Created for Marketing Class of Prof. de Ungria as a fulfillment for a school requirement. Not meant for formal corporate presentations.

1. Time to Maximize! 10-Step Marketing Plan for Avamax Angelo Martin B. Catacutan Ateneo School of Medicine and Public Health

2. Let’s Maximize! Who Needs Maximizing? Maximizing your Needs and Wants More Maxed Than The Competition Max from the Gap Max The Market

3. Let’s Maximize! What is Avamax Max your Promotions The Price to Maximize Where to Maximize? Max The Price Maximize it More

4. Disclaimer This report was created for reporting purposes only.

5. The Advertisement

6. Who Needs Maximizing?! Those with high cholesterol levels… But cannot afford expensive statins With doctors that prescribe cheaper ones And buy from drugstores that sell them

7. Maximize your Needs and Wants Something cheap… Something effective… Found anywhere… Something trustworthy…

8. MoreMaxed Than The Competition DIRECT Similar statins Includes same formulation, but different brands (i.e. Lipitor) Includes same drug class, different molecular structure (i.e. Simvastatin, Rosuvastatin, etc) Other cardio drugs Herbal preparations

9. Gyms and Wellness Centers INDIRECT MoreMaxed Than The Competition

10. Max from the Gap Locally-made and cheapatorvastatin for Filipinos

11. Max The Market Global revenue of $13.6B as of 2006 *Local data claimed by same advertisement by the drug company

12. What is Avamax? A film-coated Atorvastatin Ca tablet Created by Unilab for lowering lipid and cholesterol levels in the body Lowers your risk for heart diseases and stroke Requires a prescription

13. Product Warning Category X drug – notadvised for pregnant mothers Patients with liver function problems are not advised to take such. Nausea, vomiting, and itchiness are common side effects

14. Max your Promotions! Magazine ads Targeting health and lifestyle magazines Drug representatives

15. The Price To Maximize Our prices are better and maxed out!

16. Where To Maximize? Drugstores nationwide!

17. Max The Prize! Make cheap. Sell with good profit. Be a LOW COST PRODUCER!

18. Maximize it more… Quadmedia Advertisement TV, Radio, Print, Online Target doctors, hospitals, and medical schools Funding parties Drug samples for care/support groups To NGOs

19. Let’s Maximize! Who Needs Maximizing? Maximizing your Needs and Wants More Maxed Than The Competition Max from the Gap Max The Market

20. Let’s Maximize! What is Avamax Max your Promotions The Price to Maximize Where to Maximize? Max The Price Maximize it More

21. Time to Maximize! 10-Step Marketing Plan for Avamax Angelo Martin B. Catacutan Ateneo School of Medicine and Public Health