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Adding Value For Readers - what more can we do online to get our message across?

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David Smith
David Smith

A talk given at the ALPSP Seminar: Book Publishing Strategies for Associations and Societies (http://www.alpsp.org/ngen_public/article.asp?aid=1990)

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Adding Value for Readers What more can we do to get our message across? David Smith, Business Innovations Manager http://flickr.com/photos/eneas/
Obscurity is a far greater threat to authors and creative artists than piracy. Tim O’Reilly – O’Reilly Media
 
Oh dear…
Who can we learn from?
Publishers don’t have loyalty cards…
And then there’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
And so to
 
 
Authors (as Bloggers) Bloggers (as Authors) ,[object Object],[object Object],[object Object]
 
 
 
 
 
 
What About Publishers?
 
 
 
So there we are… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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