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Learning 
from 
the 
OCBC 
Social 
Media 
Experts 
Ideas 
for 
other 
content 
you 
can 
post 
besides 
your 
company’s 
p...
DORA 
CHUA 
/ 
2013 
Quotes! 
• OCBC 
Bank 
posts 
inspiring 
quotaEons 
on 
a 
regular 
basis 
on 
their 
FB 
page. 
• Su...
DORA 
CHUA 
/ 
2013 
Inspiring 
Scenery 
• The 
photo 
below 
was 
posted 
on 
30 
April 
2013 
and 
it 
earned 
305 
like...
DORA 
CHUA 
/ 
2013 
Cute 
babies! 
• Everyone 
loves 
BABIES! 
• The 
photo 
below 
was 
posted 
on 
22 
April 
2013 
and...
DORA 
CHUA 
/ 
2013 
Pets! 
• Animals 
doing 
cutesy 
stuff 
always 
tug 
at 
our 
heartstrings. 
• This 
one 
earned 
334...
DORA 
CHUA 
/ 
2013 
Useful 
Info 
• It’s 
always 
nice 
when 
you 
learn 
something 
from 
a 
FB 
page 
you 
subscribe 
t...
Mushy 
mushy 
lovey 
stuffs! 
DORA 
CHUA 
/ 
2013 
• We 
are 
all 
romanEcs 
at 
heart 
and 
love 
a 
mushy 
story 
or 
tw...
DORA 
CHUA 
/ 
2013 
Memes 
• Memes 
that 
resonate 
with 
how 
the 
fans 
feel 
are 
definitely 
winners 
to 
get 
LIKES ...
DORA 
CHUA 
/ 
2013 
Humour! 
• We 
all 
love 
a 
good 
laugh 
like 
this 
one 
here 
J
DORA 
CHUA 
/ 
2013 
Creativity! 
• We 
all 
heard 
of 
Origami, 
but 
what 
about 
“Moneygami”. 
• When 
OCBC 
shared 
th...
DORA 
CHUA 
/ 
2013 
Favourite 
characters 
• These 
“Despicable 
Me” 
cupcakes 
were 
endearing 
enough 
to 
steal 
357 
...
DORA 
CHUA 
/ 
2013 
Infographics 
• This 
interesEng 
infographic 
sparked 
off 
114 
shares 
and 
204 
Likes!
DORA 
CHUA 
/ 
2013 
Cool 
Tech 
Gadgets! 
• This 
cool 
tech 
gadget 
known 
as 
“The 
Instagram 
SocialmaEc 
Polaroid 
C...
DORA 
CHUA 
/ 
2013 
Inspiring 
stories 
• Everyone 
loves 
to 
be 
inspired. 
And 
when 
we 
read 
an 
inspiring 
story, ...
DORA 
CHUA 
/ 
2013 
Complete 
the 
sentence 
• This 
is 
a 
common 
‘content 
trick’ 
used 
by 
many 
FB 
pages 
to 
get ...
DORA 
CHUA 
/ 
2013 
The 
queer 
and 
unusual! 
• This 
one 
got 
206 
Likes 
and 
72 
shares! 
• When 
we 
come 
across 
...
Special 
Occasion 
greetings 
DORA 
CHUA 
/ 
2013 
• People 
love 
to 
receive 
blessings 
especially 
when 
the 
greeEng ...
Interesting 
/Happy 
Local 
News 
DORA 
CHUA 
/ 
2013 
• If 
you 
come 
across 
some 
interesEng 
or 
welcomed 
news 
on 
...
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Learning from the ocbc social media experts

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Some good examples of posts curated from OCBC Facebook Page that Facebook Admins can emulate and learn from

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Learning from the ocbc social media experts

