Guilder
               Simple iTunes based Payments




2010   2   2
The Problem


               Pulling out the credit card sucks
               Can YOU remember your Paypal password?




2...
Guilder


               Simple payments
               No credit cards, no paypal, no shopping carts
               All y...
Happy Land




2010   2   2
In-app purchase
2010   2   2
Guilder
               Use Apple’s platform for coupon payments
               API and widgets for coupon distributors on
...
Pitfalls


               Apple can kill your business any time.
               Appstore payment practicalities, apple get...
Opportunities


               You can charge your coupon distributors,
               revenue from the get-go.
          ...
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Guilder

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A wacky startup idea I had while reading Dave McClure's article on "Subscriptions are the new Black": http://500hats.typepad.com/500blogs/2010/02/subscriptions-are-the-new-black.html

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Guilder

  1. 1. Guilder Simple iTunes based Payments 2010 2 2
  2. 2. The Problem Pulling out the credit card sucks Can YOU remember your Paypal password? 2010 2 2
  3. 3. Guilder Simple payments No credit cards, no paypal, no shopping carts All you need is an iTunes account. 2010 2 2
  4. 4. Happy Land 2010 2 2
  5. 5. In-app purchase 2010 2 2
  6. 6. Guilder Use Apple’s platform for coupon payments API and widgets for coupon distributors on guilderapp.com Paypal integration for coupon distributors Use shortened payment URLs Re-purposing the name of an old currency in the Netherlands, the Guilder 2010 2 2
  7. 7. Pitfalls Apple can kill your business any time. Appstore payment practicalities, apple gets a cut of the purchase. 2010 2 2
  8. 8. Opportunities You can charge your coupon distributors, revenue from the get-go. Early buyout by Paypal / Apple? 2010 2 2

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