Go West Conference, Event & Destination Management
Event Conference & Destination Management. Go West Conference, Event & Destination Management
Benefits to our Clients <ul><li>Reducing  their workload, sharing responsibility and delivering tangible results. </li></u...
EVENT MANAGEMENT <ul><li>Corporate celebrations  </li></ul><ul><li>Award ceremonies </li></ul><ul><li>Gala dinners  </li><...
IMAGINATIVE EVENT PRODUCTION Go West Conference, Event & Destination Management
Outstanding Sets Go West Conference, Event & Destination Management
World Class Entertainment Go West Conference, Event & Destination Management
Live Television Broadcast Go West Conference, Event & Destination Management
Promotion <ul><li>Sales calls </li></ul><ul><li>Website </li></ul><ul><li>Referrals </li></ul><ul><li>Industry Partners </...
CONFERENCE MANAGEMENT Go West Conference, Event & Destination Management
CONFERENCE MANAGEMENT <ul><li>Regional, National & International Conferences </li></ul><ul><li>Full range of professional ...
Customer Segments <ul><li>Ambassadors & Organisers in </li></ul><ul><li>Corporate </li></ul><ul><li>Association </li></ul>...
Conference Management Services <ul><li>Conference Website,  </li></ul><ul><li>Abstract submission  </li></ul><ul><li>Onlin...
Facilitating International Conferences
INTERNATIONAL CONFERENCES <ul><li>Society for Environmental Geochemistry and Health, SEGH 2010, NUIG </li></ul><ul><li>Eur...
Promotion <ul><li>Industry Partners </li></ul><ul><li>Fáilte Ireland – approved PCO </li></ul><ul><li>Hotels </li></ul><ul...
INTERNATIONAL MARKETING STRATEGY <ul><li>Focus marketing effort on identifying and targeting conference Ambassadors in Thi...
Go West Conference, Event & Destination Management Destination Management Services Corporate &  Special Interest Groups vi...
Memorable Itineraries <ul><li>Accommodation Transportation & Logistics Exclusive Venues Meet & Greet Professional Tour Gui...
TARGET   MARKETS <ul><li>100% Export </li></ul><ul><li>Corporate  </li></ul><ul><li>Special Interest Groups </li></ul><ul>...
Promotion <ul><li>Industry Partners </li></ul><ul><li>Fáilte Ireland  </li></ul><ul><li>Hotels </li></ul><ul><li>Sales Cal...
Long Term International Marketing Strategy
Religious Tourism <ul><li>“ Religious Tourism  </li></ul><ul><li>is not seen as a luxury but rather travel with a  </li></...
Achievements  International  Sales & Marketing Go West Conference, Event & Destination Management
<ul><li>Since 2005 alone, Conferences facilitated by Go West have attracted over 1,300 delegates to Ireland.  </li></ul><u...
<ul><li>Approximately 350 International groups facilitated by Go West. </li></ul>Go West Conference, Event & Destination M...
<ul><li>9 Pilgrim groups pre booked from USA for 2010. </li></ul>Go West Conference, Event & Destination Management
<ul><li>Familiarization Visit from USA  has generated a minimum 3 Adult Pilgrim Groups for 2011 & 2012 and important conta...
Key Goals/Vision <ul><li>Increase the number of International Conferences </li></ul><ul><li>To Position Go West as the lea...
