Top tips on Web, E-Advertising, Mobile, Email, and Social Media as part of your overall Digital Strategy

1. Digital Strategy 101

2.  Website
 Text (HTML)
 Video
 PDF
 E-Advertising
 Web
 iPad
 Mobile
 Tablet
 Phone
 Emails
 Social Media
 LinkedIn
 Twitter
 Facebook
 YouTube
Your Digital Checklist

3. Website Top 5 Tips
1. Be the Destination - But Don't be the Only Destination
2. Content, Content, Content
3. You can't be all things to all people
4. But you have to work everywhere
5. Think Outside Your Vertical

4. E-Advertising Top 5 Tips
1. Don't be afraid to Order Outside the Menu
2. They still use animated GIFs??
3. Forget Click-through - Deliver the Story Right Now
4. Know what Outcome you want for Success
5. Be Suspicious of Large Price Tags

5. Mobile Top 5 Tips
1. One size does not fit all - Phone vs. Tablet
2. Mobile Site vs. Mobile App
3. Why to Outsource Development - One Word - Android
4. Tablet CRM
5. Bring Mobile Lessons Back to Your Website

6. Email Top 5 Tips
1. Don't Be Spam
2. RE: Line -the Difference between being Read or Deleted
3. Be Mobile Reader Friendly
4. The Old Rules on When to Send are Changing
5. Get Feedback

7. Social Media Top 5 Tips
1. Don't go in without a detailed plan
2. Where you Aren't is as important as Where you are
3. Social Media Ninja Training
4. The Power of Pictures
5. Seriously - Twitter - Seriously