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  • 1. Webinar Marketing Timeline: A Planning Schedule 6-8  Identify topic weeks  Identify topic  Select speakers prior to  Select speakers  Select vendors webinar  Select vendors  Delegate tech tasks  Delegate tech tasks 6 weeks  Registration Page launched  Create Powerpoint prior to and tested presentation webinar  Create Powerpoint  Design email invitation presentation  Design email invitation  Registration Page launched 2-4 and tested weeks  Promotion begins: online ads/  Promotion begins: email and prior to banners; staff spreads word website webinar  1st email invitation to existing  Begin Social Media Marketing contacts and new mailing lists Lead Generation Events 1 week prior to 1st email invite to existing webinar contacts and new mailing lists Send 2nd email invitation Paid Events 1 day prior to Send 2nd email invitation webinar Send 3rd email invitation 1 hour prior to Send email reminder to registrants webinar Send email reminder to registrants WEBINAR WEBINAR 1 hr Send follow-up email to attendees Send follow-up email to attendees and non-attendees after and non-attendees webinar Sales staff follows up with a phone 1 Week  Analyze success call after  Plan next event (bigger webinar & better)