Go West Conference, Event & Destination Management
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Go West Conference, Event &amp; Destination Managment

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An overview of Go West

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Go West Conference, Event &amp; Destination Managment

  1. 1. Go West Conference, Event & Destination Management
  2. 2. Event Conference & Destination Management. Go West Conference, Event & Destination Management
  3. 3. Benefits to our Clients <ul><li>Reducing their workload, sharing responsibility and delivering tangible results. </li></ul><ul><li>We take away the stress - supporting them every step of the way and providing solutions. </li></ul><ul><li>We reduce costs – they benefit from our buying power and negotiating skills. Centralization invoicing and payments for all services. </li></ul><ul><li>We eliminate risk - our experience and knowledge enables us to plan and manage their event or tour on budget and in line with their objectives and requirements. </li></ul><ul><li>We bring innovation and add value - They benefit from over 14 years experience and proven creativity. We bring innovative new ways to run conferences, ideas for events and tours </li></ul><ul><li>We go the extra mile – We always strive to exceed their expectations. </li></ul>Go West Conference, Event & Destination Management
  4. 4. EVENT MANAGEMENT <ul><li>Corporate celebrations </li></ul><ul><li>Award ceremonies </li></ul><ul><li>Gala dinners </li></ul><ul><li>Team building </li></ul><ul><li>Corporate client hospitality </li></ul><ul><li>Christmas parties </li></ul><ul><li>Summer parties </li></ul><ul><li>Family days </li></ul><ul><li>Theme nights </li></ul><ul><li>Top class entertainment </li></ul>Go West Conference, Event & Destination Management
  5. 5. IMAGINATIVE EVENT PRODUCTION Go West Conference, Event & Destination Management
  6. 6. Outstanding Sets Go West Conference, Event & Destination Management
  7. 7. World Class Entertainment Go West Conference, Event & Destination Management
  8. 8. Live Television Broadcast Go West Conference, Event & Destination Management
  9. 9. Promotion <ul><li>Sales calls </li></ul><ul><li>Website </li></ul><ul><li>Referrals </li></ul><ul><li>Industry Partners </li></ul>Go West Conference, Event & Destination Management
  10. 10. CONFERENCE MANAGEMENT Go West Conference, Event & Destination Management
  11. 11. CONFERENCE MANAGEMENT <ul><li>Regional, National & International Conferences </li></ul><ul><li>Full range of professional conference services provided </li></ul><ul><li>Tailored packages available to match a clients requirements in terms of support and services. </li></ul>Go West Conference, Event & Destination Management
  12. 12. Customer Segments <ul><li>Ambassadors & Organisers in </li></ul><ul><li>Corporate </li></ul><ul><li>Association </li></ul><ul><li>Educational </li></ul><ul><li>Medical & </li></ul><ul><li>Public Sector </li></ul>Go West Conference, Event & Destination Management
  13. 13. Conference Management Services <ul><li>Conference Website, </li></ul><ul><li>Abstract submission </li></ul><ul><li>Online registration and payment </li></ul><ul><li>Venue search and negotiations </li></ul><ul><li>Conference work plan </li></ul><ul><li>Accommodation </li></ul><ul><li>Dedicated conference manager </li></ul><ul><li>Exhibition Management and Poster Management </li></ul><ul><li>Budget and financial management </li></ul><ul><li>Technical audio visual requirements </li></ul><ul><li>Set design and lighting </li></ul><ul><li>Spouses Programme </li></ul><ul><li>Entertainment & Tours </li></ul><ul><li>Branding, promotion and publicity </li></ul><ul><li>Liaise with Conference Speakers </li></ul><ul><li>Conference Packs </li></ul><ul><li>Transport </li></ul><ul><li>Venue Management </li></ul>Go West Conference, Event & Destination Management
  14. 14. Facilitating International Conferences
