Marketing - Time to Maximize!
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Marketing - Time to Maximize!

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Created for Marketing Class of Prof. de Ungria as a fulfillment for a school requirement.

Created for Marketing Class of Prof. de Ungria as a fulfillment for a school requirement.

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Marketing - Time to Maximize! Marketing - Time to Maximize! Presentation Transcript

  • Time to Maximize!
    10-Step Marketing Plan for Avamax
    Angelo Martin B. Catacutan
    Ateneo School of Medicine and Public Health
  • Let’s Maximize!
    Who Needs Maximizing?
    Maximizing your Needs and Wants
    More Maxed Than The Competition
    Max from the Gap
    Max The Market
  • Let’s Maximize!
    What is Avamax
    Max your Promotions
    The Price to Maximize
    Where to Maximize?
    Max The Price
    Maximize it More
  • Disclaimer
    This report was created
    for reporting purposes only.
  • The Advertisement
  • Who Needs Maximizing?!
    Those with high cholesterol levels…
    But cannot afford expensive statins
    With doctors that prescribe cheaper ones
    And buy from drugstores that sell them
  • Maximize your Needs and Wants
    Something cheap…
    Something effective…
    Found anywhere…
    Something trustworthy…
  • MoreMaxed Than The Competition
    DIRECT
    Similar statins
    Includes same formulation, but different brands (i.e. Lipitor)
    Includes same drug class, different molecular structure (i.e. Simvastatin, Rosuvastatin, etc)
    Other cardio drugs
    Herbal preparations
  • Gyms and Wellness Centers
    INDIRECT
    MoreMaxed Than The Competition
  • Max from the Gap
    Locally-made and cheapatorvastatin for Filipinos
  • Max The Market
    Global revenue of $13.6B as of 2006
    *Local data claimed by same advertisement by the drug company
  • What is Avamax?
    A film-coated Atorvastatin Ca tablet
    Created by Unilab
    for lowering lipid and cholesterol levels in the body
    Lowers your risk for heart diseases and stroke
    Requires a prescription
  • Product Warning
    Category X drug – notadvised for pregnant mothers
    Patients with liver function problems are not advised to take such.
    Nausea, vomiting, and itchiness are common side effects
  • Max your Promotions!
    Magazine ads
    Targeting health and lifestyle magazines
    Drug representatives
  • The Price To Maximize
    Our prices are better and maxed out!
  • Where To Maximize?
    Drugstores nationwide!
  • Max The Prize!
    Make cheap.
    Sell with good profit.
    Be a LOW COST PRODUCER!
  • Maximize it more…
    Quadmedia Advertisement
    TV, Radio, Print, Online
    Target doctors, hospitals, and medical schools
    Funding parties
    Drug samples for care/support groups
    To NGOs
  • Let’s Maximize!
    Who Needs Maximizing?
    Maximizing your Needs and Wants
    More Maxed Than The Competition
    Max from the Gap
    Max The Market
  • Let’s Maximize!
    What is Avamax
    Max your Promotions
    The Price to Maximize
    Where to Maximize?
    Max The Price
    Maximize it More
  • Time to Maximize!
    10-Step Marketing Plan for Avamax
    Angelo Martin B. Catacutan
    Ateneo School of Medicine and Public Health