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Webinar Marketing Timeline: A Planning Schedule
- 1. Webinar Marketing Timeline:
A Planning Schedule
6-8
Identify topic
weeks Identify topic
Select speakers prior to Select speakers
Select vendors webinar Select vendors
Delegate tech tasks Delegate tech tasks
6 weeks
Registration Page launched
Create Powerpoint prior to and tested
presentation webinar Create Powerpoint
Design email invitation
presentation
Design email invitation
Registration Page launched 2-4
and tested weeks Promotion begins: online ads/
Promotion begins: email and prior to banners; staff spreads word
website webinar 1st email invitation to existing
Begin Social Media Marketing contacts and new mailing lists
Lead Generation Events
1 week
prior to
1st email invite to existing webinar
contacts and new mailing lists Send 2nd email invitation
Paid Events
1 day
prior to
Send 2nd email invitation webinar Send 3rd email invitation
1 hour
prior to
Send email reminder to registrants webinar Send email reminder to registrants
WEBINAR WEBINAR
1 hr Send follow-up email to attendees
Send follow-up email to attendees
and non-attendees after and non-attendees
webinar
Sales staff follows up with a phone 1 Week Analyze success
call after Plan next event (bigger
webinar & better)