Embracing Social Learning Across the Enterprise

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  • + dwilkinsnh David Wilkins 11 months ago
    Yeah, to say the least. Your graphics were really dead-on. I assumed you had seen it and were doing your own take on it. You were pretty dead-on for not having any visuals.
  • + budesigns Ben Ullman 11 months ago
    very cool! I think my interpretation ( http://bit.ly/n1jo ) was fairly close, given that I based it completely on your spoken presentation of this. Glad to have all the extra details here. Looking forward to future presentations...
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Embracing Social Learning Across the Enterprise - Presentation Transcript

  1. Embracing Social Learning Across the Enterprise David Wilkins Senior Director, Social Learning Solutions Mzinga [email_address] @dwilkinsnh on Twitter dwilkinsnh on Facebook, AIM, LinkedIn etc…
  2. Agenda Why Social Learning? What Is Social Learning? How Do We Get There? What’s In It For Us? Wrap Up
  3. Dave Wilkins
    • National speaker at 40+ industry conferences
    • More than 12 years in the learning space
    • Strategy, design, development oversight for Firefly, KnowledgeMate, EPSS, etc.
    • Published author (leading training industry publications, white papers, etc.)
    • Newlywed, Dad, Son, Soccer Coach, Lover of Food
  4. Why Social Learning?
  5. A Brief History of Human Communication Model Time 1 : 1 Many : Many 1900’s  1900’s 2000  Premise #1: The nature of human communication has changed.
  6. A Brief History of Human Communication 1 : 1 1 : Many Many : Many 1900’s  1900’s 2000  Premise #1: The nature of human communication has changed. Model Time
  7. World-wide Demographic Issues
    • Premise #2:
    • The workforce has changed and will continue to change.
      • Older, more knowledgeable people are retiring, resulting in a talent and expertise shortage
      • Younger, more technically savvy people are entering the workforce with new expectations
  8. Long-standing Issues in Performance
    • Premise #3:
    • We’re standing on a whale fishing for minnows.
    • (Paul Saffo)
    Source: Jay Cross Informal Learning- The Other 80% Informal Learning, 2007 1 : Many 1 : 1
  9. Long-standing Issues in Performance
    • Premise #3:
    • We’re standing on a whale fishing for minnows.
    • (Paul Saffo)
    Source: Jay Cross Informal Learning- The Other 80% Informal Learning, 2007 1 : Many Many : Many
  10. What is Social Learning?
  11. My story
    • Scooba stops working, what do I do?
    • Fix it myself, ship it to be fixed, buy new, search for info online
    • Answer is in a discussion forum online: 3 paragraphs and an image
    • Result: fixed Scooba
    • Implications: reduced
    opportunity costs, changed behaviors, new skills  same outcomes as training
  12. Ace Hardware: Productivity Retailer-owned hardware supply cooperative in business for 80 years
  13. Intel: Knowledge Sharing One of the world’s largest chip manufacturers
  14. Cisco Systems’ Idea Zone: Innovation “ We just did three billion-dollar market opportunities without my knowing about it." – John Chambers Cisco Systems
  15. How Do We Get There?
  16. Three Models
  17. #1 – Embedded Model
    • Reintroduces social experiences to formal WBT courses
    • Provides opportunities for reflection, debrief, sharing, diversity of perspectives
    WBT Learning Object YouTube Video Blogs Discussions Comments Ratings
  18. Social Media *In* A Learning Object Comments inside a WBT can be seen by all users and users can respond
  19. #2 – Amazon Models
    • Share content updates via Blogs
    • User-generated content and ideas via Discussions and Comments
    • User perspective and opinions via Ratings
    • User connections via Social Networking
  20. Social Media *About* A Learning Object Discussions associated to a learning object Blogs associated to a learning object Profiles associated to a learning object Ratings and comments associated to a learning object
  21. #3 – Community Model
    • If we assume 80% of learning happens socially, informally, or from OTJ experience, maybe this should be the “lead” story
    • Formal learning doesn’t go away and should be part of the new model
    • Rebalancing of content efforts to reflect real user experience
    IdeaShare Blogs Discussions Chat Formal Learning File Library Social Networking
  22. #3 – Real Community Model
    • Previous investments don’t go away
    • Embedded model can be part of an Amazon model
    • Amazon model can be part of Community model
    • Organizations can start where they are ready
    • And migrate forward with no loss to existing investments
    IdeaShare Blogs Discussions Chat File Library Social Networking
  23. Social Media *As* Learning: Discussions
  24. Social Media *As* Learning: Blogs
  25. Expertise Location
  26. Expertise Identification
  27. Models Within Models
  28. The Real End Game
    • Organization data flows are a mix of formal, social, and personal
    • Connections between these nodes are the basis of actionable information
    Workplace Community Formal content and learning Social content Social networking
  29. The Real End Game
    • Like data, organizations don’t exist in a vacuum
    • Orgs are tied to partners, suppliers, customers and public
    • Data and people live at the intersection points
    Workplace Community Partner Community Formal content and learning Social content Social networking
  30. The Real End Game Workplace Community Partner Community Customer Community Formal content and learning Social content Social networking
  31. The Real End Game Workplace Community Partner Community Customer Community Public Community Formal content and learning Social content Social networking
  32. The Real End Game Workplace Community Partner Community Customer Community Public Community Intranet Formal content and learning Social content Social networking Critical issues from all constituencies surface in intra or extranet portals
  33. Important sidebar – moderation You – attempting to do social learning
  34. Important sidebar – moderation Someone posting bad content
  35. Important sidebar – moderation You – attempting to grow wings so that Johnny can still to to college
  36. Important sidebar – moderation What happens without moderation 
  37. Important sidebar – moderation What happens with moderation
  38. What’s In It For Me?
  39. Role Changes
    • Look outside the industry:
      • iReport, Innocentive
      • IdeaStorm, MyStarbucks, Proctor &Gamble, etc…
    • Some reporters shift into editorial roles
    • Some researchers and strategists shift into coordinators, facilitators
    • What are the core skills a 2.0 company needs?
      • Sharing expertise, connecting the dots
      • Community culture, wisdom of the crowds…
    • “ Teach a man to fish” or “Teach a man to teach”?
    • Do you want to be the pipe or the plumber?
    Transform Your Role Rethink Your Scope
  40. It’s the Economy Stupid, Redux
    • As the economy slows, budgets and staffing will be reduced, throttling throughput
    Corporate Training and Development Function
  41. It’s the Economy Stupid, Redux
    • Social learning increases scale and throughput
    Training
  42. Final Thoughts
  43. Strategy, Services, Moderation
  44. In Summary … and your competitors will likely have a leg up on you
  45. Additional Resources Additional questions? Contact Dave Wilkins [email_address] l (781) 328-2818 l www.mzinga.com/blogs www.mzinga.com Amazon.com Blogs Mzinga Blogs Industry Blogs: Tony Karrer , Stephen Downes , Kevin Jones etc. White Papers and Resources Mzinga White Papers and Resources Articles CLO magazine CLO magazine Learning Circuits Talent Management magazine Twitter @dwilkinsnh @slqotd

+ David WilkinsDavid Wilkins, 11 months ago

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