The document discusses Perception Analyzer, an interactive response instrument that enables real-time feedback from groups using wireless handheld devices. It can be used for focus groups, presentations, meetings, and more. MMRSS, a market research firm, offers Perception Analyzer to provide advanced research services. Perception Analyzer allows evaluation of products, concepts and pinpoints strengths/weaknesses. It provides instant, anonymous feedback to engage audiences and drive discussions. MMRSS helps clients use Perception Analyzer to efficiently capture opinions, test ideas, and make strategic decisions.

1. PERCEPTION ANALYZER MAJESTIC MRSS

3. Technology Speaks

4. Uses Of Perception Analyzer

5. Case Study

6. Focus Study

7. Industrial Event

8. Advantages Of Using Perception Analyzer

9. Perception Analyzer And MMRSS

10. Our Services

11. How MMRSS Could Help You

13. TECHNOLOGY SPEAKS Respondents use wireless, hand-held device to answer questions and give feedback during focus groups, presentations, meetings, etc. A small wireless receiver, called a console is connected to a computer. Perception Analyzer software immediately tallies the results. Results are instantly available for personal viewing or to display to respondents and viewers. Results collected through the use of this device are available for analysis in crosstab, graphical, and quick frequency formats. It can also be exported to Excel, PowerPoint, SPSS, in HTML, and as JPGs or PDFs for presentations and reports. Perception Analyzer technology system is a direct response driven computer technology that used input from participants to pinpoint areas of strength and weakness and provide on the spot second-by-second real time feedback. Perception Analyzer is a computer-supported, interactive feedback system composed of wireless hand-held dials, a console, special software which edits questions, collects data and analyzes participant responses.

14. USES OF PERCEPTION ANALYZER Ad Testing Focus Groups Interactive Presentations Concept testing Product Testing Program evaluation Meetings / Conferences / Events Mock Trials / Jury Research Political Research

16. Objective: One of the leading pharmaceutical company obtain patient, physician and nurse educators' feedback regarding a novel insulin pen delivery device. Attributes critical to the product's success requiring evaluation included product features, price points, color/appearance and product name.

17. Solution: Focus groups used the Perception Analyzerto combine qualitative feedback and quantitative precision.

19. Objective: A leading marketing research firm with expertise in measuring advertising and marketing effectiveness, sought a way to better engage the audience of 500 media, marketing, advertising and research professionals at its Media Forum

20. Solution: With the use of its wireless, hand-held Perception Analyzer,solution was at hand. Questions were designed to know how the participants felt about hot-button topics relating to the current state of cross-media advertising. The participants used Perception Analyzer to choose the answer to each question which closely reflected their personal opinion.

22. Pinpoint areas of strength and weakness.

23. Provide instant second-by-second real time feedback.

24. It provides honest & unbiased feedbacks.

25. Full participation of the group.

26. Saves considerable time and other resources

27. Non-verbal and anonymous feedback technique.

28. Reduce your number of paper-based surveys.

30. OUR SERVICES VIDEO STREAMING SERVICES MOBILE SURVEYS EMAIL OPTIMIZER DATA PROCESSING SERVICES PANEL MANAGEMENT SERVICES POLLING SERVICES DESK RESEARCH/REPORT SERVICES Services We Offer: POINT OF SALE EXPERIENCE QUANTITATIVE SERVICES IN-LANGUAGE SERVICES HEALTHCARE RESEARCH QUALITATIVE SERVICES ONLINE SURVEYS MYSTERY SHOPPING PRACTICE

31. HOW MMRSS COULD HELP YOU MMRSS with the use of Perception Analyzer gives an advanced method to execute your research conveniently and efficiently. We're committed to delivering the levels of expertise and support necessary to make your company successful. Our range of coverage in terms of specialties and countries gives us the advantages of providing your company a qualitative information. MMRSS is thorough, responsive, innovative and proficient. Our work is always professional, compelling and of the highest possible quality. Projects with us are always fun, easy and fast. We have become an interactive world demanding not just information, but substantiated information. Our expertise and highly consultative engagement model enables us to deliver new and exclusive information clients trust to make strategic decisions about markets, customers and competitors. MMRSS is constantly investing resources to develop and deliver advanced research tools and solutions to better serve our clients and ensures continuous success of their company.

33. Provide instant second-by-second real time feedback.

34. Ensure full participation of the group.

35. Capture participants' true opinions, feelings, and perceptions.

36. Avail the results in different formats such as graphical, cross-tab and quick frequency formats as well as in SPSS as a .por file, in Excel as an ASCII file, to the internet as an HTML file and also as .jpg or PDF files for presentations and/or reports.

37. Save a considerable amount of time and resources.

38. Take immediate decision.

39. Have strategic advantages over competitors.