More Related Content Similar to Agil8 Agile Story Writing - Impact Mapping - David Hicks - 30 Oct 2014 (20) Agil8 Agile Story Writing - Impact Mapping - David Hicks - 30 Oct 20141. Agile Analysis & Story Writing
- Impact Mapping :
David Hicks
Agil8 Community Event : 30th October 2014
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2. David Hicks
• Agile Consultant, Coach & Trainer
• Agile Alliance Founder in 2002
• Agile since 1994: British Airways
• Scrum since 1998: Heathrow T5
• Kanban and SAFe since 2008
• World’s only multi-Certified Trainer:
– Scrum
– Kanban
– SAFe
– AgilePM
david.hicks@agil8.com
@AgileDave
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3. Agile Analysis and Story Writing
• Two day training course towards CSP (Certified
Scrum Professional)
– Writing good User Stories
– Identifying & collecting User Stories
– How to refine & groom User Stories
– Prioritisation techniques
– Estimating techniques
– Non-functional requirements and technical stories
• 14 SEUs (Scrum Education Units) towards CSP
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4. with
Gojko Adzic’s
Impact
Mapping
From Idea
to product Backlog
David Hicks
It is more important to do the right thing than it is to do things right
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5. Agenda
• Introduction
• What is Impact Mapping?
• Elements of an Impact Map
• The Impact Mapping Process
• Practical Example
• Proper Preparation
• Further Reading & References
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6. Impact Mapping: Gojko Adzic
(pronounced Goyko Ajich)
“User Stories are a great way to build what could be the
wrong product”
• Strategic planning mind-mapping technique to ensure
that products/projects stay focused on business goals
• Helps preventing scope creep and over-engineering
• Puts features in context of impacts they should achieve
• Identifies underlying assumptions that should be tested
• Promotes biz/tech collaboration through a shared view
• Ongoing roadmap management as results are observed
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7. Elements of an Impact Map
• Why …
Actor Actor
– we are doing this, our goal
• Who …
– could help us achieve our goal
• How …
GOAL
– we want to impact their behaviour
• What …
Actor
Desired Behaviour
Feature/
Deliverable
Feature/
Deliverable
Desired Behaviour
– we could do/deliver to create the desired impact
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8. Impact Mapping Process
• Draw the map skeleton
– Use some existing ideas of who, how, what?
• Find alternatives
– To who and how
• Identify key priorities
– Maybe using voting or Kano
• Earn or learn
– Add deliverables, features and experiments
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9. Proper Preparation
• Discover real business goals (5 whys)
• Define good measures for the goals
– What What should should we we measure?
measure?
– Where Where and and how how will we will measure we measure it?
it?
– Current Current value?
value?
– Minimum Minimum or or maximum maximum acceptable?
acceptable?
– Target?
Target?
• Define your next milestone goal
– Ideally one per major release
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10. Further Reading and References
• www.impactmapping.org
• Infographic: http://getlit.me/impact-mapping/
• Impact Mapping: Making a Big Impact with
Software Products and Projects, Gojko Adzic,
Provoking Thoughts 2012,
ISBN: 978-0-9556836-4-0
Read it !
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11. Have a go with an Example
• 15m people over 50
using internet in UK
• 6m of them use
Facebook
• Get 1m new ‘Silver
Surfers’ to sign-up to
Facebook in 2015
Actor Actor
Actor
Desired Behaviour
Feature/
Deliverable
Feature/
Deliverable
Desired Behaviour
GOAL
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