Can nature-based experiences affect an individual’s connection to nature without teaching conservation and what is the “stickiness” of such experiences?
Deborah Robertson-Andersson, Judy Mann-Lang, Monica Maroun, Shana Mian & Christa Panos. Presented at the Symposium of Contemporary Conservation Practice 2015.
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Can nature-based experiences affect an individual’s connection to nature without teaching conservation and what is the “stickiness” of such experiences?
1. Can nature-based experiences affect an
individual’s connection to nature without
teaching conservation and what is the
“stickiness” of such experiences?
• Deborah Robertson-Andersson1, Judy Mann-Lang2, Monica
Maroun3;4, Shana Mian1 & Christa Panos4
2. JEEP JOCKEYS: THE REAL ICONS OF
CONSERVATION
• Deborah Robertson-Andersson1, Judy Mann-Lang2, Monica
Maroun3;4, Shana Mian1 & Christa Panos4
3. • Current biodiversity conservation programs can be
effective but biodiversity is still decreasing
4. How do we teach conservation?
• A positive human-nature relationship is essential for countering
today’s environmental problems. Frantz et al. (2005) and Nisbet et al. (2009)
• We call this relationship “connectedness”. Schultz (2002a)
• Connectedness to nature defined as “a self-perceived relationship of
interconnection between the self and the natural world”. Mayer & Frantz, (2004)
and Schultz et al. (2004)
5. How do we measure connectedness?
• The New Environmental Paradigm (NEP) scale (Dunlap et al. 2000; Schultz 2002a)
• The Inclusion of nature in the self (INS) scale (Schultz, 2000; 2001; 2002)
• The Implicit Associations Test (IAT) (Greenwald et al. 1998; Schultz et al 2004)
• The Connectedness to Nature Scale (CNS) Mayer & Frantz, (2004)
• The Love and Care for Nature (LCN) scale (Perkins, 2010).
6. • Researchers propose that if you can increase people’s
connectedness they are more likely to engage in a range of
conservation behaviours (Schultz, 2001; Mayer & Frantz 2004; Gosling & Williams 2010).
7. How do we expand the sense of self to
include the natural environment?
8. How do we expand the sense of self to
include the natural environment?
• Most literature recommends experiential learning in nature
14. How can we improve our measurement of
the experience?
Measuring knowledge is the traditional approach
BUT
Knowledge doesn’t lead to an increase in connectedness
15. How can we improve our measurement of
the experience?
• International Scales require adaptation for them to
work in an African Context
• We need more sensitive scales in order to measure
attitudes and values
16. The value of this study
It’s the first 1me we are trying to measure objec1vely the impact
of an non formal environmental experience in South Africa
We learnt how not to design a ques1onnaire!
The issue of long term change needs to be addressed
The importance of psychographic pre survey data (INS > 4)
Learnt to challenge our assump1ons – a nature based experience
is less effec1ve with higher incoming INS