Interpret company overview and capabilities presentation

1. 1 Interpret, LLCCompany OverviewJune 2009

2. Where Do We Fit? As a next-generation research and consulting firm, Interpret focuses on evaluation and analysis of the intersections of media, technology, advertising, and consumer behaviour. Interpret offers a comprehensive range of consulting and research services and syndicatedproducts to deliver innovative, consumer-driven, market-focused business solutions 2

4. We have a breadth of experience working with clients from all areas of the industry (manufacturers, distributors, retailers and advertisers)

5. We value a customized, personal relationship with each client so that results are strategic and actionableGames Mobile Digital Media Digital Home/ Technology Theatrical/ DVD Advertising Category Depth Breadth of Methodological Expertise

6. Who Do We Work For? 4 Video Games Mobile Digital Media Digital Home/Technology Theatrical/DVD Advertising/Media Planning

7. 5 Our Products & Services Custom Research Solutions

9. Category Benchmark Studies

10. Attitude and Usage Studies

11. Market Segmentations

12. Shopper Segmentations/Path to Purchase

13. Needs/States Studies

14. Brand Image Studies

15. Positioning Strategies

16. Concept Testing

17. Intent to Purchase Studies

18. Marketing Materials/Advertising Testing

19. Feature Optimization Studies

20. Post-Mortem Tests

21. Pre/Post-Release Market Plan Tracking

22. In-game Ad Effectiveness

23. Mobile Ad Effectiveness

25. 8 Syndicated Product Solutions Interpret offers a variety of syndicated research products that provide cross-category intelligence and are designed to deliver business results. Interpret Syndicated Research Service (SRS) Backed by proprietary data from its quarterly New Media Measure™ survey, Interpret provides monthly reports and analysis to help clients profit from deeper understanding of consumer attitudes and behavior around digital media and emerging technologies. SRS practice areas cover: New Media Measure™ Interpret provides direct online access to quarterly survey data from its proprietary New Media Measure™ survey. The survey measures the media behavior of over 9000 US consumers aged 12-65.

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28. 11 Syndicated Research Service Mobile Devices & Platforms Digital Media: Video & Music REPRESENTATIVETOPICS: The Future of the Mobile Phone | The Roles of Convergence and Integration | Laptops | Netbooks | Mobile Internet Devices | Portable Media Players | Portable Navigation Devices | eBook Readers | Digital Cameras | iPod Accessories | Place-shifting Media Viewing REPRESENTATIVETOPICS: New Video Content Models | Understanding Three Screen Content | The Future of the CD | Subscription Music Services | Audience Demographics | Mobile Media | Time and Place Shifting | Targeting New Subscribers | The Role of New Media Devices | Online Streaming Models | Alternative Platforms Social Media PC, Console & Handheld Games REPRESENTATIVETOPICS: The Role of Social Media in Advertising | Understanding Consumers Use of Social Media | How to Engage the Influencers | Tracking and Understanding Usage Trends REPRESENTATIVETOPICS: The Future of the Game Console | The Role of the PC in Gaming | Handheld Consoles | Casual Games | Connected Game Devices | Who's Playing What? Why? | The Role of Game Advertising | Console Accessories | Alternative Game Platforms | Cell Phone Gaming Interpret’sCoreView™ Reports provide in-depth analysis on a particular strategic issue, offering subscribers a detailed view of the topic, a projection of how the market will evolve and actionable insight for vendors in that market space. Interpret’sOverView™ Reports deliver cutting edge research on specific topics with a focus on the tactics necessary to profit from current and future market conditions. These short form reports assist companies in making proper decisions based on the current state of the market. Interpret’s Analyst Inquiry service offers clients feedback and guidance regarding strategic decisions through direct access to analysts and research specialists. This service is available by phone and e-mail to clients of our syndicated offerings.

29. Contact Information Interpret Corporate Headquarters 201 Santa Monica Boulevard, 4th Floor Santa Monica, California 90404 Main: (310) 255-0590Fax: (310) 255-0591 Interpret New York Office22 W. 23rd Street, 5th Floor New York, NY 10010Main: (212) 929-3300 info@interpretllc.com 12