Adding Value for Readers What more can we do to get our message across? David Smith, Business Innovations Manager http://f...
Obscurity is a far greater threat to authors and creative artists than piracy.    Tim O’Reilly – O’Reilly Media
 
Oh dear…
Who can we learn from?
Publishers don’t have loyalty cards…
And then there’s <ul><li>Customer Ratings </li></ul><ul><li>Add to Wish List </li></ul><ul><li>Tell a Friend </li></ul><ul...
And so to
 
 
Authors (as Bloggers)  Bloggers (as Authors) <ul><li>Chris Anderson  (Ed in Chief of Wired Magazine) </li></ul><ul><li>Tim...
 
 
 
 
 
 
What About Publishers?
 
 
 
So there we are… <ul><li>The value add is happening. </li></ul><ul><li>The conversation is occurring </li></ul><ul><li>The...
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Adding Value For Readers - what more can we do online to get our message across?

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A talk given at the ALPSP Seminar: Book Publishing Strategies for Associations and Societies (http://www.alpsp.org/ngen_public/article.asp?aid=1990)

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Adding Value For Readers - what more can we do online to get our message across?

  1. 1. Adding Value for Readers What more can we do to get our message across? David Smith, Business Innovations Manager http://flickr.com/photos/eneas/
  2. 2. Obscurity is a far greater threat to authors and creative artists than piracy. Tim O’Reilly – O’Reilly Media
  3. 4. Oh dear…
  4. 5. Who can we learn from?
  5. 6. Publishers don’t have loyalty cards…
  6. 7. And then there’s <ul><li>Customer Ratings </li></ul><ul><li>Add to Wish List </li></ul><ul><li>Tell a Friend </li></ul><ul><li>Share Your Customer Images </li></ul><ul><li>People Who Bought this also… </li></ul><ul><li>Amazon Sales Rank </li></ul><ul><li>Would You Like to Give Feedback… </li></ul><ul><li>What do Others do After Viewing This? </li></ul><ul><li>Tagging </li></ul><ul><li>Are You the Publisher or Author… </li></ul><ul><li>Rate This Item (and benefit yourself) </li></ul><ul><li>Customer Reviews </li></ul><ul><li>Customer Discussions </li></ul><ul><li>Wiki info from the Amazon Wiki </li></ul><ul><li>Listmania! </li></ul><ul><li>PLUS! The email messages – </li></ul><ul><li>You’ve bought… </li></ul><ul><li>You’ve browsed </li></ul>
  7. 8. And so to
  8. 11. Authors (as Bloggers) Bloggers (as Authors) <ul><li>Chris Anderson (Ed in Chief of Wired Magazine) </li></ul><ul><li>Timothy Ferris – (‘ultra vagabond’… & NYT bestseller) </li></ul><ul><li>Seth Godin (marketing guru) </li></ul>
  9. 18. What About Publishers?
  10. 22. So there we are… <ul><li>The value add is happening. </li></ul><ul><li>The conversation is occurring </li></ul><ul><li>The communities that surround books are self assembling </li></ul><ul><li>But probably not where you are, and certainly not under your control. </li></ul><ul><li>But you can change that. You have to. </li></ul><ul><li>Welcome to the new world. </li></ul>

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