A Solution for Customer Segmentation and Data Enrichment. Know more about your customers and prospects and use the knowledge for one-to-one marketing.

1. Customer Segmentation
Dino Ravanelli
16/04/2015

2. www.dedagroup.it
DIGITAL BUSINESS journey
Target: 1 TO 1 engagement
STEP
1
STEP
2
STEP
3
STEP
4
1
to
1
awarness
acquisition
loyalty

3. www.dedagroup.it
Road map
S
T
E
P
A
C
T
I
V
I
T
Y
O
U
T
P
U
T
Customer
e-­‐mail
Cognome
Nome
Customer
Indirizzo
e-­‐mail
Cognome
Nome
et à
Customer
Indirizzo
e-­‐mail
Cognome
Nome
et à
Customer
Indir izzo
e-­‐mail
Cognome
Nome
hobby
lavoro
Ūmi
piaceŬ
interessi
brand
preferiti
prodo tti
preferiti
et à
...
...
...
Customer
Prospect
Ind irizzo
e-­‐ma il
Co gno me
Nom e
ho bby
lavo ro
Ūmi
p iaceŬ
int eressi
brand
pre fer it i
prodotti
pre feriti
et à
...
...
...
DB
DB
cleaned
CDH CDH enriched
Data quality Upgrade DB Data Enrichment

4. www.dedagroup.it
More Data at the Point of Action
AS
IS
Customer
Indirizzo
e-­‐mail
Cognome
Nome
età
TO
BE
Prospect
Client
Indirizzo
e-­‐mail
Cognome
Nome
hobby
lavoro
‘mi
piace’
interessi
brand
preferiti
prodotti
preferiti
età
...
...
...

5. www.dedagroup.it
Logical scheme
Input Event
CDH
Customer
Classification
Rules
&
Action
Call to actionReal-­‐Time
Engine

6. www.beltos.com
www.dedagroup.it
Via di Canapiglia, 15
56019 Migliarino Pisano (PI)
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