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Building a Smarter Planet
Larry Hirst, Chairman of IBM Europe, Africa and Middle-East, will present his thoughts about
how the planet is becoming smarter with high-tech as tool to an improved global environment
and peace.

You probably ask yourself: “What on earth has high-tech got to do with peace?”
To give you a glance into Hirst’s message and how this all comes together:

IBM’s vision is to bring a new level of smart to how the world works — how every person,
business, organization, government, natural system, and man-made system interacts. Each
interaction represents a chance to do something better, more efficiently, more productively.
But more than that, as the systems of the planet become smart, we have a chance to open up
meaningful new possibilities for progress.

www.ibm.com/think

Free-trade agreements, the Internet and the arrival of globalization are making the world
simultaneously smaller and flatter.

The world continues to get “smaller” and “flatter.” But we see now that being connected isn’t
enough. Fortunately, something else is happening that holds new potential: the planet is
becoming smarter.

That may sound ridiculous and quite an irony in light of the ongoing conflict in the Middle-East
and the headlines of the financial crisis the past year. But this is not about man developing new
brain cells, or making smarter collective decisions.

This is about man developing intelligence which is being infused into the way the world literally
works - into the systems, processes and infrastructure that enable physical goods to be developed,
manufactured, bought and sold; that allow services to be delivered; that facilitate the movement
of everything from money and oil to water and electrons; and that help billions of people work
and live.

How is this possible?
First, the world is becoming instrumented. Imagine, if you can, a billion transistors for every
human being. We’re almost there. Sensors are being embedded everywhere: in cars, appliances,
cameras, roads, pipelines…even in medicine and livestock.

Second, our world is becoming interconnected. Soon, there will be two billion people on the
Internet - but systems and objects can now “speak” to each other, as well. Think of a trillion
connected and intelligent things, and the oceans of data they will produce.

Third, all of those instrumented and interconnected things are becoming intelligent. They are
being linked to powerful new backend systems that can process all that data, and to advanced
analytics capable of turning it into real insight, in real time.
With computational power now being put into things we wouldn’t recognize as computers, any
person, any object, any process or service and any organization - large or small - can become
digitally aware, connected and smart.

With so much technology and networking available at such low cost, what wouldn’t you
enhance? What wouldn’t you connect? What information wouldn’t you mine for insight? What
service wouldn’t you provide a customer, a citizen, a student or a patient?

The answer is, you will do all these things - because you can. But there is another reason. We all
will, because we must.

This brings us back to where we started, to explain how this relates to Peace.
Imagine a world where all nations' defence resources could be turned around and transformed to
support non-military aid organisations when required. Smart use of sensors and connectivity not
only makes this possible, but also highly relevant.

If you want to know more about how we can build a smarter planet together, see Larry Hirst live
at the ISFITovation event 26 February.




 The Vision At-a-Glance


      SMART PLANET
      INSTRUMENTED                            PEOPLE
      INTERCONNECTED                          COMPANIES, INSTITUTIONS, INDUSTRIES
      INTELLIGENT                             MAN-MADE SYSTEMS
                                              NATURE’S SYSTEMS




  6          VISION OF A SMART PLANET l Oct. 14, 2008      IBM CONFIDENTIAL   © 2008 IBM Corporation

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Building A Smarter Planet

  • 1. Building a Smarter Planet Larry Hirst, Chairman of IBM Europe, Africa and Middle-East, will present his thoughts about how the planet is becoming smarter with high-tech as tool to an improved global environment and peace. You probably ask yourself: “What on earth has high-tech got to do with peace?” To give you a glance into Hirst’s message and how this all comes together: IBM’s vision is to bring a new level of smart to how the world works — how every person, business, organization, government, natural system, and man-made system interacts. Each interaction represents a chance to do something better, more efficiently, more productively. But more than that, as the systems of the planet become smart, we have a chance to open up meaningful new possibilities for progress. www.ibm.com/think Free-trade agreements, the Internet and the arrival of globalization are making the world simultaneously smaller and flatter. The world continues to get “smaller” and “flatter.” But we see now that being connected isn’t enough. Fortunately, something else is happening that holds new potential: the planet is becoming smarter. That may sound ridiculous and quite an irony in light of the ongoing conflict in the Middle-East and the headlines of the financial crisis the past year. But this is not about man developing new brain cells, or making smarter collective decisions. This is about man developing intelligence which is being infused into the way the world literally works - into the systems, processes and infrastructure that enable physical goods to be developed, manufactured, bought and sold; that allow services to be delivered; that facilitate the movement of everything from money and oil to water and electrons; and that help billions of people work and live. How is this possible? First, the world is becoming instrumented. Imagine, if you can, a billion transistors for every human being. We’re almost there. Sensors are being embedded everywhere: in cars, appliances, cameras, roads, pipelines…even in medicine and livestock. Second, our world is becoming interconnected. Soon, there will be two billion people on the Internet - but systems and objects can now “speak” to each other, as well. Think of a trillion connected and intelligent things, and the oceans of data they will produce. Third, all of those instrumented and interconnected things are becoming intelligent. They are being linked to powerful new backend systems that can process all that data, and to advanced analytics capable of turning it into real insight, in real time.
  • 2. With computational power now being put into things we wouldn’t recognize as computers, any person, any object, any process or service and any organization - large or small - can become digitally aware, connected and smart. With so much technology and networking available at such low cost, what wouldn’t you enhance? What wouldn’t you connect? What information wouldn’t you mine for insight? What service wouldn’t you provide a customer, a citizen, a student or a patient? The answer is, you will do all these things - because you can. But there is another reason. We all will, because we must. This brings us back to where we started, to explain how this relates to Peace. Imagine a world where all nations' defence resources could be turned around and transformed to support non-military aid organisations when required. Smart use of sensors and connectivity not only makes this possible, but also highly relevant. If you want to know more about how we can build a smarter planet together, see Larry Hirst live at the ISFITovation event 26 February. The Vision At-a-Glance SMART PLANET INSTRUMENTED PEOPLE INTERCONNECTED COMPANIES, INSTITUTIONS, INDUSTRIES INTELLIGENT MAN-MADE SYSTEMS NATURE’S SYSTEMS 6 VISION OF A SMART PLANET l Oct. 14, 2008 IBM CONFIDENTIAL © 2008 IBM Corporation