See quickfire presentations from 8 home-grown entrepreneurs and developers
1) Localmint - Oisin Ryan
2) Evercam - Vinne Quinn
3) Loylap - Patrick Garry
4) Energy Elephant - Joseph Borza
5) Bus nearby and Powercheck - Neil Turner
6) Foodcloud Ireland, Eoin McCuirc
7) Publicpolicy.ie - Dr Donal de Buitléir
5. Relevant Public Information
Locations &
Opening Hours
60K Page Views Per
Month in UK
• Advice to other startups
• Plans for the future / new product
• Interested business owners
• Contact: oisin.ryan@localmint.com
12. What we do
Digitally connecting
businesses with their
customers through
customisable loyalty systems
Why?
Customers are the biggest
variable in any small business
13. How we gather data
Registration Point of Sale
• Sale Price
• Products bought
15. Advice
‘Ultimately, you fail when you either
give up or run out of money’
Built the right team Practise lean start-up
i.e. spend as little as is humanly
possible
#3 ‘Stay as close to your first customers as is
possible before you start weirding them out’
30. Brandfire is a fully integrated customer loyalty, incentive and reward agency.
We design, develop and deliver loyalty programmes for clients where customer
retention, acquisitionand loyalty
are vitally important particularly in this challenging economic environment.
Introducing Brandfire
31. Making Loyalty Data Work
Retain Existing
customers
Acquire new
customers
Move
customers up
the segment
Increase
Customer
Lifetfime Value
Recover
defected
customers
Create
Advocates
32. Customer Insight
Customer Segmentation
Product Preferences
Peer group analysis
Provision and Redemption of offers
Cloud Infrastructure
Customer Insight
How is Loyalty Delivered ?
Multi Channel
Data Capture
Redemption
Rules based
Personalised
Communication
(ATL & BTL)
Digital
Coupons
Targeted
campaigns
34. Using Data to Calculate ROI
• Activity Rate – Percentage of members actively participating in the Programme
• Ultimate Redemption Rate
• Breakage Points – Points not redeemed
• Cost per redeemed point or cost-per-point
• Inactivity Period
• Pacing – Elapsed time between purchases
• Revenue – about spent by company members
• Average member spending per transaction
• Lift – Measure of the incremental points earning ( or spending ) of programme members
relative to non – programme members
• Breadth of activity – Measure of the number of product to which the customer’s purchases
apply
• Loyalty Programme percentage Cost – Total monetary cost of points awarded as a
percentage of total spending
38. Food Waste v Food Poverty
• One million tonnes of food wasted in Ireland every year
• 1 in 10 Irish people experience food poverty
The Challenge
• How to get the perfectly good surplus food going to waste to those
who need it
46. • Create an enhanced solution for businesses and charities that enables us to
work with a wider range of organisations, and diversifies our offering.
• Develop and manage world class technology that will connect the food
industry to the charity sector in a unique way in Ireland and beyond.
• Build a more sustainable and more efficient business model to create better
value for our partners.
Our Vision
47. Open data
• Where, in the food chain is the most surplus food going to waste?
• Where are these food businesses, producers, retailers, distributers
located?
• Where are the food charities located?
48. Advice for startups
It’s normal when you are innovating to have lots of different
solutions before you hit the right one
You only fail if you give up
FoodCloud has learnt a lot in the last year
Thomas Edison tried nearly 10,000 different battery prototypes
before he hit on a viable product
“I have not failed. I've just found 10,000 ways that won't work”
Thomas A. Edison
54. The Application
• Launched May 2014 on Publicpolicy.ie
• Aim: To show LA Spending and Revenue
• Facility : Ability to Compare With Other
Councils
localauthorityfinances.com
55. Niche
• Information was Difficult to Access
• First Time Information Available in this Form
• Won Web Award for Best New Web
Application/Service in October 2014
localauthorityfinances.com
56. Traffic
• Clear Appetite for Information in this Form
• 60,000 Page views
• 15% Outside Ireland
localauthorityfinances.com