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  • 1. Monetization from apps through In-App subscriptions Daniel Undorf Product Developer net mobile AG net mobile AG Ÿ Zollhof 17 Ÿ 40221 Duesseldorf Ÿ Phone: +49 211 97020-0 Ÿ Fax: +49 211 97020-999 Ÿ www.net-m.de net mobile AG Ÿ Zollhof 17 Ÿ 40221 Duesseldorf Ÿ Phone:13.03.12 97020-0 Ÿ Fax: +49 211 97020-999 Ÿ www.net-m.denet mobile AG +49 211 Page 1
  • 2. Overview1.  The net mobile AG2.  The state of In-App Payment3.  net-m In-App Payment 1.  Introduction 2.  In-App Module4.  In-App Subscriptions 1.  Introduction 2.  Showcase5.  Self provisioning tool 1.  Introduction 2.  Showcasenet mobile AG 13.03.12 Page 2
  • 3. The net mobile AGà  The net mobile AG was founded in 2000.à  Since 2009 NTT Docomo, the largest japanese mobile operator, is the major shareholder of net-m.à  Around 230 employees work in 7 offices around the globe. Headquarter in Düsseldorf.à  net mobile AG is the number one company for value added services and mobile payment in Germany.net mobile AG 13.03.12 Page 3
  • 4. The state of In-App Paymentà  Increased popularity of freemium business modelà  And not an end in sight Revenue of In-App purchases in 2011: 970 million USD Revenue of In-App purchases in 2015: 5.6 billion USDnet mobile AG 13.03.12 Page 4
  • 5. net-m In-App Payment: IntroductionWhy carrier payment?Advantage for consumersà  Safe alternative payment method to credit card payment.à  Payment over phone bill convenient for customer. Higher conversion rateAdvantage for developersà  Operator takes care of collection of debt.à  Huge potential customer base. SIM card owner potential customernet mobile AG 13.03.12 Page 5
  • 6. net-m In-App Payment: In-App Moduleà  The In-App Payment Module is provided by net-m as a jar file.à  Developer Manual describes payment API.à  „Mock“ module gets you started right away.à  Multiple layers of security for transactions à Code obfuscation à No passwords needed on mobile device à No pricing information needed on mobile device à SSL connection à Hash code ensures that APK was not tampered with à Transaction verificationnet mobile AG 13.03.12 Page 6
  • 7. net-m In-App Payment: In-App ModuleCase 1: Payment without content deliverynet mobile AG 13.03.12 Page 7
  • 8. net-m In-App Payment: In-App ModuleCase 2: Payment with verification and content deliverynet mobile AG 13.03.12 Page 8
  • 9. net-m In-App Payment: Subscriptionsà  Subscription business model as alternative to single item purchases.à  Many content providers successfully using subscription modelà  Possible way to implement flat fee for in-app purchases.net mobile AG 13.03.12 Page 9
  • 10. net-m In-App Payment: Subscriptionsà  Recurrent payments handled on net-m‘s side.à  net-m fulfills all country and operator regulations protection of developerà  Reports on recurrent payment, established, failed or closed subscriptions sent over http or email.net mobile AG 13.03.12 Page 10
  • 11. net-m In-App Payment: App Demo Setting up a subscription in-game on mobilenet mobile AG 13.03.12 Page 11
  • 12. Setting up subscription in-gamenet mobile AG 13.03.12 Page 12
  • 13. Setting up subscription in-gamenet mobile AG 13.03.12 Page 13
  • 14. Setting up subscription in-gamenet mobile AG 13.03.12 Page 14
  • 15. net-m In-App Payment: Provisioning Toolà  Provisioning Tool enables the customer to set up his own services and prices.à  Uploading of APK file.à  Flexible and easy to use web frontend.net mobile AG 13.03.12 Page 15
  • 16. net-m In-App Payment: Provisioning Demo Self-Provisioning Tool: Setting up your application, items and pricesnet mobile AG 13.03.12 Page 16
  • 17. net-m In-App Payment: Provisioning Demonet mobile AG 13.03.12 Page 17
  • 18. net-m In-App Payment: Provisioning Demonet mobile AG 13.03.12 Page 18
  • 19. net-m In-App Payment: Provisioning Demonet mobile AG 13.03.12 Page 19
  • 20. net-m In-App Payment: Provisioning Demonet mobile AG 13.03.12 Page 20
  • 21. net-m In-App Payment: Provisioning Demonet mobile AG 13.03.12 Page 21
  • 22. net-m In-App Payment: Provisioning Demonet mobile AG 13.03.12 Page 22
  • 23. net-m In-App Payment: Provisioning Demonet mobile AG 13.03.12 Page 23
  • 24. net-m In-App Payment: Provisioning Demonet mobile AG 13.03.12 Page 24
  • 25. net-m In-App Payment: Provisioning Demonet mobile AG 13.03.12 Page 25
  • 26. Conclusionà  net-m In-App payment à Convenient for mobile users à No media breaks à High conversion rates à Operator and country compliance met à Secure and easy to integrate à Flexible Self Provisioning Tool à Supports subscription model à Reoccurent charging handled by net mobile à Reports pushed to developersnet mobile AG 13.03.12 Page 26
  • 27. net-m In-App PaymentThank you for your attention!Daniel UndorfProduct Developernet mobile AGnet mobile AG 13.03.12 Page 27