A wacky startup idea I had while reading Dave McClure's article on "Subscriptions are the new Black": http://500hats.typepad.com/500blogs/2010/02/subscriptions-are-the-new-black.html

1. Guilder
Simple iTunes based Payments
2010 2 2

2. The Problem
Pulling out the credit card sucks
Can YOU remember your Paypal password?
2010 2 2

3. Guilder
Simple payments
No credit cards, no paypal, no shopping carts
All you need is an iTunes account.
2010 2 2

4. Happy Land
2010 2 2

5. In-app purchase
2010 2 2

6. Guilder
Use Apple’s platform for coupon payments
API and widgets for coupon distributors on
guilderapp.com
Paypal integration for coupon distributors
Use shortened payment URLs
Re-purposing the name of an old currency in
the Netherlands, the Guilder
2010 2 2

7. Pitfalls
Apple can kill your business any time.
Appstore payment practicalities, apple gets a
cut of the purchase.
2010 2 2

8. Opportunities
You can charge your coupon distributors,
revenue from the get-go.
Early buyout by Paypal / Apple?
2010 2 2