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Dublinked tourism presentation_kevin_griffin_dit (1)

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  • 1. Dublin Tourism DataDublin Tourism DataWhat I see and What I’d likeWhat I see and What I’d likeLearnings from doing & seeing researchLearnings from doing & seeing researchDublin Tourism DataDublin Tourism DataWhat I see and What I’d likeWhat I see and What I’d likeLearnings from doing & seeing researchLearnings from doing & seeing researchDr. Kevin GriffinDr. Kevin GriffinHospitality Management &Hospitality Management &Tourism, Dublin Institute ofTourism, Dublin Institute ofDr. Kevin GriffinDr. Kevin GriffinHospitality Management &Hospitality Management &Tourism, Dublin Institute ofTourism, Dublin Institute of
  • 2. About meAbout me• Lecturer in Tourism atDublin Institute ofTechnology(c.40 tourism experts)• Range of my Research :– Sustainable Tourism,– Religious Tourism,– Culture and Heritage• Lecturer in Tourism atDublin Institute ofTechnology(c.40 tourism experts)• Range of my Research :– Sustainable Tourism,– Religious Tourism,– Culture and HeritageExperience of Dublin BasedResearch• UG modules & Thesis• Student with Communities• BIDS• Dublin Visitor Survey• DIT-ACHIEV• Dublin Tourism• Guinness (& many otherattractions• Dualway• CARS• Street Performers• Culture Night / Tradfest• St. Patrick’s FestivalExperience of Dublin BasedResearch• UG modules & Thesis• Student with Communities• BIDS• Dublin Visitor Survey• DIT-ACHIEV• Dublin Tourism• Guinness (& many otherattractions• Dualway• CARS• Street Performers• Culture Night / Tradfest• St. Patrick’s Festival
  • 3. What the Europeans are Doing:~ Best Practice~Roland Berger Strategy Consultants~ European Capital City Tourism ~
  • 4. http://www.rolandberger.comhttp://www.rolandberger.comWhere is Dublin ?Where is Dublin ?
  • 5. http://www.rolandberger.comhttp://www.rolandberger.com
  • 6. http://www.rolandberger.comhttp://www.rolandberger.com
  • 7. http://www.rolandberger.comhttp://www.rolandberger.comHow can we strive to be one of the top Europeancities if we cant even benchmark our performance?How can we strive to be one of the top Europeancities if we cant even benchmark our performance?
  • 8. BUTBUTWe WERE one of the best, with survey byFederation of European Cities Tourist Offices (FECTO)NowEuropean Cities MarketingWe WERE one of the best, with survey byFederation of European Cities Tourist Offices (FECTO)NowEuropean Cities Marketing
  • 9. Dublin Visitor Survey1999-2009Replaced FECTO Survey
  • 10. DVS Report, 2009DVS Report, 2009
  • 11. DVS Report, 2009DVS Report, 2009
  • 12. DVS Report, 2009DVS Report, 2009
  • 13. DIT-ACHIEV Model forSustainable Tourism PlanningMost Challenging Data Collection Project~ my personal ‘wish list’ ~
  • 14. DIT-ACHIEV Model for Sustainable Tourism PlanningDIT-ACHIEV Model for Sustainable Tourism Planning
  • 15. Tools / Methodologies
  • 16. Gaps / Challenges / Ideas - Multitudeof ideas, but in summary:Gaps / Challenges / Ideas - Multitudeof ideas, but in summary:With the old FECTO Dublin Visitor Survey we were upthere with the rest of them. Its demise is a huge lossbut was never really properly funded anyway. TRCreally funded it.With the old FECTO Dublin Visitor Survey we were upthere with the rest of them. Its demise is a huge lossbut was never really properly funded anyway. TRCreally funded it.what stands out is ownership and accessibility of data. I think weonly got data from Fáilte Ireland over the years because weknew what to ask for and who to ask . . . there should be moresharing of data. Also the various formats can be a pain. Would itbe possible to agree on one format? Definitely would suggestone central tourism database . . . as it is, its totally scatteredwhat stands out is ownership and accessibility of data. I think weonly got data from Fáilte Ireland over the years because weknew what to ask for and who to ask . . . there should be moresharing of data. Also the various formats can be a pain. Would itbe possible to agree on one format? Definitely would suggestone central tourism database . . . as it is, its totally scatteredThose involved in tourism in Dublin just don’t ‘get’ theimportance of research / data collection.Those involved in tourism in Dublin just don’t ‘get’ theimportance of research / data collection.