  15. 15. INTERNATIONAL CONFERENCES <ul><li>Society for Environmental Geochemistry and Health, SEGH 2010, NUIG </li></ul><ul><li>European Conference On Information Systems, ECIS, NUIG </li></ul><ul><li>10th European Carbohydrate Symposium (Eurocarb), NUIG </li></ul><ul><li>Power Electronics Specialists Conference (PESC) NUIG </li></ul><ul><li>4th International Semantic Web Conference (ISWC) </li></ul><ul><li>Informal European Theatre Meeting, (IETM)Galway </li></ul><ul><li>Territorial Cohesion, EU Presidency Conference </li></ul>
  16. 16. Promotion <ul><li>Industry Partners </li></ul><ul><li>Fáilte Ireland – approved PCO </li></ul><ul><li>Hotels </li></ul><ul><li>Conference Office NUIG </li></ul><ul><li>Sales Calls </li></ul><ul><li>Networking/Referrals </li></ul><ul><li>Website </li></ul>Go West Conference, Event & Destination Management
  17. 17. INTERNATIONAL MARKETING STRATEGY <ul><li>Focus marketing effort on identifying and targeting conference Ambassadors in Third Level Organisations </li></ul><ul><li>Work with Industry Partners to nurture Ambassadors & Leads </li></ul><ul><li>Service development </li></ul>Go West Conference, Event & Destination Management
  18. 18. Go West Conference, Event & Destination Management Destination Management Services Corporate & Special Interest Groups visiting Ireland
  19. 19. Memorable Itineraries <ul><li>Accommodation Transportation & Logistics Exclusive Venues Meet & Greet Professional Tour Guides Activities Tours </li></ul><ul><li>Team Building Music & Entertainment Gala Nights Special Events Cultural Activities Décor Catering Corporate Hospitality Gifts </li></ul>
  20. 20. TARGET MARKETS <ul><li>100% Export </li></ul><ul><li>Corporate </li></ul><ul><li>Special Interest Groups </li></ul><ul><li>Heritage </li></ul><ul><li>Education </li></ul><ul><li>Religious Tourism </li></ul>Go West Conference, Event & Destination Management
  21. 21. Promotion <ul><li>Industry Partners </li></ul><ul><li>Fáilte Ireland </li></ul><ul><li>Hotels </li></ul><ul><li>Sales Calls </li></ul><ul><li>Fam Trips/ Site Inspections </li></ul><ul><li>Website - Sample itineraries, Links </li></ul>Go West Conference, Event & Destination Management
  22. 22. Long Term International Marketing Strategy
  23. 23. Religious Tourism <ul><li>“ Religious Tourism </li></ul><ul><li>is not seen as a luxury but rather travel with a </li></ul><ul><li>purpose : strengthening fellowship and faith”. WRTA. </li></ul><ul><li>Focus marketing effort to develop niche markets of religious tourism from USA. </li></ul><ul><li>Develop tour packages tailored to these markets </li></ul><ul><li>“ Exploring our Celtic Spirituality” </li></ul><ul><li>“ In the footsteps of St Patrick” </li></ul><ul><li>Create a new website aimed at this market </li></ul><ul><ul><li>www.celticfootsteps.ie </li></ul></ul><ul><li>Promote and sell packages through specialist Tour Operators </li></ul><ul><li>Sell packages direct to specific markets </li></ul>
  24. 24. Achievements International Sales & Marketing Go West Conference, Event & Destination Management
  25. 25. <ul><li>Since 2005 alone, Conferences facilitated by Go West have attracted over 1,300 delegates to Ireland. </li></ul><ul><li>Estimated value to the economy is over 1,100,000 euros . </li></ul><ul><li>Ave spend is 876 euros – source, Failte Ireland . </li></ul>Go West Conference, Event & Destination Management
  26. 26. <ul><li>Approximately 350 International groups facilitated by Go West. </li></ul>Go West Conference, Event & Destination Management
  27. 27. <ul><li>9 Pilgrim groups pre booked from USA for 2010. </li></ul>Go West Conference, Event & Destination Management
  28. 28. <ul><li>Familiarization Visit from USA has generated a minimum 3 Adult Pilgrim Groups for 2011 & 2012 and important contacts for future. </li></ul>Go West Conference, Event & Destination Management
  29. 29. Key Goals/Vision <ul><li>Increase the number of International Conferences </li></ul><ul><li>To Position Go West as the leading Irish Religious DMC. </li></ul>Go West Conference, Event & Destination Management
  30. 30. Go West Conference, Event & Destination Management

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