ICAWC 2013 - Limited Budget Does not Mean Limited Impact - Bertie Bosredon
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ICAWC 2013 - Limited Budget Does not Mean Limited Impact - Bertie Bosredon
- 1. 15 October 2013 – 2pm . Bertie Bosrédon LIMITED BUDGET DOES NOT MEAN LIMITED IMPACT
- 2. * ! On budget! How you can use free/cheap tools to build a professional looking website, increase awareness, campaign, and raise money! 15 October 2013! Bertie Bosrédon* @cafedumonde http:/ /bertie.fr . b@bertie.fr */bow-ray-dom/
- 3. * ! ! Breast Cancer Care (6 years)! ! Freelance (since Feb.2012)! ! Amnesty International, Samaritans, International Tibet Network, Scope, Christian Aid, CharityComms, Jesuits in Britain, Willow…! ! Podcast! ! About me! British Heath Foundation (5 years)! Web strategy and web design year 6 (11-12 years old)! ! ! ! ! ! ! Bertie Bosrédon* @cafedumonde http:/ /bertie.fr . b@bertie.fr */bow-ray-dom/
- 6. * Owned! ! Website! ! Newsletter! ! Mobile ! Third and app! party!
- 7. * Website!
- 11. *
- 13. *
- 16. *
- 24. * Cost of a website! ! ! ! ! ! …. But it takes time! Domain name: Hosting: CMS: ! Theme:! ! Total: ! !5€/year! !70€/year! !free! !35€/forever! !110€ !!
- 29. * Website: Email: ! ! Total: ! Cost of a website! ! ! ! ! ! …. But it takes time! !110€! !free! !110€ !!
- 36. * Cost of a website! ! ! ! ! ! …. But it takes time! Website: Email: ! Third party: ! ! Total: ! !110€! !free! !commission !or free! !110€ !!
- 37. * Bought! ! Search! ! Advertising! ! Affiliate!
- 40. $10,000 (up to $40,000) per month! £6,600 (up to 26,400)! ! Max. bid £2/click !
- 45. * Cost of a website! ! ! ! ! ! …. But it takes time! Owned: ! Search:! ! ! Advertising: ! !! ! Total: ! !110€! !free grant !(7,000€!) !as much as !you want !110€ !!
- 50. X! 91% of adults online use social media Source: http://www.guardian.co.uk/voluntary-sector-network/2012/oct/09/practical-guide-started-social-media
- 52. 2nd biggest search engine Every month, in the UK 184 million hours watching YouTube, average session 20 minutes! Source:http://www.newmediatrendwatch.com!
- 53. Twitter has over ! 200+ million users! 80% mobile access !
- 54. * 150 million users! UK 11 million !
- 55. been there done that 11 million users!
- 57. How do you choose?! *
- 59. * The tools!
- 67. * Owned: ! Bought:! !110€! !free/flexible! Cost of a website! ! ! ! ! ! …. But it takes time! Earned:! ! !! ! Total: ! !80€/year !6.66€/month !190€ !!
- 68. How much does it really cost…! 100,000€ High! 20,000-50,000€ 3,000-5,000€ Expectations 1,000€ 190€ Low! A lot! Time / expertise Not much!
- 69. * Thank you ! and good luck ! ! b@bertie.fr! Bertie Bosrédon* @cafedumonde http:/ /bertie.fr . b@bertie.fr */bow-ray-dom/