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Guilder

A wacky startup idea I had while reading Dave McClure's article on "Subscriptions are the new Black": http://500hats.typepad.com/500blogs/2010/02/subscriptions-are-the-new-black.html

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Guilder

  1. 1. Guilder Simple iTunes based Payments 2010 2 2
  2. 2. The Problem Pulling out the credit card sucks Can YOU remember your Paypal password? 2010 2 2
  3. 3. Guilder Simple payments No credit cards, no paypal, no shopping carts All you need is an iTunes account. 2010 2 2
  4. 4. Happy Land 2010 2 2
  5. 5. In-app purchase 2010 2 2
  6. 6. Guilder Use Apple’s platform for coupon payments API and widgets for coupon distributors on guilderapp.com Paypal integration for coupon distributors Use shortened payment URLs Re-purposing the name of an old currency in the Netherlands, the Guilder 2010 2 2
  7. 7. Pitfalls Apple can kill your business any time. Appstore payment practicalities, apple gets a cut of the purchase. 2010 2 2
  8. 8. Opportunities You can charge your coupon distributors, revenue from the get-go. Early buyout by Paypal / Apple? 2010 2 2

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