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Multicultural Presention For Blog

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D
donno

Donnovan Andrews http://rethinkmedia.wordpress.com/

BusinessDesign
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* DA Enterprise 123 is a Limited Liabilities Corporation. All rights reserved. This document is property of DA Enterprise 123, LLC d/b/a Inner Vision Labs and may not be reproduced, rewritten, distributed, disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of DA Enterprise 123, LLC . ! New America The new multi-cultural audience…
What’s Happening to the U.S. Demographic? ,[object Object]
The overall U.S. population: 296 million. 33 percent of the total U.S. population: Minorities. U.S. Demographics Source: U.S. Bureau of the Census, 2005 Hispanics remain the largest minority group at 42.7 million. They were the fastest growing group from 2004 to 2005, with a 3.3 percent increase.
Then Now OR OR OR
[object Object],[object Object],[object Object],An award winning International Reggae group … is all Japanese.
A bolloywood movie that has set records in India, Pakistan, the US and UK. Peaked at #4 Billboard
[object Object],[object Object],[object Object],[object Object],[object Object],What to do …
[object Object],[object Object],[object Object],General Market Ethnographies ,[object Object],[object Object],[object Object],[object Object],[object Object],3 Life-stage Groups: True Youth 13- 17 E-Fluencers 18 – 24 Urban Graduate 25 - 34
The New Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Common Values and Attributes
 
The “Urban” Audience – What IT IS NOT? What IS NOT Urban? 1 – It is NOT a race or ethnicity. 2 - It is NOT a geographical place. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What IS Urban? 1 - It IS a Lifestyle 2 - It IS a Mindset 3 – It IS a Culture
Enhancement cycle … ,[object Object],[object Object],[object Object],[object Object],[object Object],Shared Values Touchpoint Values ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Your brand needs to facilitate and enhance this process.
[object Object],[object Object]

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  • 1. * DA Enterprise 123 is a Limited Liabilities Corporation. All rights reserved. This document is property of DA Enterprise 123, LLC d/b/a Inner Vision Labs and may not be reproduced, rewritten, distributed, disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of DA Enterprise 123, LLC . ! New America The new multi-cultural audience…
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  • 3. The overall U.S. population: 296 million. 33 percent of the total U.S. population: Minorities. U.S. Demographics Source: U.S. Bureau of the Census, 2005 Hispanics remain the largest minority group at 42.7 million. They were the fastest growing group from 2004 to 2005, with a 3.3 percent increase.
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