Marketing - Time to Maximize!

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Created for Marketing Class of Prof. de Ungria as a fulfillment for a school requirement.

Not meant for formal corporate presentations.

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Marketing - Time to Maximize!

  1. 1. Time to Maximize!<br />10-Step Marketing Plan for Avamax<br />Angelo Martin B. Catacutan<br />Ateneo School of Medicine and Public Health<br />
  2. 2. Let’s Maximize!<br />Who Needs Maximizing?<br />Maximizing your Needs and Wants<br />More Maxed Than The Competition<br />Max from the Gap<br />Max The Market<br />
  3. 3. Let’s Maximize!<br />What is Avamax<br />Max your Promotions<br />The Price to Maximize<br />Where to Maximize?<br />Max The Price<br />Maximize it More<br />
  4. 4. Disclaimer<br />This report was created<br />for reporting purposes only.<br />
  5. 5. The Advertisement<br />
  6. 6. Who Needs Maximizing?!<br />Those with high cholesterol levels…<br />But cannot afford expensive statins<br />With doctors that prescribe cheaper ones<br />And buy from drugstores that sell them<br />
  7. 7. Maximize your Needs and Wants<br />Something cheap…<br />Something effective…<br />Found anywhere…<br />Something trustworthy…<br />
  8. 8. MoreMaxed Than The Competition<br />DIRECT<br />Similar statins<br />Includes same formulation, but different brands (i.e. Lipitor)<br />Includes same drug class, different molecular structure (i.e. Simvastatin, Rosuvastatin, etc)<br />Other cardio drugs<br />Herbal preparations<br />
  9. 9. Gyms and Wellness Centers<br />INDIRECT<br />MoreMaxed Than The Competition<br />
  10. 10. Max from the Gap<br />Locally-made and cheapatorvastatin for Filipinos <br />
  11. 11. Max The Market<br />Global revenue of $13.6B as of 2006<br />*Local data claimed by same advertisement by the drug company<br />
  12. 12. What is Avamax?<br />A film-coated Atorvastatin Ca tablet<br />Created by Unilab<br />for lowering lipid and cholesterol levels in the body<br />Lowers your risk for heart diseases and stroke<br />Requires a prescription<br />
  13. 13. Product Warning<br />Category X drug – notadvised for pregnant mothers<br />Patients with liver function problems are not advised to take such.<br />Nausea, vomiting, and itchiness are common side effects<br />
  14. 14. Max your Promotions!<br />Magazine ads<br />Targeting health and lifestyle magazines<br />Drug representatives<br />
  15. 15. The Price To Maximize<br />Our prices are better and maxed out!<br />
  16. 16. Where To Maximize?<br />Drugstores nationwide!<br />
  17. 17. Max The Prize!<br />Make cheap.<br />Sell with good profit.<br />Be a LOW COST PRODUCER!<br />
  18. 18. Maximize it more…<br />Quadmedia Advertisement<br />TV, Radio, Print, Online<br />Target doctors, hospitals, and medical schools<br />Funding parties<br />Drug samples for care/support groups<br />To NGOs<br />
  19. 19. Let’s Maximize!<br />Who Needs Maximizing?<br />Maximizing your Needs and Wants<br />More Maxed Than The Competition<br />Max from the Gap<br />Max The Market<br />
  20. 20. Let’s Maximize!<br />What is Avamax<br />Max your Promotions<br />The Price to Maximize<br />Where to Maximize?<br />Max The Price<br />Maximize it More<br />
  21. 21. Time to Maximize!<br />10-Step Marketing Plan for Avamax<br />Angelo Martin B. Catacutan<br />Ateneo School of Medicine and Public Health<br />

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