Adding Value For Readers - what more can we do online to get our message across?
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Adding Value For Readers - what more can we do online to get our message across?

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A talk given at the ALPSP Seminar: Book Publishing Strategies for Associations and Societies (http://www.alpsp.org/ngen_public/article.asp?aid=1990)

A talk given at the ALPSP Seminar: Book Publishing Strategies for Associations and Societies (http://www.alpsp.org/ngen_public/article.asp?aid=1990)

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Adding Value For Readers - what more can we do online to get our message across? Adding Value For Readers - what more can we do online to get our message across? Presentation Transcript

  • Adding Value for Readers What more can we do to get our message across? David Smith, Business Innovations Manager http://flickr.com/photos/eneas/
  • Obscurity is a far greater threat to authors and creative artists than piracy. Tim O’Reilly – O’Reilly Media
  •  
  • Oh dear…
  • Who can we learn from?
  • Publishers don’t have loyalty cards…
  • And then there’s
    • Customer Ratings
    • Add to Wish List
    • Tell a Friend
    • Share Your Customer Images
    • People Who Bought this also…
    • Amazon Sales Rank
    • Would You Like to Give Feedback…
    • What do Others do After Viewing This?
    • Tagging
    • Are You the Publisher or Author…
    • Rate This Item (and benefit yourself)
    • Customer Reviews
    • Customer Discussions
    • Wiki info from the Amazon Wiki
    • Listmania!
    • PLUS! The email messages –
    • You’ve bought…
    • You’ve browsed
  • And so to
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  • Authors (as Bloggers) Bloggers (as Authors)
    • Chris Anderson (Ed in Chief of Wired Magazine)
    • Timothy Ferris – (‘ultra vagabond’… & NYT bestseller)
    • Seth Godin (marketing guru)
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  • What About Publishers?
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  • So there we are…
    • The value add is happening.
    • The conversation is occurring
    • The communities that surround books are self assembling
    • But probably not where you are, and certainly not under your control.
    • But you can change that. You have to.
    • Welcome to the new world.