  1. 1. Learning from the OCBC Social Media Experts Ideas for other content you can post besides your company’s products By Dora Chua DORA CHUA / 2013
  2. 2. DORA CHUA / 2013 Quotes! • OCBC Bank posts inspiring quotaEons on a regular basis on their FB page. • Such posts do enjoy a high LIKE count and the good ones oNen get shared out, thus increasing their virality
  3. 3. DORA CHUA / 2013 Inspiring Scenery • The photo below was posted on 30 April 2013 and it earned 305 likes and 38 shares. • The capEon was simple -­‐-­‐ “Navagio Beach, Greece, hYp://bit.ly/YivYtw
  4. 4. DORA CHUA / 2013 Cute babies! • Everyone loves BABIES! • The photo below was posted on 22 April 2013 and it earned 262 likes and 37 shares. • CapEon on the photo went like this: • “If cuteness could kill, it would be dressed up as a shark. Image credit: hYp://whrt.it/12SyvIS”
  5. 5. DORA CHUA / 2013 Pets! • Animals doing cutesy stuff always tug at our heartstrings. • This one earned 334 Likes and 46 shares
  6. 6. DORA CHUA / 2013 Useful Info • It’s always nice when you learn something from a FB page you subscribe to! • This one was capEoned “RedecoraEng for Chinese New Year? Here are some ideas for the home.” and earned 96 likes • Another one about bananas
  7. 7. Mushy mushy lovey stuffs! DORA CHUA / 2013 • We are all romanEcs at heart and love a mushy story or two. • This story earned 231 likes and 46 shares
  8. 8. DORA CHUA / 2013 Memes • Memes that resonate with how the fans feel are definitely winners to get LIKES and SHARES. • This meme earned 265 likes and 46 shares
  9. 9. DORA CHUA / 2013 Humour! • We all love a good laugh like this one here J
  10. 10. DORA CHUA / 2013 Creativity! • We all heard of Origami, but what about “Moneygami”. • When OCBC shared this interesEng image of folded currencies by Japanese arEst Hasegawa, it helped the Page earn 245 Likes and 79 shares
  11. 11. DORA CHUA / 2013 Favourite characters • These “Despicable Me” cupcakes were endearing enough to steal 357 Likes and 55 shares when they were posted on 07 Apr 2013.
  12. 12. DORA CHUA / 2013 Infographics • This interesEng infographic sparked off 114 shares and 204 Likes!
  13. 13. DORA CHUA / 2013 Cool Tech Gadgets! • This cool tech gadget known as “The Instagram SocialmaEc Polaroid Camera” allows its users to add photo filters and print the filtered photos on-­‐ the-­‐spot. • It wowed the fans enough to gain 210 likes and 33 shares
  14. 14. DORA CHUA / 2013 Inspiring stories • Everyone loves to be inspired. And when we read an inspiring story, we love to share them. • Here’s an inspiring story of carrot, egg and coffeebeans that OCBC shared that got 93 shares 159 likes! • Tip: Always accompany the inspiring story with a photo because it would catch more aYenEon than just words. 186 likes 63 shares
  15. 15. DORA CHUA / 2013 Complete the sentence • This is a common ‘content trick’ used by many FB pages to get their fans to compose replies! • Here’s one example from OCBC that got 78 likes and 28 comments
  16. 16. DORA CHUA / 2013 The queer and unusual! • This one got 206 Likes and 72 shares! • When we come across unusual stuff, like this Zimbabwean dollar note with the most ZEROES ever, we want to let others know about these weird things too!
  17. 17. Special Occasion greetings DORA CHUA / 2013 • People love to receive blessings especially when the greeEng sounds like this prosperous message OCBC posted on the 15th day of the 2013 CNY : “Here's wishing everyone a happy and healthy Year of the Snake” • 401 Likes and 45 shares for this “Yuan Xiao Jie” greeEng.
  18. 18. Interesting /Happy Local News DORA CHUA / 2013 • If you come across some interesEng or welcomed news on the media and post it in a Emely fashion, its bound to earn many Likes like this one! • This news was about the release of Singapore’s new coins series

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