Social Blueprint 2011-09-27
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Slides from ARTS User Conference describing the upcoming Social Blueprint whitepaper.
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Social Blueprint 2011-09-27
- 1. Social Media For Retail David Dorf Sr. Director of Technology Strategy @dordav SPONSOR LOGO
- 2. Terms • Social Network: a structure of individuals and groups connected together by commonality. • Social Media: Internet channels that support the collaborative publishing of information by and for social networks. • Social Marketing: the use of social media for marketing, public relations, and customer service. • Social Merchandising: the integration of social media and product discovery. • Social Selling: the incorporation of e-commerce into social media. 2
- 3. users 750,000,000 worldwide The Rest active users log Top 10 57% 43% 50% in every day friends Starbucks 130 19,598,753 per user Canada 16,841,560 Victoria's Secret 11,462,279 minutes spent 55 Italy 16,841,560 ZARA 8,018,164 Mexico 17,997,800 H&M 6,185,169 per day Lacoste 4,532,168 India 20,221,700 Burberry 4,069,684 comments France Philippines 20,972,580 22,316,340 Forever 21 Walmart 4,010,392 3,314,176 25 per month Old Navy 1,656,157 Turkey 25,420,400 United Kingdom 28,041,780 JCPenney 1,470,917 9 per month Indonesia 34,498,920 United States 148,867,700 4 per month 3
- 4. Brands on Facebook Survey of 2500 Facebook users in the UK, Jan 2011 Q: Why do you follow brands on Facebook? Q: Do you follow any brands on Facebook? Deals Shopping Comments Advocate Events Q: Have you made a purchase via a brand’s Facebook page? 4
- 5. Facebook Drives Sales & Traffic 5
- 6. 175,000,000 users Product & Services: 31% ask for 28% look for 19% want customer opinions; 41% give opinions discounts & sales service 6
- 7. 7
- 8. ARTS Whitepapers Educating Retailers Retailers Vendors Industry Experts SOA MOBILE CLOUD BLUEPRINT BLUEPRINT COMPUTING 8
- 9. ARTS Whitepapers Educating Retailers 1. Explain the concepts 2. Enumerate benefits and risks 3. Cite existing uses 4. Goals / Strategies / Tactics 5. Make recommendations • Marketing • IT • Merchandising 9
- 10. 10
- 11. ARTS Social Blueprint for Retail The use of social technologies in the context of retail Goals Strategies Tactics Enforce Brand Listen, 1. Sentiment / Chatter Analysis Image Understand & Act 2. Targeted Advertising More Customers Attract & 3. User Generated Content Increase Loyalty Influence 4. Check-ins Engage & 5. Social Graph Analytics Involve 6. Crowdsourcing / Co-Creation 7. Gamification 8. F-Commerce 9. Social Shopping 10. Group Buying 11
- 12. Social Commerce Strategies 1. Listen, Understand & Act • Listen and engage • Continuously improve 2. Attract & Influence • Brand awareness • Product promotions 3. Engage & Involve • Sense of belonging • Feeling of significance 12
- 13. Social Media TACTICS 13
- 14. 1. Sentiment Analysis 14
- 15. 2. Targeted Advertising Acquire | Engage | Convert 15
- 16. 3. User Generated Content • Ratings & Reviews • Recommendations • Lists • Forums • Blogs 16
- 17. 4. Check-ins 17
- 18. 5. Social Graph Analytics 18
- 19. 6. Crowdsourcing 19
- 20. 7. Gamification 20
- 21. 8. F-commerce 21
- 22. 9. Social Shopping Buy with Friends 22
- 23. 10. Group Buying Daily Deal Sites M C Vertical Deal Sites E O R N C White Label Exchanges Publishers S H U A M N E T Merchant Services R S S Data Consumer Services Aggregators Merchant Agencies SOON… 23
- 24. Call to Action ARTS Social Blueprint for Retail Volunteer Look for final version at Big Show Experiment and differentiate 24 24