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C3. Webinar
Promotion through Facebook Ad network (Ads/Sponsored Stories) 2 week period prior to
event



                                              FRONTIER
     FACEBOOK
                             SHARE            CAPTURES
        ADS                                     INFO




    SPONSORED
                            REGISTER
      STORIES



                                              FACEBOOK
                                                                     SHARE
     FRONTIER             CONFIRMATIO
     FACEBOOK                  N                WEBINAR
       WALL                  EMAIL                APP


                                                                      ‘LIKE’
                                                                    FRONTIER




                                                                                       1
C1. Sales Team
Email / flyer to sales force 4 weeks prior to event with event details (speaker/date/time/
topic)




      EMAIL                                  EMAIL




      FLYER                                  FLYER




1. Email and Flyer Sent to Sales Reps   2. Sales Reps customize and forward to customers and
                                        prospects




                                                                                               2
C2. Email Database
Email to growing database (via Vertical Response) 2 weeks prior to event




                                                                   GoToWebinar
                EMAIL
                                                                    REGISTER




          GoToWebinar automatically sends out reminder emails to database one week
                                           prior,
                         one day prior and one hour prior to event




                                                                                     3

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Webinar channels flow (1)

  • 1. C3. Webinar Promotion through Facebook Ad network (Ads/Sponsored Stories) 2 week period prior to event FRONTIER FACEBOOK SHARE CAPTURES ADS INFO SPONSORED REGISTER STORIES FACEBOOK SHARE FRONTIER CONFIRMATIO FACEBOOK N WEBINAR WALL EMAIL APP ‘LIKE’ FRONTIER 1
  • 2. C1. Sales Team Email / flyer to sales force 4 weeks prior to event with event details (speaker/date/time/ topic) EMAIL EMAIL FLYER FLYER 1. Email and Flyer Sent to Sales Reps 2. Sales Reps customize and forward to customers and prospects 2
  • 3. C2. Email Database Email to growing database (via Vertical Response) 2 weeks prior to event GoToWebinar EMAIL REGISTER GoToWebinar automatically sends out reminder emails to database one week prior, one day prior and one hour prior to event 3

Editor's Notes

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