Some good examples of posts curated from OCBC Facebook Page that Facebook Admins can emulate and learn from

1. Learning
from
the
OCBC
Social
Media
Experts
Ideas
for
other
content
you
can
post
besides
your
company’s
products
By
Dora
Chua
DORA
CHUA
/
2013

2. DORA
CHUA
/
2013
Quotes!
• OCBC
Bank
posts
inspiring
quotaEons
on
a
regular
basis
on
their
FB
page.
• Such
posts
do
enjoy
a
high
LIKE
count
and
the
good
ones
oNen
get
shared
out,
thus
increasing
their
virality

3. DORA
CHUA
/
2013
Inspiring
Scenery
• The
photo
below
was
posted
on
30
April
2013
and
it
earned
305
likes
and
38
shares.
• The
capEon
was
simple
-­‐-­‐
“Navagio
Beach,
Greece,
hYp://bit.ly/YivYtw

4. DORA
CHUA
/
2013
Cute
babies!
• Everyone
loves
BABIES!
• The
photo
below
was
posted
on
22
April
2013
and
it
earned
262
likes
and
37
shares.
• CapEon
on
the
photo
went
like
this:
• “If
cuteness
could
kill,
it
would
be
dressed
up
as
a
shark.
Image
credit:
hYp://whrt.it/12SyvIS”

5. DORA
CHUA
/
2013
Pets!
• Animals
doing
cutesy
stuff
always
tug
at
our
heartstrings.
• This
one
earned
334
Likes
and
46
shares

6. DORA
CHUA
/
2013
Useful
Info
• It’s
always
nice
when
you
learn
something
from
a
FB
page
you
subscribe
to!
• This
one
was
capEoned
“RedecoraEng
for
Chinese
New
Year?
Here
are
some
ideas
for
the
home.”
and
earned
96
likes
• Another
one
about
bananas

7. Mushy
mushy
lovey
stuffs!
DORA
CHUA
/
2013
• We
are
all
romanEcs
at
heart
and
love
a
mushy
story
or
two.
• This
story
earned
231
likes
and
46
shares

8. DORA
CHUA
/
2013
Memes
• Memes
that
resonate
with
how
the
fans
feel
are
definitely
winners
to
get
LIKES
and
SHARES.
• This
meme
earned
265
likes
and
46
shares

9. DORA
CHUA
/
2013
Humour!
• We
all
love
a
good
laugh
like
this
one
here
J

10. DORA
CHUA
/
2013
Creativity!
• We
all
heard
of
Origami,
but
what
about
“Moneygami”.
• When
OCBC
shared
this
interesEng
image
of
folded
currencies
by
Japanese
arEst
Hasegawa,
it
helped
the
Page
earn
245
Likes
and
79
shares

11. DORA
CHUA
/
2013
Favourite
characters
• These
“Despicable
Me”
cupcakes
were
endearing
enough
to
steal
357
Likes
and
55
shares
when
they
were
posted
on
07
Apr
2013.

12. DORA
CHUA
/
2013
Infographics
• This
interesEng
infographic
sparked
off
114
shares
and
204
Likes!

13. DORA
CHUA
/
2013
Cool
Tech
Gadgets!
• This
cool
tech
gadget
known
as
“The
Instagram
SocialmaEc
Polaroid
Camera”
allows
its
users
to
add
photo
filters
and
print
the
filtered
photos
on-­‐
the-­‐spot.
• It
wowed
the
fans
enough
to
gain
210
likes
and
33
shares

14. DORA
CHUA
/
2013
Inspiring
stories
• Everyone
loves
to
be
inspired.
And
when
we
read
an
inspiring
story,
we
love
to
share
them.
• Here’s
an
inspiring
story
of
carrot,
egg
and
coffeebeans
that
OCBC
shared
that
got
93
shares
159
likes!
• Tip:
Always
accompany
the
inspiring
story
with
a
photo
because
it
would
catch
more
aYenEon
than
just
words.
186
likes
63
shares

15. DORA
CHUA
/
2013
Complete
the
sentence
• This
is
a
common
‘content
trick’
used
by
many
FB
pages
to
get
their
fans
to
compose
replies!
• Here’s
one
example
from
OCBC
that
got
78
likes
and
28
comments

16. DORA
CHUA
/
2013
The
queer
and
unusual!
• This
one
got
206
Likes
and
72
shares!
• When
we
come
across
unusual
stuff,
like
this
Zimbabwean
dollar
note
with
the
most
ZEROES
ever,
we
want
to
let
others
know
about
these
weird
things
too!

17. Special
Occasion
greetings
DORA
CHUA
/
2013
• People
love
to
receive
blessings
especially
when
the
greeEng
sounds
like
this
prosperous
message
OCBC
posted
on
the
15th
day
of
the
2013
CNY
:
“Here's
wishing
everyone
a
happy
and
healthy
Year
of
the
Snake”
• 401
Likes
and
45
shares
for
this
“Yuan
Xiao
Jie”
greeEng.

18. Interesting
/Happy
Local
News
DORA
CHUA
/
2013
• If
you
come
across
some
interesEng
or
welcomed
news
on
the
media
and
post
it
in
a
Emely
fashion,
its
bound
to
earn
many
Likes
like
this
one!
• This
news
was
about
the
release
of
Singapore’s
new
coins
series