We Get There?

Three Models

#1 – Embedded Model Reintroduces social experiences to formal WBT courses Provides opportunities for reflection, debrief, sharing, diversity of perspectives WBT Learning Object YouTube Video Blogs Discussions Comments Ratings

Reintroduces social experiences to formal WBT courses

Provides opportunities for reflection, debrief, sharing, diversity of perspectives

Social Media *In* A Learning Object Comments inside a WBT can be seen by all users and users can respond

#2 – Amazon Models Share content updates via Blogs User-generated content and ideas via Discussions and Comments User perspective and opinions via Ratings User connections via Social Networking

Share content updates via Blogs

User-generated content and ideas via Discussions and Comments

User perspective and opinions via Ratings

User connections via Social Networking

Social Media *About* A Learning Object Discussions associated to a learning object Blogs associated to a learning object Profiles associated to a learning object Ratings and comments associated to a learning object

#3 – Community Model If we assume 80% of learning happens socially, informally, or from OTJ experience, maybe this should be the “lead” story Formal learning doesn’t go away and should be part of the new model Rebalancing of content efforts to reflect real user experience IdeaShare Blogs Discussions Chat Formal Learning File Library Social Networking

If we assume 80% of learning happens socially, informally, or from OTJ experience, maybe this should be the “lead” story

Formal learning doesn’t go away and should be part of the new model

Rebalancing of content efforts to reflect real user experience

#3 – Real Community Model Previous investments don’t go away Embedded model can be part of an Amazon model Amazon model can be part of Community model Organizations can start where they are ready And migrate forward with no loss to existing investments IdeaShare Blogs Discussions Chat File Library Social Networking

Previous investments don’t go away

Embedded model can be part of an Amazon model

Amazon model can be part of Community model

Organizations can start where they are ready

And migrate forward with no loss to existing investments

Social Media *As* Learning: Discussions

Social Media *As* Learning: Blogs

Expertise Location

Expertise Identification

Models Within Models

The Real End Game Organization data flows are a mix of formal, social, and personal Connections between these nodes are the basis of actionable information Workplace Community Formal content and learning Social content Social networking

Organization data flows are a mix of formal, social, and personal

Connections between these nodes are the basis of actionable information

The Real End Game Like data, organizations don’t exist in a vacuum Orgs are tied to partners, suppliers, customers and public Data and people live at the intersection points Workplace Community Partner Community Formal content and learning Social content Social networking

Like data, organizations don’t exist in a vacuum

Orgs are tied to partners, suppliers, customers and public

Data and people live at the intersection points

The Real End Game Workplace Community Partner Community Customer Community Formal content and learning Social content Social networking

The Real End Game Workplace Community Partner Community Customer Community Public Community Formal content and learning Social content Social networking

The Real End Game Workplace Community Partner Community Customer Community Public Community Intranet Formal content and learning Social content Social networking Critical issues from all constituencies surface in intra or extranet portals

Important sidebar – moderation You – attempting to do social learning

Important sidebar – moderation Someone posting bad content

Important sidebar – moderation You – attempting to grow wings so that Johnny can still to to college

Important sidebar – moderation What happens without moderation 

Important sidebar – moderation What happens with moderation

What’s In It For Me?

Role Changes Look outside the industry: iReport, Innocentive IdeaStorm, MyStarbucks, Proctor &Gamble, etc… Some reporters shift into editorial roles Some researchers and strategists shift into coordinators, facilitators What are the core skills a 2.0 company needs? Sharing expertise, connecting the dots Community culture, wisdom of the crowds… “ Teach a man to fish” or “Teach a man to teach”? Do you want to be the pipe or the plumber? Transform Your Role Rethink Your Scope

Look outside the industry:

iReport, Innocentive

IdeaStorm, MyStarbucks, Proctor &Gamble, etc…

Some reporters shift into editorial roles

Some researchers and strategists shift into coordinators, facilitators

What are the core skills a 2.0 company needs?

Sharing expertise, connecting the dots

Community culture, wisdom of the crowds…

“ Teach a man to fish” or “Teach a man to teach”?

Do you want to be the pipe or the plumber?

It’s the Economy Stupid, Redux As the economy slows, budgets and staffing will be reduced, throttling throughput Corporate Training and Development Function

As the economy slows, budgets and staffing will be reduced, throttling throughput

It’s the Economy Stupid, Redux Social learning increases scale and throughput Training

Social learning increases scale and throughput

Final Thoughts

Strategy, Services, Moderation

In Summary … and your competitors will likely have a leg up on you

Additional Resources Additional questions? Contact Dave Wilkins [email_address] l (781) 328-2818 l www.mzinga.com/blogs www.mzinga.com Amazon.com Blogs Mzinga Blogs Industry Blogs: Tony Karrer , Stephen Downes , Kevin Jones etc. White Papers and Resources Mzinga White Papers and Resources Articles CLO magazine CLO magazine Learning Circuits Talent Management magazine Twitter @dwilkinsnh @slqotd