A step-by-step guide to marketing webinars

1. Webinar Marketing Timeline:
A Planning Schedule
6-8
 Identify topic
weeks  Identify topic
 Select speakers prior to  Select speakers
 Select vendors webinar  Select vendors
 Delegate tech tasks  Delegate tech tasks
6 weeks
 Registration Page launched
 Create Powerpoint prior to and tested
presentation webinar  Create Powerpoint
 Design email invitation
presentation
 Design email invitation
 Registration Page launched 2-4
and tested weeks  Promotion begins: online ads/
 Promotion begins: email and prior to banners; staff spreads word
website webinar  1st email invitation to existing
 Begin Social Media Marketing contacts and new mailing lists
Lead Generation Events
1 week
prior to
1st email invite to existing webinar
contacts and new mailing lists Send 2nd email invitation
Paid Events
1 day
prior to
Send 2nd email invitation webinar Send 3rd email invitation
1 hour
prior to
Send email reminder to registrants webinar Send email reminder to registrants
WEBINAR WEBINAR
1 hr Send follow-up email to attendees
Send follow-up email to attendees
and non-attendees after and non-attendees
webinar
Sales staff follows up with a phone 1 Week  Analyze success
call after  Plan next event (bigger
webinar & better)