The marketing aims at achieving brand leadership at the end of one year with target of getting more then 200 patients per day per centre. Market share in the areas would reach upto 20 % during the first year.
The major marketing strategy is quality services with precise results along with extensive promotion during first four months and through achieving best relations with the clients and customers.
Marketing Planning starts with the purpose of the company-
Mission of Accurate diagnostics - “Provide reliable, timely , high quality, cost-effective and innovative diagnostic services and information to patients, physicians and other health care providers for the benefit of the patient” .