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Dev Nest Presentation - Terence Eden

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Dev Nest Presentation - Terence Eden

  1. 1. The World’s Largest Independent Mobile Ad Network Twitter DevNest London 1 @InMobiDeveloper #DevNest
  2. 2. About Me!● @edent (personal)● @InMobiDeveloper (Work)● Developer for http://code.google.com/p/dabr/ mobile web Twitter client● Blogs at ● http://shkspr.mobi/blog (personal) ● http://www.inmobi.com/inmobiblog/ (work)● Developer Relations at InMobi ● I want your brains ● Mmmmm brains.... 2 @InMobiDeveloper #DevNest
  3. 3. Global Mobile AdvertisingWhy you cant just rely on US & EU for revenue 3 @InMobiDeveloper #DevNest
  4. 4. Lets Cut To The Chase... 4 @InMobiDeveloper #DevNest
  5. 5. This is what we do... AKA “Obligatory Angry Birds Slide” 5 @InMobiDeveloper #DevNest
  6. 6. We Are a Global Mobile Ad Network London New York San Francisco Tokyo Bangalore Singapore Nairobi Johannesburg Sydney• 35 Billion impressions / month • 10,000+ Advertisers & Publishers• 9 Offices • 250 Employees• Live in 125 countries • 315 Million Consumers Reached 6 @InMobiDeveloper #DevNest
  7. 7. Smartphone Examples 7 @InMobiDeveloper #DevNest
  8. 8. iPad Examples 8 @InMobiDeveloper #DevNest
  9. 9. What About Twitter? 9 @InMobiDeveloper #DevNest
  10. 10. Some Technical Information Scale 35 Billion Mobile Ad Impressions Served Monthly (3.5 Billion Europe) Speed 15,000 Ads Per Second / 20 MS Server Response Time Analytics Understand What’s Going On With Reporting International Manage Campaigns in Multiple Regions Innovation Rich Media / Video / HTML 5 10 @InMobiDeveloper #DevNest
  11. 11. What Does This Mean For Twitter Devs?● Twitter has world wide appeal● Mobiles are a world wide phenomenon● InMobi can serve adverts everywhere ● (including Iraq, Antarctica, and Belgium)● Dont restrict yourself to just English speaking countries● Look beyond EU / USA● Develop Local – Earn Global 11 @InMobiDeveloper #DevNest
  12. 12. Number Crunching● These are all from real Twitter API developers● Anonymised for commercial sensitivity● Numbers have been rounded● Representative Samples ● (i.e. Ive pulled the ones which make the best examples) 12 @InMobiDeveloper #DevNest
  13. 13. A Twitter Mobile Website (Daily) Country Ad Requests Ads Served Clicks Revenue (USD) UK 565,000 200,000 1,050 $190.00 South Africa 41,000 37,000 250 $25.00 Indonesia 194,000 127,000 300 $15.00 Saudi Arabia 40,000 12,000 150 $10.00 Germany 29,000 18,000 50 $10.00 USA 487,000 32,000 150 $5.00 Singapore 35,000 34,000 100 $5.00 Australia 20,000 6,000 50 $5.00 India 31,000 30,000 100 $5.00 France 10,000 7,000 50 $5.00 13Representative sample @InMobiDeveloper #DevNest
  14. 14. A Twitter Mobile App (Monthly) Country Ads Served Revenue (USD) Japan 8,930,000 $4,800.00 Mexico 1,150,000 $700.00 USA 1,740,000 $700.00 Indonesia 4,110,000 $600.00 Argentina 560,000 $600.00 UK 1,820,000 $600.00 Singapore 1,340,000 $400.00 Brazil 730,000 $300.00 Thailand 370,000 $200.00 Malaysia 410,000 $200.00 Venezuela 290,000 $100.00 Colombia 80,000 $40.00 India 230,000 $30.00 Philippines 300,000 $20.00 Saudi Arabia 220,000 $10.00 Kuwait 150,000 $10.00 Puerto Rico 50,000 $10.00 Kenya 20,000 $5.00 14Representative sample @InMobiDeveloper #DevNest
  15. 15. Targeted Twitter Mobile App (Monthly) Country Ads Served Clicks Revenue (USD) Indonesia 69,620,000 24,800 $1,050.00 Mexico 8,010,000 2,700 $300.00 Netherlands 3,510,000 1,200 $75.00 Brazil 2,430,000 1,000 $75.00 India 2,090,000 2,300 $75.00 Kenya 2,060,000 6,800 $300.00 USA 1,910,000 1,200 $150.00 South Africa 1,910,000 2,300 $450.00 Nigeria 1,650,000 2,800 $50.00 Venezuela 790,000 900 $50.00 15Representative sample @InMobiDeveloper #DevNest
  16. 16. The World Is A Big Place● Theres a bunch of users youre probably not targeting● I18N is hard – and expensive – but its worth it● EU / USA getting saturated● Untapped potential in developing economies● Lower CPC – but billions of potential customers 16 @InMobiDeveloper #DevNest
  17. 17. Research Services www.inmobi.com/researchlatest consumer insights & global view of mobile usage• Monthly Network Research Report• Third Party Research Capabilities • Global Consumer Perspective on Mobile Advertising • Global Consumer Perspective on Mobile Shopping and Commerce • Youth Advocacy in the Age of Mobile• Market Independence 17 @InMobiDeveloper #DevNest
  18. 18. Thanks Terence Eden +44 7717 512 9693 Terence.Eden@inmobi.com @InMobiDeveloper 18 @InMobiDeveloper #DevNest

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